Is your tracking broken? Find & fix issues with Measurement Trust Center.Explore now →Analytics insights that move the needle
Everything you need to learn about website and product analytics, user behavior, and SaaS growth.
Latest articles
More stories
Lean product development: Definition, stages, benefits, and more
Did you know 70% of projects fail in the product development stage? And only 6% of companies have well-defined innovation and product development processes. These statistics highlight the importance of robust product development to ensure a successful product launch. This article walks you through lean product development, a streamlined process based on the principles of […]
The power of buyer awareness
Have you ever wondered what makes a customer purchase any product? Is it a need or a desire? How do they go from indifference to being convinced to become your customer? Converting a prospect into a customer involves multiple stages. Consumers evaluate if a product meets their needs or wants before purchasing. Businesses do not […]
Your complete guide on calculating SaaS LTV
Is your attention fixated on acquiring new customers while your existing customers are slipping away? You need to focus on retaining your current customers and getting value from them by building strong customer relations. The probability of selling to an existing customer is 60-70%, while your chances of selling to new customers are 5-20%. Customer […]
6 Product development best practices to set you up for success
New products enter the market daily, but over 90% are expected to fail in the next five years. Companies allocate millions of dollars in budgets and invest endless hours to bring new products to the market. But it takes more than that to create a product that provides value to both the creator and the […]
A 360 guide on building a customer acquisition funnel
Acquiring new customers is 5 times more expensive than retaining existing customers. So, while a good acquisition funnel is focused on getting new customers, a great one is focused on getting new customers AND retaining the existing ones. Businesses utilize the customer acquisition funnel to attract new customers while actively nurturing existing ones. Which is […]
7 SaaS product launch stages with Usermaven’s case study
Are you about to launch a new Software-as-a-Service (SaaS) product and feeling overwhelmed with where to start? You’re not alone. Many SaaS companies struggle with the product launch process, as it involves multiple stages, each with unique challenges. There’s much to consider, from creating a product vision to beta testing and marketing strategy. In this […]
How to use conversion analysis for business growth
Are you struggling to understand why your website visitors are not becoming buyers? Are you losing potential customers without even knowing what’s holding them back? Is your conversion rate dropping? The answer lies in conversion analysis. By analyzing your website’s data, you can gain valuable insights into your users’ behavior and identify areas for improvement. […]
8 steps to a successful SaaS product strategy framework
SaaS product strategy framework is a high-level blueprint for a company to develop, launch, market, and sell its SaaS product to achieve business goals. Businesses are forever interested in sustaining growth. To achieve this goal, they keep optimizing their existing products or developing new ones to retain existing customers and expand their customer base. In […]
Using predictive customer analytics for more conversions
What if you could use a crystal ball to predict what your customers want and how your product can meet their needs? It would result in increased customer satisfaction, revenue, and competitive advantage. Everything a business looks for! Adding predictive customer analytics into your business’s toolbox is like having a crystal ball. It offers capabilities […]
Showing 9 of 431 articles
Load more articles