Maven AI is an AI analytics assistant built into Usermaven. It helps marketing and product teams analyze attribution, traffic, customer journeys, funnels, and conversion trends using natural conversations instead of manual reporting. Unlike traditional analytics tools, Maven AI combines conversational analytics with AI-powered insights to simplify data analysis. Teams can uncover opportunities, understand performance changes, and make faster decisions from one platform.

How does Maven AI analyze analytics data?

Maven AI uses natural language analytics to understand questions asked in plain English and turn them into meaningful analytics insights. Users can ask questions about attribution, traffic sources, top pages, campaigns, conversions, customer behavior, and engagement trends without needing SQL or advanced reporting skills.

Can Maven AI build dashboards?

Yes. Tell Maven what you want to understand, and it can build a dashboard for you by creating the relevant reports and adding the right analytics tiles. Maven can include attribution and retention insights as part of the dashboard-building process.

Can I save Maven AI analyses as reports?

Yes. Maven-generated funnel, retention, and journey previews can be saved as reusable reports, so your team can return to important analyses without starting from scratch.

What are Maven AI Agents?

Maven AI Agents run recurring analyses automatically based on what you want to monitor. Choose a ready-to-use Agent or create your own, define what it should focus on, and set when it should run. Each run analyzes your Usermaven data and surfaces relevant findings, which you can review in Usermaven or receive by email or Slack.

What can Maven AI Agents analyze?

Maven AI Agents can analyze areas such as acquisition, campaigns, conversion funnels, activation, feature adoption, content performance, retention risk, expansion opportunities, and overall growth performance. You can start with a ready-to-use Agent or create a custom Agent for your specific analysis needs.

Can Maven AI analyze files?

Yes. You can upload images, PDFs, and spreadsheets to Maven AI and analyze them alongside your Usermaven data. You can also use voice input to ask questions without typing.

Does Maven AI work for both website and product analytics?

Yes. Maven AI can answer questions about both website and product analytics from one place. Teams can ask about traffic sources, campaign performance, funnels, user journeys, feature engagement, retention, and customer behavior using simple conversations.

What kind of questions can I ask Maven AI?

You can ask Maven AI questions about traffic sources, attribution paths, conversion trends, customer behavior, funnel drop-offs, campaign performance, retention, and engagement metrics. Examples include: Which channels drove the most conversions last month? Why did website traffic spike this week? Which countries generated the highest signup rates? What campaigns influence retention the most?

Can Maven AI help with marketing attribution analysis?

Yes. Maven AI helps you get more value from Usermaven's marketing attribution software by making attribution analysis easier to understand. Ask questions about conversion paths, customer journeys, referral sources, and channel performance, and get instant insights without manually building reports.

Can Maven AI identify traffic spikes and conversion trends?

Yes. Maven AI automatically detects changes in traffic, engagement, and conversion activity to help teams understand what’s impacting performance.

How is Maven AI different from traditional analytics dashboards?

Traditional analytics dashboards require teams to manually build reports and interpret data themselves. Maven AI uses generative AI analytics to answer questions, explain trends, surface actionable insights, and build complete dashboards through simple conversations. Powered by modern AI and large language models (LLMs), Maven AI helps teams understand attribution, customer journeys, and performance trends faster. Instead of digging through dashboards, users can ask questions, receive instant answers, summaries, and recommendations, or tell Maven what they want to track and have it create the relevant reports and dashboards from their analytics data.

Do I need technical skills or SQL knowledge to use Maven AI?

No. Maven AI is designed for marketers, founders, agencies, and product teams who want faster insights without relying on technical reporting workflows. The platform simplifies analytics through conversational queries, AI-generated summaries, automatic event tracking, and guided analysis so non-technical teams can explore data confidently.

Is Maven AI included with Usermaven?

Yes. Maven AI is included with Usermaven and works alongside attribution, funnels, customer journeys, Contact Profiles, and analytics reporting. It gives teams instant access to insights from their analytics and attribution data without needing separate AI or BI tools.

Maven AI by Usermaven | AI analytics assistant

Trusted by leading brands and agencies

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Smart AI-powered capabilities

Turn your data into actionable insights with Maven AI

From campaign performance to customer behavior insights, Maven AI helps teams make faster decisions with less manual report analysis.

