Apr 5, 2024
3 mins read
Written by Mahnoor Shahid
Do you want your SaaS business to win?
Goal-tracking is like having a map. It shows you where you’re going and if you’re on the right track.
This blog will explain why goal-tracking is important for your SaaS business. We’ll show you how it can help you:
Get more users to love your product!
Make your product even better!!
Win the game! (become a successful business)
Goals help you understand how users interact with your platform and whether they find value in it. They’re specific actions users take that signal they’re completing a desired task relevant to your service.
These tasks can vary depending on what your SaaS platform offers. Here are some examples:
By tracking goals, you can see which functionalities and features are most engaging and where users might encounter difficulties. This information helps you improve your SaaS platform and provide a better user experience, ultimately increasing user satisfaction and retention.
Goal-tracking is essential for several reasons:
SaaS analytical platforms like Usermaven provide a robust framework for tracking and analyzing goals. These platforms offer features like:
Related: Guide to setting up conversion goals
Related: Understanding user acquisition reports
By analyzing your goal data, you can gain valuable insights into user behavior and the effectiveness of your platform.
Let’s say you run a SaaS company that offers a design tool. Understanding user activation is crucial for your business. An activated user has gone beyond simply signing up for an account and begun to engage with the core features that provide value.
Here’s a SMART goal example for tracking user activation:
Related: Importance of active users
By tracking this SMART goal, you can measure the effectiveness of your efforts to activate new users and iterate on your onboarding process to improve those rates. This will lead to a more engaged user base and a more successful SaaS business.
Setting goals can be a powerful tool for achievement and personal growth. Here are some ways it can help you:
This blog explained why tracking goals is key to winning with your SaaS. Just like tracking points in a game, goals show you how you’re doing. By seeing what users love (and what confuses them), you can make your SaaS even better.
1. Why should I track goals for my SaaS business?
Tracking goals helps you see how your SaaS business is doing, what’s working well, and what needs improvement. It’s like a compass that points you in the right direction for success.
2. What kind of goals should I set for my SaaS business?
Goals should focus on things like getting new users, keeping users happy, and making more money. You could set goals for features people love, how long they spend using your SaaS, and even money earned from subscriptions.
3. How do I know if my SaaS business is hitting its goals?
You can use tools like Usermaven to keep an eye on your progress. If the numbers show that users love using your SaaS, they stay longer and invite others, and your income is growing, then you’re on the right track!
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