Usermaven blog

Everything you need to learn about website/product analytics, user behavior, and SaaS growth.

Product analytics

Revenue analytics for SaaS: Metrics, tools & how to use them to drive growth
analytics tool for saas brands
Attribution

Revenue analytics for SaaS: Metrics, tools & how to use them to drive growth

Understanding how your business generates revenue isn’t just a reporting task; it’s a strategic advantage. Revenue analytics goes beyond basic financial tracking by connecting product usage, customer behavior, and marketing performance directly to your income streams. For SaaS companies, it offers a clear view of what drives recurring revenue, where churn risks exist, and how […]

By Arslan Jadoon

Jun 19, 2025

PPC reporting software: Features, benefits, and top tools to consider
google ad attribution
google ads tracking

PPC reporting software: Features, benefits, and top tools to consider

Pay-per-click (PPC) advertising is a powerful way to drive targeted traffic, but without clear reporting, it’s easy to overspend or miss performance opportunities. That’s where PPC reporting software comes in. These tools are designed to help marketers, agencies, and SaaS teams track ad performance, uncover trends, and make data-driven decisions faster. In this guide, we’ll […]

By Arslan Jadoon

Jun 17, 2025

[Think again] Is Google Analytics free or quietly costing you?
product analytics
SaaS analytics

[Think again] Is Google Analytics free or quietly costing you?

Is Google Analytics free? Yes,  but that’s only part of the story. At first glance, Google Analytics (GA) offers a no-cost solution for tracking website data, making it a go-to tool for businesses, marketers, and analysts. However, behind the “free” label lies a set of indirect costs that can affect your business,  from data privacy […]

By Ameena Hassan

Jun 16, 2025

How to build a content marketing dashboard that drives results
product analytics
SaaS analytics

How to build a content marketing dashboard that drives results

Ever feel like you’re piecing together a puzzle just to understand how your content is performing? One tab shows traffic, another engagement, and a third conversion; by the time you’ve pulled it all together, the moment’s gone. That’s where a content marketing dashboard changes the game. It brings all your key metrics, web performance, social […]

By Ameena Hassan

Jun 10, 2025

Understanding content analytics: A comprehensive overview
Attribution
product analytics

Understanding content analytics: A comprehensive overview

Creating great content is only half the game; knowing how it performs is what drives real growth. That’s where content analytics comes in. It helps you dig deeper into which pieces engage your audience, what drives conversions, and where your strategy needs fine-tuning. In this guide, we’ll break down the fundamentals of content analytics, key […]

By Ameena Hassan

Jun 5, 2025

Customer experience analytics: From insight to action
product analytics
SaaS analytics

Customer experience analytics: From insight to action

Every click, scroll, and session tells a story. Are you listening? In a digital world where customer loyalty is earned in milliseconds, understanding how people interact with your product or website isn’t just a competitive advantage; it’s survival. That’s where customer experience analytics steps in. It helps decode user behavior, spot friction points, and guide […]

By Ameena Hassan

Jun 3, 2025

How to calculate ROAS: A step-by-step guide
Attribution
product analytics

How to calculate ROAS: A step-by-step guide

ROAS is a critical metric that shows exactly how much revenue you generate from your advertising investments. For marketing teams, product managers, agency professionals, business owners, and IT specialists, this single number can make the difference between successful campaigns and wasted budgets. At its simplest, ROAS tells you how many dollars come back for every […]

By Ameena Hassan

May 30, 2025

Customer acquisition strategy: Proven techniques to boost growth
Attribution
product analytics

Customer acquisition strategy: Proven techniques to boost growth

A well-defined customer acquisition strategy serves as the foundation for sAcquiring customers is the heartbeat of any SaaS business, but it’s not just about driving traffic or running ads. It’s about finding the right users, understanding their behavior, and turning insights into action. In a crowded market, that requires more than guesswork. That’s where tools […]

By Ameena Hassan

May 27, 2025

Conversion tracking: How to track, attribute, and optimize what really works
Attribution analysis
conversion dashboard

Conversion tracking: How to track, attribute, and optimize what really works

If you’re running paid ads, sending traffic to landing pages, or optimizing product funnels, you can’t afford to guess what’s working. That’s where conversion tracking comes in. Conversion tracking shows you which clicks, campaigns, and user journeys actually lead to valuable actions, like purchases, demo bookings, or signups. Without it, you’re left with traffic numbers […]

By Arslan Jadoon

May 27, 2025