AI Agents

Put recurring analysis on autopilot

Create AI Agents to analyze your data automatically on a schedule. Choose what each Agent should focus on and when it should run, and let Maven surface the findings that need your attention.

Start with ready-to-use Agents or create your own
Schedule recurring analysis around the metrics that matter
Review findings in Usermaven or receive them by email or Slack

Your agentsTemplates or your own

Weekly growth reviewTemplateMondays at 9:00#growthEmailNext 9:00 Analyzing 3 findings Scheduled

Paid campaign watchTemplateDaily at 8:00EmailNext 9:00 Analyzing 3 findings Scheduled

Checkout funnel healthCustomEvery 6 hoursIn appNext 9:00 Analyzing 3 findings Scheduled

Weekly growth review · FindingsSep 21–27

Needs attentionOrganic signups fell 18% after Tuesday's pricing page update.

OpportunityLinkedIn Ads drove 2.1× more trials per visit than Google Ads.

Keep an eye onMobile checkout converts 1.4 pts below desktop.

Sent to#growthEmail

Animated preview of Usermaven AI Agents. Three agents are listed: Weekly growth review, a template that runs Mondays at 9:00 and reports to Slack #growth and email; Paid campaign watch, a template that runs daily at 8:00 by email; and Checkout funnel health, a custom agent that runs every 6 hours in Usermaven. The weekly agent runs and surfaces three findings: organic signups fell 18% after Tuesday's pricing page update, LinkedIn Ads drove 2.1 times more trials per visit than Google Ads, and mobile checkout converts 1.4 points below desktop. The findings are then sent to Slack and email.

Conversational analysis

Ask questions. Get instant answers.

Explore your analytics data through natural conversations. Ask about traffic, attribution, conversions, customer behavior, or engagement using text or voice, and bring in additional context with images, PDFs, and spreadsheets.

Ask questions in plain English or use voice input
Analyze images, PDFs, and spreadsheets alongside your data
Get answers through charts, funnels, and other useful visuals

Connected

Example

What would you like to explore in your data?

Suggested for your workspaceWhere do users drop off in the "Sign up to Upgrade" funnel?Funnel · Sign up to UpgradeHow has monthly recurring revenue changed over the last three months?Revenue · PaddleWhich channels drive "Signups" conversions over the last 30 days?Attribution · Signups

Ask Maven about your data…

Maven AIExample

What's really contributing to our pipeline and revenue this month?

Work completed12sQueried conversion goalsAnalyzed attributionRead your CRM deals

Four sources drove $612K in closed-won revenue this month. Direct leads with 79.7% of attributed value, but Google Organic is your fastest riser at +31.2%.

Attribution for Plan upgradedAdjust reportSave

Sep 1 – Sep 22, 2026Goal: Plan upgradedLinear attribution30-day lookback

Metrics: Linear Attribution, Linear Conversion Value, influenced_visitors

Source	Signups	Demos	Upgrades	Revenue
Direct	604+12.4%	128	41	$488K+24.6%
Google Organic	421+31.2%	96	24	$82K+31.2%
Google Ads	233+8.1%	52	14	$33K+9.4%

AI dashboard builder

Describe the dashboard you need. Maven builds it.

Tell Maven what you want to understand, and it creates a complete dashboard as you chat. Maven builds the reports, fills the relevant tiles, and adds attribution and retention insights so you can move from a question to a finished view without manual setup.

Turn a plain-English request into a complete dashboard
Let Maven create the reports and add relevant dashboard tiles
Build attribution and retention analysis end to end
Save Maven-generated previews as reusable reports

Connected

Example

What would you like to explore in your data?

Suggested for your workspaceBuild a dashboard for our weekly growth review.Reports and dashboardsWhich funnel step should we investigate first?Reports and dashboardsWhich sources bring customers who stay and spend more?Reports and dashboards

Ask Maven about your data…

Maven AIExample

Build a dashboard for our weekly growth review.

Work completed12sRead revenue goalsPrepared the reportsBuilt the dashboard

Your weekly growth review brings attributed revenue, trial conversion, and customer value into one dashboard. Start with the signup-to-activation gap, then compare the channels behind retained customers.

