Usermaven Blog

Everything you need to learn about product analytics, user behavior and SaaS growth.

How to Locate Users Based on Device Type in Usermaven

Interested in knowing what devices your users favor? Usermaven can help! See which devices rule your user kingdom. Mobile, desktop, tablet, oh my! Are mobile users more likely to browse, while desktop users convert? Get all the answers without breaking a sweat. P.S. Keep pro learning mode on; this guide spills all the secrets about your user's device type. User’s device type insights Start by understanding the device landscape. Usermaven provides a comprehensive overview of the devi

Feb 20, 2024
website analytics
product analytics

15 Important Conversion Metrics for Digital Marketers to Track in 2024

Do you know the top 10% of websites have a conversion rate of 11% and above? While converting at 2-3 % is fair for businesses in the early stages, you can always aim for higher conversion rates.  But whether your website falls under the fair-performing websites or is a top player depends on your conversion optimization strategy. In the ever-changing digital marketing landscape, understanding the intricacies of conversion metrics is crucial for effective decision-making.   Whether you're

Feb 16, 2024
product analytics

12 Tips to Reduce Your Customer Churn Rate

Imagine a customer buys your product, things seem smooth, and then—bam!—a month later, they cancel their subscription out of the blue. That abrupt exit? That’s customer churn—the rate at which customers stop using a company's product or service over a specific period. But here’s the kicker: churn rates aren’t set in stone. They swing based on two key things: your company size and how sensitive your industry is to prices. Big companies? On average, they tend to lose around 5–7% of customers

Feb 9, 2024
website analytics

Top 9 Plausible Analytics Alternatives in 2024

Want better analytics? Explore beyond Plausible Analytics!  From unlocking hidden features and customer reviews to finding the perfect fit for your budget, this blog contains everything you need! Hold on tight — it's time to explore, compare, and uncover some plausible alternatives that could skyrocket your analytics game! 📊 What is Plausible used for? Plausible is an analytics platform focused on delivering clear insights into website traffic.  By offering essential metrics like

Feb 2, 2024

A Guide to User & Customer Acquisition Funnel with Usermaven

You must have read and heard of “Funnels Acquisition” many times. But, honestly! Do you still consider the user acquisition funnel and customer acquisition funnel to be different? What if they are actually different? Wait, then, who are the visitors? One thing is sure, These funnels are your secret weapons for building apps or websites that users can't stop playing.  So, why not give Usermaven a chance? User vs. customer acquisition funnel Before diving deep, let's address a co

Jan 26, 2024
product analytics

Cohort Analysis: How to Measure User Retention?

Ever downloaded an app, loved it at first, but then kinda forgot about it? It happens.  But what if you could figure out why and keep people hooked? It would be great, right? That’s exactly what cohort analysis does.  Imagine throwing a party. You wouldn't just invite everyone randomly. You'd think about different friend groups and what they like. Cohort analysis does the same thing but for your product or website users. Let's break it down and see how it works. What is cohort analysis

Jan 19, 2024
website analytics
product analytics

Engagement Rate: Importance and Key Metrics

How much do people love your website or product?  Want any clue? That's where engagement rates step in – they're like your online applause meter, showing how much your audience is into what you're offering.  Why is this a big deal?  Well, it's the secret sauce to make your website and product a big hit. When visitors click, comment, or share info about your product, it's like a digital high-five; they could become loyal customers.  But how? In this comprehensive blog post, we will delv

Jan 12, 2024

Usermaven's 2023 Journey in Review

Greetings and a Happy New Year from the Usermaven team! As we reflect on the past year, we appreciate the trust and support you've shown us at Usermaven. Our goal is to make analytics more insightful and user-friendly, and 2023 has been a significant step forward in achieving that.  Let's dive into the highlights of the past year and a sneak peek at what's in store for 2024! Usermaven's big wins in 2023! Usermaven had a fantastic 2023, hitting key milestones and bringing you user-

Jan 5, 2024
Digital analytics

What Does Artificial Intelligence Mean for Product Teams?

