Website analytics
Explore articles on website traffic, visitor behavior, tracking methods, engagement, and measuring what happens on your site.
How to track AI Mode traffic: What you can measure
To track Google AI Mode traffic, start with the Generative AI performance report in Search Console. It shows impressions from supported AI search features, including AI Mode and AI Overviews. Clicks from those experiences contribute to ordinary Search performance. In GA4, Google AI Mode visits fall under Organic Search, not AI Assistant. Standard reports cannot […]
How to get traffic from Perplexity AI and measure it
A SaaS company appears in Perplexity answers for several buyer questions. The team expects more visitors, but its analytics still show almost no Perplexity referrals. Is Perplexity choosing the wrong pages, are readers satisfied without clicking, or is the tracking missing visits? Those are three different problems. Getting traffic from Perplexity AI requires useful source […]
How to track ChatGPT traffic and conversions
A potential customer asks ChatGPT for a product recommendation, clicks a citation, and lands on a website. The visit may appear in analytics. But the referral report alone cannot show whether that person became a lead or customer. Some ChatGPT clicks arrive with recognizable source information; others do not. Even when the visit is identifiable, […]
AI traffic analytics: Track referrals, bots and ROI
AI discovery does not produce one clean traffic number. ChatGPT can send a visitor, while Claude can fetch a page without a click. That is why AI traffic analytics needs a broader measurement model. A marketing attribution software workflow can separate AI-originated signals and connect measurable visitors with the behavior and business outcomes that follow. […]
8 proven server-side tracking benefits that drive real results
Browser-only tracking can lose context when conversions happen after the original session, inside a product, in a CRM, or on a payment system. Server-side tracking adds a controlled path for important events, making marketing attribution software more useful because campaign activity can connect with outcomes the business can verify. This guide focuses on what server-side […]
Headless WordPress analytics: Setup and tracking guide
Going headless changes more than how WordPress renders pages. WordPress may manage the content, but visitors interact with a separate Next.js, Nuxt, Astro, React, Vue, or other frontend. The customer-facing website analytics layer must follow that frontend. A traditional analytics plugin can be installed correctly inside WordPress and still never reach the browser. SPA navigation, […]
Understanding Goal Tracking in SaaS: Metrics & Examples
Signups can increase while fewer users reach their first meaningful product outcome. Without a clear activation goal, a SaaS team may celebrate acquisition growth while missing weaker onboarding, engagement, or retention. Understanding goal tracking in SaaS means defining the outcomes that matter, mapping them to measurable user or account actions, and monitoring the metrics that […]
10 best event tracking tools for SaaS and websites
Every successful SaaS product understands user behavior at the action level. Event tracking tools make this possible by capturing how users interact with features, flows, and key moments across the product. With so many event analytics tools available, the difference often comes down to how quickly you can get reliable data and how easily teams […]
Event Tracking: What it is, how it works + examples
Event tracking records specific actions users take on a website, app, or product, such as clicks, form submissions, signups, purchases, downloads, or feature usage. A pageview tells you where someone went. Event tracking shows what they actually did and can attach context such as the page, plan, source, device, value, or user involved. This guide […]
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