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Analytics insights that move the needle
Everything you need to learn about website and product analytics, user behavior, and SaaS growth.
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Top 10 marketing analytics companies in 2026
Looking for the best marketing analytics companies? Start by deciding whether you need software to analyze campaigns or experts to design and run your measurement program. Those are different purchases, even when providers use similar language. This guide compares 15 companies across attribution, product analytics, marketing data infrastructure, and consulting. It explains where each fits, […]
5 best enterprise multi-touch attribution tools in 2026 (Compared)
A big B2B deal almost never comes from one click. A buyer might read your blog, see a LinkedIn ad, and join a webinar. Then four more people from their team visit your pricing page. Sales gets on three calls. Six months later, the deal closes. So which of those steps earned the money? That’s […]
How to improve ad performance with conversion syncs
You refresh your ad dashboard for the third time today. The clicks look great, but conversions? Almost flat. You’ve tweaked headlines, adjusted budgets, even changed creatives, yet nothing seems to move the needle. The problem isn’t your ads. It’s your data. Ad platforms like Google and Meta can’t see what’s really happening after the click. […]
Incrementality in marketing: How to measure real lift
Incrementality in marketing measures the additional conversions, customers, or revenue caused by a campaign compared with what would have happened without it. A credible comparison, often a randomized treatment and control, estimates the outcomes that would have happened anyway. This is the difference between conversion credit and causal impact. A retargeting campaign might claim 500 […]
How to calculate ROAS and know if your ads pay off
You’re spending money on ads. But how much revenue are those ads actually bringing in? Clicks and conversions might look promising, but they don’t always tell you whether your advertising is paying off. That’s where return on ad spend (ROAS) comes in. It tells you how much revenue your ads generate for every dollar spent. […]
Customer journey analytics guide for smarter growth
Your customers rarely take a straight path from discovering your business to making a purchase. They visit different pages, interact with campaigns, compare options, and sometimes disappear before converting. But where are they getting stuck, and which interactions actually move them forward? Customer journey analytics helps you connect these interactions, uncover conversion gaps, and understand […]
Digital marketing analytics: Metrics, examples & tools
A campaign can produce thousands of clicks and still fail to generate qualified leads or revenue. Digital marketing analytics connects activity across websites, ads, search, email, and other channels to measurable outcomes. This guide explains what to measure, where the data comes from, how to compare campaign results, and how to check whether the numbers […]
Customer journey strategy that keeps customers coming back
Getting people to discover your business is one thing. Turning them into customers who stay is another. Some leave before converting. Others sign up but never return. And often, it’s hard to tell what’s holding them back. A well-planned approach to the customer journey helps you identify these gaps and turn customer insights into meaningful […]
What is marketing analytics? Types, metrics & tools
A campaign can deliver more clicks, lower cost per lead, and still produce fewer customers. The problem is not necessarily the campaign. It may be the metric used to judge it. Marketing analytics is the process of collecting and analyzing marketing data to understand performance, explain changes, forecast outcomes, and improve decisions. It connects channel […]
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