Usermaven blog

Everything you need to learn about website/product analytics, user behavior, and SaaS growth.

Product analytics

Product experience: Meaning, key elements & how to improve it
product analytics
Usermaven

Product experience: Meaning, key elements & how to improve it

A product’s success isn’t just determined by its features or price; it’s shaped by the product experience and the way customers interact with and perceive your product throughout their journey. But what exactly does product experience mean, and why should it be a key focus for your team? Simply put, it’s everything from how easy […]

Apr 24, 2025

Top 10 customer engagement metrics to measure in 2025
product analytics
SaaS analytics

Top 10 customer engagement metrics to measure in 2025

Customer engagement is one of those things that sounds simple – but actually isn’t. It’s not just about tracking clicks or how long someone stays on your site. It’s about understanding how people genuinely connect with your brand, your product, and everything in between. Heading into 2025, measuring customer engagement metrics means looking at the […]

Apr 22, 2025

[Sell smarter] A practical guide to effective product advertising
Attribution
product analytics

[Sell smarter] A practical guide to effective product advertising

Getting people to notice your product is only half the battle. To drive real growth, your message needs to land at the right time, in the right place, and in the right way. That’s where product advertising comes in. It’s not just about putting your product in front of an audience; it’s about shaping perception, […]

Apr 14, 2025

Everything you need to know about product analytics
product analytics
SaaS analytics

Everything you need to know about product analytics

Have you noticed why some apps are super easy to use while others leave you scratching your head? How do features you never touch keep getting updates? There’s a secret behind great apps, and it’s called product analytics. Today, we’ll show you how apps collect user data and how data turns into magic. This information […]

Apr 14, 2025

What is user activation in SaaS & how to measure it
product analytics
SaaS analytics

What is user activation in SaaS & how to measure it

Not every new sign-up becomes a loyal user. In fact, most SaaS products lose users before they even get a chance to show their true value. That’s where user activation comes in, a crucial stage in the customer journey that bridges the gap between first interaction and long-term engagement. For SaaS companies, the activation moment […]

Apr 10, 2025

Customer engagement analytics: A complete guide
product analytics
Usermaven

Customer engagement analytics: A complete guide

Keeping users happy and active and coming back for more sounds like every business’s dream, right? That’s where customer engagement analytics steps in. Instead of guessing how people interact with your product or where they drop off, engagement analytics gives you the real picture. It helps you understand what’s working, what’s not, and where to […]

Apr 9, 2025

Annual revenue growth rate: The key to long-term business success
product analytics
SaaS analytics

Annual revenue growth rate: The key to long-term business success

As a business owner or marketer, you’re likely always looking for ways to grow your company and stay ahead of the competition. But how do you measure whether your efforts are paying off? One of the most important indicators is the annual revenue growth rate. This metric shows how much your revenue has increased over […]

Apr 4, 2025

Retention marketing: Proven strategies to boost customer loyalty
product analytics
Usermaven

Retention marketing: Proven strategies to boost customer loyalty

Acquiring new customers is important, but keeping them engaged is what drives long-term success. Retention marketing focuses on nurturing existing customers, increasing their lifetime value, and strengthening brand loyalty. Businesses that prioritize retention see higher profitability, lower marketing costs, and stronger customer relationships. This approach goes beyond traditional marketing by using data-driven strategies to enhance […]

Mar 28, 2025

[Stop wasting money] How digital marketing analytics saves you
product analytics
SaaS analytics

[Stop wasting money] How digital marketing analytics saves you

Every marketing campaign costs money, but not every campaign brings results. Without the right data, budgets get drained on low-performing channels, ineffective ads, and missed opportunities. Digital marketing analytics helps track what’s working and what’s not, ensuring that resources go to strategies that drive real impact. It identifies wasted spend, optimizes performance, and turns insights […]

Mar 13, 2025