Website analytics
Explore articles on website traffic, visitor behavior, tracking methods, engagement, and measuring what happens on your site.
GA4 server-side tracking: Setup, testing, and limitations
If your GA4 reports lose events, disagree with ad platforms, or change after a tagging update, moving collection through a server may be worth exploring. But server-side tracking is not a switch that automatically fixes inaccurate attribution. The implementation still needs correct events, consent handling, and testing. This guide shows how to configure GA4 server-side […]
Facebook server-side tracking: How to set up Meta Conversions API
Facebook ads can generate clicks today and produce valuable outcomes days later. A browser pixel may record the landing-page visit, while a qualified lead, subscription, or purchase is confirmed somewhere else. That gap makes facebook server-side tracking useful: it gives Meta a server-to-server path for receiving conversion events after the business action happens. But adding […]
10 best event tracking tools for SaaS and websites
Every successful SaaS product understands user behavior at the action level. Event tracking tools make this possible by capturing how users interact with features, flows, and key moments across the product. With so many event analytics tools available, the difference often comes down to how quickly you can get reliable data and how easily teams […]
Engagement rate: Formula, metrics & tips
Getting more traffic is good. But what happens after people arrive? You might have thousands of visitors landing on your website, yet only a small percentage explore your content, interact with your product, or take the next step. That’s where engagement rate becomes useful. It helps you understand whether people are interacting with your website, […]
How event tracking and test automation work together
Your signup form works. Your automated test passes. Everything looks fine. But what if the signup event never reaches your analytics platform? Your product might be working perfectly while your reports show fewer conversions than you actually generated. And if your marketing team uses those reports to evaluate campaigns, the problem goes beyond a missing […]
UTM parameters and how to use them correctly
You can drive plenty of traffic and still have no clear view of what actually worked. That is usually where campaign reporting starts to fall apart. UTM parameters give marketers a simple way to organize traffic across channels. Adding clear labels to your links helps you see where visits are coming from and which campaigns […]
How to track AI Mode traffic: What you can measure
To track Google AI Mode traffic, start with the Generative AI performance report in Search Console. It shows impressions from supported AI search features, including AI Mode and AI Overviews. Clicks from those experiences contribute to ordinary Search performance. In GA4, Google AI Mode visits fall under Organic Search, not AI Assistant. Standard reports cannot […]
How to get traffic from Perplexity AI and measure it
A SaaS company appears in Perplexity answers for several buyer questions. The team expects more visitors, but its analytics still show almost no Perplexity referrals. Is Perplexity choosing the wrong pages, are readers satisfied without clicking, or is the tracking missing visits? Those are three different problems. Getting traffic from Perplexity AI requires useful source […]
How to track ChatGPT traffic and conversions
A potential customer asks ChatGPT for a product recommendation, clicks a citation, and lands on a website. The visit may appear in analytics. But the referral report alone cannot show whether that person became a lead or customer. Some ChatGPT clicks arrive with recognizable source information; others do not. Even when the visit is identifiable, […]
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