Usermaven blog

Everything you need to learn about website/product analytics, user behavior, and SaaS growth.

Website analytics

Revenue analytics for SaaS: Metrics, tools & how to use them to drive growth
analytics tool for saas brands
Attribution

Revenue analytics for SaaS: Metrics, tools & how to use them to drive growth

Understanding how your business generates revenue isn’t just a reporting task; it’s a strategic advantage. Revenue analytics goes beyond basic financial tracking by connecting product usage, customer behavior, and marketing performance directly to your income streams. For SaaS companies, it offers a clear view of what drives recurring revenue, where churn risks exist, and how […]

By Arslan Jadoon

Jun 19, 2025

Top marketing agency reporting tools: Features, comparisons & why agencies choose Usermaven
agency attribution reports
analytics tool

Top marketing agency reporting tools: Features, comparisons & why agencies choose Usermaven

Client reporting is one of the most critical touchpoints for marketing agencies. Whether you manage paid media, SEO, email campaigns, or all of the above, your ability to deliver clear, data-driven updates directly affects client retention and trust. That’s where a marketing agency reporting tool becomes essential. In this guide, we break down the top […]

By Arslan Jadoon

Jun 18, 2025

PPC reporting software: Features, benefits, and top tools to consider
google ad attribution
google ads tracking

PPC reporting software: Features, benefits, and top tools to consider

Pay-per-click (PPC) advertising is a powerful way to drive targeted traffic, but without clear reporting, it’s easy to overspend or miss performance opportunities. That’s where PPC reporting software comes in. These tools are designed to help marketers, agencies, and SaaS teams track ad performance, uncover trends, and make data-driven decisions faster. In this guide, we’ll […]

By Arslan Jadoon

Jun 17, 2025

[Think again] Is Google Analytics free or quietly costing you?
product analytics
SaaS analytics

[Think again] Is Google Analytics free or quietly costing you?

Is Google Analytics free? Yes,  but that’s only part of the story. At first glance, Google Analytics (GA) offers a no-cost solution for tracking website data, making it a go-to tool for businesses, marketers, and analysts. However, behind the “free” label lies a set of indirect costs that can affect your business,  from data privacy […]

By Ameena Hassan

Jun 16, 2025

Conversion rate tracking: How to monitor and optimize what really drives results
conversion metrics
conversion rate optimization

Conversion rate tracking: How to monitor and optimize what really drives results

Tracking your website or product’s performance means more than just counting visitors; it means understanding what actually moves the needle. Conversion rate tracking gives you that clarity. It shows you how many of your users take meaningful action: signing up, subscribing, booking a demo, or completing a purchase. More importantly, it tells you where they’re […]

By Arslan Jadoon

Jun 4, 2025

Lead source tracking: How to find and use the sources that drive growth
Attribution analysis
digital marketing analytics

Lead source tracking: How to find and use the sources that drive growth

To grow efficiently, you need to know what’s actually working. That starts with tracking where your leads come from, and not just at a surface level. Lead source tracking gives you the insight to identify which channels, campaigns, and touchpoints are generating high-quality leads and which are wasting your budget. But in 2025, tracking lead […]

By Arslan Jadoon

May 29, 2025

Conversion tracking: How to track, attribute, and optimize what really works
Attribution analysis
conversion dashboard

Conversion tracking: How to track, attribute, and optimize what really works

If you’re running paid ads, sending traffic to landing pages, or optimizing product funnels, you can’t afford to guess what’s working. That’s where conversion tracking comes in. Conversion tracking shows you which clicks, campaigns, and user journeys actually lead to valuable actions, like purchases, demo bookings, or signups. Without it, you’re left with traffic numbers […]

By Arslan Jadoon

May 27, 2025

What is the path to purchase, and how can you track it?
customer journey
customer journey tracking

What is the path to purchase, and how can you track it?

Not every customer is ready to buy the moment they discover your brand. Most go through a series of steps, researching options, comparing alternatives, and evaluating their offer, before making a decision. This journey is known as the path to purchase. Understanding this path helps you identify what influences buying behavior, where potential customers drop […]

By Arslan Jadoon

May 16, 2025

SaaS marketing analytics explained: Metrics, tools, and how to start
analytics tools
marketing analytics

SaaS marketing analytics explained: Metrics, tools, and how to start

Many SaaS companies invest heavily in marketing, yet struggle to identify which efforts truly drive growth. Without clear insights, teams often make decisions based on assumptions, wasting budget on underperforming channels and missing key opportunities to scale. This is where SaaS marketing analytics becomes essential. By systematically tracking the right data, such as customer acquisition […]

By Arslan Jadoon

May 15, 2025