Usermaven blog

Everything you need to learn about website/product analytics, user behavior, and SaaS growth.

Data analysis

Data-driven attribution: What it is, how it works, and why it matters
Attribution
data-driven attribution

Data-driven attribution: What it is, how it works, and why it matters

Most marketing teams struggle to prove which campaigns actually lead to conversions. Traditional attribution models, like first-click or last-click, oversimplify the customer journey and often assign credit to the wrong touchpoints. Data-driven attribution solves this by using machine learning to analyze real user behavior and accurately distribute credit across every step that leads to a […]

By Arslan Jadoon

May 20, 2025

SaaS marketing analytics explained: Metrics, tools, and how to start
analytics tools
marketing analytics

SaaS marketing analytics explained: Metrics, tools, and how to start

Many SaaS companies invest heavily in marketing, yet struggle to identify which efforts truly drive growth. Without clear insights, teams often make decisions based on assumptions, wasting budget on underperforming channels and missing key opportunities to scale. This is where SaaS marketing analytics becomes essential. By systematically tracking the right data, such as customer acquisition […]

By Arslan Jadoon

May 15, 2025

Best data visualization tools for marketers to use in 2025
AI in analytics
SaaS analytics

Best data visualization tools for marketers to use in 2025

Data visualization tools transform raw numbers and complex datasets into visual formats like charts, graphs, maps, and interactive dashboards. These powerful software applications help users identify relationships, trends, and patterns that might remain hidden in spreadsheets or text-based reports. The visualization process relies on three fundamental components: the underlying data (the raw information), the narrative […]

By Mahnoor Shahid

May 7, 2025

The ultimate B2B SaaS analytics guide for marketers and founders
analytics tool
b2b saas analytics

The ultimate B2B SaaS analytics guide for marketers and founders

Most B2B SaaS companies collect vast amounts of data, but few know how to turn that data into clear, actionable insights. Teams often operate with fragmented tools, unclear attribution, and incomplete visibility into the customer journey. The result? Slower growth, higher churn, and missed opportunities across product, marketing, and sales. In a subscription-based business model, […]

By Arslan Jadoon

May 7, 2025

How to reduce customer acquisition cost: Top 6 strategies in 2025
acquisition
Attribution

How to reduce customer acquisition cost: Top 6 strategies in 2025

Customer Acquisition Cost (CAC) represents the total investment needed to convert a prospect into a paying customer. Simply put, it’s how much money you spend to get someone to buy your product or service. Managing this number effectively can mean the difference between thriving and barely surviving for businesses of all sizes. Think about it: […]

By Arslan Jadoon

May 5, 2025

10 sales tracking tools and software for 2025 | Boost sales efficiency
Attribution
SaaS analytics

10 sales tracking tools and software for 2025 | Boost sales efficiency

The sales landscape continues to evolve at a rapid pace, with data becoming the cornerstone of successful strategies. Sales tracking software has emerged as the backbone of modern sales operations, providing teams with unprecedented visibility into their performance and activities. Have you ever wondered how top-performing sales teams consistently hit their targets while others struggle? […]

By Mahnoor Shahid

Apr 29, 2025

Digital customer experience: Everything you need to know
SaaS analytics
Usermaven

Digital customer experience: Everything you need to know

Did you know that 86% of customers are willing to pay more for better digital experiences? That’s not just a statistic; it’s a clear message. The quality of your online interactions plays a direct role in shaping customer satisfaction, loyalty, and, ultimately, your business growth. The digital customer experience (DCX) covers every online touchpoint a […]

By Ameena Hassan

Apr 28, 2025

Qualitative data analysis: A step-by-step guide (manual vs. automatic)
AI in analytics
SaaS analytics

Qualitative data analysis: A step-by-step guide (manual vs. automatic)

Qualitative data analysis is the systematic process of examining non-numerical information – such as text, images, audio, and video – to discover meaningful patterns, themes, and insights. For marketing and product teams, this approach has become increasingly valuable as they seek to understand the human elements behind metrics and statistics. The landscape of qualitative research […]

By Mahnoor Shahid

Apr 24, 2025

What is the digital marketing strategy that tracks users across the web?
SaaS analytics
Website analytics

What is the digital marketing strategy that tracks users across the web?

The success of online marketing hinges on understanding how people interact with content across multiple websites and platforms. A critical component of effective marketing involves tracking user behavior as they browse different sites, helping businesses gain valuable insights into preferences, habits, and decision-making processes. This tracking system connects marketing activities to business outcomes, allowing companies […]

By Mahnoor Shahid

Apr 23, 2025