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Everything you need to know about product analytics
PRODUCT ANALYTICS
Everything you need to know about product analytics

By Mahnoor Shahid

Have you noticed why some apps are super easy to use while others leave you scratching your head? How do features you never touch keep getting updates? There’s a secret behind great apps, and it’s called product analytics. Today, we’ll show you how apps collect user data and how data turns into magic. This information […]

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More stories

Customer experience analytics: From insight to action
product analytics
SaaS analytics

Customer experience analytics: From insight to action

Every click, scroll, and session tells a story. Are you listening? In a digital world where customer loyalty is earned in milliseconds, understanding how people interact with your product or website isn’t just a competitive advantage; it’s survival. That’s where customer experience analytics steps in. It helps decode user behavior, spot friction points, and guide […]

By Ameena Hassan

Jun 3, 2025

Cookieless attribution: Everything you need to know
Attribution
product analytics

Cookieless attribution: Everything you need to know

The era of third-party cookies is fading, and marketers are feeling the impact t.With increasing privacy regulations like GDPR and CCPA and browsers like Safari, Firefox, and now Chrome phasing out third-party cookies, the way we track and measure user behavior is fundamentally changing. For years, cookies were the backbone of attribution models, helping marketers […]

By Ameena Hassan

Jun 2, 2025

How to calculate ROAS: A step-by-step guide
Attribution
product analytics

How to calculate ROAS: A step-by-step guide

ROAS is a critical metric that shows exactly how much revenue you generate from your advertising investments. For marketing teams, product managers, agency professionals, business owners, and IT specialists, this single number can make the difference between successful campaigns and wasted budgets. At its simplest, ROAS tells you how many dollars come back for every […]

By Ameena Hassan

May 30, 2025

Paid search attribution: How to track and prove ROI from every ad click
Attribution
attribution models

Paid search attribution: How to track and prove ROI from every ad click

Knowing which paid search campaigns truly drive conversions isn’t always clear, especially when user journeys span multiple clicks, sessions, and devices. That’s where paid search attribution becomes essential. It connects the dots between ad clicks and actual outcomes, helping you understand which keywords, creatives, and campaigns contribute most to revenue. With the right attribution strategy […]

By Arslan Jadoon

May 30, 2025

Lead source tracking: How to find and use the sources that drive growth
Attribution analysis
digital marketing analytics

Lead source tracking: How to find and use the sources that drive growth

To grow efficiently, you need to know what’s actually working. That starts with tracking where your leads come from, and not just at a surface level. Lead source tracking gives you the insight to identify which channels, campaigns, and touchpoints are generating high-quality leads and which are wasting your budget. But in 2025, tracking lead […]

By Arslan Jadoon

May 29, 2025

5 advanced customer segmentation techniques for higher ROI
product analytics
SaaS analytics

5 advanced customer segmentation techniques for higher ROI

Understanding your audience isn’t just about knowing who they are; it’s about knowing what they need, when they need it, and how they prefer to engage. In today’s competitive landscape, basic demographics and guesswork won’t cut it. To drive higher ROI, brands must go beyond surface-level insights and tap into advanced customer segmentation techniques. This […]

By Ameena Hassan

May 29, 2025

Customer acquisition strategy: Proven techniques to boost growth
Attribution
product analytics

Customer acquisition strategy: Proven techniques to boost growth

A well-defined customer acquisition strategy serves as the foundation for sAcquiring customers is the heartbeat of any SaaS business, but it’s not just about driving traffic or running ads. It’s about finding the right users, understanding their behavior, and turning insights into action. In a crowded market, that requires more than guesswork. That’s where tools […]

By Ameena Hassan

May 27, 2025

Conversion tracking: How to track, attribute, and optimize what really works
Attribution analysis
conversion dashboard

Conversion tracking: How to track, attribute, and optimize what really works

If you’re running paid ads, sending traffic to landing pages, or optimizing product funnels, you can’t afford to guess what’s working. That’s where conversion tracking comes in. Conversion tracking shows you which clicks, campaigns, and user journeys actually lead to valuable actions, like purchases, demo bookings, or signups. Without it, you’re left with traffic numbers […]

By Arslan Jadoon

May 27, 2025

Mastering ROI tracking for business success
SaaS analytics
Usermaven

Mastering ROI tracking for business success

If you’re still measuring marketing success by likes, clicks, or impressions, you’re missing the full picture. In today’s data-driven landscape, tracking return on investment (ROI) isn’t optional,  it’s essential. ROI tracking reveals which campaigns truly drive revenue, helps you optimize spend, and turns marketing into a measurable growth engine. Whether you’re running ads, building funnels, […]

By Ameena Hassan

May 23, 2025