Trends in Usermaven let you see how important metrics (like sign-ups or page views) change over time. With Trends, you can understand what users are doing on your platform, spot patterns, and make smarter decisions based on real data.

Why use Trends?

• See what’s happening: Track how numbers (such as sign-ups, purchases, or page views) go up or down over days, weeks, or months.

• Discover Patterns: Compare multiple events or break down a single event by things like country, city, or device to understand user behavior.

• Ccustomize your view: Filter your data by event properties (like City or Plan Name) or session properties (like Browser or Session Channel) to focus on what matters most.

What can Trends do?

Using Trends, you can:

• Plot a Trend: See how often an event happens over a selected time period.

• Compare multiple events: View two or more events (for example, sign-ups vs. upgrades) side by side to see underlying patterns.

• Break down by properties: Split a trend by event properties (like Country or Page Title) or user properties (like Customer Type) so you see separate trend lines for each value.

• Apply advanced filters: Focus your analysis on specific groups of users by applying filters (for example, users from a certain city or using a particular browser).

• Use custom formulas: Create your own formulas using basic math (like sums or averages) and built-in functions (like TOTALS, UNIQUES) to track metrics unique to your business.

Building Trend in Usermaven

• Pre-Built templates

  Take advantage of ready-made trend templates (e.g., “Top Channels,” “Top UTM Campaigns”) for instant insights. Simply select a template and add it to your dashboard with one click.

• Modify Existing Trends

  Reuse or tweak trends you’ve already created to save time and effort. Perfect for quick updates to filters, date ranges, or metrics without starting over.

• Ask AI:

  Enter a natural language query (e.g., “Show me daily active users over the last month”). The AI instantly analyzes your data and generates a trend automatically.

• Build from Scratch

  Manually configure every aspect, from choosing events and metrics to applying filters and breakdowns. Ideal for highly customized or complex analyses that aren’t covered by templates or AI.

Building Trend from Scratch

1. Navigate to Trends from left menu. Click on the “Create Trend” button.

2. Enter a simple, descriptive name (e.g., Sign-ups Over Time).

3. You can select a data source from options like Google Search Console, Ad Insights, Events, or Sessions to analyze different types of insights for your reporting.

4. Choose an Event: In the “Metric 1” section, pick an event from the “Select Event” dropdown menu. You can choose from:

   Event Type	Description
   Events	These are the default events in Usermaven, such as Page Views.
   Custom Events	These are the events you track using the usermaven("track", "EVENT_NAME") function. Any custom events you’ve added will show up in the dropdown menu.
   Pinned Events	These are your pinned auto-captured events or the events you create in your pinned events dashboard.

5. Pick a Metric: Choose what you want to measure, such as:

   • Event count: Total number of times the event occurred.
   • Unique visitors: Number of different people who triggered the event.
   • Event property: Totals or averages based on a specific property (e.g., total purchase amount).

6. Add Additional Metrics (Optional): Compare multiple metrics side by side (for example, Sign-ups vs. Upgrades).

7. Set the date range & granularity: Choose a time period (like the last 30 days) and decide if you want the data shown daily, weekly, or monthly.

8. Breakdown options based on data source:

   You can apply breakdowns based on the selected data source, as each model has its own set of breakdown properties. For example, Google Search Console (GSC) will have different breakdown options compared to Events, Sessions, or Ad Insights.

   Property Type	Description
   Events Properties	Breakdown based on attributes like country, city, or event type etc.
   User Properties	Compare trends for different user segments, such as subscribers vs. free users
   Session Properties	gain insights into user sessions, including session duration or traffic source
   Company Properties	track company-specific details like account creation date or project association
   Custom Properties	Use your own defined attributes to segment data based on your needs

9. Apply Filters (Optional):

   Add filters to limit your data (e.g., only show data for users in the US or sessions from a specific channel).

10. Click on “Create” button, and your trend will be created and you will be taken to the Trends dashboard.

Visualizing your data

Usermaven gives you different chart options to see your data in a way that makes the most sense:

• Counter → Shows one big number.

  Example: How many people signed up this month?

  

• Line (Time Series) → Tracks changes over time with a line.

  Example: How your website traffic grew in the last 6 months.

  

• Area (Time Series) → Like a line chart but shaded to show volume.

  Example: How your revenue has increased over the year.

  

• Bar (Time Series) → Compares numbers over time with bars.

  Example: Sales in January vs. February vs. March.

  

• Table (Time Series) → Lists numbers for each time period.

  Example: Daily breakdown of visitors and sales.

  

• Bar (No Time Series) → Compares categories, not time.

  Example: Which channel brings in the most traffic?

  

• Table (No Time Series) → Shows details in a neat table.

  Example: How many leads came from each marketing campaign?

  

• Donut (No Time Series) → Breaks things into parts of a whole.

  Example: Paid customer by device from paid search

  

Events Properties Reference

Sessions Properties Reference