Usermaven blog

Everything you need to learn about website/product analytics, user behavior, and SaaS growth.

How to track product onboarding in Usermaven
product analytics
Usermaven

How to track product onboarding in Usermaven

Getting lost in the complexities of analytics can be frustrating (shh! nobody is referring to Google Analytics 4). But, if the product onboarding is tons of work, too! You’d probably give up, right? Wait, we are here! New to Usermaven? We want to make sure our users are fully equipped to ace the product onboarding […]

Jul 18, 2024

Mastering customer segmentation analysis [tips and techniques]
product analytics
website analytics

Mastering customer segmentation analysis [tips and techniques]

Have you ever felt like your customers are talking amongst themselves, but their voices are just out of reach?  You know they have needs and preferences, but you can’t quite grasp the details.  In the world of marketing, these are the “whispering customers.” They hold the key to unlocking successful campaigns, but their secrets remain […]

Jul 9, 2024

9 powerful Google Analytics alternatives (GA4 alternatives)
product analytics
website analytics

9 powerful Google Analytics alternatives (GA4 alternatives)

Ever since Google announced GA4, everyone’s been talking about alternatives.  But wait a minute!  Before you get overwhelmed, let’s see why you must jump ship from GA4. This blog will be your guide, helping you decide: Can you really stick with GA4?  Yes, you can stick with GA4 if you are ready to compromise on: […]

Jul 4, 2024

Role of customer journey analytics in driving conversions
product metrics

Role of customer journey analytics in driving conversions

Struggling to convert free trial users into loyal customers? You’re not alone.  Many SaaS companies face the challenge of keeping users engaged after that initial signup.  But what if you could see exactly where users are getting lost or frustrated within your platform?  Customer journey analytics acts like a digital spotlight, illuminating the user experience at […]

Jul 4, 2024

Top Mixpanel alternatives for product analytics
mixpanel alternatives
product analytics

Top Mixpanel alternatives for product analytics

Mixpanel? It’s more like “mixed-up” analytics. Okay, let’s be honest: Mixpanel is a classic, but maybe you’re feeling a little… Underwhelmed by its features, overwhelmed by its price tag, or just plain over it with the learning curve. Good news! The world of user analytics is booming, and there are incredible Mixpanel alternatives waiting to […]

Jun 11, 2024

10 best product analytics tools 2024
product analytics tools

10 best product analytics tools 2024

Understanding user behavior is the key to building successful products. But how can you unlock those powerful insights? The answer lies in product analytics tools! As we dive into 2024, the product analytics landscape is evolving rapidly. With new players entering the market and existing ones upping their game, companies have an array of options […]

Jun 10, 2024

Funnel analysis 101: Your path to higher conversion rates
product analytics

Funnel analysis 101: Your path to higher conversion rates

You’re tired of wasting dollars on marketing campaigns that fizzle out.  You’ve tried every marketing tactic, but your conversion rates are not improving or showing any significant progress.  It’s frustrating, isn’t it? The problem is, you’re flying blind. You don’t really understand why customers aren’t buying from you.  Funnel analysis can help by showing you […]

Jun 4, 2024

Everything you need to know about product analytics
product analytics

Everything you need to know about product analytics

Have you noticed why some apps are super easy to use while others leave you scratching your head? How do features you never touch keep getting updates? There’s a secret behind great apps, and it’s called product analytics. Today, we’ll show you how apps collect user data and how data turns into magic. This information […]

May 13, 2024

19 most important website metrics to track for growth
website analytics

19 most important website metrics to track for growth

You’ve poured your heart and soul into developing a website. It’s visually stunning, packed with valuable content, and perfectly represents your brand.  Great! But here’s the gut punch – your traffic and conversions are slower than a snail in a race. You’re left wondering, “What am I doing wrong?” As a marketer or website owner, […]

May 8, 2024

Multi-touch attribution: What is it & how do you use it?
product analytics

Multi-touch attribution: What is it & how do you use it?

Today, customers rarely interact with a brand just once before purchasing. They might see a social media ad, read a blog post, and subscribe to an email list before finally converting to your website. This complex customer journey highlights the limitations of traditional attribution models.  That’s where multi-touch attribution comes in. This powerful approach helps […]

Apr 26, 2024

Behavioral segmentation: A powerful tool for SaaS success
Data Segmentation

Behavioral segmentation: A powerful tool for SaaS success

Have you ever played an online game? What if you’re running a game, and everyone keeps quitting early? Frustrating, right?   Wouldn’t it be better if you understood why they were leaving? That’s what behavioral segmentation is like for SaaS companies.   Instead of players, it’s customers using your software. By figuring out how they interact with […]

Apr 19, 2024

Discovering user journeys with cross-domain tracking
product analytics
website analytics

Discovering user journeys with cross-domain tracking

In website analytics, cross-domain tracking allows you to trace user behavior as they visit multiple websites or domains you own. This is essential because, without it, user journeys across various platforms become fragmented, leading to inaccurate insights. Many businesses have websites across multiple web addresses, like separate platforms for a blog, store, or community. Understanding […]

Apr 16, 2024

What is social traffic in digital analytics?
website analytics

What is social traffic in digital analytics?

