For SaaS products and online businesses, product analytics tools are a must for making data-backed decisions.
In fact, the need for such a tool is only increasing in today's competitive world. By 2027 the global product analytics market is estimated to grow to $29.7 billion. Digital product owners are adopting this technology to learn the effectiveness (or lack thereof) of their features, campaigns, funnels, and more. The end result? Creating more customer-engaging products that are genuinely helpful to your product's target audience.
In this regard, one of the best tools is Mixpanel, used by 26,000 companies. While Mixpanel has many great features, it does have some cons that may deter you from going for it. Fortunately, Mixpanel isn't the only product analytics tool out there. In fact, there are so many applications you can choose from that it can be overwhelming to decide.
To make it easier for you, we have compiled a list of 6 Mixpanel competitors. In addition to giving you a list of useful product analysis tools, we've also made an in-depth comparison of all the tools so that it's easier for you to decide which one's the best for your business.
But first, let's take a quick look at what a product analytics tool is and how it can help you.
What is a product analytics tool?
When it comes to building a digital product, way too many questions occupy your mind: are people viewing your website? Are they clicking the content there? Or are site visitors immediately closing their tab?
A product analytics tool answers all these questions and more. In fact, it eliminates the guesswork from the equation, helping you make decisions based on data.
Essentially, a product analytics tool is a system for measuring the metrics that are crucial for your digital business's success.
Why do you need a product analytics tool?
Whether it is sales, marketing, or customer support department, a product analytics tool is a core need for its success.
You can learn how your product is performing with a product analytics tool. In other words, product analytics software gives you data-driven insights into how customers interact with your product and its various features.
With detailed reports that you get from the product analytics software, you can find ways to improve your product – for example, how to increase your engagement, conversion, and retention rates.
What should you look for in a product analytics tool?
When deciding which product analytics tool to invest in, there are a number of factors that you need to consider. These include but aren't limited to:
- Features. What features does the application cover? Common features include tracking clicks, views, A/B testing, cohort analysis, funnel analysis, and more.
- User-friendliness. Is the application easy to navigate? Is the interface simple enough to grasp?
- Integration. It is also important to see how well the application integrates with other digital products that your company uses so you can streamline your workflow.
- Privacy concerns. A reliable product analytics software should respect the privacy of your site's visitors while fetching the visitor data you need.
- Customizations. Look for the various customization options the tool offers. This is so that you can create and use dashboards and reports that meet your needs best.
- Pricing. Many product analytics tools offer free plans. However, some don't. Keep your budget in mind when you plan to choose a tool. Also, check the premium plan beforehand with respect to affordability if you decide to upgrade to the premium plan.
Why should you look for an alternative to Mixpanel?
Mixpanel is a preferred choice thanks to its detailed reports, integration options, and several other reasons. However, many reviewers blame its poor customer support and data discrepancies for their negative ratings.
So, before we move on, here's a brief rundown of the reasons you may need to look at Mixpanel alternatives to get the ideal product analytics tool for your online business:
Weak customer support
Lack of proper customer support is one of the top complaints against Mixpanel. It's rare to receive an instant response from the support team, so users struggle with immediately solving any issues they face with the software. Also, there seems to be no phone support - you can only email your concerns.
Many users believe there is a difference between the data Mixpanel shows and the data available in their internal database. Folks have also mentioned that they've found some data discrepancies when exporting data.
Compared to other product analytics tools, Mixpanel is expensive. The growth plan starts at $25, but it has many restrictions. So. if you want to experience the full benefits and features of this application, you need to pay a lot more.
Best Mixpanel alternatives for product analytics
Now to get to the meaty bit – here are our top 6 picks of product analytics applications.
Usermaven is a fairly new product analytics software. It gives you real-time reports of important metrics, including unique visitors, top locations, best-performing pages, and more.
The app also alerts you of which source (content or campaign) is helping your digital product grow. Other than your website, you can also track external sources with the tool. For example, you can track your social media channels and email campaigns using UTM tags.target=_blank>
With Usermaven, all your data is easily accessible. This means you don't need to search for any past events to find old reports.
What's also notable is the ease of setting up and using this application. In fact, this ease of use helps Usermaven stand out. You don't have to waste hours scratching your head, wondering how to track data to make use of it.
