Privacy policy

Last updated: February 25, 2022


Welcome and thank you for your interest in Usermaven Inc. (“Usermaven”, “we”, “our” or “us”). Usermaven is a user behavioral analytics product and service. We allow businesses and websites to collect and analyze data about how their users are interacting with their services. Usermaven does this by collecting data on what users are doing, including but not limited to what webpages they visit, what users click on, where those users are located, what browser or platform those users are using, and many other forms of behavioral or personal data.

This privacy policy (“Privacy Policy”) explains how information about you, that directly identifies you, or that makes you identifiable (“personal information”) is collected, used and disclosed by Usermaven when you use our “Websites” (including without limitation, and any successor URLs, mobile or localized versions and related domains and subdomains), and other online products and services that link to this privacy policy (collectively, the “Service”).

Please read this privacy policy carefully. By accessing or using any part of the Websites, you acknowledge you have been informed of and consent to our practices with regard to your personal information and data.

Usermaven as a Data Controller: For purposes of data protection laws, Userrmaven Inc., a company duly incorporated and organized under the laws of the United States of America, having its registered address at 2055 Limestone Road STE, 200-C, Wilmington, Delaware 19808, is the “data controller” and is generally responsible for and controls the processing of your personal information collected through your use of our Service. This Privacy Policy applies only to instances where Usermaven acts as a data controller.

Usermaven as a Data Processor: Wherever our customers use our Service to submit, manage, or otherwise use content relating to our customers’ end-users during the provision of our Service, we act as a “data processor” and have contractually committed ourselves, including by signing data processing agreements, to only process such information on behalf and under the instruction of the respective customer, who is the data controller. As such, this Privacy Policy does not apply to such processing.

In the event our site contains links to third-party sites and services, please be aware that those sites and services have their own privacy policies. After following a link to any third-party content, you should read their posted privacy policy information about how they collect and use personal information. This Privacy Policy does not apply to any of your activities after you leave our site.  

Information we collect and how it is used

When browsing our website, submitting information via our contact form, registering with us for services online, registering interest in advertised job roles through our website, logging into our online services, subscribing to application status updates, and purchasing services from us, we collect personal information about you that may be combined, reviewed, logged, stored, or accessed for the following purposes: ‍

We may also receive personal data about you from referrals. Referrals may come from other customers or partners that we work with, but we will always confirm your consent with referrers before receiving and processing any personal data about you, and will be processed in accordance with this privacy policy.

Types of information collected

Data we collect falls into one of two categories: “voluntarily provided” information and “automatically collected” information

“Voluntarily provided” data refers to any information you knowingly and actively provide us when using or participating in any of our services and promotions.

“Automatically collected” data refers to any information automatically sent by your devices in the course of accessing our products and services.

The specific types of personal data that we collect are: ‍

Where data is submitted to us inadvertently by you we will make every effort to delete or mask this data in our systems, where possible. We do not request, or encourage, the submission of personal data that is not specifically necessary to carry out the activities described in this privacy policy.

Legitimate reasons for processing your personal information

The processing activities we perform are primarily carried out for our legitimate interest as a commercial company that is developing and selling software-as-a-service. We also process personal data in order to fulfil our contractual and service level obligations to you when you purchase these services from us.

When we process personal data in order to market our product, we do so based on your consent. You may provide this consent via voluntary submission of a contact request, demo booking request, or onboarding session request following subscription to the service. You are entitled to withdraw your consent at any time by submitting a request as described in this privacy policy.

When you submit personal information to us by registering your interest in an advertised position, we process this data based on our legitimate interest and your consent by you voluntarily submitting the data to us.

We may combine voluntarily provided and automatically collected personal information with general information or research data we receive from other trusted sources. For example, Our marketing and market research activities may uncover data and insights, which we may combine with information about how visitors use our site to improve our site and your experience on it.

Security of your personal information

When we collect and process personal data, and for the duration that we retain and store this data, we will protect it within commercially acceptable means to prevent loss and theft, and unauthorized access, disclosure, copying, use or modification. We do this primarily by:

However, we advise that no method of electronic transmission or storage is 100% secure and no one can guarantee absolute data security. For example, you are responsible for the safe keeping and strength of any passwords you create to log into our services, and for ensuring the security of your own information within the bounds of our services. Where your password can be easily guessed, or where you inadvertently divulge it to unauthorized users, we cannot ensure the confidentiality of the data held in your account with us.

Retention of your personal information

We keep your personal information only for as long as we need to. This time period may depend on what we are using your information for, in accordance with this privacy policy. For example, if you have provided us with personal information as part of creating an account with us, we may retain this information for the duration your account exists on our system. If your personal information is no longer required for this purpose, we will delete it or make it anonymous by removing all details that identify you.

However, if necessary, we may retain your personal information for our compliance with a legal, accounting, or reporting obligation or for archiving purposes in the public interest, scientific, or historical research purposes or statistical purposes.

Disclousre of personal information to third parties

Your personal data will be shared with third parties that we use to help deliver our services to you, or where required to share it for legal or regulatory purposes. Categories of third parties would include:

International transfers of personal information

The personal data we collect is primarily stored and processed within the EU, and more specifically in Germany wherever it is possible to restrict the processing of your personal data.

Third parties that we contract for services may use processing facilities outside of the EU for redundancy, and for the purposes of providing support services. Where this is the case, and the country does not have equivalent data protection laws to that of the EU, we will ensure:‍

Typically, we will do this by ensuring Standard Contractual Clauses (SCC) published by the European Commission are in place with relevant third parties as part of our ISO/IEC 27001:2013 aligned supplier due diligence programme prior to any transfers. Where this is not possible, we will ensure that transfers will only take place based on your informed consent.

Your rights in respect of your personal information

Under data protection law, you have certain rights which you are entitled to exercise and which we are required to make you aware of. These include:

Children’s privacy

We do not aim any of our products or services directly at children under the age of 13, and we do not knowingly collect personal information about children under 13.


We use 'cookies' to collect information about the devices you use and your activity across our site as mentioned in section 1 of this policy. A cookie is a small piece of data that our website stores on your computer, and accesses each time you visit, so we can understand how you use our site. This helps us serve you content based on preferences you have specified.

If you do not wish to accept cookies from us, you should instruct your browser to refuse cookies from our website, understanding that we may be unable to provide you with some of your desired content and services.

Changes to this policy

We may update this privacy policy from time to time, for example in response to changing legal, technical, or business developments. When we update our privacy policy, we will take appropriate measures to inform you, consistent with the significance of the changes we make. We will obtain your consent to any material privacy policy changes if and where this is required by applicable data protection laws.

You can see when this policy was last updated by checking the “Last Updated” date displayed at the top of this policy.

Contact us

If you have any questions or concerns about our privacy policy, the information we hold about you, or you wish to exercise your rights, please contact us using the details provided below:


Address: 2055 Limestone Road STE, 200-C, Wilmington, Delaware 19808