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Everything you need to learn about website and product analytics, user behavior, and SaaS growth.
10 best HockeyStack alternatives for 2026
Choosing a HockeyStack alternative is no longer a simple attribution-tool swap. HockeyStack now covers attribution, buyer journeys, GTM intelligence, account scoring, AI, lift reporting, and workflow automation. But not every team needs that full GTM stack. Some need deeper revenue attribution, while others prioritize ABM intent, product analytics, paid-media measurement, or call tracking. This guide […]
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How to track ChatGPT traffic and conversions
A potential customer asks ChatGPT for a product recommendation, clicks a citation, and lands on a website. The visit may appear in analytics. But the referral report alone cannot show whether that person became a lead or customer. Some ChatGPT clicks arrive with recognizable source information; others do not. Even when the visit is identifiable, […]
Marketing measurement: A complete guide to metrics, models, and ROI
Your Google Ads conversions are up 25%. Organic traffic has grown 30%, and LinkedIn is bringing in more leads than last quarter. On paper, marketing is performing well. But here’s the question: How much of that activity is actually contributing to revenue? Google Ads claims the conversion. Your CRM credits organic search. Meanwhile, the same […]
ChatGPT ads: Why early campaigns are struggling
ChatGPT looks like the advertising environment marketers have spent years asking for. Instead of inferring intent from a three-word search, its ad system can use the current conversation as a relevance signal without giving advertisers access to private chats. A buyer can compare software, explain constraints, reject alternatives, and reveal what matters before a sponsored […]
AI traffic analytics: Track referrals, bots and ROI
AI discovery does not produce one clean traffic number. ChatGPT can send a visitor, while Claude can fetch a page without a click. That is why AI traffic analytics needs a broader measurement model. A marketing attribution software workflow can separate AI-originated signals and connect measurable visitors with the behavior and business outcomes that follow. […]
Multi-touch revenue attribution: How revenue gets credit
A buyer can discover a company through LinkedIn, return through organic search, attend a webinar, click a paid ad, and close weeks later. Giving the full deal value to one interaction hides how the journey actually developed. Multi-touch revenue attribution solves a narrower problem than ordinary channel reporting. It distributes revenue credit across the eligible […]
8 proven server-side tracking benefits that drive real results
Browser-only tracking can lose context when conversions happen after the original session, inside a product, in a CRM, or on a payment system. Server-side tracking adds a controlled path for important events, making marketing attribution software more useful because campaign activity can connect with outcomes the business can verify. This guide focuses on what server-side […]
B2B SaaS marketing strategies: 10 plays and when to use them
B2B SaaS teams rarely struggle because they have never heard of SEO, LinkedIn, paid ads, ABM, or lifecycle email. They struggle because they run too many plays at once, use tactics that do not fit the economics of the product, or optimize activity instead of customer value. The right mix depends on the ideal customer […]
B2B SaaS marketing funnel: From awareness to expansion
Most marketing funnels stop too early. A B2B SaaS company can generate traffic, leads, demos, or trials and still have a weak funnel if those prospects fail to activate, qualify, become customers, or stay long enough to create durable revenue. The path also changes by go-to-market motion. Product-led SaaS needs to understand what happens after […]
HubSpot attribution limitations: What the reports miss
HubSpot can produce an attribution report that is technically correct and still leave a team with the wrong answer to its business question. Sometimes the constraint is native to the report. Sometimes the real problem is missing tracking, incomplete CRM associations, or a customer interaction that was never captured. The distinction matters because changing the […]
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