Top Mixpanel alternatives for product analytics

Mixpanel? It’s more like “mixed-up” analytics.

Okay, let’s be honest: Mixpanel is a classic, but maybe you’re feeling a little…

Underwhelmed by its features, overwhelmed by its price tag, or just plain over it with the learning curve.

Good news!

The world of user analytics is booming, and there are incredible Mixpanel alternatives waiting to be discovered. We’re talking about tools that are:

Packed with features

Easy on the wallet

A breeze to learn

Get ready to decode user behavior expertly and turn your product into the MVP (Most Valuable Product). That’s where Usermaven comes in…

Let’s get started with the best analytics tool for your needs.

Why should you look for Mixpanel alternatives?

Finding the right Mixpanel alternative can elevate your data exploration to new heights. Here are some key shortcomings that you should address while making a shift;

• Cost concerns: The free plan offers very basic features, but enterprise-grade features can get expensive quickly. So, it might not be a suitable option for small businesses and start-ups.
• Limited attribution & user feedback: Mixpanel’s attribution modeling and user feedback capabilities might be lacking, forcing you to rely on additional tools.
• Complexity for non-technical users: Mixpanel’s interface and data exploration tools are complex, especially for non-technical team members. Consider Mixpanel alternatives with intuitive interfaces, drag-and-drop report building, or clear data visualizations to empower everyone on your team to understand user behavior.

• Lacking funnel customization: Mixpanel’s funnel analysis might be limited to complex user journeys. Look for Mixpanel alternatives that allow you to create highly customized funnels with multiple steps and track conversion rates at various stages of the user journey.
• Data discrepancies: A major shortcoming of Mixpanel is data inaccuracy due to its sampling methods for large data volumes, leading to potential discrepancies in reported metrics.

When to consider Mixpanel alternatives?

If you prioritize:

• Customer support: Look for a platform with responsive and helpful customer service.
• Behavior-driven onboarding: Explore tools offering product tours triggered by user actions.
• Advanced segmentation: Consider platforms that enable segmentation based on various user attributes and behaviors.

By understanding Mixpanel’s limitations and your specific needs, you can find the perfect analytics tool to take your product insights to the next level.

The 5 best Mixpanel alternatives to use in 2024

Whether you’re a leading agency, brand, marketer, developer, or product manager, your data analytics tools can make or break your growth strategies.

And if you cannot compromise with the shortcomings of Mixpanel, then Mixpanel alternatives could be of great help;

Let’s dive in:

1. Usermaven (Here we come!)

Meet Usermaven, the newer, sleeker option that blows Mixpanel’s outdated tools out of the water. With mind-blowing features and insights that’ll make your head spin (in a good way, promise!), Usermaven is a fun, fresh way to truly understand your users.

Here are some key features that make Usermaven a viable Mixpanel alternative:

1. Event tracking

Usermaven provides automatic event tracking, allowing businesses to track key actions performed by users on their website or app without needing to write any code. This feature includes auto-capture of clicks, form submissions, and page visits, as well as the ability to create custom events for more sophisticated actions.

2. Funnel analysis

Usermaven offers funnel analysis, enabling businesses to visualize and analyze the steps users take to complete a specific goal or conversion. This feature helps identify bottlenecks and areas for improvement in the conversion process.

3. Attribution

Tired of guessing the impact of your marketing? Usermaven’s multi-touch attribution tracks every customer touchpoint, offering clear insights into channel contributions with seven attribution models. Easily measure ROI, track key metrics, and create custom channels for tailored traffic analysis.

4. AI insights

Usermaven’s Maven AI is an AI assistant that provides seamless access to valuable insights within the platform. With a user-friendly interface, users can ask Maven AI questions about their data using everyday language, and it will deliver precise answers in no time.

(Maven AI currently specializes in delivering insights related to Web Analytics, with upcoming features including tailored reports for Product Insights.)

5. Engagement

Usermaven offers real-time analytics that provide detailed insights into user engagement, including metrics such as session duration, bounce rates, and conversion rates. This feature helps businesses understand how users interact with their products and optimize their strategies for better engagement.