AI is not here to replace humans but to enable us to create customer-centric products. Is artificial intelligence (AI) the game-changer we've been waiting for, or are we merely caught in the hype? Get ready because soon, every company will be an AI powerhouse- well, that's the reality knocking on our doors. But let's cut to the chase! What does artificial intelligence (AI) mean for product teams? Artificial intelligence is not just a cool word; it's changing how we make and improve product

Dec 29, 2023
product analytics
website analytics

Power Users: The Ultimate Catalyst for a Product's Success

          “You need power users to power up your product.” The power users are highly engaged users with advanced knowledge of your product. They have reached the “Aha!” moment and made it a “habit”. They are undoubtedly the most valuable users of your product. But is chasing power users worth it? And to what extent? Before delving into the depth of understanding this concept of power users, let’s start by definition;  What are power users? Users who have been using a product or service f

Dec 20, 2023
website analytics

Cracking Meta Threads Analytics with UTM Traffic Tactics

Meta doesn't provide dedicated referrer data for Threads. And you might be scratching your head over the traffic analytics. Well, worry not!  Usermaven is here to make things easy for you. We've got a simple Usermaven UTM tracking guide to help you smoothly figure out Threads traffic. Let's jump in and make UTM parameters your new best friend for smooth analytics. Before that, first, see what meta-threads is. What is Meta Threads? Threads is a new app developed by the Instagram team

Dec 15, 2023
product analytics tools
website analytics

11 Top Fathom Analytics Alternatives 2024

If you’re here, it's likely because your once-beloved web analytics tool - Fathom Analytics, has led you down! Maybe with its basic functionalities, limited features, or a pricing structure that simply doesn't align with your agency's needs. To streamline your search for the best analytics tools, including alternatives to Fathom Analytics, we've created this blog. Here, you’ll find customer reviews, key features, pricing breakdowns, and many more of the top analytics tools for 2024.  Alon

Dec 13, 2023
website analytics

From Bounce to Brilliance: Enhancing Average Time on Page

In the digital landscape, capturing and holding the attention of online audiences is the heartbeat of website success.  But how can you measure this success?  The answer lies in understanding key website metrics and using them to your advantage. One such metric is "average time on page," an indicator of your website’s performance. This metric is the secret sauce for creating engaging and impactful online experiences. This article particularly explores the time on page metric. It cove

Dec 5, 2023
product analytics

Boosting Product Engagement: Strategies for Success in 2024

Converting potential users is half the story, but keeping them engaged with your product is the other half that makes a product successful. According to statistics, 21% of products fail to meet customer's needs. It implies that the users come to try a product and find it does not meet their expectations, resulting in lower product engagement that eventually leads to churn. Consequently, it is important to keep an eye on the user’s product engagement so that you can quickly boost it. In th

Nov 29, 2023
website analytics

Pageviews & Their Role in Website Success

Website owners and marketers continually seek ways to enhance their website's performance. To achieve this, they explore various tools and techniques to measure the effectiveness of their efforts. Within these methods, pageviews stand out as a simple yet valuable metric that provides insights into website performance. But what are pageviews? How do you measure them, and what insights they offer to improve your website’s performance? In this article, we dive deeper into the "pageviews" me

Nov 22, 2023
Google Analytics
privacy friendly analytics

GA4 Limitations & the Call for an Alternative Analytics Tool

Introducing Google Analytics 4 (GA4), Google's latest web analytics service - designed to replace the older Universal Analytics (UA) platform.  Now, you must be wondering why. Well, the shift from UA to GA4 was fueled by the need for a more advanced and comprehensive analytics tool. One that could adapt to the changing demands within the business industry.  This transition has been gradual and is still ongoing, with a clear timeline, As stated by Google. “Starting on July 1, 2023, standa

Nov 15, 2023
website analytics

The Good vs Bad Bounce Rate Battle and How to Win

“High bounce rate is always bad, and low is always good.” “A high bounce rate will tank your Google ranking.” “A site-wide revamp is the only way to improve bounce rate.” As a website owner or a digital marketer, you must have encountered one or more bounce rate myths mentioned above. To differentiate fact from fiction, you must know what a bounce rate is and what workings are happening in its background.  In the dynamic world of website analytics, understanding the nuances between a bad a

Oct 25, 2023
product analytics

9 Key Marketing Insights for Product Managers

Do you know that 95% of new consumer product launches fail? So, what can you do to ensure your product is not one of them? While the success and growth of a product involve many factors, one of them is having a well-rounded product manager. Product managers are there for a product as it goes through the stages of inception, development, launch, and beyond.   They not only ensure fruitful development but also take the developed product to the market so it generates revenue. Both product managem

Oct 19, 2023
website analytics

Landing and Exit Pages: Your SEO Game Changers

“Google only loves you when everyone else loves you first.” Wendy Piersall This quote clearly emphasizes the importance of authority and credibility in SEO. The more your visitors trust your website, the more likely it is to get a higher search engine ranking. Two important players in the SEO game are landing and exit pages. Landing pages add relevance, increase your website ranking, reduce bounce rate, achieve more conversions, and link building. Exit pages are great for user experience and

