Clear funnel insights for Short Hills Design with Usermaven

Inside Short Hills Design

Short Hills Design manages multiple healthcare websites, each with several pages, conversion points, and user journeys. To deliver strong results for their clients, the team needs to clearly understand how visitors move across websites, where drop-offs occur, and which pages need improvement.

However, traditional analytics tools made it difficult to see the full user journey or quickly extract actionable insights. The team needed a simpler, more reliable way to track funnels and understand real user behavior without spending hours navigating complex reports.

Analytics challenges before Usermaven

Before using Usermaven, Short Hills Design struggled to clearly understand how users interacted with their clients’ websites. They faced several challenges with their existing analytics setup:

• Difficulty tracking individual user actions
  It wasn’t easy to see what specific actions users took or how they moved from one page to another.
• Inability to track full journeys in GA4
  GA4 made it hard to understand how users reached key pages or what they did after landing on the homepage.
• Inaccurate or incomplete data
  Some user actions were missing, which limited confidence in the data and reports.
• Complex data analysis
  Analyzing data required extra time and effort, slowing down insights and decision-making.
• Unclear optimization decisions
  Without clear user paths, it was harder to determine which pages needed improvement.

As the team shared:

The impact of Usermaven

Usermaven gave Short Hills Design a clearer and more reliable way to understand user behavior across client websites. Instead of struggling with incomplete data and unclear paths, the team gained simple, actionable insights to optimize pages with confidence.

Clear visibility into user paths

With Usermaven, Short Hills Design can easily see how users move between pages and reach key conversion points. This made it much easier to understand what happens after users land on the homepage or how they arrive at important pages like contact forms.

Simpler, more reliable insights

Usermaven replaced inaccurate and incomplete data with a clear, trustworthy view of user behavior. The team no longer has to piece together information from multiple tools or deal with missing events.

More confident optimization decisions

With clearer funnel and conversion insights, Short Hills Design can now identify which pages need improvement and where users drop off, enabling faster, more confident optimization.

Easy setup and goal tracking

Usermaven’s straightforward setup made it easy for Short Hills Design to define goals and journeys across client websites.

From setup to clarity

Getting started with Usermaven was straightforward for Short Hills Design. In fact, the team rated Usermaven’s ease of use 4 out of 5, reflecting a smooth setup and an intuitive experience from day one.

Usermaven’s clear interface made it easy to set up goals and journeys across client websites and begin tracking meaningful user behavior without unnecessary complexity.

The results with Usermaven

Usermaven became an important tool for Short Hills Design’s analytics workflow, helping the team move faster, work more efficiently, and make clearer optimization decisions for their clients.

• Clear direction for optimization

With better visibility into how users move across pages, the team can now clearly identify which pages need improvement, rather than guessing.

• Better funnel and conversion visibility

Usermaven’s funnel and conversion analysis gave Short Hills Design a clearer understanding of how users progress through websites and where drop-offs occur.

This helped replace incomplete and unreliable data with actionable insights.

• Significant efficiency gains

By simplifying analytics and reporting, Usermaven helped the team work more efficiently. Short Hills Design reported a 30–50% improvement in efficiency when understanding user behavior and making data-driven decisions.

• Easier day-to-day analysis

Instead of spending time wrestling with complex tools, the analytics team can now access insights more quickly and with less effort.

Before Usermaven, the team spent 5–10 hours per week on analytics and reporting.

• Clear user-level understanding

Usermaven made it easier to understand how real users move through websites, page by page.

Key insights from Short Hills Design

• Clear and reliable analytics are essential for agencies responsible for optimizing client websites.
• Seeing how users move between pages makes it easier to identify what needs improvement.
• Simpler analytics tools reduce time spent analyzing data and increase confidence in reporting.
• Understanding funnel and conversion behavior helps agencies make better optimization decisions for their clients.

Why Short Hills Design recommends Usermaven

Usermaven provides Short Hills Design with a clear, dependable way to understand user behavior, track funnels, and identify optimization opportunities across client websites. With accurate data, an easy-to-use interface, and strong funnel insights, the team can work more efficiently and make confident, data-driven decisions.