Ever launched a website and waited nervously to see if anyone would visit? It’s an exciting feeling! But where exactly are those people coming from? Understanding your traffic sources is like cracking a code, revealing valuable insights into what resonates with your audience. This blog post will guide you into social traffic in digital analytics. […]

Apr 9, 2024

Understanding the importance of goal-tracking in SaaS
product analytics
website analytics

Understanding the importance of goal-tracking in SaaS

Do you want your SaaS business to win?   Goal tracking is like having a map. It shows you where you’re going and if you’re on the right track. This blog will explain why tracking goals is important for your SaaS business.  We’ll show you how it can help you: Get more users to love your […]

Apr 5, 2024

User acquisition reports & their importance
product analytics
website analytics

User acquisition reports & their importance

Once your website is up, the next challenge is getting visitors. User acquisition reports help you know where your visitors are coming from. They show which channels bring in the most visitors. This helps you see what’s working and what’s not. This info lets you focus on the best channels to reach your audience. You […]

Mar 28, 2024

Campaign tracking: Understanding where your traffic comes from
Usermaven
website analytics

Campaign tracking: Understanding where your traffic comes from

Unsure which marketing efforts bring visitors to your site?  Campaign tracking helps you understand how different marketing activities attract visitors. Go beyond just website traffic numbers! With campaign tracking, you can see which campaigns are most successful at converting visitors into doing what you want them to do on your site, such as signing up […]

Mar 22, 2024

A comprehensive guide to analyzing feature usage
product analytics

A comprehensive guide to analyzing feature usage

Data is king in the world of SaaS (software you rent online). However, one kind of data is especially important: feature usage data.  This tells you how people use the different parts of your software. SaaS businesses can learn a lot about improving their products by analyzing this data. Feature usage data helps SaaS businesses […]

Mar 20, 2024

20 SaaS product metrics to track for success
product management
product metrics

20 SaaS product metrics to track for success

Launched your SaaS product? This is exciting! But how do you know if it’s hitting the mark with your target audience?   Numbers don’t lie, and by tracking the right SaaS metrics, you can gain valuable analytics. These insights will tell you what’s working well, what areas need improvement, and where opportunities for growth might be […]

Mar 18, 2024

How to Track Events in Usermaven: A Comprehensive Guide
product analytics
website analytics

How to Track Events in Usermaven: A Comprehensive Guide

You know what events are and why they’re useful for SaaS businesses. But here’s the next step! Tracking events is important, but how do you do it? If you’re still deciding on the accurate tool to track events, We’ve got you covered! Today, we’ll explain how Usermaven has made event tracking super easy for you. […]

Mar 14, 2024

Event Tracking: Everything You Need to Know
product analytics
website analytics

Event Tracking: Everything You Need to Know

When we talk of web or product analytics, every click tells a story!  Every SaaS platform is like a busy town full of events and activities.  Event tracking?  It’s like your reliable GPS guiding you through user journey streets.  Clicks, scrolls, and hovers – the language of your users.  It’s like decoding digital signs in […]

Mar 12, 2024

Why Is My Conversion Rate Dropping For No Reason?
product analytics
product success metrics

Why Is My Conversion Rate Dropping For No Reason?

As a business owner, you might be wondering why your conversion rate is decreasing. Don’t worry; there are simple explanations for this. In this blog post, we will discuss common reasons for a drop in your conversion rate and provide solutions to improve it. Stay tuned to learn how Usermaven can efficiently monitor your conversion […]

Mar 7, 2024

A Guide to Setting Up Conversion Goals in Usermaven
product analytics
website analytics

A Guide to Setting Up Conversion Goals in Usermaven

Managing your website and product side by side is a lot of work, and all SaaS product owners can agree. You question daily, Which pages drive the most signups? What content encourages ebook downloads? Where do your app users get stuck before buying? Here is your answer! With Usermaven, you can, Define clear conversion goals […]

Mar 4, 2024

11 Best Website Analytics Tools 2024
website analytics

11 Best Website Analytics Tools 2024

Data and data-driven insights are everywhere! From the websites you visit to the apps you use, it’s constantly being generated. And, you know it’s beneficial too! But with so much data out there, how do we make sense of it all? For this purpose, we have Website Analytics Tools!  They use special tools to uncover […]

Mar 1, 2024

Dealing with Different Types of Discrepancy in Data
product analytics
product metrics

Dealing with Different Types of Discrepancy in Data

In the world of making decisions based on data, dealing with data discrepancies is a big deal.  These discrepancies happen when different data sets don’t match up, making it tough to make accurate decisions.  The challenge involves figuring out these differences, finding out why they happen, and highlighting how using product analytics tools can help […]

Feb 25, 2024

The 4 Phases of User Acquisition Funnel Marketing
product management
product metrics

The 4 Phases of User Acquisition Funnel Marketing

Have you ever wondered how your favorite apps or websites manage to attract so many users?  The secret lies in a powerful marketing framework called the user acquisition funnel. Whether you’re a seasoned marketer or just starting out, understanding the user acquisition funnel is crucial. It’s a framework that helps you visualize and optimize the […]

Feb 23, 2024

How to Locate Users Based on Device Type in Usermaven
Usermaven

How to Locate Users Based on Device Type in Usermaven

Interested in knowing what devices your users favor? Usermaven can help! See which devices rule your user kingdom. Mobile, desktop, tablet, oh my! Are mobile users more likely to browse, while desktop users convert? Get all the answers without breaking a sweat. P.S. Keep pro learning mode on; this guide spills all the secrets about […]

Feb 20, 2024

15 Important Conversion Metrics for Digital Marketers to Track in 2024
product analytics
website analytics

15 Important Conversion Metrics for Digital Marketers to Track in 2024

Do you know the top 10% of websites have a conversion rate of 11% and above? While converting at 2-3 % is fair for businesses in the early stages, you can always aim for higher conversion rates.  But whether your website falls under the fair-performing websites or is a top player depends on your conversion […]

Feb 16, 2024

12 Tips to Reduce Your Customer Churn Rate
product analytics

12 Tips to Reduce Your Customer Churn Rate

Imagine a customer buys your product, things seem smooth, and then—bam!—a month later, they cancel their subscription out of the blue. That abrupt exit? That’s customer churn—the rate at which customers stop using a company’s product or service over a specific period. But here’s the kicker: churn rates aren’t set in stone. They swing based […]

Feb 9, 2024

Top 9 Plausible Analytics Alternatives in 2024
website analytics

Top 9 Plausible Analytics Alternatives in 2024

Want better analytics? Explore beyond Plausible Analytics!  From unlocking hidden features and customer reviews to finding the perfect fit for your budget, this blog contains everything you need! Hold on tight — it’s time to explore, compare, and uncover some plausible alternatives that could skyrocket your analytics game! 📊 What is Plausible used for? Plausible […]

Feb 2, 2024

A Guide to User & Customer Acquisition Funnel with Usermaven
Usermaven

A Guide to User & Customer Acquisition Funnel with Usermaven

You must have read and heard of “Funnels Acquisition” many times. But, honestly! Do you still consider the user acquisition funnel and customer acquisition funnel to be different? What if they are actually different? Wait, then, who are the visitors? One thing is sure, These funnels are your secret weapons for building apps or websites […]

Jan 26, 2024

Cohort Analysis: How to Measure User Retention?
product analytics

Cohort Analysis: How to Measure User Retention?