Oct 11, 2023
website analytics
product analytics

The Value of Scroll Depth and How to Track It

Understanding the specific sections of a web page can be a valuable asset for digital marketers, UX designers, product teams, and e-commerce managers. It identifies the sections that capture the attention of your website visitors or make them leave your website. By monitoring scroll depth, you can harness this capability, offering actionable insights to enhance the user experience by uncovering your site visitors' scrolling patterns. In this article, we discuss the scroll depth in detail, its s

Sep 27, 2023
website analytics
product analytics

Customer Loyalty Analytics: A Complete Guide

Customer loyalty is a crucial part of any successful business. Not only does it drive revenue and growth, but it also helps establish a positive reputation and brand identity. But how do you measure and improve customer loyalty? That's where customer loyalty analytics come into play. Using data and analytics, businesses can track customer behavior and preferences, identify areas for improvement, and develop strategies to increase retention and loyalty. Whether you're a small business owner or

Sep 26, 2023
Digital analytics

15 Digital Marketing Metrics and KPIs to Track in 2024

Do you know that 64.2 zettabytes of data originated, used, duplicated, and stored globally in 2020 from various activities? And over the next five years up to 2025, global data creation is projected to grow to more than 180 zettabytes. That is a lot of data! But have you ever considered that your online business is also sharing global data production? Each time a visitor comes to your website and engages with your social media post, a data point is generated. You can leverage this data

Sep 20, 2023
website analytics

A Step-by-Step Guide to Identify Website Visitor Sources

Understanding the source of website visitors is crucial for the online success of any business. You can improve your online visibility and optimize your marketing efforts by identifying where your website traffic is coming from. For example, if most of your traffic comes from social media, you may want to invest more time and resources into your marketing campaigns. On the other hand, if you notice that your organic search traffic is low, you may want to improve your SEO strategies. Furthermor

Sep 18, 2023
privacy friendly analytics

Data Anonymization: The Pillar of Ethical Web Analytics

According to the DBTA Report on meeting the growing challenges of data security & governance, there has been a staggering 70% rise in data compromises from 2020 to 2021. The impact of each data breach has also become notably costly, averaging $4.24 million. Particularly concerning are the fines related to GDPR violations, which surged seven-fold in 2021, surpassing a billion dollars. These financial penalties are only part of the equation; organizations also suffer lasting damage to their reput

Sep 14, 2023
Digital analytics
product analytics

Multi-Channel Attribution: The Key to Marketing Success

Understanding multi-channel attribution is essential for accurately measuring various marketing channels' impact on conversions and their contribution to overall business success. Multi-channel attribution refers to assigning credit or value to each marketing touchpoint a customer interacts with before converting. Traditional single-touch attribution models, such as last-click and first-click attribution models, only credit a single touchpoint for a conversion. However, this approach needs to r

Sep 11, 2023
Digital analytics
product metrics

Balancing Success Metrics and Counter Metrics

95% of the new products fail. According to Harvard Business School professor Clayton Christensen, new products fail because they don’t look at the products as customers do. So, they fail to meet the real or perceived need. Product success lies in understanding the customer's needs, whether new or established. Metrics are a great way to collect insights into customer behavior. Metrics are quantifiable measurements used to assess performance, track progress, and evaluate the success of specific a

Sep 6, 2023
privacy friendly analytics

Why Online Privacy Matters: Protect Your Personal Data

Have you ever wondered how much of your data is collected and tracked online? Companies collect and use our information, from browsing history to location data, for targeted advertising and other purposes. But why does online privacy matter? Online privacy is essential to protecting our data and ensuring our security. By enhancing our online privacy, we can safeguard our identities and reduce the risk of identity theft, hacking, and other cyberattacks. With cyber threats increasing daily, und

Sep 4, 2023
website analytics
product analytics

The Importance of Active Users: A Guide to MAU, WAU, and DAU

Did you know monitoring active users for your online business is crucial and one of the fundamental insights sources? If you are not already tracking active users on your website or application, you are missing a key aspect of your user data analysis. Tracking active users empowers online businesses to optimize user experiences, create targeted strategies, and make informed decisions that ultimately contribute to growth, customer satisfaction, and long-term success. You can keep track of you

Aug 30, 2023
product analytics
website analytics

Actionable Analytics: Turn Insights into Results

Actionable analytics is the process of using data insights to inform and drive business decisions. It involves analyzing data from various sources, such as website analytics, social media metrics, and customer feedback, to identify patterns, trends, and opportunities for improvement. By turning these insights into actionable recommendations, businesses can make informed decisions that drive growth and revenue. Focusing on the right metrics is essential to make the most of actionable analytics.

