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Website AnalyticsSimple, privacy-focused website analytics
Product AnalyticsActionable insights for product-led SaaS growth
FunnelsDive into user experiences and increase conversions
User JourneysUnderstand how users navigate your website or app
Contacts HubDiscover every aspect of your visitors and users
TrendsVisualize patterns and track performance over time
SegmentsCustomize your data analysis for more precise targeting
Maven AIYour advanced AI data analytics companion
Multi-touch AttributionTrack how each touchpoint contributes to conversions
DashboardsDesign & customize your own analytics views effortlessly
For agenciesDeliver smarter analytics for your clients
For SaaS brandsBoost user experiences to grow MRR/ARR
For marketersGain clear insights to optimize campaigns
For E-commerce brandsUnderstand shoppers to increase conversions
For product teamsDrive growth with actionable product data
For growth teamsTrack user journeys to improve strategies
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Looking for a Ruler Analytics alternative?

Usermaven: The best Ruler
Analytics alternative

Offline conversions only tell part of the story. Usermaven helps you understand the complete customer journey with multi-touch attribution, AI-powered insights, and revenue attribution in one self-serve marketing attribution platform.

Sign up freeBook a demo
Multi-touch attribution

Multi-touch attribution

Conversion tracking

Conversion tracking

Revenue reporting

Revenue reporting

Maven AI

Maven AI

The easiest website and product analytics platform

Trusted by leading brands and agencies

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Product Hunt

4.8

Capterra

4.9

G2

4.8

GetApp

4.9

Software Finder

4.9

The Ruler Analytics alternative for self-serve attribution

Compare Usermaven and Ruler Analytics

Usermaven

VS

Ruler analytics alternative

Usermaven

Ruler analytics alternative

Core focus

AI-powered marketing attribution platform with customer journey analytics, revenue attribution, and website analytics
Marketing measurement platform focused on attribution and offline conversion tracking

Attribution coverage

Tracks paid, organic, direct, referral, email, CRM, website, and product touchpoints
Primarily focused on attribution and offline conversions

Multi-touch attribution

Multiple attribution models for a complete view of the customer journey
Supports attribution with a stronger focus on lead and revenue measurement

Customer journey analytics

Visualize every touchpoint from first visit to conversion and revenue
Limited customer journey visibility

AI-powered insights

Maven AI included to analyze attribution, customer journeys, funnels, and revenue
AI features available on higher-tier plans

Website & product analytics

Built-in website analytics, product analytics, funnels, retention, and user journeys
Requires additional tools for broader website and product analytics

Conversion tracking

Tracks online conversions and syncs offline conversions from CRM and ad platforms
Supports offline conversion tracking and CRM attribution

Getting started

Self-serve signup with a 14-day free trial and transparent pricing
Public pricing, but account setup begins with a demo

Starting price

Starts at $84/month
Starts at $400/month
CTA

Switch to smarter
marketing attribution

Self-serve setup, no demo required.

Try Usermaven free
Why switch to Usermaven?

See the complete customer journey, not just conversions

Go beyond offline conversions with complete marketing attribution.

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Self-serve access

Sign up and start tracking in minutes

Skip lengthy sales calls and onboarding before you can start measuring performance. Usermaven offers self-serve signup and transparent pricing, so your team can start tracking marketing attribution as soon as you're ready.

AI on every plan

AI-powered insights from day one

Don't wait for enterprise pricing to access AI. Maven AI is included with every Usermaven plan, helping your team analyze attribution, customer journeys, funnels, campaigns, and revenue data faster without manually building reports.

Complete visibility

Website and product activity in the same platform

Ruler Analytics tracks calls, forms, live chat, and offline conversions into revenue attribution. Usermaven adds attribution across paid, organic, direct, referral, and email channels, plus website and product activity, so teams can understand the full journey in one platform.

A platform teams open daily

Your everyday workflow companion

Marketing decisions are easier when all your data lives in one place. Usermaven combines marketing attribution, customer journeys, website analytics, product analytics, funnels, and dashboards into a single platform, so your team can measure performance without switching between tools.

Easy implementation

Deploy quickly with your existing tech stack

Whether you're using React, Next.js, Shopify, WordPress, or a custom application, Usermaven is designed for fast implementation with automatic event tracking and flexible integrations, helping your team collect reliable attribution data from day one.