Ever downloaded an app, loved it at first, but then kinda forgot about it? It happens.  But what if you could figure out why and keep people hooked? It would be great, right? That’s exactly what cohort analysis does.  Imagine throwing a party. You wouldn’t just invite everyone randomly. You’d think about different friend groups […]

Jan 19, 2024

Engagement Rate: Importance and Key Metrics
product analytics
website analytics

Engagement Rate: Importance and Key Metrics

How much do people love your website or product?  Want any clue? That’s where engagement rates step in – they’re like your online applause meter, showing how much your audience is into what you’re offering.  Why is this a big deal?  Well, it’s the secret sauce to make your website and product a big hit. […]

Jan 12, 2024

Usermaven's 2023 Journey in Review
Usermaven

Usermaven's 2023 Journey in Review

Greetings and a Happy New Year from the Usermaven team! As we reflect on the past year, we appreciate the trust and support you’ve shown us at Usermaven. Our goal is to make analytics more insightful and user-friendly, and 2023 has been a significant step forward in achieving that.  Let’s dive into the highlights of […]

Jan 5, 2024

What Does Artificial Intelligence Mean for Product Teams?
Digital analytics
Usermaven

What Does Artificial Intelligence Mean for Product Teams?

AI is not here to replace humans but to enable us to create customer-centric products. Is artificial intelligence (AI) the game-changer we’ve been waiting for, or are we merely caught in the hype? Get ready because soon, every company will be an AI powerhouse- well, that’s the reality knocking on our doors. But let’s cut […]

Dec 29, 2023

Power Users: The Ultimate Catalyst for a Product's Success
product analytics
website analytics

Power Users: The Ultimate Catalyst for a Product's Success

          “You need power users to power up your product.” The power users are highly engaged users with advanced knowledge of your product. They have reached the “Aha!” moment and made it a “habit”. They are undoubtedly the most valuable users of your product. But is chasing power users worth it? And to what extent? Before […]

Dec 20, 2023

Cracking Meta Threads Analytics with UTM Traffic Tactics
website analytics

Cracking Meta Threads Analytics with UTM Traffic Tactics

Meta doesn’t provide dedicated referrer data for Threads. And you might be scratching your head over the traffic analytics. Well, worry not!  Usermaven is here to make things easy for you. We’ve got a simple Usermaven UTM tracking guide to help you smoothly figure out Threads traffic. Let’s jump in and make UTM parameters your […]

Dec 15, 2023

11 Top Fathom Analytics Alternatives 2024
product analytics tools
website analytics

11 Top Fathom Analytics Alternatives 2024

If you’re here, it’s likely because your once-beloved web analytics tool – Fathom Analytics, has led you down! Maybe with its basic functionalities, limited features, or a pricing structure that simply doesn’t align with your agency’s needs. To streamline your search for the best analytics tools, including alternatives to Fathom Analytics, we’ve created this blog. […]

Dec 13, 2023

From Bounce to Brilliance: Enhancing Average Time on Page
website analytics

From Bounce to Brilliance: Enhancing Average Time on Page

In the digital landscape, capturing and holding the attention of online audiences is the heartbeat of website success.  But how can you measure this success?  The answer lies in understanding key website metrics and using them to your advantage. One such metric is “average time on page,” an indicator of your website’s performance. This metric […]

Dec 5, 2023

Boosting Product Engagement: Strategies for Success in 2024
product analytics

Boosting Product Engagement: Strategies for Success in 2024

Converting potential users is half the story, but keeping them engaged with your product is the other half that makes a product successful. According to statistics, 21% of products fail to meet customer’s needs. It implies that the users come to try a product and find it does not meet their expectations, resulting in lower […]

Nov 29, 2023

Pageviews & Their Role in Website Success
website analytics

Pageviews & Their Role in Website Success

Website owners and marketers continually seek ways to enhance their website’s performance. To achieve this, they explore various tools and techniques to measure the effectiveness of their efforts. Within these methods, pageviews stand out as a simple yet valuable metric that provides insights into website performance. But what are pageviews? How do you measure them, […]

Nov 22, 2023

GA4 Limitations & the Call for an Alternative Analytics Tool
Google Analytics
privacy friendly analytics

GA4 Limitations & the Call for an Alternative Analytics Tool

Introducing Google Analytics 4 (GA4), Google’s latest web analytics service – designed to replace the older Universal Analytics (UA) platform.  Now, you must be wondering why. Well, the shift from UA to GA4 was fueled by the need for a more advanced and comprehensive analytics tool. One that could adapt to the changing demands within […]

Nov 15, 2023

The Good vs Bad Bounce Rate Battle and How to Win
website analytics

The Good vs Bad Bounce Rate Battle and How to Win

“High bounce rate is always bad, and low is always good.” “A high bounce rate will tank your Google ranking.” “A site-wide revamp is the only way to improve bounce rate.” As a website owner or a digital marketer, you must have encountered one or more bounce rate myths mentioned above. To differentiate fact from […]

Oct 25, 2023

9 Key Marketing Insights for Product Managers
product analytics

9 Key Marketing Insights for Product Managers

Do you know that 95% of new consumer product launches fail? So, what can you do to ensure your product is not one of them? While the success and growth of a product involve many factors, one of them is having a well-rounded product manager. Product managers are there for a product as it goes […]