So, what makes Usermaven easy to use? Take a look:
- User-friendly interface. This web analytics tool gives you all important insights on a single page, so you have everything right in front of you.
- No coding. You can track important metrics without having to code. Usermaven automatically captures visitors' actions on your site and measures them to provide valuable insights.
- Anonymous tracking. Your users' privacy is protected as this application anonymously collects and measures data. No need to worry about cookie usage.
- Speedy installation and processing. Since Usermaven has been built on a lightweight script, you don't have to worry about sluggish installation or processing.
Usermaven is also a great option because it is cost-effective. The freemium plan isn't available for a limited time but for as long as you need it. Upgrading to the premium plan is also cost-friendly and there are no hidden charges.
However, there are a few downsides. Firstly, Usermaven doesn't enable dashboard customization. The other con is that it doesn't allow for vast integration. For businesses that use many online tools and therefore need integration, this can be quite a roadblock.
2. Google Analytics
Google Analytics (GA) helps reveal website performance, visitor demographics, content details, social media performance, and more.
According to BuiltWith, GA is one of the most popular tools for product analysis. Twenty-eight million websites are using this software in 2022.
The reason behind this popularity? Apart from the fact that Google Analytics is free, this software is:
- Easily customizable. Not only can you customize which metrics you want your report to include, but you can also customize how these insights should be displayed.
- Simple to set up and use. Even beginners can wrap their heads around how to track key metrics using Google Analytics.
- Capable of vast integration. Google Analytics integrates with many tools and helps with automatic data integration.
- Downloadable on your smartphone. Create and view reports from your desktop and smart device with an internet connection.
While these are the upsides, there are also some downsides to your Google Analytics account.
Firstly, the free account tends to sample data. This means the app analyzes a small chunk of your traffic and applies that data to your overall traffic. As a result, the insights you gain are not entirely accurate.
Secondly, insights are presented in the form of a summary. So, for anyone looking for the details and who wants to access raw data or who wants precise reports. I, for one, think Google Analytics is not the best choice.
Additionally, with the freemium version of Google Analytics, you only get 10 million hits per month.
Unfortunately, upgrading to the premium version is very costly, with a hefty price of $150,000 per year. In short: while Google Analytics is great for small businesses, its free account may not provide the detailed information and insights that a large business requires.
With Heap, you can automatically capture and analyze every user's behavior and each event. Put another way; Heap gives you detailed reports.
To explain, Heap lets you track different actions of your visitors, such as their clicks, swipes, page views, form submissions, etc. In terms of the benefits, Heap is very user-friendly as it doesn't require any code for tagging websites and apps.
Since Heap provides you with real-time data, the insights that you have are never out of date. Considering how data is always changing, this is a very important feature.
Unlike Google Analytics, Heap doesn't sample data either. It analyzes user activity across multiple devices and gives you precise insights rather than an overview.
You can also import data from other tools as well as take action by connecting Heap with software such as Salesforce and Marketo.
When it comes to integration, the tool can integrate with 14 other software, including Mozartdata, Freshpaint, Rudderstack, and more.
Where there are benefits to Heap, there are some cons too.
You see, despite all the automation, you need to have some experience with HTML tagging to use Heap. For this reason, people who have no computer knowledge can find this product analytics tool confusing.
Users complain that measuring data is automated, but the implementation is a time-consuming process.
At the end of the day, Heap is still a viable solution for those who have some skill with HTML.
Another tool in the list of Mixpanel alternatives is Kissmetrics. This web application focuses on three things – customer engagement, customer segmentation, and email automation.
For instance, with this software, you can see which engagement tactics are working and what is making customers drop off.
Furthermore, it helps segment users based on their behavior to nudge them further in their customer journey. With Kissmetrics, you can automate targeted emails to send to a segmented audience as well.
Since Kissmetrics gives you real-time reports, you can learn where your lead is in their buyer journey at any given moment. This way, it doesn't just help with engaging customers but also with converting and retaining them.
The application is great for tracking funnels and also for tracking customer events. However, there are a handful of downsides to these features.
First of all, trackable funnel stages have certain limitations. You can track no more than five levels with Kissmetrics, which is a bummer for businesses with larger funnels.
Secondly, event tracking isn't automatic — so there's lots of manual work involved. Even the reports aren't exported automatically.
