Amplitude pricing: Worth it or not? [Discover Usermaven as an alternative]

You’ve probably heard of Amplitude, which is one of those analytics tools that gets a lot of attention. But then you click on the Amplitude pricing page, and suddenly, things get complicated. One minute, you’re excited about all the possibilities, and the next, you’re staring at prices that might make you think twice.

So, is Amplitude really worth the cost, or are you just paying for a fancy tool that doesn’t quite live up to expectations? Before you open your wallet, let’s take a closer look at Amplitude pricing and see if it’s truly the right fit for your business—or just an expensive dashboard.

The real question is: Can you get the same powerful insights with an Amplitude alternative without the hefty price tag, or is Amplitude the only option worth considering?

What is Amplitude, and what are its key features?

Amplitude is a popular product analytics platform designed to help businesses track user behavior and drive data-based decisions. However, despite its powerful features, it isn’t the most user-friendly option. The setup can be time-consuming, especially for teams without a technical background. Getting everything in place to start extracting meaningful insights can feel like a long process.

When it comes to Amplitude pricing, it’s important to be aware that the platform can get quite expensive. While there are basic features available, to fully take advantage of its capabilities, you’ll need to invest in higher-tier plans, which can put a strain on smaller budgets. For many companies, the Amplitude pricing doesn’t always align with the value provided, especially if you don’t need all the advanced features.

In addition, Amplitude relies on manual event-based tracking, which can be cumbersome to configure and maintain. This approach requires ongoing attention and effort to ensure accurate data. For businesses looking for an easy-to-implement analytics tool, Amplitude can feel more like a complex project than a ready-to-go solution.

Key features:

• User journey tracking: Follow every step users take… but don’t get lost along the way.
• Behavioral cohorts: Group users based on habits, though constant updates are your new best friend.
• Predictive analytics: Peek into the future (but only if your data is spotless).
• A/B testing: Tinker with changes, but expect a setup marathon.
• Retention analysis: Pinpoint why users stay—assuming they stick around long enough.
• Real-time analytics: Get fresh insights, but only after setup.
• Revenue analytics: Tie user actions to revenue if you manage to configure it all.

Amplitude pricing: A closer look

Let’s talk about Amplitude pricing—the part where your wallet might need a pep talk. Amplitude offers some great tools, but getting access to all the bells and whistles isn’t exactly a bargain.

Before we dive into the numbers, let’s hear from someone about Amplitude pricing who’s been there, done that—and probably had to take out a loan for it. 

Looks like Amplitude pricing might require a startup to sell a kidney just to get a dashboard—who knew analytics could come with a side of financial anxiety?

Ok, want to see what’s behind each Amplitude pricing tier? Grab a comfy chair (and maybe a calculator)!

1. Starter plan 

The Starter plan lets you track up to 50,000 users each month and analyze all their behaviors—sounds generous, right? You get the core goodies like cohort analysis and retention tracking, plus storytelling tools to bring your data to life.

But here’s the twist: the Starter plan gives you just a taste. Data retention? Limited. Integrations? Also limited. And don’t expect white-glove support. It’s like getting the appetizer when you’re really hungry for the main course!

2. Plus plan

The Plus plan offers tracking for up to 300,000 monthly users, starting at $61 per 1,000 MTUs—and that price scales up as your user count grows. Here’s what you get beyond the Starter Plan:

• Custom dashboards
• Behavioral cohorts
• Session replays
• Custom audiences
• Unlimited product analytics

But remember, as you grow, so does the price—making this plan less of a “deal” and more of a “let’s see how big your wallet is” situation. Plus, you’re still stuck with limited support and integrations.

3. Growth plan

The Amplitude Growth plan is a bit like getting the keys to a Ferrari—but only if you can afford the maintenance. With custom pricing and unlimited events, it comes with features like:

• Advanced behavioral analytics: Perfect for when you need to dig deep (probably deeper than you should).
• SSO: One login to forget.
• Integrations with Slack & Miro: Because why settle for fewer apps when you can have more?
• Onboarding & customer success: Expect a hand to hold—if you can afford it.

