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Everything you need to learn about website/product analytics, user behavior, and SaaS growth.

Top stories

How to build a marketing attribution dashboard (without the usual headaches)
MARKETING ATTRIBUTION
How to build a marketing attribution dashboard (without the usual headaches)

By Arslan Jadoon

Building a marketing attribution dashboard sounds straightforward – until you actually try to do it. You start with the best intentions: track your campaigns, measure conversions, and finally understand what’s driving revenue. But then come the headaches, disconnected data, limited attribution models, developer dependencies, privacy concerns, and dashboards that are either too basic or overwhelmingly […]

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Top HockeyStack alternatives for attribution and analytics
Top HockeyStack alternatives for attribution and analytics

By Imrana Essa

Published on Jan 29, 2026

10 best Google Analytics alternatives to try in 2026
10 best Google Analytics alternatives to try in 2026

By Imrana Essa

Published on Jan 27, 2026

Rethinking B2B customer segmentation: A complete guide
Rethinking B2B customer segmentation: A complete guide

By Imrana Essa

Published on Jan 23, 2026

Funnel analysis 101: Your path to higher conversion rates
Funnel analysis 101: Your path to higher conversion rates

By Mahnoor Shahid

Published on Jan 22, 2026

Product trend analysis to guide SaaS growth strategies
Product trend analysis to guide SaaS growth strategies

By Usermaven

Published on Jan 19, 2026

Product analytics dashboard designed for modern marketers
Product analytics dashboard designed for modern marketers

By Ameena Hassan

Published on Jan 16, 2026

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More stories

Matomo pricing: Is it worth the investment? [& check out Usermaven]
Usermaven
Website analytics

Matomo pricing: Is it worth the investment? [& check out Usermaven]

Choosing an analytics platform often starts with features, but pricing is usually what brings the decision into focus. The way a tool is packaged can shape how easy it feels to adopt, scale, and budget over time. Matomo is often part of that journey for teams exploring privacy-focused analytics. That makes Matomo pricing an important […]

By Esha Shabbir

Apr 20, 2026

What are SaaS pricing models? Types + finding the right fit
product analytics
SaaS analytics

What are SaaS pricing models? Types + finding the right fit

Pricing is where product value turns into a real buying decision. It is also where a lot of good SaaS products start to feel harder to say yes to. That is why SaaS pricing models matter so much. The way you package, structure, and present price shapes how buyers compare options and decide whether your […]

By Esha Shabbir

Apr 17, 2026

Onboarding funnel: A practical guide [+ examples]
Funnel analysis
Onboarding

Onboarding funnel: A practical guide [+ examples]

The gap between signing up and getting value is where onboarding starts to matter. The goal is not to give users more steps, but to lead them through the right ones without losing momentum. An onboarding funnel helps you see that sequence more clearly. It shows how users move through the key steps that lead […]

By Esha Shabbir

Apr 14, 2026

10+ best multi-touch attribution tools in 2026
Marketing attribution
Multi-touch attribution

10+ best multi-touch attribution tools in 2026

A conversion can look simple in a dashboard. But in reality, it is usually the result of multiple campaigns, visits, and decisions building on each other over time. Multi-touch attribution tools help make that picture clearer. Rather than assigning all the credit to a single source, they show how different efforts contribute across the full […]

By Esha Shabbir

Apr 10, 2026

Multi-touch attribution [Models + a simple framework]
Marketing attribution
Multi-touch attribution

Multi-touch attribution [Models + a simple framework]

Getting someone to convert usually takes more than one interaction. A brand impression, a blog visit, an email click, and a return session can all play a part before the decision finally happens. Multi-touch attribution helps connect those dots. It gives you a clearer view of how different channels and campaigns support the path to […]

By Esha Shabbir

Apr 9, 2026

How to communicate your website value proposition (with examples)
digital marketing
Website analytics

How to communicate your website value proposition (with examples)

You have 10 seconds.That’s all the time a visitor gives your website before deciding:“This is for me.”OR“Nope, not what I’m looking for.” And that decision almost always comes down to one thing: Your website value proposition. If your message is unclear, generic, or too complicated, people leave, even if your product is exactly what they […]

By Imrana Essa

Apr 7, 2026

7 best AI-powered customer feedback analysis tools for 2026
AI in analytics
User journey

7 best AI-powered customer feedback analysis tools for 2026

Customer feedback has never been more abundant, or more difficult to interpret. Reviews, surveys, support tickets, in-app comments, social mentions, and community posts generate a constant stream of customer language. While collection has become automated and scalable, interpretation remains the bottleneck. By 2026, organizations are no longer asking whether they collect enough feedback. The real […]

By Usermaven

Apr 7, 2026

Pendo vs. FullStory vs. Usermaven: Evaluating top tools
AI in analytics
Usermaven

Pendo vs. FullStory vs. Usermaven: Evaluating top tools

Most analytics platforms seem to promise the same thing. But once you look closer, the differences start to matter. Some are built around product experience and in-app guidance. Others are better at showing user behavior, session insights, or marketing attribution in a more actionable way. In this blog, we’ll compare Pendo vs. FullStory vs. Usermaven, […]

By Esha Shabbir

Apr 6, 2026

[2026 updated] How to understand and interpret user behavior
User journey
Website analytics

[2026 updated] How to understand and interpret user behavior

People rarely move through a website or product in a straight line. They compare options, hesitate, leave, return, and make decisions in ways that are often hard to predict. That is what makes user behavior worth understanding. It reveals the patterns behind how people explore, evaluate, and respond across different stages of the journey. In […]

By Esha Shabbir

Apr 3, 2026