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Overview

What is Usermaven?

Are you struggling to connect the dots between your marketing spend, sales results, and how customers actually use your product? For too long, businesses have been forced to use a patchwork of tools—leaving their data fragmented, their insights incomplete, and their teams working in silos.

Usermaven  is the all-in-one analytics and attribution platform designed to fix this.

It provides a single, unified view of the entire customer journey, eliminating blind spots and empowering you to make confident, data-driven decisions that fuel growth. Whether you’re optimizing marketing campaigns, improving product engagement, or tracking revenue, Usermaven gives you the complete picture.

See the complete customer journey

Most analytics tools only show you a piece of the puzzle. Usermaven shows you everything, from start to finish.

  • Website & product analytics, unified
    We combine website analytics (like Google Analytics) and product analytics (like Mixpanel or Amplitude) into one seamless platform. Track a user from their very first anonymous visit on your marketing site to their 100th action inside your app.

  • CRM integration
    By connecting with tools like HubSpot, Usermaven enriches user behavior data with deal stages, contact properties, and revenue information. You can finally connect marketing activities directly to sales outcomes.

  • Identity resolution
    Our powerful identity stitching automatically merges a user’s pre-signup anonymous activity with their identified profile, giving you a single, chronological timeline of every touchpoint.

Pinpoint what drives growth with advanced attribution

Stop guessing which channels are working. Usermaven moves beyond basic analytics to provide deep, multi-touch attribution across your entire funnel.

  • Full-funnel attribution
    Understand the true impact of every channel, source, ad campaign, and piece of content. See exactly how different touchpoints contribute to conversions and revenue over time.

  • Paid ads integration
    Connect directly with platforms like Google Ads and Facebook Ads. Usermaven automatically ties your ad spend to user behavior and lifecycle events, giving you a clear picture of your ROAS (Return on Ad Spend).

  • Close the loop with conversion sync
    Automatically send conversion data back to your ad networks. This enriches their algorithms, helping you lower your cost-per-acquisition (CPA) and improve ad targeting—without any manual work.

Turn insights into action with powerful analysis tools

Data is only useful if you can act on it. Usermaven provides a suite of intuitive tools to explore your data and uncover growth opportunities.

  • Funnels & journeys
    Visualize how users move through critical flows. Identify exactly where they drop off in your signup process, onboarding sequence, or checkout funnel.

  • Trends & dashboards
    Create custom dashboards to monitor your most important metrics at a glance. Track trends over time to understand the health of your business and the impact of your initiatives.

  • Pre-built dashboards
    Get answers instantly with dashboards tailored for your business model. We provide out-of-the-box views for SaaS, eCommerce, and Marketing teams, so you can start analyzing performance from day one.

Effortless and reliable data collection

  • Autocapture
    Stop waiting for developers to instrument your tracking. Usermaven’s autocapture technology automatically tracks every frontend event without needing you to write a single line of code. Every click, page view, and form submission is captured out of the box.

  • First-party tracking
    Gain full control over your data and bypass ad-blockers with first-party tracking. Use your own custom tracking domains to ensure the highest level of data accuracy and reliability.

Who is Usermaven built for?

Usermaven is designed to be the single source of truth for your entire organization.

  • For marketing teams
    Finally prove your ROI. Connect ad spend directly to revenue and see which campaigns attract the most valuable, long-term customers. Optimize your entire funnel, from first click to conversion.

  • For product teams
    Build products people love and pay for. Pinpoint which features drive retention, identify friction points in the user experience, and prioritize your roadmap with confidence based on real user behavior.

  • For founders & executives
    Get a clear, reliable view of your business’s health on a single dashboard. Track your most important growth metrics without having to pull reports from multiple sources.

  • For agencies
    Deliver more value to clients with less effort. Manage multiple client analytics from one place, uncover powerful growth insights, and spend more time providing strategic advice instead of wrestling with data.

If you’re ready to stop guessing and start growing with a complete, unified view of your customers, then Usermaven is the tool you’ve been looking for.

Next steps

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Installing Usermaven