Website and application activity in one place
Checked regularly to understand performance
Tracked users across the funnel, from visit to in-app use
On campaigns and features users care about
SecurityHive brings clarity and confidence to modern security, helping teams protect their digital environments without unnecessary complexity.
SaaS / Cybersecurity
Startup team
Netherlands
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SecurityHive is a fast-growing SaaS company operating in the cybersecurity space. As a startup moving quickly, the team relies heavily on data to understand whether their product development and marketing efforts are heading in the right direction.
With users interacting across both a marketing website and a web application, SecurityHive needed a clear view of how people discover their product, move between platforms, and engage over time.
As a fast-growing SaaS startup, the SecurityHive team depends heavily on data to understand whether they’re moving in the right direction.
Before using Usermaven, getting a clear picture of user behavior wasn’t easy.
Unclear decision-making
Without reliable insights, it was harder to make marketing and product decisions.
Usermaven gave the SecurityHive team a clear and reliable way to understand how users move between their website and application.
Usermaven enabled them to see the complete path from the first website visit to in-product usage.
“There are not many solutions that give you insights into the full chain from the first visit to your website to a user browsing in your application.”
Instead of switching between tools, SecurityHive can understand what’s happening from a single dashboard.
“I look into Usermaven on a daily basis to understand how our website and application are doing.”
Usermaven has a straightforward Setup, with clear SDKs and documentation.
“Implementation was quite easy for us. It was easy to start, and the tool had clear SDKS.”
An early cross-domain tracking configuration issue was quickly resolved.
With clearer data, the team could improve campaigns and align development work with user expectations.
“Usermaven helped us to improve advertisement campaigns and steer our development efforts in the direction our users expect from us.”
Usermaven allows the team to view detailed information about individual visitors.
“The possibility of viewing detailed information about a specific visitor to understand user behavior.”
Getting started with Usermaven was straightforward.
The team connected Usermaven across their website and application, enabling cross-domain visibility into user behavior.
“Implementation was quite easy for us. It was easy to start, and the tool had clear SDKS.”
Once configured, Usermaven immediately began providing insights that were previously missing.
Usermaven quickly became a core part of SecurityHive’s daily workflow.
Better visibility helped improve advertising campaigns.
“Usermaven helped us to improve advertisement campaigns.”
User behavior insights guided development decisions.
“Usermaven helped us to steer our development efforts in the direction our users expect from us.”
Improved insights reduced unnecessary ad spend while improving engagement.
“We spend less money on ads while improving conversion and engagement.”
The team regularly checks Usermaven to understand performance.
“I look into Usermaven on a daily basis to understand how our website and application are doing.”
User-level insights provide clarity across the full journey.
“The possibility of viewing detailed information about a specific visitor to understand user behavior.”
“Without having the right insights, we're sailing blind.”
Usermaven helps SecurityHive understand how users move between their website and application, giving the team confidence in their decisions.
You are one pixel away from seeing the data magic with Usermaven.
