Product analytics
A collection of practical resources on product usage, activation, adoption, engagement, user behavior, and product performance.
Power users: The ultimate catalyst for a product’s success
“You need power users to power up your product.” The power users are highly engaged users with advanced knowledge of your product. They have reached the “Aha! moment” and made it a “habit”. They are undoubtedly the most valuable users of your product. But is chasing power users worth it? And to what extent? Before […]
9 Key marketing insights for product managers
Do you know that 95% of new consumer product launches fail? So, what can you do to ensure your product is not one of them? While the success and growth of a product involve many factors, one of them is having a well-rounded product manager. Product managers are there for a product as it goes […]
The Importance of active users: A guide to MAU, WAU, and DAU
Did you know monitoring active users for your online business is crucial and one of the fundamental insights sources? If you are not already tracking active users on your website or application, you are missing a key aspect of your user data analysis. Tracking active users empowers online businesses to optimize user experiences, create targeted […]
Lean product development: Definition, stages, benefits, and more
Did you know 70% of projects fail in the product development stage? And only 6% of companies have well-defined innovation and product development processes. These statistics highlight the importance of robust product development to ensure a successful product launch. This article walks you through lean product development, a streamlined process based on the principles of […]
6 Product development best practices to set you up for success
New products enter the market daily, but over 90% are expected to fail in the next five years. Companies allocate millions of dollars in budgets and invest endless hours to bring new products to the market. But it takes more than that to create a product that provides value to both the creator and the […]
7 SaaS product launch stages with Usermaven’s case study
Are you about to launch a new Software-as-a-Service (SaaS) product and feeling overwhelmed with where to start? You’re not alone. Many SaaS companies struggle with the product launch process, as it involves multiple stages, each with unique challenges. There’s much to consider, from creating a product vision to beta testing and marketing strategy. In this […]
8 steps to a successful SaaS product strategy framework
SaaS product strategy framework is a high-level blueprint for a company to develop, launch, market, and sell its SaaS product to achieve business goals. Businesses are forever interested in sustaining growth. To achieve this goal, they keep optimizing their existing products or developing new ones to retain existing customers and expand their customer base. In […]
5 Feature adoption metrics that matter
A product manager continuously strives to improve a product and deliver a competitive product experience. One way to achieve this goal is by understanding which features are most valuable to users and which ones may need improvement or removal. Feature adoption lets you handle these aspects of product growth and management. It allows product managers […]
What is product-led growth? 5 examples for you from the industry
Over the past few years, how people engage with technology has changed. Now users are more tech-savvy, want instant gratification, & prefer personalization. The growth strategy for companies has also been evolving from sales to marketing to a product-led approach. What is product-led growth? Product-led growth is a business model and strategy that puts the […]
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