Usermaven Blog
The Value of Scroll Depth and How to Track It
Understanding the specific sections of a web page can be a valuable asset for digital marketers, UX designers, product teams, and e-commerce managers. It identifies the sections that capture the attention of your website visitors or make them leave your website. By monitoring scroll depth, you can harness this capability, offering actionable insights to enhance the user experience by uncovering your site visitors' scrolling patterns. In this article, we discuss the scroll depth in detail, its s
Customer Loyalty Analytics: A Complete Guide
Customer loyalty is a crucial part of any successful business. Not only does it drive revenue and growth, but it also helps establish a positive reputation and brand identity. But how do you measure and improve customer loyalty? That's where customer loyalty analytics come into play. Using data and analytics, businesses can track customer behavior and preferences, identify areas for improvement, and develop strategies to increase retention and loyalty. Whether you're a small business owner or
15 Digital Marketing Metrics and KPIs to Track in 2024
Do you know that in 2020, the total amount of data created, captured, copied, and consumed globally was 64.2 zettabytes? And over the next five years up to 2025, global data creation is projected to grow to more than 180 zettabytes. That is a lot of data! But have you ever considered that your online business is also sharing global data production? Each time a visitor comes to your website and engages with your social media post, a data point is generated. You can leverage this data and turn it
A Step-by-Step Guide to Identify Website Visitor Sources
Understanding the source of website visitors is crucial for the online success of any business. You can improve your online visibility and optimize your marketing efforts by identifying where your website traffic is coming from. For example, if most of your traffic comes from social media, you may want to invest more time and resources into your marketing campaigns. On the other hand, if you notice that your organic search traffic is low, you may want to improve your SEO strategies. Furthermor
Data Anonymization: The Pillar of Ethical Web Analytics
According to the DBTA Report on meeting the growing challenges of data security & governance, there has been a staggering 70% rise in data compromises from 2020 to 2021. The impact of each data breach has also become notably costly, averaging $4.24 million. Particularly concerning are the fines related to GDPR violations, which surged seven-fold in 2021, surpassing a billion dollars. These financial penalties are only part of the equation; organizations also suffer lasting damage to their reput
Multi-Channel Attribution: The Key to Marketing Success
Understanding multi-channel attribution is essential for accurately measuring various marketing channels' impact on conversions and their contribution to overall business success. Multi-channel attribution refers to assigning credit or value to each marketing touchpoint a customer interacts with before converting. Traditional single-touch attribution models, such as last-click and first-click attribution models, only credit a single touchpoint for a conversion. However, this approach needs to r
Balancing Success Metrics and Counter Metrics
95% of the new products fail. According to Harvard Business School professor Clayton Christensen, new products fail because they don’t look at the products as customers do. So, they fail to meet the real or perceived need. Product success lies in understanding the customer's needs, whether new or established. Metrics are a great way to collect insights into customer behavior. Metrics are quantifiable measurements used to assess performance, track progress, and evaluate the success of specific a
Why Online Privacy Matters: Protect Your Personal Data
Have you ever wondered how much of your data is collected and tracked online? Companies collect and use our information, from browsing history to location data, for targeted advertising and other purposes. But why does online privacy matter? Online privacy is essential to protecting our data and ensuring our security. By enhancing our online privacy, we can safeguard our identities and reduce the risk of identity theft, hacking, and other cyberattacks. With cyber threats increasing daily, und
The Importance of Active Users: A Guide to MAU, WAU, and DAU
Did you know monitoring active users for your online business is crucial and one of the fundamental insights sources? If you are not already tracking active users on your website or application, you are missing a key aspect of your user data analysis. Tracking active users empowers online businesses to optimize user experiences, create targeted strategies, and make informed decisions that ultimately contribute to growth, customer satisfaction, and long-term success. You can keep track of your
Actionable Analytics: Turn Insights into Results
Actionable analytics is the process of using data insights to inform and drive business decisions. It involves analyzing data from various sources, such as website analytics, social media metrics, and customer feedback, to identify patterns, trends, and opportunities for improvement. By turning these insights into actionable recommendations, businesses can make informed decisions that drive growth and revenue. Focusing on the right metrics is essential to make the most of actionable analytics.