Aug 29, 2023
website analytics
product analytics

Enhancing Customer Service With AI Chatbots: The Key Benefits

Chatbot usage has been rising for the past few years. Only in 2022, 67% of consumers worldwide used a chatbot for customer support. According to Gartner, chatbots will be the primary customer service channel for roughly a quarter of organizations. It indicates that more and more companies are investing in chatbots, but the question is whether this investment has a rewarding return and how it benefits consumers. In this article, you’ll find the answer to these questions and the challenges it pos

Aug 23, 2023
website analytics

The Processes of Website Analytics: A Step-By-Step Guide

71% of businesses have a website in 2023, and if your business is not among that 71%, you are losing big on online sales revenue. And even if you have a website, that’s not the end of the story. The average click-through rate of a call to action is 4.23%. It means having a website is insufficient; optimizing it to deliver a robust user experience is inescapable for online growth. Therefore, understanding the strengths and weaknesses of your website is the first step to optimization and is possi

Aug 21, 2023
website analytics
product analytics

12 Strategies to Increase Your Customer Engagement

Customer engagement is super important in today's concurrent business world. No matter if you're running a small startup or a big corporation, it's crucial to have effective customer engagement strategies in place. Customers participating in your brand marketing campaigns or relevant activities are more likely to be your brand's advocate, increasing your company's overall success. What customer engagement, actually is? Customer engagement is the ongoing interaction between a company and its c

Aug 11, 2023
website analytics
product analytics

Understanding Lead Attribution for Effective Marketing

Decoding the customer journey and understanding lead attribution is crucial for implementing effective marketing strategies. Lead attribution refers to assigning credit to various touchpoints contributing to a customer's conversion. By analyzing the customer journey, businesses can identify which marketing channels and campaigns are most effective in generating leads and conversions. Statistics show that 81% of customers conduct online research before purchasing. This highlights the importance

Aug 9, 2023
website analytics
product analytics

4 Revenue Forecasting Models to Boost Your SAAS Business

SaaS businesses need not only to survive but thrive in highly competitive markets; therefore, revenue forecasting is paramount for maintaining a steady growth trajectory. Moreover, unlocking the growth potential of your SaaS business requires accurate revenue forecasting. But with ever-changing market dynamics, finding the right approach can be challenging. This article unveils four powerful revenue forecasting models that SaaS companies can use to boost their sales. We will also explore why yo

Aug 7, 2023
website analytics

Event-Based Web Analytics: Everything You Need to Know

The end goal of data analytics is to deliver value to users by understanding what they need and creating value for the business in the form of conversions and revenue by meeting their needs. With the rise of modern analytics approaches and tools, businesses are better able to get user insights. Event-based web analytics operates on a data model that uses events known as user actions to track metrics like page views, exits, bounces, and more. It is different from transitional session-based analy

Aug 2, 2023
Google Analytics
google analytics alternatives

Exploring the 13 Key Google Analytics Limitations

Starting July 1st, 2023, Universal Analytics (UA) stopped processing hits, including standard properties in accounts containing 360 properties. Businesses that use UA are left with no option other than migrating to an alternate analytics solution. While Google came up with a more advanced version of UA, called Google Analytics 4 (GA4), to replace it, the question is, is it really worth the trouble to go through such a rigorous transition only to find out that Google is again changing its ana

Jul 27, 2023

Usermaven Introduces Maven AI: Revolutionizing Data Analysis

At Usermaven, we are constantly pushing the boundaries of innovation to bring you the most cutting-edge solutions. Today, we are thrilled to unveil a groundbreaking feature that will transform the way you interact with your data – Maven AI. This innovative concept takes the power of generative AI and makes it as accessible as asking a simple question in everyday language. What is Maven AI? Maven AI is your new data companion, designed to provide seamless access to valuable insights within Use

Jul 20, 2023
website analytics
product analytics

Customer Journey Tracking

Tracking customer journeys across various digital platforms is getting complex and becoming a challenge for marketers to draw a complete picture of their customer behavior. Nevertheless, tracking customer behavior is essential to gain ROI on marketing and sales efforts. Hence, customer journey analytics like Usermaven come into the picture for businesses to collect and understand customer data. This article explores customer journey tracking, its stages, benefits, and importance for businesses,

Jul 18, 2023
website analytics

How to Track User Activity on Your Website: Beginner's Guide

Do you know what your website visitors are doing on your site? Are they clicking on certain pages, spending much time on specific blog posts, or leaving after just a few seconds? Understanding user activity on your website is essential for improving user experience, increasing conversions, and ultimately growing your business. Luckily, tracking user activity on your website is easier than you think. In this beginner's guide, we'll cover the basics of website analytics and show you how to track u

