Usermaven blog

Everything you need to learn about website/product analytics, user behavior, and SaaS growth.

Product analytics

How to calculate ROAS: A step-by-step guide
Attribution
product analytics

How to calculate ROAS: A step-by-step guide

ROAS is a critical metric that shows exactly how much revenue you generate from your advertising investments. For marketing teams, product managers, agency professionals, business owners, and IT specialists, this single number can make the difference between successful campaigns and wasted budgets. At its simplest, ROAS tells you how many dollars come back for every […]

By Ameena Hassan

May 30, 2025

Customer acquisition strategy: Proven techniques to boost growth
Attribution
product analytics

Customer acquisition strategy: Proven techniques to boost growth

A well-defined customer acquisition strategy serves as the foundation for sAcquiring customers is the heartbeat of any SaaS business, but it’s not just about driving traffic or running ads. It’s about finding the right users, understanding their behavior, and turning insights into action. In a crowded market, that requires more than guesswork. That’s where tools […]

By Ameena Hassan

May 27, 2025

Conversion tracking: How to track, attribute, and optimize what really works
Attribution analysis
conversion dashboard

Conversion tracking: How to track, attribute, and optimize what really works

If you’re running paid ads, sending traffic to landing pages, or optimizing product funnels, you can’t afford to guess what’s working. That’s where conversion tracking comes in. Conversion tracking shows you which clicks, campaigns, and user journeys actually lead to valuable actions, like purchases, demo bookings, or signups. Without it, you’re left with traffic numbers […]

By Arslan Jadoon

May 27, 2025

How to calculate customer acquisition cost (CAC) effectively
product analytics
SaaS analytics

How to calculate customer acquisition cost (CAC) effectively

Understanding how to calculate customer acquisition cost (CAC) is one of the most important steps in building a sustainable business. CAC tells you exactly how much you’re spending to turn a prospect into a paying customer, factoring in everything from ad spending and sales commissions to tools and team salaries. Why does this matter? Because […]

By Ameena Hassan

May 22, 2025

What is B2B growth marketing & why it matters for startups?
product analytics
SaaS analytics

What is B2B growth marketing & why it matters for startups?

Breaking into the B2B space isn’t just about having a great product; it’s about getting the right people to notice it, trust it, and choose it. For startups navigating competitive markets with limited resources, growth marketing becomes more than a strategy; it’s a lifeline. Unlike traditional marketing, B2B growth marketing focuses on scalable, data-driven tactics […]

By Ameena Hassan

May 20, 2025

What is the path to purchase, and how can you track it?
customer journey
customer journey tracking

What is the path to purchase, and how can you track it?

Not every customer is ready to buy the moment they discover your brand. Most go through a series of steps, researching options, comparing alternatives, and evaluating their offer, before making a decision. This journey is known as the path to purchase. Understanding this path helps you identify what influences buying behavior, where potential customers drop […]

By Arslan Jadoon

May 16, 2025

SaaS marketing analytics explained: Metrics, tools, and how to start
analytics tools
marketing analytics

SaaS marketing analytics explained: Metrics, tools, and how to start

Many SaaS companies invest heavily in marketing, yet struggle to identify which efforts truly drive growth. Without clear insights, teams often make decisions based on assumptions, wasting budget on underperforming channels and missing key opportunities to scale. This is where SaaS marketing analytics becomes essential. By systematically tracking the right data, such as customer acquisition […]

By Arslan Jadoon

May 15, 2025

The customer acquisition metrics you must track to optimize growth
product analytics
SaaS analytics

The customer acquisition metrics you must track to optimize growth

Let’s talk about getting new customers. It’s the lifeblood of any business, right? But figuring out if you’re doing it well can be tricky. That’s where customer acquisition metrics come in handy. In this guide, we will break down these important numbers so you can see what’s working and what’s not when it comes to […]

By Mahnoor Shahid

May 9, 2025

Top 10 marketing analytics companies in 2025 
analytics tools
attribution tools

Top 10 marketing analytics companies in 2025 

In 2025, marketing analytics is no longer a luxury; it’s a necessity. SaaS founders, marketers, and product teams need reliable tools that go beyond pageviews and vanity metrics. From tracking user journeys and campaign performance to understanding in-app behavior and attribution, the right analytics platform helps you make smarter, data-driven decisions. However, with dozens of […]

By Arslan Jadoon

May 8, 2025