Feb 10, 2025
6 mins read
Data and data-driven insights are everywhere! From the websites you visit to the apps you use, it’s constantly being generated.
And, you know it’s beneficial too!
But with so much data out there, how do we make sense of it all?
For this purpose, we have website analytics tools!
They use special tools to uncover hidden patterns and stories within the data, helping businesses make smarter decisions.
Whether you’re using a tool or looking for a new one, this blog will help you discover the tools that can take your data analysis skills to the next level!
There are various website analytics tools available, ranging from simple free solutions to robust, enterprise-level platforms. Today, we will discuss the following 12 best website analytics tools:
Usermaven is a privacy-friendly analytics tool for websites and SaaS products. It provides real-time analytics and insights into user behavior, allowing businesses to optimize their website and improve user experience.
Usermaven is easy to use and offers a simple interface that makes it easy to understand user behavior. It also offers a free trial and customizable pricing plans to suit different business needs.
Google Analytics is one of the powerful website analytics tools that offers a wide range of features and insights into user behavior. It provides real-time data, audience insights, and integrations with other Google products like Adwords and AdSense.
Google Analytics is easy to use and offers a free version that should suffice for most newcomers looking to access general website analytics tools. It also offers a premium version for more advanced needs.
Related: GA4 Limitations & the Call for an Alternative Analytics Tool
Plausible Analytics is one of the website analytics tools that focuses on providing website traffic insights while prioritizing user privacy. It offers an alternative to traditional analytics platforms that may collect more user data than necessary.
Related: Top 9 Plausible Analytics Alternatives in 2025
Coupler.io is a marketing reporting tool that helps businesses and website owners collect and turn website data into visualized reports. It integrates with numerous marketing apps, enabling users to pull, transform, and sync data into spreadsheets and BI tools.
7 days of free trial on the Team plan. Dashboard templates are available on each plan.
Plan | Cost | Data connections | Users | Data refresh | Data volume |
Free | $0 | 1 | 1 | Manual | 100 rows / run |
Personal | $24 | 5 | 1 | Daily | 1,000 rows / run |
Professional | $49 | 20 | 5 | Daily | 10,000 rows / run |
Team | $99 | 50 | Unlimited | Hourly | 100,000 rows / run |
Business | $249 | 250 | Unlimited | 15 mins | Unlimited |
Amplitude is a software tool specifically designed to analyze user interactions with digital products, such as websites and mobile apps. It provides businesses with valuable insights into how users navigate, what features they engage with, and how they behave overall. This information helps businesses improve the usability and effectiveness of their digital products
Fathom Analytics caters to website owners who prioritize both website analytics and user privacy. It offers insights into visitor behavior while adhering to data privacy regulations, giving website owners a clear picture of how visitors interact with their site without compromising user privacy.
Related: 11 Top Fathom Analytics Alternatives 2025
Matomo is one of the comprehensive website analytics tools designed to provide insights into website visitor behavior. With a focus on data privacy, it aids in compliance with regulations such as GDPR and CCPA. While the free plan includes essential features, Matomo’s paid plans offer extended capabilities and dedicated support.
Piwik Pro is a business tool that helps organizations understand how people interact with their websites. It gathers data and provides reports that can be used to improve website effectiveness.
Heap is a digital analytics platform that businesses use to understand user behavior on their websites and apps. It helps businesses gather data about how users interact with their products and services.
Kissmetrics is one of the powerful website analytics tools designed for businesses. It helps them understand how visitors interact with their website and what actions they take. This information can be used to improve the website and make it more successful.
Adobe Analytics is a business intelligence tool that helps organizations gain insights from their website traffic data. It allows them to understand user behavior and website performance, which can inform decision-making and improve website effectiveness.
Open Web Analytics is a self-hosted web analytics platform that allows website owners to track and analyze user activity on their website. It offers features similar to other website analytics tools but requires more technical knowledge to set up and maintain.
– Development/Maintenance Costs / Hiring a developer or professional for assistance |
So, these are the best 12 website analytics tools for checking your website in 2025. Each tool has its own special things, costs, and some things it might not do so well.
Make sure to pick the tool that fits what your business needs and what you can afford.
Based on what users like in a good tool, Usermaven seems like a good choice.
It has a lot of features and is easy to use, matching what you might be looking for.
Give it a try to see if it fits what you want to do!
1. How can businesses benefit from using analytics on their website?
Website analytics help businesses understand their visitors, improve their websites, and track marketing efforts. This allows them to make data-driven decisions to improve their online presence.
2. What do website analytics allow you to do?
Website analytics track how visitors use a website, helping businesses:
3. Which website analytics tool is best to use?
There are many remarkable website analytics tools that provide you with complete statistics of your website visitors, events, and complete user journey. Among all, usermaven is worth trying due to its simplicity and accuracy.
Try for free
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