Oct 19, 2023

Landing and Exit Pages: Your SEO Game Changers
website analytics

Landing and Exit Pages: Your SEO Game Changers

“Google only loves you when everyone else loves you first.” Wendy Piersall This quote clearly emphasizes the importance of authority and credibility in SEO. The more your visitors trust your website, the more likely it is to get a higher search engine ranking. Two important players in the SEO game are landing and exit pages. […]

Oct 11, 2023

The Value of Scroll Depth and How to Track It
product analytics
website analytics

The Value of Scroll Depth and How to Track It

Understanding the specific sections of a web page can be a valuable asset for digital marketers, UX designers, product teams, and e-commerce managers. It identifies the sections that capture the attention of your website visitors or make them leave your website. By monitoring scroll depth, you can harness this capability, offering actionable insights to enhance […]

Sep 27, 2023

Customer Loyalty Analytics: A Complete Guide
product analytics
website analytics

Customer Loyalty Analytics: A Complete Guide

Customer loyalty is a crucial part of any successful business. Not only does it drive revenue and growth, but it also helps establish a positive reputation and brand identity. But how do you measure and improve customer loyalty? That’s where customer loyalty analytics come into play. Using data and analytics, businesses can track customer behavior […]

Sep 26, 2023

15 Digital Marketing Metrics and KPIs to Track in 2024
Digital analytics

15 Digital Marketing Metrics and KPIs to Track in 2024

Do you know that 64.2 zettabytes of data originated, used, duplicated, and stored globally in 2020 from various activities? And over the next five years up to 2025, global data creation is projected to grow to more than 180 zettabytes. That is a lot of data! But have you ever considered that your online business […]

Sep 20, 2023

A Step-by-Step Guide to Identify Website Visitor Sources
website analytics

A Step-by-Step Guide to Identify Website Visitor Sources

Understanding the source of website visitors is crucial for the online success of any business. You can improve your online visibility and optimize your marketing efforts by identifying where your website traffic is coming from. For example, if most of your traffic comes from social media, you may want to invest more time and resources […]

Sep 18, 2023

Data Anonymization: The Pillar of Ethical Web Analytics
privacy friendly analytics

Data Anonymization: The Pillar of Ethical Web Analytics

According to the DBTA Report on meeting the growing challenges of data security & governance, there has been a staggering 70% rise in data compromises from 2020 to 2021. The impact of each data breach has also become notably costly, averaging $4.24 million. Particularly concerning are the fines related to GDPR violations, which surged seven-fold […]

Sep 14, 2023

Multi-Channel Attribution: The Key to Marketing Success
Digital analytics
product analytics

Multi-Channel Attribution: The Key to Marketing Success

Understanding multi-channel attribution is essential for accurately measuring various marketing channels’ impact on conversions and their contribution to overall business success. Multi-channel attribution refers to assigning credit or value to each marketing touchpoint a customer interacts with before converting. Traditional single-touch attribution models, such as last-click and first-click attribution models, only credit a single touchpoint […]

Sep 11, 2023

Balancing Success Metrics and Counter Metrics
Digital analytics
product metrics

Balancing Success Metrics and Counter Metrics

95% of the new products fail. According to Harvard Business School professor Clayton Christensen, new products fail because they don’t look at the products as customers do. So, they fail to meet the real or perceived need. Product success lies in understanding the customer’s needs, whether new or established. Metrics are a great way to […]

Sep 6, 2023

Why Online Privacy Matters: Protect Your Personal Data
privacy friendly analytics

Why Online Privacy Matters: Protect Your Personal Data

Have you ever wondered how much of your data is collected and tracked online? Companies collect and use our information, from browsing history to location data, for targeted advertising and other purposes. But why does online privacy matter? Online privacy is essential to protecting our data and ensuring our security. By enhancing our online privacy, […]

Sep 4, 2023

The Importance of Active Users: A Guide to MAU, WAU, and DAU
product analytics
website analytics

The Importance of Active Users: A Guide to MAU, WAU, and DAU

Did you know monitoring active users for your online business is crucial and one of the fundamental insights sources? If you are not already tracking active users on your website or application, you are missing a key aspect of your user data analysis. Tracking active users empowers online businesses to optimize user experiences, create targeted […]

Aug 30, 2023

Actionable Analytics: Turn Insights into Results
product analytics
website analytics

Actionable Analytics: Turn Insights into Results

Actionable analytics is the process of using data insights to inform and drive business decisions. It involves analyzing data from various sources, such as website analytics, social media metrics, and customer feedback, to identify patterns, trends, and opportunities for improvement. By turning these insights into actionable recommendations, businesses can make informed decisions that drive growth […]

Aug 29, 2023

Enhancing Customer Service With AI Chatbots: The Key Benefits
product analytics
website analytics

Enhancing Customer Service With AI Chatbots: The Key Benefits

Chatbot usage has been rising for the past few years. Only in 2022, 67% of consumers worldwide used a chatbot for customer support. According to Gartner, chatbots will be the primary customer service channel for roughly a quarter of organizations. It indicates that more and more companies are investing in chatbots, but the question is […]

Aug 23, 2023

The Processes of Website Analytics: A Step-By-Step Guide
website analytics

The Processes of Website Analytics: A Step-By-Step Guide

71% of businesses have a website in 2023, and if your business is not among that 71%, you are losing big on online sales revenue. And even if you have a website, that’s not the end of the story. The average click-through rate of a call to action is 4.23%. It means having a website […]

Aug 21, 2023

12 Strategies to Increase Your Customer Engagement
product analytics
website analytics

12 Strategies to Increase Your Customer Engagement

Customer engagement is super important in today’s concurrent business world. No matter if you’re running a small startup or a big corporation, it’s crucial to have effective customer engagement strategies in place. Customers participating in your brand marketing campaigns or relevant activities are more likely to be your brand’s advocate, increasing your company’s overall success. […]