Weekly growth reviewAdjust reportSave

Example dashboard3 reports

Revenue · Conversion · Customer value

1
Revenue by sourceSee channel contribution alongside closed-won outcomes.$612K in attributed revenue this month
2
Signup to upgradeFollow trial users through activation to a paid plan.Compare every step in the conversion path
3
Customer value by sourceCompare retention and lifetime value after acquisition.Google Organic: 89% retention at 90 days

Attribution intelligence

Understand what drives conversions

Analyze which channels, campaigns, and touchpoints contribute to conversions and revenue. Maven AI helps you uncover high-performing sources and understand how users move through the customer journey.

Identify top-performing channels, campaigns, and referrals
Analyze conversion paths and multi-touch attribution journeys
Understand what influences signups, purchases, and retention

Connected

Example

What would you like to explore in your data?

Suggested for your workspaceHow does Google Ads credit change across attribution models?Attribution modelsWhat touchpoints appear together in our best customer journeys?Attribution modelsWhich campaigns have the strongest return on spend?Attribution models

Ask Maven about your data…

Maven AIExample

How does Google Ads credit change across attribution models?

Work completed12sInspected data model detailsAnalyzed attributionPrepared the comparison

The ranking flips. Google Ads takes 34% of credit under Last Touch but only 19% under First Touch - most of its conversions are assisted, not originated.

Google Ads credit by attribution modelAdjust reportSave

Sep 1 – Sep 22, 2026Goal: Plan upgradedAll models30-day lookback

Metrics: Share of attributed conversions

Last Touch34%

Time Decay31%

U-Shaped28%

Real-time monitoring

Stay ahead of trends and behavior changes

Monitor customer behavior, campaign performance, and traffic activity in real time. Maven AI helps teams react faster to important changes across their website and product analytics.

Monitor live traffic, engagement, and conversion activity
Spot changes in user behavior and campaign performance early
Track website and product analytics from one unified workspace

Connected

Example

What would you like to explore in your data?

Suggested for your workspaceWhich campaigns turn ad spend into the strongest returns?Acquisition efficiencyBased on those returns, where would you move $3K of budget?Acquisition efficiencyWhich sources bring higher-value customers over time?Acquisition efficiency

Ask Maven about your data…

Maven AIExample

Which campaigns turn ad spend into the strongest returns?

Work completed12sQueried ad spendRead your CRM dealsPrepared the report

5 campaigns are profitable this month. Demo Request - Retarget 30d leads at 6.4x ROAS on $18.2K spend.

Campaign performanceAdjust reportSave

Sep 1 – Sep 22, 2026Goal: Plan upgradedBy conversion date30-day lookback

Metrics: Spend, ROAS, Closed-won revenue

Campaign	Spend	ROAS	Revenue
Demo Request - Retarget 30d	$18.2K	6.4x+18.1%	$116K
Branded - Usermaven Exact	$9.6K	5.8x+12.7%	$56K
Attribution - Nonbrand	$14.1K	4.2x+6.3%	$59K

Guided exploration

Dive deeper with smart follow-up questions

Maven AI keeps your analysis moving with contextual follow-up suggestions that help uncover deeper insights without starting over or building additional reports.

Continue conversations with intelligent follow-up prompts
Explore related metrics, journeys, and attribution trends faster
Discover deeper insights through conversational analytics flows

Connected

Example

What would you like to explore in your data?

Suggested for your workspaceWhere do trial users drop off before upgrading?Activation and retentionWhich acquisition sources bring users who activate and stay?Activation and retentionWhat do converting customer journeys have in common?Activation and retention

Ask Maven about your data…

Maven AIExample

Where do trial users drop off before upgrading?

Work completed12sBuilt the conversion funnelMeasured step drop-offFound the activation bottleneck

Half of connected trials never invite a teammate: 680 connect data, but only 340 invite. That is your biggest drop-off. Test an invitation prompt after the first report.

From signup to upgradeAdjust reportSave

Last 90 daysTrial signup cohortUnique accounts

Connected data → Invited teammate: 50% drop-off

Signed up1,000

Connected data680

Invited teammate340

Client's testimonials

Hear from teams using Usermaven

We use Maven AI whenever we need a quick answer from the data. It helps us move faster without digging through reports. Instead of spending hours analyzing user behavior, we can instantly find insights and make decisions with confidence.