Enhancing Customer Service With AI Chatbots: The Key Benefits
Chatbot usage has been rising for the past few years. Only in 2022, 67% of consumers worldwide used a chatbot for customer support. According to Gartner, chatbots will be the primary customer service channel for roughly a quarter of organizations. It indicates that more and more companies are investing in chatbots, but the question is whether this investment has a rewarding return and how it benefits consumers. In this article, you’ll find the answer to these questions and the challenges it pos
The Processes of Website Analytics: A Step-By-Step Guide
71% of businesses have a website in 2023, and if your business is not among that 71%, you are losing big on online sales revenue. And even if you have a website, that’s not the end of the story. The average click-through rate of a call to action is 4.23%. It means having a website is insufficient; optimizing it to deliver a robust user experience is inescapable for online growth. Therefore, understanding the strengths and weaknesses of your website is the first step to optimization and is possi
12 Strategies to Increase Your Customer Engagement
Customer engagement is super important in today's concurrent business world. No matter if you're running a small startup or a big corporation, it's crucial to have effective customer engagement strategies in place. Customers participating in your brand marketing campaigns or relevant activities are more likely to be your brand's advocate, increasing your company's overall success. What customer engagement, actually is? Customer engagement is the ongoing interaction between a company and its c
Understanding Lead Attribution for Effective Marketing
Decoding the customer journey and understanding lead attribution is crucial for implementing effective marketing strategies. Lead attribution refers to assigning credit to various touchpoints contributing to a customer's conversion. By analyzing the customer journey, businesses can identify which marketing channels and campaigns are most effective in generating leads and conversions. Statistics show that 81% of customers conduct online research before purchasing. This highlights the importance
4 Revenue Forecasting Models to Boost Your SAAS Business
SaaS businesses need not only to survive but thrive in highly competitive markets; therefore, revenue forecasting is paramount for maintaining a steady growth trajectory. Moreover, unlocking the growth potential of your SaaS business requires accurate revenue forecasting. But with ever-changing market dynamics, finding the right approach can be challenging. This article unveils four powerful revenue forecasting models that SaaS companies can use to boost their sales. We will also explore why yo
Event-Based Web Analytics: Everything You Need to Know
The end goal of data analytics is to deliver value to users by understanding what they need and creating value for the business in the form of conversions and revenue by meeting their needs. With the rise of modern analytics approaches and tools, businesses are better able to get user insights. Event-based web analytics operates on a data model that uses events known as user actions to track metrics like page views, exits, bounces, and more. It is different from transitional session-based analy
Exploring the 13 Key Google Analytics Limitations
Starting July 1st, 2023, Universal Analytics (UA) stopped processing hits, including standard properties in accounts containing 360 properties. Businesses that use UA are left with no option other than migrating to an alternate analytics solution. While Google came up with a more advanced version of UA, called Google Analytics 4 (GA4), to replace it, the question is, is it really worth the trouble to go through such a rigorous transition only to find out that Google is again changing its analyti
Usermaven Introduces Maven AI: Revolutionizing Data Analysis
At Usermaven, we are constantly pushing the boundaries of innovation to bring you the most cutting-edge solutions. Today, we are thrilled to unveil a groundbreaking feature that will transform the way you interact with your data – Maven AI. This innovative concept takes the power of generative AI and makes it as accessible as asking a simple question in everyday language. What is Maven AI? Maven AI is your new data companion, designed to provide seamless access to valuable insights within Use
Customer Journey Tracking
Tracking customer journeys across various digital platforms is getting complex and becoming a challenge for marketers to draw a complete picture of their customer behavior. Nevertheless, tracking customer behavior is essential to gain ROI on marketing and sales efforts. Hence, customer journey analytics like Usermaven come into the picture for businesses to collect and understand customer data. This article explores customer journey tracking, its stages, benefits, and importance for businesses,
How to Track User Activity on Your Website: Beginner's Guide