Aug 11, 2023

Understanding Lead Attribution for Effective Marketing
product analytics
website analytics

Understanding Lead Attribution for Effective Marketing

Decoding the customer journey and understanding lead attribution is crucial for implementing effective marketing strategies. Lead attribution refers to assigning credit to various touchpoints contributing to a customer’s conversion. By analyzing the customer journey, businesses can identify which marketing channels and campaigns are most effective in generating leads and conversions. Statistics show that 81% of […]

Aug 9, 2023

4 Revenue Forecasting Models to Boost Your SAAS Business
product analytics
website analytics

4 Revenue Forecasting Models to Boost Your SAAS Business

SaaS businesses need not only to survive but thrive in highly competitive markets; therefore, revenue forecasting is paramount for maintaining a steady growth trajectory. Moreover, unlocking the growth potential of your SaaS business requires accurate revenue forecasting. But with ever-changing market dynamics, finding the right approach can be challenging. This article unveils four powerful revenue […]

Aug 7, 2023

Event-Based Web Analytics: Everything You Need to Know
website analytics

Event-Based Web Analytics: Everything You Need to Know

The end goal of data analytics is to deliver value to users by understanding what they need and creating value for the business in the form of conversions and revenue by meeting their needs. With the rise of modern analytics approaches and tools, businesses are better able to get user insights. Event-based web analytics operates […]

Aug 2, 2023

Exploring the 13 Key Google Analytics Limitations
Google Analytics
google analytics alternatives

Exploring the 13 Key Google Analytics Limitations

Starting July 1st, 2023, Universal Analytics (UA) stopped processing hits, including standard properties in accounts containing 360 properties. Businesses that use UA are left with no option other than migrating to an alternate analytics solution. While Google came up with a more advanced version of UA, called Google Analytics 4 (GA4), to replace it, the […]

Jul 27, 2023

Usermaven Introduces Maven AI: Revolutionizing Data Analysis
Usermaven

Usermaven Introduces Maven AI: Revolutionizing Data Analysis

At Usermaven, we are constantly pushing the boundaries of innovation to bring you the most cutting-edge solutions. Today, we are thrilled to unveil a groundbreaking feature that will transform the way you interact with your data – Maven AI. This innovative concept takes the power of generative AI and makes it as accessible as asking […]

Jul 20, 2023

How to Track User Activity on Your Website: Beginner's Guide
website analytics

How to Track User Activity on Your Website: Beginner's Guide

Do you know what your website visitors are doing on your site? Are they clicking on certain pages, spending much time on specific blog posts, or leaving after just a few seconds? Understanding user activity on your website is essential for improving user experience, increasing conversions, and ultimately growing your business. Luckily, tracking user activity […]

Jul 13, 2023

Number of Sessions per User: Understanding User Behavior
product analytics
website analytics

Number of Sessions per User: Understanding User Behavior

Have you ever wondered how many times users visit your website or app before making a purchase or leaving for good? Understanding user behavior and the number of sessions per user can provide valuable insight into how to improve your website or app’s user experience and increase conversions. By analyzing data on the number of […]

Jul 10, 2023

Enhancing Website Performance: The Significance of Usability and User Experience
website analytics

Enhancing Website Performance: The Significance of Usability and User Experience

Have you ever landed on a website that frustrated you to no end? Maybe the page wouldn’t load, the navigation was confusing, or the content was difficult to read. Whatever the reason, you probably didn’t stay on that site for very long. This is why usability and user experience (UX) are critical for your website. […]

Jul 6, 2023

How to Set Revenue Goals for Your SaaS Business

How to Set Revenue Goals for Your SaaS Business

The SaaS industry will continue to grow as more and more businesses adopt SaaS solutions to perform various business functions. They also empower consumers because of their accessibility, affordability, user-friendliness, and value delivery. Due to this, the SaaS market is estimated to be worth approximately $197 billion in 2023 and is expected to reach $232 […]

Jul 5, 2023

Lean Product Development: Definition, Stages, Benefits, and more
product analytics
Product Development

Lean Product Development: Definition, Stages, Benefits, and more

Did you know 70% of projects fail in the product development stage? And only 6% of companies have well-defined innovation and product development processes. These statistics highlight the importance of robust product development to ensure a successful product launch. This article walks you through lean product development, a streamlined process based on the principles of […]

Jun 26, 2023

The Ultimate Guide To Data Segmentation For SaaS Businesses
Data Segmentation
website analytics

The Ultimate Guide To Data Segmentation For SaaS Businesses

Is your SaaS operating with the mindset that all your customers have the same needs, backgrounds, and challenges your product solves? Then it’s time you debunk this naive assumption, realize the power of segmentation, and leverage it to communicate with your customers effectively. Not all your customers use your product the same way or have […]

Jun 19, 2023

The Power of Buyer Awareness
Buyer Awareness

The Power of Buyer Awareness

Have you ever wondered what makes a customer purchase any product? Is it a need or a desire? How do they go from indifference to being convinced to become your customer? Converting a prospect into a customer involves multiple stages. Consumers evaluate if a product meets their needs or wants before purchasing. Businesses do not […]

Jun 13, 2023

Your Complete Guide On Calculating SaaS LTV
product analytics

Your Complete Guide On Calculating SaaS LTV

Is your attention fixated on acquiring new customers while your existing customers are slipping away? You need to focus on retaining your current customers and getting value from them by building strong customer relations. The probability of selling to an existing customer is 60-70%, while your chances of selling to new customers are 5-20%. Customer […]

Jun 7, 2023

6 Product Development Best Practices To Set You Up For Success

6 Product Development Best Practices To Set You Up For Success

New products enter the market daily, but over 90% are expected to fail in the next five years. Companies allocate millions of dollars in budgets and invest endless hours to bring new products to the market. But it takes more than that to create a product that provides value to both the creator and the […]