Try before you commit

A real free trial, not just a price list

Don't choose a marketing attribution platform based on a sales demo. Usermaven includes a 14-day free trial, so you can validate attribution, customer journeys, and revenue insights using your own data before making a decision.

One platform for complete
marketing measurement

Bring your marketing data together in one platform to measure performance, optimize campaigns, and drive growth.

Multi-touch Attribution

See which channel works well

AI-powered attribution with seven models to reveal which channels drive conversions and which waste budget.

Learn more

Web & Product Analytics

See which channel works well

AI-powered attribution with seven models to reveal which channels drive conversions and which waste budget.

Learn more

Contacts Hub & Segments

See which channel works well

AI-powered attribution with seven models to reveal which channels drive conversions and which waste budget.

Learn more

Funnels

See which channel works well

AI-powered attribution with seven models to reveal which channels drive conversions and which waste budget.

Learn more

User Journeys

See which channel works well

AI-powered attribution with seven models to reveal which channels drive conversions and which waste budget.

Learn more

Trends

See which channel works well

AI-powered attribution with seven models to reveal which channels drive conversions and which waste budget.

Learn more

Dashboards

See which channel works well

AI-powered attribution with seven models to reveal which channels drive conversions and which waste budget.

Learn more
Multi-touch Attribution

A clearer way to connect
attribution and revenue

Usermaven helps growth teams track campaigns, website behavior, customer journeys, and revenue in one platform.

Unified customer data

Unified customer data

Bring events, sessions, sources, campaigns, user attributes, CRM data, and revenue together so teams can understand every lead, customer, and account from one place.

Maven AI insights

Maven AI insights

Ask questions across attribution, campaigns, funnels, journeys, customer behavior, and revenue data to find answers faster.

Multi-touch attribution

Multi-touch attribution

See how campaigns, channels, pages, and touchpoints contribute to conversions and revenue across the full customer journey.

Website and product insights

Website and product insights

Track website behavior, product activity, funnels, retention, feature adoption, and user journeys without relying on separate analytics tools.

Offline conversion sync

Offline conversion sync

Connect offline conversions and revenue signals back to marketing activity so teams can understand which campaigns create real business impact.

Revenue reporting

Revenue reporting

Connect marketing activity with leads, customers, pipeline, purchases, and revenue so teams can see what is actually driving growth.

Loved by
teams that need more than lead attribution

See why teams choose Usermaven for attribution, analytics, and revenue clarity.

client

Daniel Foster

Growth Lead

Usermaven gave us a faster way to understand attribution without waiting for a demo-led setup. We could start tracking campaigns, journeys, and revenue much sooner.

client

Maya Reynolds

Performance Marketing Manager

We needed more than lead and call attribution. Usermaven helped us see website behavior, product activity, and conversion paths in one place.

client

Stephen Joy

Agency Strategist

For client reporting, Usermaven made attribution easier to explain. We could show campaign performance, funnels, journeys, and revenue impact without pulling from separate tools.

client

Clara Bennett

Head of Demand Generation

The free trial helped us evaluate the platform before committing. That made it much easier to test attribution and analytics with our real data. It helped us make the right choice before commitment.

client

Omar Lewis

Marketing Operations Lead

Maven AI helped our team move faster. We could ask questions about campaigns, funnels, and revenue instead of building every report manually.

client

Priya Nair

Product Marketing Lead

Connecting acquisition data with product activity changed how we looked at campaigns. We could finally see which channels brought users who activated and returned.

client

Ethan Ross

Founder

Usermaven became our daily analytics workspace. Attribution, website behavior, segments, dashboards, and customer journeys were all available without extra complexity.

client

Rafiq Khan

B2B Marketing Consultant

Usermaven gave our clients a cleaner way to understand marketing performance. The mix of attribution, CRM data, and everyday analytics made reporting more useful.

client

Sara Whitman

Ecommerce Growth Manager

Usermaven helped us connect offline conversions from our CRM back to campaigns without losing the website and product journey. That gave us a clearer view of what actually turned into revenue.

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FAQs

Have a question? We've got answers

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