Do you know what your website visitors are doing on your site? Are they clicking on certain pages, spending much time on specific blog posts, or leaving after just a few seconds? Understanding user activity on your website is essential for improving user experience, increasing conversions, and ultimately growing your business. Luckily, tracking user activity on your website is easier than you think. In this beginner's guide, we'll cover the basics of website analytics and show you how to track u
Number of Sessions per User: Understanding User Behavior
Have you ever wondered how many times users visit your website or app before making a purchase or leaving for good? Understanding user behavior and the number of sessions per user can provide valuable insight into how to improve your website or app's user experience and increase conversions. By analyzing data on the number of sessions per user, you can identify patterns in user behavior and determine which pages or features on your website or app are the most engaging. This can help you optimi
Enhancing Website Performance: The Significance of Usability and User Experience
Have you ever landed on a website that frustrated you to no end? Maybe the page wouldn't load, the navigation was confusing, or the content was difficult to read. Whatever the reason, you probably didn't stay on that site for very long. This is why usability and user experience (UX) are critical for your website. Usability refers to how easy it is for a user to accomplish their goals on your site. This includes factors like site speed, navigation, and searchability. UX, on the other hand, enco
How to Set Revenue Goals for Your SaaS Business
Setting and meeting revenue goals is a long-term game that requires tuning the different segments of your SaaS business. While various successful strategies are being utilized by businesses across the SaaS industry, using the right tools is another leverage.
Lean Product Development: Definition, Stages, Benefits, and more
Lean Product Development (LPD) is a game-changer, driving efficiency, agility, and customer-centricity. Through continuous improvement and rapid experimentation, LPD transforms the product development journey. It simplifies processes, accelerates time-to-market, and focuses on meaningful outcomes.
The Ultimate Guide To Data Segmentation For SaaS Businesses
Not all your customers use your product the same way or have the same worth for your business. Data segmentation empowers you to identify the unique characteristics of your customers and address their pain points in a manner that's the most receptive for them.
The Power of Buyer Awareness
Learn how understanding your target audience's needs and preferences can drive effective marketing strategies and maximize sales. Unleash the potential of buyer awareness to create compelling campaigns, build lasting customer relationships, and achieve business success.
Your Complete Guide On Calculating SaaS LTV
Learn how CLTV drives SaaS business success. This metric gauges customer value, influencing profitability and acquisition. Discover CLTV's significance, calculation methods, and impact on marketing strategies in this insightful article.
6 Product Development Best Practices To Set You Up For Success
The product development process has multiple layers and involves ideation, research, design & development, testing, validation, launch, marketing, and more. Let's read on to find the best product development practices to set your business up for success.
A 360 Guide on Building a Customer Acquisition Funnel
Businesses use customer acquisition funnel to attract new customers while actively nurturing existing ones. It provides a framework for understanding the customer journey, offers insights into customer behavior and preferences, helps identify improvement areas, and measures and improves ROI.
Decode The Science Behind SaaS Pricing Models
While growth through product marketing and customer onboarding is a viable strategy, pricing your SaaS product accordingly plays a critical role in the success of your business.
What Is Cookieless Tracking & How Will It Impact Businesses
Cookieless tracking is going to transform the digital space to be more privacy-friendly, transparent, and personalized.
GA4 vs. Universal Analytics + An even better Alternative
Google Analytics has been the analytics giant since 2005 and has gone through many versions, with Universal Analytics being the latest. Now Google Analytics is moving from Universal Analytics to GA4, but is it worth the shift or should you look for a better alternative altogether? Let's find out
7 SaaS Product Launch Stages with Usermaven's Case Study
Ready, set, go to launch a brand new SaaS product with our easy-to-follow stages for SaaS product launch.
How to Use Conversion Analysis For Business Growth
Conversion analysis is one of the most effective ways for businesses to analyze where they stand in the market. Companies can see how their marketing, content, and outreach efforts are performing and how to optimize them if necessary.
8 Steps To A Successful SaaS Product Strategy Framework
A good product strategy framework is the key to developing, launching, and sustaining a successful product in the market. Learn how to do it in this article.
