Usermaven blog

Everything you need to learn about website/product analytics, user behavior, and SaaS growth.

Website analytics

How to improve ad performance with conversion syncs
ad performance
Conversion Syncs

How to improve ad performance with conversion syncs

You refresh your ad dashboard for the third time today. The clicks look great, but conversions? Almost flat. You’ve tweaked headlines, adjusted budgets, even changed creatives, yet nothing seems to move the needle. The problem isn’t your ads. It’s your data. Ad platforms like Google and Meta can’t see what’s really happening after the click. […]

By Imrana Essa

Oct 15, 2025

If you’re using HubSpot, you also need Usermaven
marketing analytics
Usermaven

If you’re using HubSpot, you also need Usermaven

Anyone who’s used HubSpot, already know how good it feels to have everything in one place: your leads, deals, and campaigns, all tidy and trackable. But after a few months of running campaigns, a pattern appears. You notice the reports look great, yet something feels missing. HubSpot tells you what happened: 300 new leads this […]

By Imrana Essa

Oct 13, 2025

Turning digital footprint into customer insights with clickstream data
User journey
Website analytics

Turning digital footprint into customer insights with clickstream data

Every click is a decision.  Some are tiny and unconscious. Others are bold and deliberate. Together, they form a trail that says more about your customers than any survey ever could. Clickstream data is that trail. It’s the difference between guessing what people want and actually seeing how they behave. And tucked inside those digital […]

By Esha Shabbir

Oct 6, 2025

Top ecommerce KPIs every business should track in 2025
Usermaven
Website analytics

Top ecommerce KPIs every business should track in 2025

You might be thinking, why do some online stores skyrocket while others barely survive? Well, running an e-commerce business today is as much about numbers as it is about products. The most successful brands don’t just launch campaigns and hope for the best. They track the right e-commerce KPIs and conversion metrics to measure performance, […]

By Imrana Essa

Sep 11, 2025

Building a privacy-first analytics stack: Tools, hosting, and strategy
analytics tools
Cookie and Tracking

Building a privacy-first analytics stack: Tools, hosting, and strategy

As users become increasingly aware of how their data is tracked, collected, and shared online, organizations face a critical decision: adapt or lose trust. Traditional analytics tools (while powerful) often involve invasive data practices that conflict with modern privacy regulations and user expectations. For privacy-conscious teams and publishers, building a privacy-first analytics stack is a […]

By Usermaven

Jul 3, 2025

Revenue analytics for SaaS: Metrics, tools & how to use them to drive growth
analytics tool for saas brands
Attribution

Revenue analytics for SaaS: Metrics, tools & how to use them to drive growth

Understanding how your business generates revenue isn’t just a reporting task; it’s a strategic advantage. Revenue analytics goes beyond basic financial tracking by connecting product usage, customer behavior, and marketing performance directly to your income streams. For SaaS companies, it offers a clear view of what drives recurring revenue, where churn risks exist, and how […]

By Arslan Jadoon

Jun 19, 2025

Top marketing agency reporting tools: Features, comparisons & why agencies choose Usermaven
agency attribution reports
analytics tool

Top marketing agency reporting tools: Features, comparisons & why agencies choose Usermaven

Client reporting is one of the most critical touchpoints for marketing agencies. Whether you manage paid media, SEO, email campaigns, or all of the above, your ability to deliver clear, data-driven updates directly affects client retention and trust. That’s where a marketing agency reporting tool becomes essential. In this guide, we break down the top […]

By Arslan Jadoon

Jun 18, 2025

PPC reporting software: Features, benefits, and top tools to consider
google ad attribution
google ads tracking

PPC reporting software: Features, benefits, and top tools to consider

Pay-per-click (PPC) advertising is a powerful way to drive targeted traffic, but without clear reporting, it’s easy to overspend or miss performance opportunities. That’s where PPC reporting software comes in. These tools are designed to help marketers, agencies, and SaaS teams track ad performance, uncover trends, and make data-driven decisions faster. In this guide, we’ll […]

By Arslan Jadoon

Jun 17, 2025

[Think again] Is Google Analytics free or quietly costing you?
product analytics
SaaS analytics

[Think again] Is Google Analytics free or quietly costing you?

Is Google Analytics free? Yes, but that’s only part of the story. At first glance, Google Analytics (GA) offers a no-cost solution for tracking website data, making it a go-to tool for businesses, marketers, and analysts. However, behind the “free” label lies a set of indirect costs that can affect your business, from data privacy concerns to […]

By Ameena Hassan

Jun 16, 2025