Jul 13, 2023
website analytics
product analytics

Number of Sessions per User: Understanding User Behavior

Have you ever wondered how many times users visit your website or app before making a purchase or leaving for good? Understanding user behavior and the number of sessions per user can provide valuable insight into how to improve your website or app's user experience and increase conversions. By analyzing data on the number of sessions per user, you can identify patterns in user behavior and determine which pages or features on your website or app are the most engaging. This can help you optimi

Jul 10, 2023
website analytics

Enhancing Website Performance: The Significance of Usability and User Experience

Have you ever landed on a website that frustrated you to no end? Maybe the page wouldn't load, the navigation was confusing, or the content was difficult to read. Whatever the reason, you probably didn't stay on that site for very long. This is why usability and user experience (UX) are critical for your website. Usability refers to how easy it is for a user to accomplish their goals on your site. This includes factors like site speed, navigation, and searchability. UX, on the other hand, enco

Jul 6, 2023

How to Set Revenue Goals for Your SaaS Business

Setting and meeting revenue goals is a long-term game that requires tuning the different segments of your SaaS business. While various successful strategies are being utilized by businesses across the SaaS industry, using the right tools is another leverage.

Jul 5, 2023
Product Development
product analytics

Lean Product Development: Definition, Stages, Benefits, and more

Lean Product Development (LPD) is a game-changer, driving efficiency, agility, and customer-centricity. Through continuous improvement and rapid experimentation, LPD transforms the product development journey. It simplifies processes, accelerates time-to-market, and focuses on meaningful outcomes.

Jun 26, 2023
Data Segmentation
website analytics

The Ultimate Guide To Data Segmentation For SaaS Businesses

Not all your customers use your product the same way or have the same worth for your business. Data segmentation empowers you to identify the unique characteristics of your customers and address their pain points in a manner that's the most receptive for them.

Jun 19, 2023
Buyer Awareness

The Power of Buyer Awareness

Learn how understanding your target audience's needs and preferences can drive effective marketing strategies and maximize sales. Unleash the potential of buyer awareness to create compelling campaigns, build lasting customer relationships, and achieve business success.

Jun 13, 2023
product analytics

Your Complete Guide On Calculating SaaS LTV

Learn how CLTV drives SaaS business success. This metric gauges customer value, influencing profitability and acquisition. Discover CLTV's significance, calculation methods, and impact on marketing strategies in this insightful article.

Jun 7, 2023

6 Product Development Best Practices To Set You Up For Success

The product development process has multiple layers and involves ideation, research, design & development, testing, validation, launch, marketing, and more. Let's read on to find the best product development practices to set your business up for success.

Jun 1, 2023
Customer Acquisition

A 360 Guide on Building a Customer Acquisition Funnel

Businesses use customer acquisition funnel to attract new customers while actively nurturing existing ones. It provides a framework for understanding the customer journey, offers insights into customer behavior and preferences, helps identify improvement areas, and measures and improves ROI.

May 18, 2023
SaaS Pricing

Decode The Science Behind SaaS Pricing Models

While growth through product marketing and customer onboarding is a viable strategy, pricing your SaaS product accordingly plays a critical role in the success of your business.

May 12, 2023
Cookie & Tracking

What Is Cookieless Tracking & How Will It Impact Businesses

Cookieless tracking is going to transform the digital space to be more privacy-friendly, transparent, and personalized.

May 8, 2023
Google Analytics

GA4 vs. Universal Analytics + An even better Alternative

Google Analytics has been the analytics giant since 2005 and has gone through many versions, with Universal Analytics being the latest. Now Google Analytics is moving from Universal Analytics to GA4, but is it worth the shift or should you look for a better alternative altogether? Let's find out

May 2, 2023
Product launch

7 SaaS Product Launch Stages with Usermaven's Case Study

Ready, set, go to launch a brand new SaaS product with our easy-to-follow stages for SaaS product launch.

Apr 28, 2023
product analytics

How to Use Conversion Analysis For Business Growth

Conversion analysis is one of the most effective ways for businesses to analyze where they stand in the market. Companies can see how their marketing, content, and outreach efforts are performing and how to optimize them if necessary.

Apr 19, 2023
Product Strategy

8 Steps To A Successful SaaS Product Strategy Framework

A good product strategy framework is the key to developing, launching, and sustaining a successful product in the market. Learn how to do it in this article.

Apr 14, 2023
Digital analytics

Using Predictive Customer Analytics For More Conversions

With predictive analysis, companies can extrapolate and predict market trends, improve their product, introduce new products, improve customer retention rates, and reduce churn.