Using Predictive Customer Analytics For More Conversions
With predictive analysis, companies can extrapolate and predict market trends, improve their product, introduce new products, improve customer retention rates, and reduce churn.
Exploring the Role of Analytics in Digital Marketing to Increase ROI
By leveraging the power of data, companies can understand their customers, tweak their products, beat their competitors, and launch high-conversion marketing campaigns.
A Complete Guide On Using Market Forecasting For Growth
Analyze a business's historical data, economic conditions, and consumer behavior to predict a market's future by using forecasting techniques.
7 Reasons Why Usermaven Is The Best Alternative To Amplitude
Usermaven is an easy-to-use and simple-to-setup alternative to Amplitude. With Usermaven, you can measure web and product analytics in the most effective way possible while
The Easiest Privacy-friendly Alternative to Google Analytics (GA4)
Usermaven is an easy-to-use, accurate, and privacy-friendly alternative to Google Analytics that will up your analytics game.
Top 7 Heap Alternatives and Competitors
What is Heap? Heap is cloud-based data analytics and customer behavior tracking tool. It provides real-time analytics by tracking every user interaction with the web or app, highlighting the user’s digital journey while using the product. The analyzed data can be used by businesses to improve customer retention and optimize the user experience. Heap also supports integration with other tools as well to provide businesses with accurate analytics quickly and easily in an optimized way. Heap off
15 Customer Retention Metrics and 7 Ways To Boost Customer Retention
What is customer retention? Customer retention is any business's or product's ability to retain customers to do business with them again. It is crucial in any SaaS business since it is harder to make new customers than keep existing customers engaged. Customer retention metrics give detailed insight into how a product or company performs while retaining its older customers. It also keeps track of the customer journey which helps in growth and expansion strategies. Why is tracking retention KP
5 Feature Adoption Metrics That Matter
A product manager continuously strives to improve a product and deliver a competitive product experience. One way to achieve this goal is by understanding which features are most valuable to users and which ones may need improvement or removal. Feature adoption lets you handle these aspects of product growth and management. It allows product managers to measure the success of the new features to improve the overall product. With feature adoption analytics, you can encourage and enable users to u
SaaS Metrics You Should Care About In 2023
The SaaS industry enjoyed tremendous growth over the past few years, and the SaaS market is becoming competitive, with more solutions emerging yearly. SaaS businesses must ensure their product's growth to stay ahead of the competition. And SaaS metrics are a great way to keep track of your business’s performance. This article will dive deeper into SaaS metrics and their importance, choosing the right metrics for your business and the ten most important metrics every SaaS should know. Related:
Everything you Need to Know about Churn Analysis
Churn can be a headache for SaaS businesses if not handled timely and effectively. It can negatively impact a business's profitability and sustainable growth. This guide discusses in depth the churn analysis and its importance. It explores what causes customers to churn, various churn types, and how to reduce them. Let's dive in. What Is Customer Churn Analysis? Customer churn analysis is analyzing and understanding why customers stop doing business with a company. It is a key metric for busi
Guide To Tracking Website Visitors & Top 6 Tools for 2023
A website without a visitor tracking tool is like a ship lost on the horizon. You need real-time visitor tracking tools for a big win in your business. For every website owner, it’s important to stay updated & informed about who is on your website and for how long. Let’s look at why you need web visitor tracking and which tools are the best in 2023. What is website visitor tracking, and how does it work? Website visitor tracking is collecting data on the actions and behavior of visitors on
What is Product-Led Growth? 5 Examples for you from the industry
Over the past few years, how people engage with technology has changed. Now users are more tech-savvy, want instant gratification & prefer personalization. The growth strategy for companies has also been evolving from sales to marketing to a product-led approach. What Is Product-Led Growth? Product-led growth is a business model and strategy that puts the product at the center of the stage to drive, acquire, activate, convert, satisfy, and retain customers for scalable growth. According to
How we made $120,260 in 3 weeks of launching our SaaS
This is the story of our SaaS startup, Usermaven - a privacy-friendly analytics tool for product and marketing teams, that was able to generate $120,260 in revenue in just 3 weeks of public launch without external investment, paid ads or Appsumo.