6. Retention

Usermaven’s Retention feature helps businesses identify at-risk users and churn triggers, enabling them to take corrective action to retain customers and prevent churn.

7. Onboarding analysis

Usermaven’s analytics can help businesses refine their onboarding processes by providing insights into user behavior and identifying areas where users may be facing friction. This feature helps businesses streamline onboarding and improve user engagement and product adoption.

These features demonstrate how Usermaven can effectively compete with Mixpanel in product analytics by offering a comprehensive suite of tools that cater to the diverse needs of businesses.

Usermaven can be a strong Mixpanel alternative for a few reasons:

• Cost: Usermaven’s pricing is generally cheaper than Mixpanel, especially for startups and small businesses. It offers a free trial and scales its pricing based on the number of events tracked, making it a more budget-friendly option
• Ease of use: Usermaven is known for its user-friendly interface and simple setup process. This can be a major advantage for businesses that don’t have a lot of experience with data analytics tools
• Integrations: Usermaven integrates well with various platforms like Slack and Segment, allowing for a more cohesive data ecosystem for businesses that use multiple tools.
• Focus on both website and product analytics: Unlike Mixpanel, which is primarily focused on product analytics, Usermaven offers a more comprehensive solution that includes website analytics as well.

Usermaven’s user-friendliness and affordability make it a solid first choice, especially for those new to product analytics.

Pricing

Try Usermaven for free

Usermaven offers a 30-day free trial that gives you full access to all features, so you can test drive the platform and see if it meets your needs.

Paid plans

Usermaven offers tiered paid plans to fit different leading agencies, brands, marketers, developers, or product managers and business needs. Here’s a quick rundown of pricing options:

• Pro: This plan is priced at $14 per month and is ideal for users who want basic website analytics features. It includes unlimited websites, workspaces, and users, along with 2 years of data history.
• Premium: For $24 per month, the Premium plan offers everything in the Pro plan, plus advanced analytics features and CRM functionalities, which can be helpful for businesses that need to track and manage customer interactions.
• Enterprise: This plan is designed for businesses with high-traffic websites or specific hosting requirements. It includes on-premise and private cloud hosting options.

Here are some additional Mixpanel alternatives to consider:

2. Google Analytics (GA4)

Free, like a trip to the park, seems like a quick win at first, but for deep dives, you might need a scuba suit (and a degree in analytics).

Here’s why GA4 might be the Mixpanel alternative:

• Free analytics: Access comprehensive app and website analytics features at no cost.
• Machine learning: Predictive insights on churn, revenue, and more using Google’s AI.
• Event-based data model: Tracks user interactions for a holistic view of user journeys.
• Google ecosystem integration: Integrates with Google Ads, Search Console, etc., for unified data insights.
• Continuously evolving features: Regularly receives updates and new functionalities.

Pricing

Google Analytics 4 (GA4) is available in both free and paid versions.

• The free version provides access to basic features and metrics based on web analytics and digital marketing needs.
• The paid version, GA4 360, that starts at a retail price of $50,000 per year, which includes 25 million events per month.
• As more data is collected, costs increase.

Limitations

GA4’s new interface and data model requires a learning curve, and historical data import from previous versions is limited. Moreover, it is not privacy-friendly and fills data gaps with ML models.

3. Amplitude

Shows you everything going on behind the scenes, like a nosy neighbor, but deciphering it all might feel like cracking a code.

Here’s why Amplitude might be a Mixpanel alternative:

• Deep user insights: Tracks vast event properties for granular user journey analysis.
• Advanced segmentation: Create intricate user groups for laser-focused analysis.
• Data governance focus: Maintains clean, accurate data for reliable decision-making.
• Enterprise-ready scalability: Handles large data volumes for growing businesses.
• Additional features: A/B testing, cohort analysis, integrations, and predictive analytics.

Pricing

• Free starter plan: Free with limited options
• Plus plan: Starts at $49/month
• Growth plan: Custom pricing typically starts around $995/month
• Enterprise plan: Custom pricing starts at $2,000+/month

Limitations

Amplitude’s key shortcomings include high pricing for large organizations, a steep learning curve, and limited customization options for specialized requirements. Integration challenges, lack of real-time data, and data sampling are potential drawbacks.