Apr 10, 2023
Digital analytics

Exploring the Role of Analytics in Digital Marketing to Increase ROI

By leveraging the power of data, companies can understand their customers, tweak their products, beat their competitors, and launch high-conversion marketing campaigns.

Apr 5, 2023
Product Growth

A Complete Guide On Using Market Forecasting For Growth

Analyze a business's historical data, economic conditions, and consumer behavior to predict a market's future by using forecasting techniques.

Mar 29, 2023

7 Reasons Why Usermaven Is The Best Alternative To Amplitude

Usermaven is an easy-to-use and simple-to-setup alternative to Amplitude. With Usermaven, you can measure web and product analytics in the most effective way possible while

Mar 27, 2023
google analytics alternatives

The Easiest Privacy-friendly Alternative to Google Analytics (GA4)

Usermaven is an easy-to-use, accurate, and privacy-friendly alternative to Google Analytics that will up your analytics game.

Mar 15, 2023
product analytics

Top 7 Heap Alternatives and Competitors

What is Heap? Heap is cloud-based data analytics and customer behavior tracking tool. It provides real-time analytics by tracking every user interaction with the web or app, highlighting the user’s digital journey while using the product. The analyzed data can be used by businesses to improve customer retention and optimize the user experience. Heap also supports integration with other tools as well to provide businesses with accurate analytics quickly and easily in an optimized way. Heap off

Feb 14, 2023
product metrics

15 Customer Retention Metrics and 7 Ways To Boost Customer Retention

What is customer retention? Customer retention is any business's or product's ability to retain customers to do business with them again. It is crucial in any SaaS business since it is harder to make new customers than keep existing customers engaged. Customer retention metrics give detailed insight into how a product or company performs while retaining its older customers. It also keeps track of the customer journey which helps in growth and expansion strategies. Why is tracking retention KP

Feb 6, 2023
product analytics

5 Feature Adoption Metrics That Matter

A product manager continuously strives to improve a product and deliver a competitive product experience. One way to achieve this goal is by understanding which features are most valuable to users and which ones may need improvement or removal. Feature adoption lets you handle these aspects of product growth and management. It allows product managers to measure the success of the new features to improve the overall product. With feature adoption analytics, you can encourage and enable users

Jan 18, 2023
product metrics

SaaS Metrics You Should Care About In 2023

The SaaS industry enjoyed tremendous growth over the past few years, and the SaaS market is becoming competitive, with more solutions emerging yearly. SaaS businesses must ensure their product's growth to stay ahead of the competition. And SaaS metrics are a great way to keep track of your business’s performance. This article will dive deeper into SaaS metrics and their importance, choosing the right metrics for your business and the ten most important metrics every SaaS should know. Related:

Jan 9, 2023
product analytics

Everything you Need to Know about Churn Analysis

Churn can be a headache for SaaS businesses if not handled timely and effectively. It can negatively impact a business's profitability and sustainable growth. This guide discusses in depth the churn analysis and its importance. It explores what causes customers to churn, various churn types, and how to reduce them. Let's dive in. What Is Customer Churn Analysis? Customer churn analysis is analyzing and understanding why customers stop doing business with a company. It is a key metric for busi

Dec 31, 2022
website analytics

Guide To Tracking Website Visitors & Top 6 Tools for 2023

A website without a visitor tracking tool is like a ship lost on the horizon. You need real-time visitor tracking tools for a big win in your business. For every website owner, it’s important to stay updated & informed about who is on your website and for how long. Let’s look at why you need web visitor tracking and which tools are the best in 2023. What is website visitor tracking, and how does it work? Website visitor tracking is collecting data on the actions and behavior of visitors on

Dec 26, 2022
Product Growth

What is Product-Led Growth? 5 Examples for you from the industry

Over the past few years, how people engage with technology has changed. Now users are more tech-savvy, want instant gratification & prefer personalization. The growth strategy for companies has also been evolving from sales to marketing to a product-led approach. What Is Product-Led Growth? Product-led growth is a business model and strategy that puts the product at the center of the stage to drive, acquire, activate, convert, satisfy, and retain customers for scalable growth. According to

Dec 20, 2022
growth stories

How we made $120,260 in 3 weeks of launching our SaaS

This is the story of our SaaS startup, Usermaven - a privacy-friendly analytics tool for product and marketing teams, that was able to generate $120,260 in revenue in just 3 weeks of public launch without external investment, paid ads or Appsumo.