The Complete Guide to Product Metrics for Product Managers
A fully optimized product manager can increase company profits by over 34%. Product managers use product metrics to drive product growth and implement a product roadmap. As a result, these metrics are the most prominent tool for product managers in decision-making. Product metrics are widely used for better results and performance tracking. They resolve challenges faced by the product teams. Product managers face challenges in choosing the best data analytics tool, the right metrics and bridgin
What is the North Star Metric & How to Measure It?
For ages, sailors and travelers used the north star for navigation. Surprisingly, it still helps businesses navigate the ever-changing tech space. Companies use the North star metric and other important KPIs to make sense of the various data discrepancies their enterprises produce. As the name suggests, the north star metric allows businesses to adjust and readjust their focus on the right thing. It has become inevitable for the tech world to become data-driven. Whether the data is related to
Funnel Analysis: Improve Your Sales Processes Today
Funnel analysis is a widely used marketing technique to transform the passive audience into active promoters of your brand. Marketing and sales funnel performance are the second most tracked metric by leading marketers worldwide. Funnel analysis is the process of analyzing your user’s interaction with your product or website. Funnels are how brand reach their potential customers with a unique positioning. This article is a complete guide to understanding funnel analysis, why, and how to use fu
Hungarian DPA Ordered a Halt Against Google Analytics Use
Hungarian Data Protection Authority ordered a weather forecast website to stop using Google Analytics. The prohibition resulted from the lack of safeguards for U.S. data transfers as required by Article 46 GDPR. According to a recentGDPRtoday release (a newsletter by noyb), the Hungarian DPA might soon go against the use of Google Analytics. Furthermore, the DPA of other countries, such as Austria, France, Italy, and Denmark, have already ruled against Google Analytics use. The information is
7 Best Tools For Privacy-Friendly Analytics
Organizations utilize data to understand their customers better. They use data to deliver an improved customer experience. However, when it comes to privacy analytics, consumers are greatly concerned about data collection and data privacy practices. A KPMG survey reports that 86% of the US population considers data privacy a growing concern. And more than half of the respondents showed concern about the level of data collection by companies. Companies must implement technologies and pract
5 Best Google Analytics Alternatives To Try in 2023
Introduction Leveraging data is the most significant advantage for online businesses to survive and scale in the digital space. The adoption of business intelligence tools and analytics software has increased in the last decade. As a result, the market share for analytics solutions is expected to grow, reaching 18 billion by 2025. Businesses utilize data analytics to make informed decisions, improve the customer experience, mitigate risks, streamline processes, and augment security. Google A
Why Is My Conversion Rate Dropping For No Reason?
As a business owner, you may have asked yourself, "Why is my conversion rate dropping?" No need to panic. There are a few potential reasons why this might be happening. In this blog post, we'll explore some of the most common causes why your conversion rate may be dropping and offer solutions to help get your conversions back on track. Why is My Conversion Rate Dropping? There are five main reasons why your conversion rates are not where you want them to be. 1. Lack of Interest in Your Pro
Top Mixpanel Alternatives for Product Analytics
For SaaS products and online businesses, product analytics tools are a must for making data-backed decisions. In fact, the need for such a tool is only increasing in today's competitive world. By 2027 the global product analytics market is estimated to grow to $29.7 billion. Digital product owners are adopting this technology to learn the effectiveness (or lack thereof) of their features, campaigns, funnels, and more. The end result? Creating more customer-engaging products that are genuinely h
How to Choose the Right Customer Segmentation KPIs
In the business world, you know that customer segmentation is key to success. But what are the right customer segmentation KPIs to track for your business? This blog post will show you how to choose the right KPIs to develop an effective marketing campaign. Segmenting Customers by Needs and Wants Are you looking to better understand your customers and establish a more targeted marketing campaign? If so, then segmentation is a technique you should consider. Dividing your client base into cu
KPIs for Product Marketing: Tracking Your Road to Success
KPIs for product marketing help measure progress and success. Here are 5 key performance indicators to track your progress.
