Marketing analytics quiz

About this quiz

This marketing analytics test is designed to test how well you can turn data into smarter marketing decisions. It challenges you on the skills that matter most for today’s growth-focused teams, such as understanding attribution models, setting up proper campaign tracking, and reading GA4 reports.

The quiz focuses on real-world scenarios and practical skills digital marketing teams face every day, such as:

• Choosing the right metrics to measure campaign success.
• Structuring UTM parameters for clean, reliable tracking.
• Analyzing conversion funnels to uncover drop-offs.
• Using analytics tools to surface actionable insights.
• Applying marketing attribution models to optimize spend across channels.

You’ll also learn what marketers want in a GA4 alternative, including easy setup and clear, privacy-friendly insights.

Who is this quiz for

If you live by data and like discovering what drives growth, this quiz is for you. Perfect for marketing managers, data-driven founders, and agency strategists.

It’s also built for:

• Agencies proving campaign ROI
• Product managers exploring user behavior
• Online brands improving conversions
• Digital marketers refining their analytics game
• Enterprise teams focused on smarter decisions

What’s inside the quiz?

You’ll encounter a mix of multiple-choice and scenario-based questions that cover the core areas of marketing and product analytics:

After completing the quiz, you’ll get your score along with practical tips to improve your marketing analytics skills.