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Multi-Touch AttributionSee which channels, campaigns, ads, content, and touchpoints drive conversions, pipeline, and revenue.
Analytics & JourneysUnderstand user behaviorWebsite AnalyticsTurn traffic into insight.Product AnalyticsUnderstand engagement and retention.FunnelsFind and fix conversion drop-offs.User JourneysUnderstand paths to purchase.TrendsSpot patterns and changes over time.DashboardsBring key metrics into one view.
Data & IntelligenceAsk, analyze, and actMaven AIAsk questions about your data.MCPNewConnect AI agents to your data.EventsNewCapture the actions that matter.SegmentsGroup users by behavior and attributes.Contact ProfilesUnify visitor, user, and account activity.Reports & AlertsNewStay updated on key metrics.
BY BUSINESSSaaS brandsConnect acquisition, activation, retention, and MRR.Ecommerce brandsSee what drives ROAS, revenue, & repeat sales.AgenciesProve marketing ROI with client-ready reporting.
BY USE CASEReduce CACCut wasted spend & acquire customers for less.Pipeline attributionKnow what marketing creates pipeline.Full-funnel revenue attributionConnect marketing touchpoints to revenue.Paid ads attributionKnow which ads actually drive revenue.Improve ROASPut budget behind campaigns with stronger returns.
BY TEAMMarketing teamsConnect campaigns, pipeline, and revenue in one view.Product teamsTurn product usage into better decisions.Growth teamsFind conversion leaks and scale what works.Founders & CMOsGet marketing numbers you can confidently act on.
Integrations
LEARNBlogAttribution insights, analytics tips, & strategies.Analytics glossaryLearn analytics terms and concepts.Free toolsSimplify everyday marketing tasks.
EXPLORECase studiesReal stories from businesses using Usermaven.ReviewsHear directly from Usermaven customers.Product updatesNew features, improvements, & product updates.Affiliate programEarn 30% recurring commissions for referring customers.
SUPPORTHelp docsSetup instructions and step-by-step product guides.Guided setupGet expert help setting up Usermaven.System statusCheck Usermaven's current status.
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Product analytics

How to track product onboarding in Usermaven

Getting lost in the complexities of analytics can be frustrating (shh! nobody is referring to Google Analytics 4). But, if the product onboarding is tons of work, too! You’d probably give up, right? Wait, we are here! New to Usermaven? We want to make sure our users are fully equipped to ace the product onboarding […]

Adeel KhanJul 18, 2024
Funnel analysis

Top 4 phases of user acquisition funnel optimization

Have you ever wondered how your favorite apps or websites manage to attract so many users? The secret lies in a powerful marketing framework called the user acquisition funnel. Whether you’re a seasoned marketer or just starting out, understanding the user acquisition funnel is crucial. It’s a framework that helps you visualize and optimize the […]

Lauren BrooksJul 15, 2024
Segmentation

Behavioral segmentation: A powerful tool for SaaS success

Have you ever played an online game? What if you’re running a game, and everyone keeps quitting early? Frustrating, right? Wouldn’t it be better if you understood why they were leaving? That’s what behavioral segmentation is like for SaaS companies. Instead of players, it’s customers using your software. By figuring out how they interact with […]

Adeel KhanApr 19, 2024
Website analytics

Discovering user journeys with cross-domain tracking

In website analytics, cross-domain tracking allows you to trace user behavior as they visit multiple websites or domains you own. This is essential because, without it, user journeys across various platforms become fragmented, leading to inaccurate insights. Many businesses have websites across multiple web addresses, like separate platforms for a blog, store, or community. Understanding […]

Adeel KhanApr 16, 2024
Marketing analytics

What is social traffic in digital analytics?

Ever launched a website and waited nervously to see if anyone would visit? It’s an exciting feeling! But where exactly are those people coming from? Understanding your traffic sources is like cracking a code, revealing valuable insights into what resonates with your audience. This blog post will guide you into social traffic in digital analytics. […]

Adeel KhanApr 9, 2024
Marketing strategy

User acquisition reports & their importance

Once your website is up, the next challenge is getting visitors. User acquisition reports help you know where your visitors are coming from. They show which channels bring in the most visitors. This helps you see what’s working and what’s not. This info lets you focus on the best channels to reach your audience. You […]

Adeel KhanMar 28, 2024
Product analytics

20 SaaS product metrics to track for success

Launched your SaaS product? This is exciting! But how do you know if it’s hitting the mark with your target audience? Numbers don’t lie, and by tracking the right SaaS product metrics, you can gain valuable analytics. These insights will tell you what’s working well, what areas need improvement, and where opportunities for growth might […]

Adeel KhanMar 18, 2024
Website analytics

How to track events in Usermaven: A comprehensive guide

You know what events are and why they’re useful for SaaS businesses. But here’s the next step! Tracking events is important, but how do you do it? If you’re still deciding on the accurate tool to track events, We’ve got you covered! Today, we’ll explain how Usermaven gives you auto-captured events, pinned events, and custom […]

Adeel KhanMar 14, 2024
Funnel analysis

Why is my conversion rate dropping for no reason?

As a business owner, you might be wondering why your conversion rate is decreasing. Don’t worry; there are simple explanations for this. In this blog post, we will discuss common reasons for a drop in your conversion rate and provide solutions to improve it. Stay tuned to learn how Usermaven can efficiently monitor your conversion […]

Adeel KhanMar 7, 2024

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