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Multi-Touch AttributionSee which channels, campaigns, ads, content, and touchpoints drive conversions, pipeline, and revenue.
Analytics & JourneysUnderstand user behaviorWebsite AnalyticsTurn traffic into insight.Product AnalyticsUnderstand engagement and retention.FunnelsFind and fix conversion drop-offs.User JourneysUnderstand paths to purchase.TrendsSpot patterns and changes over time.DashboardsBring key metrics into one view.
Data & IntelligenceAsk, analyze, and actMaven AIAsk questions about your data.MCPNewConnect AI agents to your data.EventsNewCapture the actions that matter.SegmentsGroup users by behavior and attributes.Contact ProfilesUnify visitor, user, and account activity.Reports & AlertsNewStay updated on key metrics.
BY BUSINESSSaaS brandsConnect acquisition, activation, retention, and MRR.Ecommerce brandsSee what drives ROAS, revenue, & repeat sales.AgenciesProve marketing ROI with client-ready reporting.
BY USE CASEReduce CACCut wasted spend & acquire customers for less.Pipeline attributionKnow what marketing creates pipeline.Full-funnel revenue attributionConnect marketing touchpoints to revenue.Paid ads attributionKnow which ads actually drive revenue.Improve ROASPut budget behind campaigns with stronger returns.
BY TEAMMarketing teamsConnect campaigns, pipeline, and revenue in one view.Product teamsTurn product usage into better decisions.Growth teamsFind conversion leaks and scale what works.Founders & CMOsGet marketing numbers you can confidently act on.
Integrations
LEARNBlogAttribution insights, analytics tips, & strategies.Analytics glossaryLearn analytics terms and concepts.Free toolsSimplify everyday marketing tasks.
EXPLORECase studiesReal stories from businesses using Usermaven.ReviewsHear directly from Usermaven customers.Product updatesNew features, improvements, & product updates.Affiliate programEarn 30% recurring commissions for referring customers.
SUPPORTHelp docsSetup instructions and step-by-step product guides.Guided setupGet expert help setting up Usermaven.System statusCheck Usermaven's current status.
Pricing
Sign inBook a demo

Product analytics

A collection of practical resources on product usage, activation, adoption, engagement, user behavior, and product performance.

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  • Marketing attribution
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Product analytics

13 essential product adoption metrics to track for success

Every product carries a narrative – a tale of ambition, creation, and the drive to solve real-world problems. But in the world of innovation, it’s not enough to create something remarkable. The real challenge lies in understanding whether your product truly connects with its audience. Are users engaging as expected? Are they finding value in […]

Adeel KhanJan 21, 2025
Product analytics

Building a successful product analytics strategy: A step-by-step guide

Crafting a winning product analytics strategy isn’t just about crunching numbers; it’s about turning data into actionable insights that drive success. In today’s competitive landscape, understanding user behavior and product performance is essential for growth. Whether you’re refining features, improving retention, or aligning your product with customer needs, a well-thought-out strategy helps you make smarter […]

Adeel KhanJan 17, 2025
Product analytics

Product launch analytics: A complete guide to measuring success

Every product launch tells a story filled with milestones, challenges, and opportunities. But without the right insights, it’s hard to know if your story is a bestseller or missing key chapters. That’s where product launch analytics steps in – turning raw data into actionable insights about what’s working and what needs improvement. With tools like […]

Adeel KhanJan 14, 2025
Product analytics

10 best product analytics tools for 2026

Understanding user behavior is the key to building successful products. But how can you unlock those powerful insights? The answer lies in product analytics tools! As we dive into 2026, the product analytics landscape is evolving rapidly. With new players entering the market and existing ones upping their game, companies have an array of options […]

Adeel KhanNov 18, 2024
Product analytics

Boosting product engagement: Strategies for success in 2026

Converting potential users is half the story, but keeping them engaged with your product is the other half that makes a product successful. According to statistics, 21% of products fail to meet customer’s needs. It implies that the users come to try a product and find it does not meet their expectations, resulting in lower […]

Lauren BrooksSep 19, 2024
Product analytics

The role of AI in website and product analytics

Artificial Intelligence (AI) is transforming how businesses operate, offering new insights and previously unattainable capabilities. In web and product analytics, AI drives efficiencies, improves user experiences, and provides valuable insights. AI enables deeper and more accurate analysis of user behavior and website performance, allowing businesses to make real-time decisions and quickly respond to emerging trends […]

Adeel KhanAug 19, 2024
Product analytics

How to track product onboarding in Usermaven

Getting lost in the complexities of analytics can be frustrating (shh! nobody is referring to Google Analytics 4). But, if the product onboarding is tons of work, too! You’d probably give up, right? Wait, we are here! New to Usermaven? We want to make sure our users are fully equipped to ace the product onboarding […]

Adeel KhanJul 18, 2024
Product analytics

20 SaaS product metrics to track for success

Launched your SaaS product? This is exciting! But how do you know if it’s hitting the mark with your target audience? Numbers don’t lie, and by tracking the right SaaS product metrics, you can gain valuable analytics. These insights will tell you what’s working well, what areas need improvement, and where opportunities for growth might […]

Adeel KhanMar 18, 2024
Product analytics

What does artificial intelligence mean for product teams?

AI is not here to replace humans but to enable us to create customer-centric products. Is artificial intelligence (AI) the game-changer we’ve been waiting for, or are we merely caught in the hype? Get ready because soon, every company will be an AI powerhouse- well, that’s the reality knocking on our doors. But let’s cut […]

Adeel KhanDec 29, 2023

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