How to Define and Measure KPIs for Product Launch
Launch campaign, product adoption, market impact, and qualitative feedback are KPIs for product launch. Find out how these KPIs can guarantee your success.
Product Marketing KPIs That Are Essential to Any Business
If you want to learn about product marketing KPIs and how they can help improve your business, then this blog post is for you!
The Benefits of Behavior Data Tracking Software
If you want to improve your business, understanding customer behavior is key. The right behavior data tracking software can help you do just that.
Software Stack Investing: How to Pick the Right Tools
If you're looking to invest in software stocks, you need to know which ones are the best. Here's a guide to picking the right software stack investing for you.
User Onboarding KPIs: Key Metrics You Need to Track
If you're looking to improve your user onboarding process, then you need to track the right KPIs. Here are the essential user onboarding KPIs you need to track.
What Does the Users Metric Measure in Google Analytics?
Google Analytics is a powerful tool that can help website owners track and improve their site's performance. What does the users metric measure in GA?
Build vs Buy Analytics: Which is the Best Option for You?
If you're trying to decide between build vs buy analytics for your business, this blog post will help you weigh the pros and cons of each option.
Post Launch Analysis: What to Do After You've Launched
After you've launched your product or service, it's important to do a post launch analysis. Here's what to do to ensure your success.
The 4 Phases of User Acquisition Funnel Marketing
For every marketer, the user acquisition funnel is important in reaching and converting your target audience. Learn how to optimize your campaigns in each phase
5 Customer Onboarding KPIs to Evaluate Your Program
Looking to measure the success of your customer onboarding program? Here are 5 customer onboarding KPIs to track progress and identify areas for improvement.
The Importance of Customer Retention Analysis
What exactly is customer retention analysis and why should you care about it? Learn everything you need to know about customer retention analysis for business.
What Does the Send Metric Help You Analyze?
If you're looking for ways to improve your email marketing campaign, you're probably familiar with the "send metric" in terms of marketing metrics. What does the send metric help you analyze?
Dealing with Different Types of Discrepancy in Data
If you work with data, you know that discrepancy is inevitable. But what do you do when you find a discrepancy in data? This blog post will teach you the different types of discrepancies in data and what to do when you encounter one. What Causes a Discrepancy in Data? Discrepancies in data can arise during data validation for a variety of reasons. Sometimes, data sets may contain errors that were introduced during the data collection process. Other times, discrepancies can occur due to diffe
Product-led Growth vs Sales-led Growth
If you're a business owner, you know that growth is essential. But what's the best way to grow your business? Product-led growth vs sales-led growth? Let's take a look at the pros and cons of each.
What Is a Data Stack And How Do You Build One?
If you're wondering what is a data stack or how it can help your business, then this blog post is for you. Learn all about data stacks and their benefits here.
The 5 Biggest Challenges With Attribution Models
If you're looking to improve your marketing efforts, understanding attribution models is key. Here are the 5 biggest challenges with attribution models.
20 SaaS Product Metrics to Track for Success
An Overview of Product Management KPIs Being a product manager, you juggle many responsibilities and roles to achieve success for SaaS products. Like any other team, product management teams also set clear goals, guide strategies, allocate resources, and identify risks and issues with the help of SaaS product key metrics. The old method of decision-making by your instinct, guesses, and limited feedback might have worked in the past. But today competition is cutthroat. This era has laid the fou
What Is User Activation in SaaS And How To Improve It
What is user activation in a SaaS product? We'll discuss what user activation is and how you can go about improving it.
Everything You Need to Know About Product Analytics
Without product analytics, it can be challenging to understand how users are interacting with your product and what changes you need to make to improve your product.
Product Updates March 2021: Attribution Insight, Events View and More!
Welcome to the Usermaven release notes. Moving forward at the end of each month, we'll share what new features and improvements are done in Usermaven [https://usermaven.com]. 1) Attribution Insight: We have released a new report template under the Acquisition module named "Attribution". Put simply, marketing attribution is the quantitative analysis of determining which marketing tactics contribute to sign-ups, sales or conversions. This report will provide insights to know which marketing cha