Jun 1, 2023

A 360 Guide on Building a Customer Acquisition Funnel
Customer Acquisition

A 360 Guide on Building a Customer Acquisition Funnel

Acquiring new customers is 5 times more expensive than retaining existing customers. So, while a good acquisition funnel is focused on getting new customers, a great one is focused on getting new customers AND retaining the existing ones. Businesses utilize the customer acquisition funnel to attract new customers while actively nurturing existing ones. Which is […]

May 18, 2023

Decode The Science Behind SaaS Pricing Models
SaaS Pricing

Decode The Science Behind SaaS Pricing Models

As the SaaS industry continues to evolve and become more competitive, businesses face the challenge of differentiating themselves from their competitors and standing out in the market. While growth through product differentiation and acquisition is certainly a viable strategy, monetization plays a critical role in the success of any SaaS business. Optimizing your strategy allows […]

May 12, 2023

What Is Cookieless Tracking & How Will It Impact Businesses
Cookie and Tracking

What Is Cookieless Tracking & How Will It Impact Businesses

Did you know that during a survey, 41% of marketers said they would increase their budget for first-party cookie use in 2023? For many years, cookies have been a dominant online method for tracking user behavior. But the digital landscape is moving towards cookie-less tracking, with Usermaven offering cookieless tracking in 2023 and tech giant […]

May 8, 2023

GA4 vs. Universal Analytics + An even better Alternative
Google Analytics

GA4 vs. Universal Analytics + An even better Alternative

Google Analytics has long been running the data analytics show for businesses and website owners looking to gain insights into their online presence with Universal Analytics (UA). However, UA is about to retire while being replaced by GA4. This article will explore the key differences between UA and GA4 and whether businesses should consider switching […]

May 2, 2023

7 SaaS Product Launch Stages with Usermaven's Case Study
Product launch

7 SaaS Product Launch Stages with Usermaven's Case Study

Are you about to launch a new Software-as-a-Service (SaaS) product and feeling overwhelmed with where to start? You’re not alone. Many SaaS companies struggle with the product launch process, as it involves multiple stages, each with unique challenges. There’s much to consider, from creating a product vision to beta testing and marketing strategy. In this […]

Apr 28, 2023

How to Use Conversion Analysis For Business Growth
product analytics

How to Use Conversion Analysis For Business Growth

Are you struggling to understand why your website visitors are not becoming buyers? Are you losing potential customers without even knowing what’s holding them back? Is your conversion rate dropping? The answer lies in conversion analysis. By analyzing your website’s data, you can gain valuable insights into your users’ behavior and identify areas for improvement. […]

Apr 19, 2023

8 Steps To A Successful SaaS Product Strategy Framework
Product Strategy

8 Steps To A Successful SaaS Product Strategy Framework

SaaS product strategy framework is a high-level blueprint for a company to develop, launch, market, and sell its SaaS product to achieve business goals. Businesses are forever interested in sustaining growth. To achieve this goal, they keep optimizing their existing products or developing new ones to retain existing customers and expand their customer base. In […]

Apr 14, 2023

Using Predictive Customer Analytics For More Conversions
Digital analytics

Using Predictive Customer Analytics For More Conversions

What if you could use a crystal ball to predict what your customers want and how your product can meet their needs? It would result in increased customer satisfaction, revenue, and competitive advantage. Everything a business looks for! Adding predictive customer analytics into your business’s toolbox is like having a crystal ball. It offers capabilities […]

Apr 10, 2023

Exploring the Role of Analytics in Digital Marketing to Increase ROI
Digital analytics

Exploring the Role of Analytics in Digital Marketing to Increase ROI

Any business that is not leveraging the power of data is not doing business. In today’s digital age, when businesses have access to a wealth of data, not using that data to get valuable insights into their customers’ behavior is criminal. With the help of digital marketing analytics, companies can unlock the power of their […]

Apr 5, 2023

A Complete Guide On Using Market Forecasting For Growth
Product Growth

A Complete Guide On Using Market Forecasting For Growth

Are you doing everything “right” for your business but don’t know where you went wrong? Are your visitors not converting to customers? Are your monthly analytics constantly dropping? If you have asked yourself these questions, then stick around to find out as we explore the answers for all these questions in this article, where we’ll […]

Mar 29, 2023

7 Reasons Why Usermaven Is The Best Alternative To Amplitude

7 Reasons Why Usermaven Is The Best Alternative To Amplitude

Amplitude and Usermaven are analytics tools that help businesses track user behavior and analyze data to make data-driven decisions. However, there exist key focal differences between the two tools. Amplitude, like Mixpanel, is geared specifically toward product analytics, while Usermaven is a comprehensive product and website analytics solution. This article compares the two and explains […]

Mar 27, 2023

The Easiest Privacy-friendly Alternative to Google Analytics (GA4)
google analytics alternatives

The Easiest Privacy-friendly Alternative to Google Analytics (GA4)

Usermaven and Google Analytics are data analytics tools that help businesses track user behavior and analyze data to make data-driven decisions. Even though the tools may look like they are similar but there are a lot of differences between the two. But which ones? And do those differences even make a difference? (Pun Intended!). It […]

Mar 15, 2023

Top 7 Heap Alternatives and Competitors
product analytics

Top 7 Heap Alternatives and Competitors

What is Heap? Heap is cloud-based data analytics and customer behavior tracking tool. It provides real-time analytics by tracking every user interaction with the web or app, highlighting the user’s digital journey while using the product. The analyzed data can be used by businesses to improve customer retention and optimize the user experience. Heap also […]

Feb 14, 2023

15 Customer Retention Metrics and 7 Ways To Boost Customer Retention
product metrics

15 Customer Retention Metrics and 7 Ways To Boost Customer Retention

What is customer retention? Customer retention is any business’s or product’s ability to retain customers to do business with them again. It is crucial in any SaaS business since it is harder to make new customers than keep existing customers engaged. Customer retention metrics give detailed insight into how a product or company performs while […]