Dec 19, 2022
product analytics

The Complete Guide to Product Metrics for Product Managers

A fully optimized product manager can increase company profits by over 34%. Product managers use product metrics to drive product growth and implement a product roadmap. As a result, these metrics are the most prominent tool for product managers in decision-making. Product metrics are widely used for better results and performance tracking. They resolve challenges faced by the product teams. Product managers face challenges in choosing the best data analytics tool, the right metrics and bridgin

Dec 7, 2022
product metrics

What is the North Star Metric & How to Measure It?

For ages, sailors and travelers used the north star for navigation. Surprisingly, it still helps businesses navigate the ever-changing tech space. Companies use the North star metric and other important KPIs to make sense of the various data discrepancies their enterprises produce. As the name suggests, the north star metric allows businesses to adjust and readjust their focus on the right thing. It has become inevitable for the tech world to become data-driven. Whether the data is related to

Nov 30, 2022
product analytics

Funnel Analysis: Improve Your Sales Processes Today

Funnel analysis is a widely used marketing technique to transform the passive audience into active promoters of your brand. Marketing and sales funnel performance are the second most tracked metric by leading marketers worldwide. Funnel analysis is the process of analyzing your user’s interaction with your product or website. Funnels are how brand reach their potential customers with a unique positioning. This article is a complete guide to understanding funnel analysis, why, and how to use fu

Nov 24, 2022
Google Analytics

Hungarian DPA Ordered a Halt Against Google Analytics Use

Hungarian Data Protection Authority ordered a weather forecast website to stop using Google Analytics. The prohibition resulted from the lack of safeguards for U.S. data transfers as required by Article 46 GDPR. According to a recentGDPRtoday release (a newsletter by noyb), the Hungarian DPA might soon go against the use of Google Analytics. Furthermore, the DPA of other countries, such as Austria, France, Italy, and Denmark, have already ruled against Google Analytics use. The information is

Nov 16, 2022
privacy friendly analytics

7 Best Tools For Privacy-Friendly Analytics

Organizations utilize data to understand their customers better. They use data to deliver an improved customer experience. However, when it comes to privacy analytics, consumers are greatly concerned about data collection and data privacy practices. A KPMG survey reports that 86% of the US population considers data privacy a growing concern. And more than half of the respondents showed concern about the level of data collection by companies. Companies must implement technologies and pract

Nov 16, 2022
google analytics alternatives

5 Best Google Analytics Alternatives To Try in 2023

Introduction Leveraging data is the most significant advantage for online businesses to survive and scale in the digital space. The adoption of business intelligence tools and analytics software has increased in the last decade. As a result, the market share for analytics solutions is expected to grow, reaching 18 billion by 2025. Businesses utilize data analytics to make informed decisions, improve the customer experience, mitigate risks, streamline processes, and augment security. Google A

Nov 1, 2022
product analytics
product success metrics

Why Is My Conversion Rate Dropping For No Reason?

As a business owner, you may have asked yourself, "Why is my conversion rate dropping?" No need to panic. There are a few potential reasons why this might be happening. In this blog post, we'll explore some of the most common causes why your conversion rate may be dropping and offer solutions to help get your conversions back on track. Why is My Conversion Rate Dropping? There are five main reasons why your conversion rates are not where you want them to be. 1. Lack of Interest in Your Pro

Oct 10, 2022
product analytics
mixpanel alternatives

Top Mixpanel Alternatives for Product Analytics

For SaaS products and online businesses, product analytics tools are a must for making data-backed decisions. In fact, the need for such a tool is only increasing in today's competitive world. By 2027 the global product analytics market is estimated to grow to $29.7 billion. Digital product owners are adopting this technology to learn the effectiveness (or lack thereof) of their features, campaigns, funnels, and more. The end result? Creating more customer-engaging products that are genuinely

Oct 8, 2022
product success metrics

How to Choose the Right Customer Segmentation KPIs

In the business world, you know that customer segmentation is key to success. But what are the right customer segmentation KPIs to track for your business? This blog post will show you how to choose the right KPIs to develop an effective marketing campaign. Segmenting Customers by Needs and Wants Are you looking to better understand your customers and establish a more targeted marketing campaign? If so, then segmentation is a technique you should consider. Dividing your client base into cu

Oct 7, 2022
product analytics
product management

KPIs for Product Marketing: Tracking Your Road to Success

KPIs for product marketing help measure progress and success. Here are 5 key performance indicators to track your progress.

Oct 6, 2022
product success metrics
product metrics

How to Define and Measure KPIs for Product Launch

Launch campaign, product adoption, market impact, and qualitative feedback are KPIs for product launch. Find out how these KPIs can guarantee your success.

Oct 5, 2022
product analytics
product management

Product Marketing KPIs That Are Essential to Any Business

If you want to learn about product marketing KPIs and how they can help improve your business, then this blog post is for you!

