Usermaven blog

Everything you need to learn about website/product analytics, user behavior, and SaaS growth.

Top stories

Everything you need to know about product analytics
PRODUCT ANALYTICS
Everything you need to know about product analytics

Have you noticed why some apps are super easy to use while others leave you scratching your head? How do features you never touch keep getting updates? There’s a secret behind great apps, and it’s called product analytics. Today, we’ll show you how apps collect user data and how data turns into magic. This information […]

Read moreicon

Get smarter with data

Stay updated with the latest website and product trends. Subscribe for exclusive analytics tips and strategies from Usermaven, straight to your inbox.

check

0% spam, 100% value

check

Proven strategies

check

Unsubscribe anytime

illustration

More stories

Average customer acquisition cost: 2025 benchmarks & tips
average customer acquisition cost
customer acquisition

Average customer acquisition cost: 2025 benchmarks & tips

Customer acquisition cost (CAC) is one of the most critical metrics in marketing analytics, and one of the most misunderstood. Whether you’re running a SaaS platform, managing an e-commerce brand, or leading a growth team, knowing how much you spend to acquire each customer directly impacts profitability, planning, and scale. In this guide, we’ll break […]

May 9, 2025

The customer acquisition metrics you must track to optimize growth
product analytics
SaaS analytics

The customer acquisition metrics you must track to optimize growth

Let’s talk about getting new customers. It’s the lifeblood of any business, right? But figuring out if you’re doing it well can be tricky. That’s where customer acquisition metrics come in handy. In this guide, we will break down these important numbers so you can see what’s working and what’s not when it comes to […]

May 9, 2025

Top 10 marketing analytics companies in 2025 
analytics tools
attribution tools

Top 10 marketing analytics companies in 2025 

In 2025, marketing analytics is no longer a luxury; it’s a necessity. SaaS founders, marketers, and product teams need reliable tools that go beyond pageviews and vanity metrics. From tracking user journeys and campaign performance to understanding in-app behavior and attribution, the right analytics platform helps you make smarter, data-driven decisions. However, with dozens of […]

May 8, 2025

Best data visualization tools for marketers to use in 2025
AI in analytics
SaaS analytics

Best data visualization tools for marketers to use in 2025

Data visualization tools transform raw numbers and complex datasets into visual formats like charts, graphs, maps, and interactive dashboards. These powerful software applications help users identify relationships, trends, and patterns that might remain hidden in spreadsheets or text-based reports. The visualization process relies on three fundamental components: the underlying data (the raw information), the narrative […]

May 7, 2025

The ultimate B2B SaaS analytics guide for marketers and founders
analytics tool
b2b saas analytics

The ultimate B2B SaaS analytics guide for marketers and founders

Most B2B SaaS companies collect vast amounts of data, but few know how to turn that data into clear, actionable insights. Teams often operate with fragmented tools, unclear attribution, and incomplete visibility into the customer journey. The result? Slower growth, higher churn, and missed opportunities across product, marketing, and sales. In a subscription-based business model, […]

May 7, 2025

What is the attribution window, and why does it matter?
Attribution
attribution models

What is the attribution window, and why does it matter?

To drive better marketing outcomes, it’s essential to understand how each touchpoint impacts conversions across the customer journey. The attribution window – a defined time frame during which marketing interactions receive credit for conversions – helps marketers make sense of the customer journey. This concept ensures that every click, view, or impression is properly evaluated, […]

May 6, 2025

How to reduce customer acquisition cost: Top 6 strategies in 2025
acquisition
Attribution

How to reduce customer acquisition cost: Top 6 strategies in 2025

Customer Acquisition Cost (CAC) represents the total investment needed to convert a prospect into a paying customer. Simply put, it’s how much money you spend to get someone to buy your product or service. Managing this number effectively can mean the difference between thriving and barely surviving for businesses of all sizes. Think about it: […]

May 5, 2025

The complete guide to performance marketing attribution
Attribution
SaaS analytics

The complete guide to performance marketing attribution

Performance marketing is all about accountability, where every dollar spent is tied to a measurable outcome. At the core of this approach lies performance marketing attribution: the process of identifying which marketing activities actually drive conversions by assigning value to each touchpoint in the customer journey. Today’s path to purchase isn’t a straight line. A […]

May 2, 2025

Marketing campaign analytics: How to measure performance & metrics 
Attribution
SaaS analytics

Marketing campaign analytics: How to measure performance & metrics 

Running campaigns without tracking their performance is like driving blindfolded – you might move forward, but you won’t know if you’re heading in the right direction. Campaign analytics helps marketers measure success, optimize strategies, and maximize ROI. But how do you effectively track and analyze your marketing campaigns? Which metrics truly matter? And how can […]

May 2, 2025