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Everything you need to know about product analytics
PRODUCT ANALYTICS
Everything you need to know about product analytics

By Mahnoor Shahid

Have you noticed why some apps are super easy to use while others leave you scratching your head? How do features you never touch keep getting updates? There’s a secret behind great apps, and it’s called product analytics. Today, we’ll show you how apps collect user data and how data turns into magic. This information […]

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Revenue analytics for SaaS: Metrics, tools & how to use them to drive growth
analytics tool for saas brands
Attribution

Revenue analytics for SaaS: Metrics, tools & how to use them to drive growth

Understanding how your business generates revenue isn’t just a reporting task; it’s a strategic advantage. Revenue analytics goes beyond basic financial tracking by connecting product usage, customer behavior, and marketing performance directly to your income streams. For SaaS companies, it offers a clear view of what drives recurring revenue, where churn risks exist, and how […]

By Arslan Jadoon

Jun 19, 2025

What is SaaS customer segmentation? Explained simply
Segments
Usermaven

What is SaaS customer segmentation? Explained simply

Picture this: you’re running a SaaS business and sending the same email to your power users and occasional visitors. The result? Your heavy users feel overlooked while casual customers feel overwhelmed. This scattered approach wastes marketing dollars and frustrates customers who want relevant experiences. SaaS customer segmentation solves this problem by dividing your customer base […]

By Ameena Hassan

Jun 19, 2025

Top marketing agency reporting tools: Features, comparisons & why agencies choose Usermaven
agency attribution reports
analytics tool

Top marketing agency reporting tools: Features, comparisons & why agencies choose Usermaven

Client reporting is one of the most critical touchpoints for marketing agencies. Whether you manage paid media, SEO, email campaigns, or all of the above, your ability to deliver clear, data-driven updates directly affects client retention and trust. That’s where a marketing agency reporting tool becomes essential. In this guide, we break down the top […]

By Arslan Jadoon

Jun 18, 2025

PPC reporting software: Features, benefits, and top tools to consider
google ad attribution
google ads tracking

PPC reporting software: Features, benefits, and top tools to consider

Pay-per-click (PPC) advertising is a powerful way to drive targeted traffic, but without clear reporting, it’s easy to overspend or miss performance opportunities. That’s where PPC reporting software comes in. These tools are designed to help marketers, agencies, and SaaS teams track ad performance, uncover trends, and make data-driven decisions faster. In this guide, we’ll […]

By Arslan Jadoon

Jun 17, 2025

[Think again] Is Google Analytics free or quietly costing you?
product analytics
SaaS analytics

[Think again] Is Google Analytics free or quietly costing you?

Is Google Analytics free? Yes,  but that’s only part of the story. At first glance, Google Analytics (GA) offers a no-cost solution for tracking website data, making it a go-to tool for businesses, marketers, and analysts. However, behind the “free” label lies a set of indirect costs that can affect your business,  from data privacy […]

By Ameena Hassan

Jun 16, 2025

How to build a content marketing dashboard that drives results
product analytics
SaaS analytics

How to build a content marketing dashboard that drives results

Ever feel like you’re piecing together a puzzle just to understand how your content is performing? One tab shows traffic, another engagement, and a third conversion; by the time you’ve pulled it all together, the moment’s gone. That’s where a content marketing dashboard changes the game. It brings all your key metrics, web performance, social […]

By Ameena Hassan

Jun 10, 2025

How to build a marketing attribution dashboard (without the usual headaches)
Marketing attribution
marketing attribution dashboard

How to build a marketing attribution dashboard (without the usual headaches)

Building a marketing attribution dashboard sounds straightforward – until you actually try to do it. You start with the best intentions: track your campaigns, measure conversions, and finally understand what’s driving revenue. But then come the headaches, disconnected data, limited attribution models, developer dependencies, privacy concerns, and dashboards that are either too basic or overwhelmingly […]

By Arslan Jadoon

Jun 5, 2025

Understanding content analytics: A comprehensive overview
Attribution
product analytics

Understanding content analytics: A comprehensive overview

Creating great content is only half the game; knowing how it performs is what drives real growth. That’s where content analytics comes in. It helps you dig deeper into which pieces engage your audience, what drives conversions, and where your strategy needs fine-tuning. In this guide, we’ll break down the fundamentals of content analytics, key […]

By Ameena Hassan

Jun 5, 2025

Conversion rate tracking: How to monitor and optimize what really drives results
conversion metrics
conversion rate optimization

Conversion rate tracking: How to monitor and optimize what really drives results

Tracking your website or product’s performance means more than just counting visitors; it means understanding what actually moves the needle. Conversion rate tracking gives you that clarity. It shows you how many of your users take meaningful action: signing up, subscribing, booking a demo, or completing a purchase. More importantly, it tells you where they’re […]

By Arslan Jadoon

Jun 4, 2025