Usermaven blog

Every click is a decision.  Some are tiny and unconscious. Others are bold and deliberate. Together, they form a trail that says more about your customers than any survey ever could. Clickstream data is that trail. It’s the difference between guessing what people want and actually seeing how they behave. And tucked inside those digital […]

What if your GTM strategy could run 24/7 with assistants who never miss a lead, never forget a follow-up, and never need a coffee break?  That’s not the future. That’s happening right now with AI agents for GTM.  Unlike AI-powered GTM platforms, these AI GTM agents focus on one thing and do it exceptionally well, […]

If your go-to-market strategy isn’t powered by AI, you’re already behind. Traditional GTM playbooks depend on guesswork, fragmented data and slow manual execution. But the market moves faster than ever. Buyers do independent research, churn rates rise quietly and sales cycles stretch while your team scrambles to keep up. That’s why the smartest companies are […]

Launching a product without a plan is like setting sail without a map. You might move, but you won’t know where you’re headed. Many companies pour time and money into creating something valuable, only to watch it fall flat after product launch. Not because the product isn’t good, but because the path to reaching the […]

Picture this: A customer finds your product on Instagram, clicks through to your website, browses a few items, and finally, completes their purchase through an email link.  Now, what if we told you there’s a way to track and understand exactly how those interactions connect, without any gaps? It’s not magic. It’s omnichannel analytics. Without […]

Commerce continues to thrive in physical spaces such as stores, clinics, bank branches, and hotel lobbies. Each of these environments produces a wealth of signals: check-ins, queue times, purchases, and staff interactions. When captured, connected to the cloud, and enriched with modern analytics, these scattered data points transform into a clear and unified customer view. […]

Your customers don’t stay in one place anymore. They might see your ad on Instagram in the morning, open an email at lunch, Google your brand in the evening, and drop by your store on the weekend. The tricky part? Making sure your brand feels consistent across all those touchpoints. That’s exactly what cross-channel marketing […]

As artificial intelligence (AI) continues to shape the future of business operations, the need for a well-defined AI strategy development process becomes more critical.  AI’s ability to transform industries depends on its effective implementation, and to do that successfully, businesses must first understand the importance of data.  The foundation of any AI strategy lies in […]

You might be thinking, why do some online stores skyrocket while others barely survive? Well, running an e-commerce business today is as much about numbers as it is about products. The most successful brands don’t just launch campaigns and hope for the best. They track the right e-commerce KPIs and conversion metrics to measure performance, […]