Funnel analysis is a widely used marketing technique to transform the passive audience into active promoters of your brand. Marketing and sales funnel performance are the second most tracked metric by leading marketers worldwide. Funnel analysis is the process of analyzing your user’s interaction with your product or website. Funnels are how brand reach their potential customers with a unique positioning. This article is a complete guide to understanding funnel analysis, why, and how to use fu
Hungarian Data Protection Authority ordered a weather forecast website to stop using Google Analytics. The prohibition resulted from the lack of safeguards for U.S. data transfers as required by Article 46 GDPR. According to a recentGDPRtoday release (a newsletter by noyb), the Hungarian DPA might soon go against the use of Google Analytics. Furthermore, the DPA of other countries, such as Austria, France, Italy, and Denmark, have already ruled against Google Analytics use. The information is
Organizations utilize data to understand their customers better. They use data to deliver an improved customer experience. However, when it comes to privacy analytics, consumers are greatly concerned about data collection and data privacy practices. A KPMG survey reports that 86% of the US population considers data privacy a growing concern. And more than half of the respondents showed concern about the level of data collection by companies. Companies must implement technologies and pract
Introduction Leveraging data is the most significant advantage for online businesses to survive and scale in the digital space. The adoption of business intelligence tools and analytics software has increased in the last decade. As a result, the market share for analytics solutions is expected to grow, reaching 18 billion by 2025. Businesses utilize data analytics to make informed decisions, improve the customer experience, mitigate risks, streamline processes, and augment security. Google A
As a business owner, you may have asked yourself, "Why is my conversion rate dropping?" No need to panic. There are a few potential reasons why this might be happening. In this blog post, we'll explore some of the most common causes why your conversion rate may be dropping and offer solutions to help get your conversions back on track. Why is My Conversion Rate Dropping? There are five main reasons why your conversion rates are not where you want them to be. 1. Lack of Interest in Your Pro
For SaaS products and online businesses, product analytics tools are a must for making data-backed decisions. In fact, the need for such a tool is only increasing in today's competitive world. By 2027 the global product analytics market is estimated to grow to $29.7 billion. Digital product owners are adopting this technology to learn the effectiveness (or lack thereof) of their features, campaigns, funnels, and more. The end result? Creating more customer-engaging products that are genuinely h
In the business world, you know that customer segmentation is key to success. But what are the right customer segmentation KPIs to track for your business? This blog post will show you how to choose the right KPIs to develop an effective marketing campaign. Segmenting Customers by Needs and Wants Are you looking to better understand your customers and establish a more targeted marketing campaign? If so, then segmentation is a technique you should consider. Dividing your client base into cu
KPIs for product marketing help measure progress and success. Here are 5 key performance indicators to track your progress.
Launch campaign, product adoption, market impact, and qualitative feedback are KPIs for product launch. Find out how these KPIs can guarantee your success.
If you want to learn about product marketing KPIs and how they can help improve your business, then this blog post is for you!
If you want to improve your business, understanding customer behavior is key. The right behavior data tracking software can help you do just that.
If you're looking to invest in software stocks, you need to know which ones are the best. Here's a guide to picking the right software stack investing for you.
If you're looking to improve your user onboarding process, then you need to track the right KPIs. Here are the essential user onboarding KPIs you need to track.
Google Analytics is a powerful tool that can help website owners track and improve their site's performance. What does the users metric measure in GA?
If you're trying to decide between build vs buy analytics for your business, this blog post will help you weigh the pros and cons of each option.
After you've launched your product or service, it's important to do a post launch analysis. Here's what to do to ensure your success.
For every marketer, the user acquisition funnel is important in reaching and converting your target audience. Learn how to optimize your campaigns in each phase
Looking to measure the success of your customer onboarding program? Here are 5 customer onboarding KPIs to track progress and identify areas for improvement.
What exactly is customer retention analysis and why should you care about it? Learn everything you need to know about customer retention analysis for business.
If you're looking for ways to improve your email marketing campaign, you're probably familiar with the "send metric" in terms of marketing metrics. What does the send metric help you analyze?
If you work with data, you know that discrepancy is inevitable. But what do you do when you find a discrepancy in data? This blog post will teach you the different types of discrepancies in data and what to do when you encounter one. What Causes a Discrepancy in Data? Discrepancies in data can arise during data validation for a variety of reasons. Sometimes, data sets may contain errors that were introduced during the data collection process. Other times, discrepancies can occur due to diffe
If you're a business owner, you know that growth is essential. But what's the best way to grow your business? Product-led growth vs sales-led growth? Let's take a look at the pros and cons of each.
If you're wondering what is a data stack or how it can help your business, then this blog post is for you. Learn all about data stacks and their benefits here.
If you're looking to improve your marketing efforts, understanding attribution models is key. Here are the 5 biggest challenges with attribution models.
An Overview of Product Management KPIs Being a product manager, you juggle many responsibilities and roles to achieve success for SaaS products. Like any other team, product management teams also set clear goals, guide strategies, allocate resources, and identify risks and issues with the help of SaaS product key metrics. The old method of decision-making by your instinct, guesses, and limited feedback might have worked in the past. But today competition is cutthroat. This era has laid the fou
What is user activation in a SaaS product? We'll discuss what user activation is and how you can go about improving it.
If you are a product manager or a founder, you know that gathering data and understanding how your product is being used is critical to your success. Without good analytics, it can be difficult to determine what changes or improvements to make to your product. In this guide, we have outlined everything you need to know about product analytics - from what tools to use, to which metrics matter the most. So read on, and learn how to make data-driven decisions for your product! What is product a
Welcome to the Usermaven release notes. Moving forward at the end of each month, we'll share what new features and improvements are done in Usermaven [https://usermaven.com]. 1) Attribution Insight: We have released a new report template under the Acquisition module named "Attribution". Put simply, marketing attribution is the quantitative analysis of determining which marketing tactics contribute to sign-ups, sales or conversions. This report will provide insights to know which marketing cha
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