Feb 6, 2023

5 Feature Adoption Metrics That Matter
product analytics

5 Feature Adoption Metrics That Matter

A product manager continuously strives to improve a product and deliver a competitive product experience. One way to achieve this goal is by understanding which features are most valuable to users and which ones may need improvement or removal. Feature adoption lets you handle these aspects of product growth and management. It allows product managers […]

Jan 18, 2023

SaaS Metrics You Should Care About In 2023
product metrics

SaaS Metrics You Should Care About In 2023

The SaaS industry enjoyed tremendous growth over the past few years, and the SaaS market is becoming competitive, with more solutions emerging yearly. SaaS businesses must ensure their product’s growth to stay ahead of the competition. And SaaS metrics are a great way to keep track of your business’s performance. This article will dive deeper […]

Jan 9, 2023

Everything you Need to Know about Churn Analysis
product analytics

Everything you Need to Know about Churn Analysis

Churn can be a headache for SaaS businesses if not handled timely and effectively. It can negatively impact a business’s profitability and sustainable growth. This guide discusses in depth the churn analysis and its importance. It explores what causes customers to churn, various churn types, and how to reduce them. Let’s dive in. What Is […]

Dec 31, 2022

Guide To Tracking Website Visitors & Top 6 Tools for 2023
website analytics

Guide To Tracking Website Visitors & Top 6 Tools for 2023

A website without a visitor tracking tool is like a ship lost on the horizon. You need real-time visitor tracking tools for a big win in your business. For every website owner, it’s important to stay updated & informed about who is on your website and for how long.

Dec 26, 2022

What is Product-Led Growth? 5 Examples for you from the industry
Product Growth

What is Product-Led Growth? 5 Examples for you from the industry

Over the past few years, how people engage with technology has changed. Now users are more tech-savvy, want instant gratification & prefer personalization. The growth strategy for companies has also been evolving from sales to marketing to a product-led approach. What Is Product-Led Growth? Product-led growth is a business model and strategy that puts the […]

Dec 20, 2022

How we made $120,260 in 3 weeks of launching our SaaS
growth stories

How we made $120,260 in 3 weeks of launching our SaaS

This is the story of our SaaS startup, Usermaven – a privacy-friendly analytics tool for product and marketing teams, that was able to generate $120,260 in revenue in just 3 weeks of public launch without external investment, paid ads or Appsumo. I am going to cover everything we did during this journey. How we got […]

Dec 19, 2022

The Complete Guide to Product Metrics for Product Managers
product analytics

The Complete Guide to Product Metrics for Product Managers

A fully optimized product manager can increase company profits by over 34%. Product managers use product metrics to drive product growth and implement a product roadmap. As a result, these metrics are the most prominent tool for product managers in decision-making. Product metrics are widely used for better results and performance tracking. They resolve challenges […]

Dec 7, 2022

What is the North Star Metric & How to Measure It?
product metrics

What is the North Star Metric & How to Measure It?

For ages, sailors and travelers used the north star for navigation. Surprisingly, it still helps businesses navigate the ever-changing tech space. Companies use the North star metric and other important KPIs to make sense of the various data discrepancies their enterprises produce. As the name suggests, the north star metric allows businesses to adjust and […]

Nov 30, 2022

Hungarian DPA Ordered a Halt Against Google Analytics Use
Google Analytics

Hungarian DPA Ordered a Halt Against Google Analytics Use

Hungarian Data Protection Authority ordered a weather forecast website to stop using Google Analytics. The prohibition resulted from the lack of safeguards for U.S. data transfers as required by Article 46 GDPR. According to a recentGDPRtoday release (a newsletter by noyb), the Hungarian DPA might soon go against the use of Google Analytics. Furthermore, the […]

Nov 16, 2022

7 Best Tools For Privacy-Friendly Analytics
privacy friendly analytics

7 Best Tools For Privacy-Friendly Analytics

Organizations utilize data to understand their customers better. They use data to deliver an improved customer experience. However, when it comes to privacy analytics, consumers are greatly concerned about data collection and data privacy practices. A KPMG survey reports that 86% of the US population considers data privacy a growing concern. And more than half […]

Nov 16, 2022

5 Best Google Analytics Alternatives To Try in 2023
google analytics alternatives
product analytics

5 Best Google Analytics Alternatives To Try in 2023

Introduction Leveraging data is the most significant advantage for online businesses to survive and scale in the digital space. The adoption of business intelligence tools and analytics software has increased in the last decade. As a result, the market share for analytics solutions is expected to grow, reaching 18 billion by 2025. Businesses utilize data […]

Nov 1, 2022

How to Choose the Right Customer Segmentation KPIs
product success metrics

How to Choose the Right Customer Segmentation KPIs

In the business world, you know that customer segmentation is key to success. But what are the right customer segmentation KPIs to track for your business? This blog post will show you how to choose the right KPIs to develop an effective marketing campaign. Segmenting Customers by Needs and Wants Are you looking to better […]

Oct 7, 2022

KPIs for Product Marketing: Tracking Your Road to Success
product analytics
product management

KPIs for Product Marketing: Tracking Your Road to Success

If you’re in product marketing, chances are you’re always looking for ways to measure your progress and success. After all, what gets measured gets improved, right? But with so many different KPIs for product marketing out there, it can be tough to know which ones to focus on. That’s why we’ve put together a list […]

Oct 6, 2022

How to Define and Measure KPIs for Product Launch
product analytics
product metrics

How to Define and Measure KPIs for Product Launch

If you’re rolling out a new product, it’s important to have KPIs for product launch in place to measure success. Here are some key performance indicators to keep an eye on during the product launch phase. Defining KPIs for Product Launch As a business owner, you want to ensure that your product launch is successful. […]

Oct 5, 2022

Product Marketing KPIs That Are Essential to Any Business
product analytics
product management