Though, this isn't where the cons of Kissmetrics end.
Many reviewers complain that installing, configuring, and maintaining Kissmetrics can be a chore. Not only does setting up the application take time, but it also requires technical skills, so you may need a dedicated IT professional to help with the setup.
The good news is that you can integrate Kissmetrics with a number of tools, such as Marketo, Shopify, Slack, and more.
Is the integration smooth for many?
All in all, the data Kissmetrics measures is lauded for accuracy. However, the lack of automation and an unintuitive user interface tends to be problematic.
As for the pricing: while Kissmetrics' starting price is moderate at $150, choosing a plan that could accommodate your business can be pricey. When you add the cost of installation and maintenance to this, you end up paying more.
In short: while Kissmetrics is suitable for mid-sized businesses, a small business can find it helpful but costly. On the other hand, large companies may not find the app fit for their needs.
Amplitude analytics is one of the most trusted product analytics tools out there. Industry giants like PayPal, Twitter, Shopify and more use Amplitude.
So, what does Amplitude do? It helps you understand user behavior to improve your site visitors' experience by personalizing and optimizing your digital business.
The tool helps you understand what features are increasing customer engagement and which features are user pain points and need to be better.
One of the best things about Amplitude is that not only is it easy to create data charts with it, but it is also easy to understand these charts and put them to use.
Amplitude provides both web and mobile analytics, which can greatly help growth teams of businesses that function as both.
Along with cross-platform analytics, Amplitude gives you an in-depth funnel report on behavioral analytics and enables the flexible creation of dashboards. Above all, it also offers extensive integrations.
Furthermore, this software offers real-time reporting and is a preferred product analytics tool as it provides security and exceptional customer support.
Below are some qualities of Amplitude Analytics that set it apart:
- Ease of use. You don't need to be of a technical background to understand how to make use of the data that this application puts forward.
- Vast integration. The digital analytics system provides vast integration with tools such as Facebook Ads, Customer.io, Datazoom, etc.
- Several chart templates and dashboards. Owing to its many templates, you can visualize data the way you prefer.
- Helpful blogs and videos. Amplitude also provides you with content that can help you improve your data analytics capabilities.
Amplitude's user interface is packed with features and is simple as well.
But there's a catch: Although this powerhouse of an app is perfect for skilled analysts, it can overwhelm those who have little to no experience with analytics tools. This is because there's just too much to absorb. So, Amplitude has quite the learning curve, especially for those who are new to using the product analytics tool.
Another downside of this application is that it can be time-consuming to set up integrations with it. It can also lag sometimes due to its feature bloat.
The free plan is pretty good. But if you plan to scale your business rapidly, make sure you have the budget for this app. Amplitude's premium plans are on the costlier side. Though, they are less in comparison to Google Analytics.
Indicative directly connect to your data source — whether it's your website or cloud — to visualize your customer journey and give you actionable insights for improving customer engagement and retention.
The best part is that you do not need to know any coding to get started with this product analytics tool.
With Indicative, you can create multipath funnels, increase engagement by segmenting customers, conduct AB testing, and carry out cohort analysis.
Furthermore, with this application, you can learn about each user's and segment's actions to improve your marketing campaigns. You can also export customer segments for personalized emailing.
Indicative's automation, customization, and collaboration functionalities make the tool worth a shot. You can create custom visualizations, collaborate with teams, and automate reporting. What's more, you can drag and drop the dashboards, which makes using this application a breeze.
To put it briefly, Indicative is powerful and can build complex reports while at the same time being intuitive and user-friendly.
As for its cons: Many people complain how this software's features come with limitations. For instance, there's no automatic updating or calculation of data which can be frustrating.
Since Indicative doesn't rely on sampling as it loads all the data, so the processing can be slow sometimes.
Overall though, this product analytics tool is lauded to be a good value for money. There's a free (Standard) plan, but you can also upgrade with pricing starting at $250 per month.
Choosing the Right Product Analytics Tool for your Business
There are many product analytics tools out there, packed with some amazing functions and features. To find the right tool for your digital business, you need to have a good idea of what you're looking for in the tool.
If you're looking for a robust tool that is affordable, gives accurate tracking results, is privacy friendly as well as easy to use, Usermaven can be a great choice. You can start with its free plan today or choose from the premium plans, depending on your business's needs.