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Usermaven Research

Benchmarks, studies, and reports from our product marketing team on B2B SaaS marketing, buyer journeys, attribution, and revenue.

Featured study

We audited 1,110 B2B SaaS websites. 84% of sites with ad pixels had no detectable dedicated attribution tool.

The B2B SaaS Tracking Stack Audit 2026: an empirical study of analytics, attribution and advertising tags on homepages and pricing pages

  • Study
  • 1,110 sites
  • 22 min read
Read the research →
Blind Spot Rate: ad pixels with no attribution layerStrict: no dedicated attribution toolBroad: no attribution tool and no HubSpot/Marketo/Pardot
  • 1-10 (n=100 advertisers)78%98%−20 pts
  • 11-50 (n=206 advertisers)44%91%−47 pts
  • 51-200 (n=99 advertisers)40%82%−42 pts
  • 201+ (n=147 advertisers)15%67%−52 pts

Figure 8. Strict and Broad Blind Spot Rates by company size.

Usermaven B2B SaaS Tracking Stack Audit, Oct 2026 (n=1110 sites)

Research library

About Usermaven Research

Looking beyond the surface

At Usermaven, we spend a lot of time thinking about how marketing contributes to growth and what happens along the way. Usermaven Research is where our product marketing team takes a closer look at those questions, turning patterns and findings into benchmarks, studies, and reports that marketers can learn from and use in their own work.

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New benchmarks, studies, and findings from Usermaven Research.