Product Marketing KPIs That Are Essential to Any Business

Are you looking to improve your product marketing strategy? If so, then you’ll need to know about product marketing KPIs or key performance indicators. KPIs can help measure progress and identify areas that need improvement. In this blog post, we’ll discuss five product marketing KPIs that are essential for any business. Product Marketing KPIs for […]

Oct 4, 2022

The Benefits of Behavior Data Tracking Software
product management
website analytics

The Benefits of Behavior Data Tracking Software

If you want to improve your business, understanding customer behaviors is key. The right behavior data tracking software can help you do just that. By understanding how customers interact with your business, you can make changes to improve the customer experience. Behavior data tracking software can also help you identify trends and patterns in customer […]

Oct 3, 2022

Software Stack Investing: How to Pick the Right Tools
product management
website analytics

Software Stack Investing: How to Pick the Right Tools

If you’re like most people, you probably think of software stack investing as something that only big companies or wealthy individuals can afford to do. But the truth is, anyone can invest in software stocks – and there are plenty of good reasons to do so. For one thing, the global software industry is growing […]

Sep 30, 2022

User Onboarding KPIs: Key Metrics You Need to Track
product metrics
product success metrics

User Onboarding KPIs: Key Metrics You Need to Track

User onboarding is essential for any business that wants to retain its customers and grow its user base. But what user onboarding KPIs should you be tracking to ensure customer onboarding success? First, What is User Onboarding? The user onboarding phase is the process of helping new users learn how to use your product or […]

Sep 29, 2022

What Does the Users Metric Measure in Google Analytics?
product analytics
product analytics tools

What Does the Users Metric Measure in Google Analytics?

If you’re a website owner, then it’s important to track your site’s performance using an analytics tool. If you know this, you’ve heard of Google Analytics. One of the key metrics that GA tracks are the number of unique visitors. What does the users metric measure in Google Analytics? This metric, regardless of the analytics […]

Sep 28, 2022

Build vs Buy Analytics: Which is the Best Option for You?
product analytics
product analytics tools

Build vs Buy Analytics: Which is the Best Option for You?

If you’re in the business world, then you know that data is everything. It can make or break a company and that’s why it’s so important to have good product analytics. But what do you do when it comes to choosing between build vs buy analytics tools? This blog post will help you make the […]

Sep 27, 2022

Post Launch Analysis: What to Do After You've Launched
product analytics
product analytics tools

Post Launch Analysis: What to Do After You've Launched

After you’ve launched your product or service, it’s important to do a post launch analysis. This will help you determine what is working and what isn’t, so you can make necessary changes. Here’s what to do to ensure your success after launching your business. Why Post Launch Analysis is Important After you launch a product, […]

Sep 26, 2022

5 Customer Onboarding KPIs to Evaluate Your Program
product metrics
product success metrics

5 Customer Onboarding KPIs to Evaluate Your Program

Are you looking for ways to measure the success of your customer onboarding program? If so, you’re in the right place. In this blog post, we’ll share five of the most essential customer onboarding KPIs to track so you can identify areas for improvement. By tracking customer onboarding KPIs, you’ll be able to ensure that […]

Sep 22, 2022

The Importance of Customer Retention Analysis
product analytics
product analytics tools

The Importance of Customer Retention Analysis

As a business owner, you know that customer retention is important for the success of your company. But what exactly is customer retention analysis? And why should you care about it? This blog post will explain everything you need to know about customer retention analysis and its importance to your business. Why Customer Retention Metrics […]

Sep 21, 2022

What Does the Send Metric Help You Analyze?
product metrics
product success metrics

What Does the Send Metric Help You Analyze?

If you’re looking for ways to improve your email marketing campaign, you’re probably familiar with the “send metric” in terms of marketing metrics. What does the send metric help you analyze? The send metric measures how many of the email recipients on your subscriber list actually receive and open your emails, which can be helpful […]

Sep 20, 2022

Product-led Growth vs. Sales-led Growth
product success metrics

Product-led Growth vs. Sales-led Growth

If you’re a business owner, you know that growth is essential. But what’s the best way to grow your business? Product-led growth vs. sales-led growth? Let’s take a look at the pros and cons of product-led growth and sales-led growth so you can decide which growth strategies are right for your business. What Is Product-Led […]

Sep 16, 2022

What Is a Data Stack And How Do You Build One?
product analytics
product analytics tools

What Is a Data Stack And How Do You Build One?

A data stack is a term used to describe the collection of software products and tools that are used to collect, store, process, and analyze data. Typical data stacks will include the following: A database (or multiple databases) A web server An application server Scripts or applications that perform tasks such as reverse ETL (extract-transform-load), […]

Sep 15, 2022

The 5 Biggest Challenges With Attribution Models
product management
product metrics

The 5 Biggest Challenges With Attribution Models

If you’re looking to improve your marketing efforts, understanding attribution models is key. However, there are a few challenges that can come with attribution modeling. In this article, we will discuss the 5 biggest challenges with attribution models that you should be aware of. The History of Marketing Attribution Models The history of marketing attribution […]

Sep 13, 2022

What Is User Activation in SaaS And How To Improve It
product metrics
product success metrics

What Is User Activation in SaaS And How To Improve It

What is user activation in a SaaS product? User activation is a process that helps new users understand your website or product and how it can benefit them. It’s important to have a strong user activation strategy in place so that you can keep people coming back to your site or using your product. There […]

Sep 9, 2022

Product Updates March 2021: Attribution Insight, Events View and More!

Product Updates March 2021: Attribution Insight, Events View and More!

Welcome to the Usermaven release notes. Moving forward at the end of each month, we’ll share what new product updates are done in Usermaven. 1) Attribution Insight: We have released a new report template under the Acquisition module named “Attribution”. Put simply, marketing attribution is the quantitative analysis of determining which marketing tactics contribute to […]

Apr 5, 2022