Usermaven & CCPA Compliance

Last updated: 7th April, 2022

What is the CCPA?

The California Consumer Privacy Act (CCPA) is a new California privacy law that will go into effect on January 1, 2020. The California Consumer Protection Act (CCPA) strengthens privacy rights and consumer protection for residents of California, United States. To be in compliance with the CCPA, a company must provide its customers with data rights, which include, but are not limited to: a) deletion of their personal data, b) access to their personal data, and c) the ability to opt-out of the sale of their personal data (and ensure that any subsequent reselling of data is done with appropriate notice and consent). These requirements apply to any customer data that a service provider may process, hold, or store.

Usermaven’s approach to CCPA Compliance

Usermaven is dedicated to serving all customers in meeting data privacy regulations. Usermaven has a robust privacy and security program that we are constantly improving in order to meet the needs of our customers and maintain industry standard data protection among analytics tool companies. Through our efforts to comply with the CCPA, GDPR and other regulations and the right to be forgotten for any customer or person, we are consistently enhancing our commitment to privacy and security.

Does Usermaven support data deletion and export features?

The CCPA gives "data subjects," or people whose information has been collected, more control over who has access to it. We already provide a robust data export feature as well as the ability to delete customer information. Requests for data deletion and export should be sent to support@usermaven.com or privacy@usermaven.com.

Does the CCPA apply to your business?

The majority of Usermaven customers will be exempt from the CCPA. However, it is critical that you check out whether you meet the following requirements. The CCPA applies to any for-profit entity doing business in California that collects and controls the processing of a consumer's personal information and meets ANY of the following criteria:

• Has a gross revenue of more more than $25 million per year,
• Handles the personal information of 50,000 or more California consumers, households, or devices per year, or
• Makes more than 50% of its annual revenue from selling consumers' personal information.

The CCPA also applies to any company that controls or is controlled by an entity that meets one of the following criteria and shares common branding with that entity. Non-profit organizations, for example, will be exempt from CCPA compliance unless they are owned, controlled by, or share branding with a for-profit company.