Oct 4, 2022
website analytics
product management

The Benefits of Behavior Data Tracking Software

If you want to improve your business, understanding customer behavior is key. The right behavior data tracking software can help you do just that.

Oct 3, 2022
product management
website analytics

Software Stack Investing: How to Pick the Right Tools

If you're looking to invest in software stocks, you need to know which ones are the best. Here's a guide to picking the right software stack investing for you.

Sep 30, 2022
product metrics
product success metrics

User Onboarding KPIs: Key Metrics You Need to Track

If you're looking to improve your user onboarding process, then you need to track the right KPIs. Here are the essential user onboarding KPIs you need to track.

Sep 29, 2022
website analytics
product analytics

What Does the Users Metric Measure in Google Analytics?

Google Analytics is a powerful tool that can help website owners track and improve their site's performance. What does the users metric measure in GA?

Sep 28, 2022
product analytics
product analytics tools

Build vs Buy Analytics: Which is the Best Option for You?

If you're trying to decide between build vs buy analytics for your business, this blog post will help you weigh the pros and cons of each option.

Sep 27, 2022
product analytics
product analytics tools

Post Launch Analysis: What to Do After You've Launched

After you've launched your product or service, it's important to do a post launch analysis. Here's what to do to ensure your success.

Sep 26, 2022
product management
product metrics

The 4 Phases of User Acquisition Funnel Marketing

For every marketer, the user acquisition funnel is important in reaching and converting your target audience. Learn how to optimize your campaigns in each phase

Sep 23, 2022
product success metrics
product metrics

5 Customer Onboarding KPIs to Evaluate Your Program

Looking to measure the success of your customer onboarding program? Here are 5 customer onboarding KPIs to track progress and identify areas for improvement.

Sep 22, 2022
product analytics
product analytics tools

The Importance of Customer Retention Analysis

What exactly is customer retention analysis and why should you care about it? Learn everything you need to know about customer retention analysis for business.

Sep 21, 2022
product metrics
product success metrics

What Does the Send Metric Help You Analyze?

If you're looking for ways to improve your email marketing campaign, you're probably familiar with the "send metric" in terms of marketing metrics. What does the send metric help you analyze?

Sep 20, 2022
product analytics
product metrics

Dealing with Different Types of Discrepancy in Data

If you work with data, you know that discrepancy is inevitable. But what do you do when you find a discrepancy in data? This blog post will teach you the different types of discrepancies in data and what to do when you encounter one. What Causes a Discrepancy in Data? Discrepancies in data can arise during data validation for a variety of reasons. Sometimes, data sets may contain errors that were introduced during the data collection process. Other times, discrepancies can occur due to diffe

Sep 19, 2022
product success metrics

Product-led Growth vs Sales-led Growth

If you're a business owner, you know that growth is essential. But what's the best way to grow your business? Product-led growth vs sales-led growth? Let's take a look at the pros and cons of each.

Sep 16, 2022
product analytics
product analytics tools

What Is a Data Stack And How Do You Build One?

If you're wondering what is a data stack or how it can help your business, then this blog post is for you. Learn all about data stacks and their benefits here.

Sep 15, 2022
product management
product metrics

The 5 Biggest Challenges With Attribution Models

If you're looking to improve your marketing efforts, understanding attribution models is key. Here are the 5 biggest challenges with attribution models.

Sep 13, 2022
product metrics
product success metrics

20 SaaS Product Metrics to Track for Success

An Overview of Product Management KPIs Being a product manager, you juggle many responsibilities and roles to achieve success for SaaS products. Like any other team, product management teams also set clear goals, guide strategies, allocate resources, and identify risks and issues with the help of SaaS product key metrics. The old method of decision-making by your instinct, guesses, and limited feedback might have worked in the past. But today, competition is cutthroat. This era has laid the fo

Sep 12, 2022
product metrics
product success metrics

What Is User Activation in SaaS And How To Improve It

What is user activation in a SaaS product? We'll discuss what user activation is and how you can go about improving it.

Sep 9, 2022
product analytics

Everything You Need to Know About Product Analytics

Without product analytics, it can be challenging to understand how users are interacting with your product and what changes you need to make to improve your product.

Jul 3, 2022

Product Updates March 2021: Attribution Insight, Events View and More!

Welcome to the Usermaven release notes. Moving forward at the end of each month, we'll share what new features and improvements are done in Usermaven []. 1) Attribution Insight: We have released a new report template under the Acquisition module named "Attribution". Put simply, marketing attribution is the quantitative analysis of determining which marketing tactics contribute to sign-ups, sales or conversions. This report will provide insights to know which marketing cha

Apr 5, 2022

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