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Best website analytics tools
website analytics

11 Best Website Analytics Tools 2024

Mar 1, 2024
9 mins read

Data and data-driven insights are everywhere! From the websites you visit to the apps you use, it's constantly being generated. 

And, you know it's beneficial too!

But with so much data out there, how do we make sense of it all?

For this purpose, we have Website Analytics Tools! 

They use special tools to uncover hidden patterns and stories within the data, helping businesses make smarter decisions.

Whether you're using a tool or looking for a new one, this blog will help you discover the tools that can take your data analysis skills to the next level!

Usermaven button

11 Best Website Analytics Tools 2024

There are various web analytics tools available, ranging from simple free solutions to robust, enterprise-level platforms. Today, we will discuss the following 11 best website analytics tools:

1. Usermaven

Usermaven is a privacy-friendly analytics tool for websites and SaaS products. It provides real-time analytics and insights into user behavior, allowing businesses to optimize their website and improve user experience. 


Usermaven is easy to use and offers a simple interface that makes it easy to understand user behavior. It also offers a free trial and customizable pricing plans to suit different business needs.

Key features

  • Tracks user behavior: Usermaven gathers data on what users do on your website or app, like clicks, page views, and other actions.
  • Provides insights: This data is then presented in an easy-to-understand format, helping you see patterns and trends in user behavior.
  • Improves user experience: By understanding how users interact with your website, you can make changes to improve their experience.

Here are some specific features of Usermaven

Usermaven is a good option for: 

  • Privacy-friendly: Usermaven focuses on privacy and does not track personal data about your website visitors.
  • Easy to use: Usermaven is known for its simple interface and ease of use, making it suitable for beginners who are new to website analytics.
  • Cost-effective: Usermaven offers a free trial and has various pricing plans to suit different needs and budgets.


Usermaven pricing


  • Pro: $14 /month
  • Premium: $99 /month
  • Enterprise: Custom
Usermaven plans


  • Limited features in free plan

2. Google Analytics

Google Analytics

Google Analytics is a powerful web analytics platform that offers a wide range of features and insights into user behavior. It provides real-time data, audience insights, and integrations with other Google products like Adwords and AdSense.

Google Analytics is easy to use and offers a free version that should suffice for most newcomers looking to access general web analytics tools. It also offers a premium version for more advanced needs.

Key features

  • Real-time data
  • Audience Insights
  • Integrations with other Google products
  • Free version available


  • Google Analytics Standard: Free
  • Google Analytics 360: Custom pricing (Paid pricing plan starts at $12,500 per month)



Google Analytics Standard


Google Analytics 360

Custom pricing (Paid plan starts at $12,500 per month)


  • It can be overwhelming for beginners
  • Limited customer support
  • Require more technical knowledge

Related: GA4 Limitations & the Call for an Alternative Analytics Tool

3. Plausible

Plausible Analytics

Plausible Analytics is a web analytics tool that focuses on providing website traffic insights while prioritizing user privacy. It offers an alternative to traditional analytics platforms that may collect more user data than necessary.

Key features


  • Growth: $9/month
  • Business: $19/month
  • Enterprise: Custom





Team Members


Data Retention




Free Trial

Up to 10k

Up to 3

Up to 10

3 years

Fast & private dashboard, Email/Slack reports, Google Analytics import, Goals, Custom events



Free Trial

Up to 10k

Up to 10

Up to 50

5 years

Stats API, Custom Properties, Funnels, ecommerce revenue attribution, Priority support




Up to 10k



5+ years

Sites API access, Technical onboarding


  • Limited features compared to other analytics tools

Related: Top 9 Plausible Analytics Alternatives in 2024

4. Amplitude


Amplitude is a software tool specifically designed to analyze user interactions with digital products, such as websites and mobile apps. It provides businesses with valuable insights into how users navigate, what features they engage with, and how they behave overall. This information helps businesses improve the usability and effectiveness of their digital products

Key features


  • Starter: Free
  • Plus: $49/month
  • Growth: Customizable



Features Included



- Starter templates

- Foundational product analytics

- Campaign reporting

- Unlimited feature flags

- Unlimited sources & destinations


From $49/mo (Pay annually)

- Everything in Starter, plus

- Unlimited product analytics

- Custom dashboards and formulas

- Behavioral Cohorts

- Session Replay



Turbocharge growth with automated insights, experiments, and audience management.

- Everything in Plus, and

- Advanced behavioral analysis

- Custom metrics for KPIs

- Causal insights & monitoring

- A/B or Multivariate testing

- Real-time streaming & syncs


  • Expensive
  • Limited customer support

5. Fathom Analytics

Fathom analytics

Fathom Analytics caters to website owners who prioritize both website analytics and user privacy. It offers insights into visitor behavior while adhering to data privacy regulations, giving website owners a clear picture of how visitors interact with their site without compromising user privacy.

Key features

  • Provides insights into website activity, like page views, clicks, and referrals.
  • Easy to set up and use.
  • Do not collect or store personal data about visitors.


  • Starts at $15/ month


$15/month and up (See pricing for tiered options)


- Up to 50 sites

- E-commerce/event tracking included

- Easy integration with all CMSs/frameworks

- API access


Start your 30-day free trial


Change your tier anytime, Cancel anytime

Account Perks

- Forever data retention

- 100% data ownership

- No cookie banners required

- Unlimited email reports

- Unlimited data exports

- Enterprise-grade infrastructure

- Amazing email support


  • Compared to other analytics tools, Fathom may have fewer features, such as advanced reporting, conversion tracking, or funnels.
  • While Fathom Analytics is growing, it is a relatively new company compared to some established analytics platforms.

