Usermaven blog

Imagine this: you’ve just launched your latest product and the first sales come through. Everything seems to be on track until, out of nowhere, the momentum slows down. The excitement fades, and you’re left wondering what went wrong. Your analytics tell part of the story: where customers showed interest, where they drifted away, and which […]

When it comes to growing a product, every entrepreneur and growth marketer is on the hunt for that elusive treasure: sustainable, scalable growth. Building a product that truly grows can sometimes feel like navigating uncharted waters. Whether you’re dealing with a surge of new users or trying to keep your existing customers engaged, the path […]

If you’re one of the many June users, we understand entirely how uncertain things might feel right now. With Amplitude acquiring June and plans to shut it down, it’s only natural to feel a bit anxious about what’s next. You’ve put time and effort into building your processes around a tool that was easy to […]

Marketing today can feel like wandering through a maze, where every turn leads to more questions than answers. With an overload of data and numerous platforms, it’s hard to figure out what actually works. That’s where data-driven marketing steps in to help you cut through the noise and guide you toward what truly matters. Data […]

Every click, scroll, and pause tells a story, and digital experience analytics (DXA) helps you hear it. Built into modern analytics platforms, DXA provides a clear view of what users are actually experiencing as they navigate your website, app, or other digital touchpoints. So why does this matter? Today, users rarely stick to one device […]

As users become increasingly aware of how their data is tracked, collected, and shared online, organizations face a critical decision: adapt or lose trust. Traditional analytics tools (while powerful) often involve invasive data practices that conflict with modern privacy regulations and user expectations. For privacy-conscious teams and publishers, building a privacy-first analytics stack is a […]

Understanding how your business generates revenue isn’t just a reporting task; it’s a strategic advantage. Revenue analytics goes beyond basic financial tracking by connecting product usage, customer behavior, and marketing performance directly to your income streams. For SaaS companies, it offers a clear view of what drives recurring revenue, where churn risks exist, and how […]

Picture this: you’re running a SaaS business and sending the same email to your power users and occasional visitors. The result? Your heavy users feel overlooked while casual customers feel overwhelmed. This scattered approach wastes marketing dollars and frustrates customers who want relevant experiences. SaaS customer segmentation solves this problem by dividing your customer base […]

Client reporting is one of the most critical touchpoints for marketing agencies. Whether you manage paid media, SEO, email campaigns, or all of the above, your ability to deliver clear, data-driven updates directly affects client retention and trust. That’s where a marketing agency reporting tool becomes essential. In this guide, we break down the top […]