identifying funnel and checkout issues
saved switching between GA4, Northbeam, BigCommerce
faster campaign performance analysis
complete, unsampled data for confident decisions
Our Taap is an e-commerce brand focused on driving conversions through high-performing campaigns, optimized funnels, and a seamless checkout experience.
E-commerce
10–50 members
London, United Kingdom
Our Taap is an e-commerce brand running high-volume ecommerce campaigns where fast decisions directly impact revenue. As campaign volume increased across multiple channels, the team needed clearer visibility into funnel performance, attribution, and checkout behavior without relying on delayed or sampled reports.
To improve how quickly they could identify performance shifts and optimize campaigns, Our Taap implemented Usermaven as their centralized ecommerce analytics platform.
With live funnel analytics, campaign attribution, and real-time conversion tracking in one place, the team gained faster access to actionable insights, improved visibility into revenue-driving campaigns, and reduced the time required to analyze performance data.
As campaign volume increased, the team focused on improving visibility into performance, attribution, and user behavior across the customer journey.
Their priorities included:
At its core, the goal was simple: see what’s happening and act on it immediately.
As Our Taap scaled its ecommerce marketing efforts, the team needed a faster and more reliable way to understand how campaigns, funnels, and checkout behavior influenced conversions.
They had access to core web analytics data, but identifying performance changes quickly enough to take action remained a challenge.
The team needed better visibility into:
Because campaign optimization decisions depended heavily on accurate data, relying on sampled reporting created uncertainty. Even small data inconsistencies made it harder to confidently allocate budget, diagnose funnel issues, and identify which campaigns were truly driving revenue.
As campaign activity increased, the team also found themselves spending more time switching between reporting tools to gather insights.
Christopher Hann, the customer acquisition manager at Our Taap, explains:
“We could see overall performance, and the next step was getting a clearer, real-time view of how users were moving through the site.”
The team wanted to move from reactive reporting to continuous performance monitoring with:
That’s when Our Taap implemented Usermaven to centralize campaign analytics, funnel tracking, attribution, and checkout visibility into one unified platform.
Our Taap implemented Usermaven as its central ecommerce analytics solution and attribution platform.
The platform gave the team a unified view of user behavior, funnel performance, campaign attribution, and conversion tracking without relying on fragmented reporting workflows.
With Usermaven, the team could:
Christopher shared:
“I can look at today and compare it with yesterday. If something changes in the funnel, I can spot it immediately and act on it.”
This shift allowed the team to move from periodic analysis to continuous performance monitoring.
With real-time analytics and attribution visibility in place, the team focused on optimizing key areas of campaign and funnel performance.
The team gained a clear view of how users progressed through each stage of the funnel.
This made it easier to:
Christopher notes:
“If a step in the checkout drops, I can see it straight away and start fixing it.”
Campaign output became easier to analyze and act on.
With all campaign data centralized in one view, the team could pull up UTM-level performance, traffic sources, and conversion data in a single click.
Eliminating the need to dig through multiple reports.
With clear attribution and UTM-level visibility, the team could quickly understand:
Christopher explains:
“Campaign insights are much faster to access. You can go straight to what’s working and what needs attention.”
One of the biggest improvements came from gaining clearer attribution visibility across campaigns and conversions.
With Usermaven, the team could directly connect marketing activity to revenue-driving actions and identify which campaigns consistently brought in high-intent users.
Results included:
Christopher adds:
“We can see exactly which campaigns are driving users to the point where they convert.”
This gave the team stronger confidence when scaling campaigns and investing in channels generating meaningful conversion activity.
Usermaven quickly became a core part of the team’s day-to-day workflow.
As Christopher shares:
“Everything’s in one place. I have it open all day, every day.”
Having a centralized ecommerce analytics platform with advanced multi-touch attribution reduced reporting friction and helped the team move from insights to execution much faster.
With live insights and a unified view of performance, Our Taap improved how quickly they respond to changes and optimize campaigns.
Usermaven became a central part of how the team tracks performance, analyzes campaigns, and makes decisions.
“Usermaven has been a massive help since we brought it in. It goes across a lot more levels than other pieces of the puzzle, so it's a larger piece of the puzzle .”
Christopher H.
Customer Acquisition Manager at Our Taap
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