But here’s the catch: the complexity can be overwhelming, and support feels like a luxury you need to buy into. If you’re not prepared to juggle the steep pricing and steep learning curve, this might not be your best pick.

4. Enterprise plan 

The Amplitude Enterprise plan is the “big league” option, designed for massive businesses with around a million active users. With custom pricing and usage limits, it includes:

• Data governance at scale: For when your data management needs a PhD.
• Root cause analysis: Because you’ll want to know why things broke.
• Real-time monitoring: Instant panic mode for when things go sideways.
• Dedicated support manager: Personal help, for when you’re drowning in data.

But it’s not all sunshine. This Amplitude pricing plan is a financial commitment, and unless you’re ready to tackle its complexity, it might just become an expensive headache.

So, is Amplitude pricing really justified?

Let’s be honest; Amplitude pricing can get tricky fast. The more users you track, the more your bill climbs, and let’s not even get started on the complexity. If you’re hoping for a simple, easy-to-use tool, you might find yourself tangled up in features you don’t need—and support that’s hard to reach when things go wrong.

Instead of dealing with all the complexity of Amplitude pricing, it’s worth looking at some Amplitude alternatives that are easier to use and more affordable.

Usermaven – an affordable alternative to Amplitude

If Amplitude pricing and complexity are making your head spin, Usermaven might be your new best friend. It offers a simpler, more budget-friendly approach to tracking user behavior without making you jump through hoops. With all the essential features you need—like behavioral tracking, funnel analysis, and custom reporting—Usermaven lets you focus on what matters without draining your wallet or your patience. Plus, it’s got friendly customer support to actually help you when you need it.

Pocket-friendly and transparent pricing 

Forget the wild rollercoaster of Amplitude pricing plans that leave your wallet gasping for air—Usermaven pricing is as straightforward as your morning coffee (no cryptic codes or secret handshakes here).

1. Pro plan

Starting at $14/month
For the team that’s serious about analytics but not about breaking the bank. Here’s the deal:

• Unlimited websites & workspaces: Track everything—go ahead, invite the whole internet!
• Unlimited users: No cap—everyone’s welcome to join the analytics fun.
• 2 years of data history: So much data, you’ll feel like a time traveler.
• AI-powered funnel insights & visitor profiles: Smart recommendations to make your data work harder for you.
• Cookieless tracking & ad-blocker bypassing: Your data stays pristine, no matter how many people block your cookies.

Bottom line: It’s the analytics power you need without the price tag that makes your wallet cry.

2.  Premium plan

Starting at $49/month

This one’s for those who are ready to dive deep into user behavior but without the nightmare of complicated pricing structures. Here’s what’s on the table:

• Unlimited data history: Like a time machine, but better.
• SaaS & user journey analytics: Follow users from the first click to “I’m buying this.”
• AI-powered multi-touch attribution: No more guessing about where users came from.
• Google & Meta integrations: Ads just got easier.

The Premium plan is like your business’s new best friend—helping you grow but without the scary price tag.

Amplitude growth plan pricing vs. Usemaven premium plan pricing

Curious how Amplitude pricing compares to Usermaven pricing? Let’s take a look at how Usermaven’s Premium plan stacks up against Amplitude’s Growth plan.

Monthly tracked users (MTUs)	Usermaven Premium plan	Amplitude Growth plan	Savings with Usermaven
1K	$49/month	$61/month	$12/month
2K	$49/month	$99/month	$50/month
5K	$49/month	$124/month	$75/month
10K	$49/month	$186/month	$137/month
25K	$49/month	$311/month	$262/month
50K	$49/month	$561/month	$512/month
100K	$49/month	$1061/month	$1012/month
200K	$49/month	$2100/month	$2051/month
300K	$49/month	$3150/month	$3101/month

With the savings compared to Amplitude pricing, you might just start wondering if you’re accidentally overpaying for everything else! Enjoy the extra cash—you’ve earned it!

