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Everything you need to know about product analytics
PRODUCT ANALYTICS
Everything you need to know about product analytics

Have you noticed why some apps are super easy to use while others leave you scratching your head? How do features you never touch keep getting updates? There’s a secret behind great apps, and it’s called product analytics. Today, we’ll show you how apps collect user data and how data turns into magic. This information […]

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More stories

Top 15 analytics dashboard examples for better SaaS insights
SaaS analytics
Usermaven

Top 15 analytics dashboard examples for better SaaS insights

SaaS businesses rely on accurate data to understand user behavior, track performance, and guide product decisions. An analytics dashboard brings all these insights into one place, helping teams move faster and stay aligned on goals. This blog covers 15 practical analytics dashboard examples tailored for SaaS teams. Each one highlights specific metrics that matter, from […]

Apr 22, 2025

Top 10 customer engagement metrics to measure in 2025
product analytics
SaaS analytics

Top 10 customer engagement metrics to measure in 2025

Customer engagement is one of those things that sounds simple – but actually isn’t. It’s not just about tracking clicks or how long someone stays on your site. It’s about understanding how people genuinely connect with your brand, your product, and everything in between. Heading into 2025, measuring customer engagement metrics means looking at the […]

Apr 22, 2025

[Sell smarter] A practical guide to effective product advertising
Attribution
product analytics

[Sell smarter] A practical guide to effective product advertising

Getting people to notice your product is only half the battle. To drive real growth, your message needs to land at the right time, in the right place, and in the right way. That’s where product advertising comes in. It’s not just about putting your product in front of an audience; it’s about shaping perception, […]

Apr 14, 2025

Everything you need to know about product analytics
product analytics
SaaS analytics

Everything you need to know about product analytics

Have you noticed why some apps are super easy to use while others leave you scratching your head? How do features you never touch keep getting updates? There’s a secret behind great apps, and it’s called product analytics. Today, we’ll show you how apps collect user data and how data turns into magic. This information […]

Apr 14, 2025

The value of scroll depth and how to track it
ga4 scroll depth
google analytics scroll depth

The value of scroll depth and how to track it

Understanding the specific sections of a web page can be a valuable asset for digital marketers, UX designers, product teams, and e-commerce managers. It identifies the sections that capture the attention of your website visitors or make them leave your website. By monitoring scroll depth, you can harness this capability, offering actionable insights to enhance […]

Apr 14, 2025

What is user activation in SaaS & how to measure it
product analytics
SaaS analytics

What is user activation in SaaS & how to measure it

Not every new sign-up becomes a loyal user. In fact, most SaaS products lose users before they even get a chance to show their true value. That’s where user activation comes in, a crucial stage in the customer journey that bridges the gap between first interaction and long-term engagement. For SaaS companies, the activation moment […]

Apr 10, 2025

Customer engagement analytics: A complete guide
product analytics
Usermaven

Customer engagement analytics: A complete guide

Keeping users happy and active and coming back for more sounds like every business’s dream, right? That’s where customer engagement analytics steps in. Instead of guessing how people interact with your product or where they drop off, engagement analytics gives you the real picture. It helps you understand what’s working, what’s not, and where to […]

Apr 9, 2025

Paid search analytics secrets to optimize spend and drive ROI
Attribution
SaaS analytics

Paid search analytics secrets to optimize spend and drive ROI

Paid search analytics goes beyond surface-level metrics like clicks and impressions. It helps you understand how your ads perform, which keywords drive conversions, and whether your ad spend is truly paying off. By digging into the data, you can uncover what’s working, what’s not, and where your budget can deliver better returns. This article will […]

Apr 8, 2025

Psychographic segmentation: What is it & why it matters
product analytics
Segments

Psychographic segmentation: What is it & why it matters

Traditional segmentation methods – based on age, gender, or location – offer only a limited view of your audience. In today’s competitive landscape, understanding what truly influences customer decisions requires going beyond the basics. This is where psychographic segmentation becomes essential. By focusing on values, interests, attitudes, and lifestyles, psychographic segmentation helps marketers craft more […]

Apr 7, 2025