Ecommerce analytics & attribution with Usermaven
Usermaven helps you understand your ecommerce performance across the entire customer journey—from first visit to purchase—so you can make data-backed decisions to grow faster.
Whether you’re using WooCommerce or Shopify, this guide will help you get started with ecommerce tracking, attribution, and reporting inside Usermaven.
Ecommerce integrations
WooCommerce
Usermaven provides a native integration for WooCommerce with:
- Automatic event tracking (e.g., product views, add to cart, checkout, completed orders)
- Pre-built ecommerce dashboards to track sales, conversions, and customer behavior
- Seamless WordPress integration
See WooCommerce integration guide
Shopify
Track your Shopify store’s performance by integrating with Usermaven via the browser tracking script and Shopify’s native webhooks.
- Capture key events like page views, add to cart, checkout started, and purchase completed
- Use attribution tools to see which marketing channels drive the most revenue
Other ecommerce platforms
Usermaven is also able to track events from other ecommerce platforms, even if not listed here. Just reach out to our support team and we’ll guide you through the setup.
Ecommerce attribution
Understand what’s driving your sales by using Usermaven’s attribution tools:
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Marketing channel & source attribution – Identify which marketing channels and sources drive the most revenue. Learn about Channel & Source Attribution
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Paid ads attribution – Identify which campaigns and ad platforms contribute to conversions and measure ROAS. Learn about Paid Ads Attribution
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Content attribution – Discover which blog posts, landing pages, or other content/pages influence purchases. Learn about Content Attribution
Custom dashboards
Build personalized dashboards using widgets from:
- Trends
- Funnels
- Journeys
- Attribution reports
This helps you track ecommerce performance in one place—tailored to your goals.
UTM tracking templates for ads
To get accurate attribution from platforms like Google Ads, Meta, LinkedIn, and Microsoft Ads, make sure your UTM parameters are properly structured.
See UTM tracking templates for ad networks
Google Ads setup guide
Meta Ads setup guide
Microsoft Ads setup guide
LinkedIn Ads setup guide
Automatic event tracking
Usermaven auto-captures key ecommerce events—no manual tagging required. This ensures your dashboards and reports are always populated with the right data without extra dev work.
To get even more value, you can pin the most important events for easier access in insights, funnels, and goals.
Learn how to create pinned events
Pixel white-labeling for adblocker bypass
Many adblockers prevent analytics scripts from loading, leading to missing data and broken attribution.
With Usermaven, you can proxy or white-label the tracking pixel to:
- Bypass adblockers
- Improve event delivery reliability
- Maintain more accurate session and attribution data
This is especially useful if you’re running paid ads and want to ensure conversions are correctly captured.
Learn how to set up pixel white-labeling
If you need help with setup or want to explore advanced use-cases, reach out to our support team via in-app live chat or email (support@usermaven.com). We’re here to help you grow with confidence.