4. Kissmetrics

Uncovers your VIP customers, but setting it up feels as complex as launching a rocket (minus the mission control guidance).

Reasons why Kissmetrics might be a good Mixpanel alternative:

• Person-based analytics: Tracks user journeys and actions tied to individual users, not just anonymized data.
• Focus on customer lifecycle: Analyzes user acquisition, conversion, retention, and churn to understand the entire customer journey.
• Event tracking & funnels: Tracks user interactions and builds conversion funnels to identify drop-off points.
• A/B testing: Test different website or app variations to optimize user experience and conversions.
• Data exploration & visualization: Explore raw data with SQL queries and generate reports for actionable insights.
• Integrations: Connects with various marketing and analytics tools to centralize your data.

Pricing

• Kissmetrics offers tiered package plans, including Silver, Gold, and Platinum plans.
• The Silver plan costs $199 per month, the Gold plan costs $499 per month, and the Platinum plan is custom-priced.

Limitations

Kissmetrics has expensive pricing, especially for small businesses. Here are some other limitations of Kissmetrics:

• Kissmetrics cannot track details like ad groups or ads within AdWords. Setting up Kissmetrics can be complex, especially for websites with many events. Some users find the Kissmetrics user interface to be confusing and difficult to navigate.

5. Adobe Analytics

Like having your own digital marketing butler, incredibly knowledgeable, but costs more than a yacht (and requires its own captain to operate).

Here’s why Adobe Analytics might be the perfect Mixpanel alternative:

• Customizable segmentation: Creates complex user segments based on various criteria to target specific user groups and personalize marketing efforts.
• Attribution modeling: Understands the impact of different touchpoints (ads, social media, etc.) on conversions with sophisticated attribution models.
• Real-time data: Gains immediate insights into user behavior with real-time data analysis, allowing for quicker decision-making.
• Cross-device analytics: This method unifies data from websites, mobile apps, and other connected devices to provide a complete picture of the user journey across platforms.
• AI-powered: Leverages AI to identify unexpected changes in user behavior, allowing you to proactively address potential issues.
• Calculated metrics: Goes beyond basic data points. Create custom metrics based on your specific business goals to track what truly matters.

Pricing

• Multiple tiers: Select, Prime, and Ultimate – with increasing features and cost.
• No public prices: You need to contact Adobe sales for exact pricing. (Expect a starting cost of ~$500/month)

Limitations

There is a steeper learning curve compared to other platforms. There is no public pricing, but it is likely expensive, with a starting cost of around $500/month.

Recommendation

When considering Mixpanel alternatives, we strongly recommend Usermaven. Based on our experience and evaluation, it stands out as the best option. We believe you’ll find it to be the most beneficial choice.

In summary

While Mixpanel is a popular choice for product analytics, there are several compelling Mixpanel alternatives that address its shortcomings and offer unique strengths.

Usermaven emerges as a standout option. It combines user-friendly features, comprehensive analytics capabilities, and affordability, making it ideal for businesses of all sizes seeking to unlock valuable insights from their data without breaking the bank.

FAQs

1. What are the key differences between Mixpanel and Usermaven? 

While both Mixpanel and Usermaven offer product analytics capabilities, Usermav
en distinguishes itself with its user-friendly interface, AI-powered insights, multi-touch attribution tracking, and more affordable pricing options, especially for smaller businesses and startups.

2. How does Usermaven’s pricing compare to other Mixpanel alternatives like Amplitude or Kissmetrics? 

Usermaven typically has lower pricing than Amplitude and Kissmetrics, making it a more cost-effective option for many businesses. Usermaven offers a free trial and tiered paid plans starting at $14/month, while Amplitude and Kissmetrics can quickly become expensive as data volumes increase.

3. Can Usermaven handle complex user journeys and funnels like Mixpanel? 

Yes, Usermaven’s funnel analysis and event tracking capabilities allow for detailed tracking and visualization of even the most intricate user journeys and conversion funnels. Additionally, Usermaven offers the ability to create highly customized funnels with multiple steps to analyze conversion rates at various stages.