B2B SaaS
Practical reading for B2B SaaS teams working on demand generation, customer acquisition, lead management, growth, and revenue.
15 Black Friday marketing ideas for SaaS companies in 2026
Black Friday can bring attention to your SaaS product, but a rush of discounted signups is not the same as sustainable growth. A successful promotion has to work with your billing model, buying cycle, onboarding capacity, and the value customers receive after the sale. That makes B2B software different from ecommerce. A self-serve app can […]
20+ Black Friday SaaS deals you can’t miss in 2026
Black Friday 2026 is on November 27, and Cyber Monday follows on November 30. But SaaS promotions rarely wait for that weekend. Some vendors opened early-bird discounts in October, while others have confirmed November start dates that are still ahead. This roundup collects 19 Black Friday offers announced on software vendors’ own websites as of […]
How to integrate offline and online data for a 360°customer view
Customers don’t interact with businesses through digital channels alone. They book appointments, visit stores, speak with staff, and make purchases in person. But these interactions often remain disconnected from the data businesses collect online. Integrating offline and online customer data helps connect these touchpoints, making it easier to understand customer journeys, identify service bottlenecks, and […]
B2B SaaS marketing strategies: 10 plays and when to use them
B2B SaaS teams rarely struggle because they have never heard of SEO, LinkedIn, paid ads, ABM, or lifecycle email. They struggle because they run too many plays at once, use tactics that do not fit the economics of the product, or optimize activity instead of customer value. The right mix depends on the ideal customer […]
B2B SaaS marketing funnel: From awareness to expansion
Most marketing funnels stop too early. A B2B SaaS company can generate traffic, leads, demos, or trials and still have a weak funnel if those prospects fail to activate, qualify, become customers, or stay long enough to create durable revenue. The path also changes by go-to-market motion. Product-led SaaS needs to understand what happens after […]
B2B revenue attribution: From first touch to revenue
A B2B deal rarely starts and closes in one interaction. A buyer might discover a company through organic search, return through LinkedIn, attend a webinar, speak with sales, and become an opportunity weeks later. If reporting stops at the lead, marketing never reaches the commercial outcome. If it credits only the final interaction, the channels […]
B2B SaaS paid ads attribution: From clicks to pipeline and revenue
A B2B SaaS campaign can generate cheap clicks and hundreds of signups while creating almost no pipeline. Another can look expensive at the lead stage but bring activated users, qualified opportunities, and recurring revenue. That is why paid ads attribution for SaaS has to continue beyond the first form fill or trial. The useful path […]
18 best SaaS marketing agencies for growth in 2026
A typical SaaS buying journey has nothing to do with the classic seven touches. Today, the environment is so crowded that you need to build trust, stay visible across multiple channels, and show up everywhere your buyers are researching. Most SaaS teams do not have the resources or specialist depth to do all of this […]
Usermaven highlights 2025: A year in review
At Usermaven, we spent 2025 doing one thing exceptionally well: listening closely to our users and fixing what actually mattered. Every quarter came with something new. We shipped features, fixed gaps, and made changes that genuinely improved how our customers use Usermaven. And the best part? We did it together. You told us what you […]
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