3. Enterprise plan – The full package (Custom pricing)

For the big leagues, the Usermaven Enterprise plan has everything you need to stay ahead of the game—and then some. Think of it as your personal analytics superhero:

• Data warehouse ingestion: Sync all your data like a pro (no capes required).
• On-premise & private cloud hosting: Pick a hosting option that meets all your compliance needs—because we’re serious about security.
• Custom integrations & guided onboarding: We’ll hold your hand (virtually) through every setup step, like a personal data assistant.
• Dedicated account manager & priority support: You get the VIP treatment, with quick responses and a contact who knows your name.
• Advanced security & privacy compliance: Your data is safe with us—like a vault, but with better customer service.

Best part? With the Enterprise plan, you get full control, top-tier security, and all the tools you need to dominate the data world—like having a secret weapon at your disposal.

Amplitude vs Usermaven: A head-to-head comparison

Features	Usermaven	Amplitude
Setup	Simple, no-code setup for event tracking, perfect for non-technical users	Complex setup, better  suited for developers
Integration	Smooth integration with easy tools and platforms	Additional setup required for critical integrations
Support	Personalized customer support for dedicated assistance	Lacks personalized, smooth support
Ease of use	Easy-to-navigate interface with a short learning curve	Can be overwhelming for beginners due to its complexity
Event tracking	Automated, no-code event tracking with quick insights	Manual event creation with code required for precise tracking
Funnels	AI-powered, customizable funnels with detailed step-by-step insights	Limited customization, best for intricate user journeys without AI insights
Attribution	Multi-touch attribution with advanced AI models	Basic multi-touch attribution, no AI-driven insights
Feature adoption	Detailed analytics to track which features are popular	Lacks a specific tool for tracking feature adoption
Privacy	Fully GDPR and CCPA compliant, with cookieless tracking	GDPR and CCPA compliant, but still relies on cookies
Ad-blocker bypassing	Works perfectly, even when users have ad blockers enabled	Doesn’t function properly with ad blockers enabled
Pricing	Affordable pricing with flexible plans for all budgets	Higher pricing, especially for larger-scale operations
Integration with Google Search Console (GSC)	Seamlessly integrates with GSC to track keyword rankings organically	Requires complex setup to achieve similar functionality
Company-level reporting	Built-in company-level reporting that’s easy to use	No built-in company-level reporting
Data accuracy	Delivers accurate real-time data without sampling	Relies on machine learning  for sampling, leading to potential accuracy issues
Slipping away users	Dedicated report for tracking user drop-off	No specific report; uses churn analysis instead

At the end of the day, it’s all about what you’re looking for—an easy, budget-friendly ride with Usermaven or a data-deep dive with Amplitude (just make sure you have a lifeguard on standby).

Conclusion

Let’s face it—Amplitude pricing can feel a bit much, especially if you’re not ready to dive into their higher-tier plans. If you’re looking for something that delivers powerful analytics without draining your budget, Usermaven is a solid alternative. Not only is it more affordable, but it also offers some extra features that give you more bang for your buck.

Why pay more when you can get great insights and additional powerful features with Usermaven at a fraction of the Amplitude pricing? It’s the smarter choice for businesses looking to get ahead without overspending!

FAQs

1. How does Amplitude calculate MTUs?

Amplitude counts unique users who perform at least one event within a month as an MTU. This can include both identified and anonymous users.

2. What makes Usermaven a better alternative to Amplitude?

Usermaven offers powerful analytics at a much more affordable price, with features like easy setup, AI-powered funnels, and automated event tracking. It’s designed for businesses of all sizes, especially those looking for cost-effective, user-friendly solutions.

3. How does Usermaven ensure data privacy and security?

Usermaven is GDPR and CCPA-compliant and provides cookieless tracking, ensuring that your data is secure while keeping your users’ privacy intact. Plus, it bypasses ad blockers for uninterrupted data collection.

4.  How does Usermaven compare to Amplitude pricing?
Usermaven provides a more affordable and transparent pricing structure, offering easy-to-use analytics without the complexity of Amplitude pricing.