Related: 11 Top Fathom Analytics Alternatives 2024

6. Matomo (Formerly Piwik)


Matomo is a comprehensive web analytics platform designed to provide insights into website visitor behavior. With a focus on data privacy, it aids in compliance with regulations such as GDPR and CCPA. While the free plan includes essential features, Matomo's paid plans offer extended capabilities and dedicated support.

Key features


  • Essential: Starts at 22 EUR/month for up to 50,000 monthly pageviews
  • Business: Custom pricing for higher traffic volumes and additional features


Matomo Cloud

Self-Hosted Matomo

Pricing structure

22 EUR


Cost upfront



Monthly cost

Yes (varies)


Additional costs


Server, development/maintenance (optional)

Features included




  • Requires some technical expertise to set up and use.

7. Piwik Pro

Piwik pro

Piwik Pro is a business tool that helps organizations understand how people interact with their websites. It gathers data and provides reports that can be used to improve website effectiveness.

Key features

  • Tracks website traffic and user behavior
  • Provides insights to help businesses make informed decisions
  • Offers a variety of features, including analytics, reporting, and integrations


  • Core: Free
  • Enterprise: Starting from €10,995 /year


Core Plan (FREE)

Enterprise Plan

Included Modules

Analytics, Tag Manager, Consent Manager

Analytics, Tag Manager, Consent Manager, Customer Data Platform

Monthly Actions

500,000 for free (Up to 5M available as paid add-ons)

Tiers from 2M to 4B

Data Retention

14 months

Starting from 25 months


Cloud hosting with Microsoft Azure in Germany

Cloud or private cloud hosting in numerous data centers worldwide, including EU-owned servers


Community forum support with 1000 users

Dedicated technical support, implementation & onboarding



Starting from €10,995 / year

Additional Actions

Buy more actions

Get your quote

Create Account

Create a free account



  • Expensive
  • Complex to use
  • User Interface might feel dated or less intuitive compared to some competitors.

8. Heap


Heap is a digital analytics platform that businesses use to understand user behavior on their websites and apps. It helps businesses gather data about how users interact with their products and services.

Key features

  • Real-time data
  • Tracks every single movement across your website
  • Free trial available


  • Customizable plans



Features Included



Find product-market fit

Core analytics charts, Unlimited enrichment sources, Guides integrations, 6 months data history, SSO



Scale your start-up

All features in Free, plus: Unlimited users & reports, Chart customization, CSV exports, 12 months data history, Email support

Get Started (Free snippet)


Supercharge your analytics

All features in Growth, plus: Account analytics, Engagement matrix, Report alerts, Optional add-ons, Standard support

Custom Session Pricing


Enable teams in large orgs

All features in Pro, plus: Data warehouse integration, Behavioral targeting, Unlimited projects, Advanced user permissions, Dedicated CSM, Premium support

Custom Session Pricing


  • Storing all of this data can be a hassle due to its size
  • Expensive

9. Kissmetrics


Kissmetrics is a website analytics tool designed for businesses. It helps them understand how visitors interact with their website and what actions they take. This information can be used to improve the website and make it more successful.

Key features

  • Cohort analysis
  • Funnel analysis
  • A/B testing
  • Free trial available


  • Customizable plans








Additional Items



12 Months

Up to 2M




Support, Data Retention, Integrations, Expert Onboarding, Data Export



24 Months

Up to 5M




Support, Data Retention, Integrations, Expert Onboarding, Custom Pricing



36 Months





Email, Chat & Account Manager, Custom Pricing, Custom Pricing


  • Expensive
  • Limited customer support

10. Adobe Analytics

Adobe analytics

Adobe Analytics is a business intelligence tool that helps organizations gain insights from their website traffic data. It allows them to understand user behavior and website performance, which can inform decision-making and improve website effectiveness.

Key features

  • Real-time data
  • Customizable reports
  • Integrations with other Adobe products


  • Free version available
  • Customizable 


Adobe Analytics Pricing

Traffic Volume

$2,000 to $2,500 per month (for many companies)

Enterprise Scale

Upwards of $100,000 per year

Various Plans

Estimated range from $48,000 to $350,000 annually


Tailored pricing based on specific requirements, budget, and scalability needs

Suitability Factors

Budget, analytics requirements, technical capabilities, and user privacy considerations


  • Expensive
  • It can be overwhelming for beginners

11. Open Web Analytics

open web analytics

Open Web Analytics is a self-hosted web analytics platform that allows website owners to track and analyze user activity on their website. It offers features similar to other website analytics tools but requires more technical knowledge to set up and maintain.

Key features


  • Free



Software Type

Free and open-source software (Open Web Analytics - OWA)

Licensing Fees

None, the software is free to download and use

Additional Costs

-If self-hosting, expenses for server hosting

- Development/Maintenance Costs / Hiring a developer or professional for assistance


  • More involved installation process
  • Limited customer support


So, these are the best 11 tools for checking your website in 2024. Each tool has its own special things, costs, and some things it might not do so well.

Make sure to pick the tool that fits what your business needs and what you can afford.

From what users like in a good tool, Usermaven seems like a good choice. 

It has a lot of features and is easy to use, matching what you might be looking for. 

Give it a try to see if it fits what you want to do!


1. How can businesses benefit from using analytics on their website?

Website analytics help businesses understand their visitors, improve their websites, and track marketing efforts. This allows them to make data-driven decisions to improve their online presence.

2. What do website analytics allow you to do?

Website analytics track how visitors use a website, helping businesses:

  • Understand visitors: See what pages are popular and how long people stay.
  • Improve the site: Identify areas to make the site better.
  • Track marketing: See how well marketing campaigns are working.

3. Which website analytics tool is best to use?

There are many remarkable analytics tools that provide you with complete statistics of your website visitors, events, and complete user journey. Among all, usermaven is worth trying due to its simplicity and accuracy. 

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