Matomo pricing: Is it worth the investment? [& check out Usermaven]

Thinking about Matomo for your analytics? 

At first, it might seem like a decent option with a range of features on offer. But take a closer look at Matomo pricing, and you might quickly realize that it’s not as budget-friendly as it appears. What starts as a seemingly affordable solution can escalate quickly, leaving you wondering if the cost is really justified.

So, is Matomo pricing truly worth the investment, or is it just a sneaky way to empty your wallet?

Let’s dive in and see if Matomo pricing is all it’s cracked up to be or if there’s a better, more affordable alternative out there!

What is Matomo?

Matomo is a website analytics tool that helps you track user behavior and measure your site’s performance. While it offers solid basic features, there are a few things to keep in mind. For one, it doesn’t include AI-powered insights, so you’ll need to dig into the data yourself to identify trends and patterns.

Another downside is its pricing: Matomo starts at $24 a month for just 50,000 hits. If you have a growing website or need more flexibility, this might feel a bit limiting.

See what users really think about Matomo – spoiler: it’s not all roses and rainbows!

In comparison, alternatives like Usermaven offer a more affordable option, starting at just $14 a month for 100,000 events, giving you more data to work with for less money.

Key features of Matomo 

• Tracks website user activity and performance metrics.
• Offers goal tracking for conversions and key actions.
• It provides heatmaps to visualize user clicks and behavior.
• Custom reports allow tailoring data to specific needs.
• Fully GDPR-compliant, ensuring user data privacy.

Matomo pricing: A closer look

Matomo pricing might look like a decent option at first, but it doesn’t take long before you realize it’s not exactly budget-friendly. As your website traffic increases, the costs start to pile up quickly, making it a more expensive choice than you might have expected. On top of that, Matomo doesn’t offer AI-powered insights, meaning you’re left to do all the heavy lifting when it comes to analyzing your data.

So, is Matomo pricing truly worth it, or are there better, more cost-effective options out there? Let’s take a closer look.

Matomo on-premise pricing: Free, but not really

Matomo’s On-premise pricing seems like a steal – it’s free to download! But once you dive in, you’ll quickly realize there’s more to it. From technical setup to add-on fees, this “free” option comes with hidden costs.

What’s included:

• Zero monthly fees: Sounds great, right? The core version is free, but you’ll need your own servers and infrastructure – so get ready to spend some cash elsewhere.
• Unlimited websites & team members: Track as many websites and team members as you like, but that’s like saying “unlimited data” without mentioning the storage and server costs you’ll rack up.
• Forever data retention: Your raw and report data are stored forever – because who doesn’t want a lifetime supply of data to sort through?
• No data sampling: You get all the data, not just a sample, so if you love crunching massive data sets manually, this is for you.

The “oops” moments:

• Technical setup: This is not a quick installation; it requires server knowledge and time.
• Support?: Free community support, but no fast-track help without paying.
• Extra features: Heatmaps, A/B testing, and more cost extra (33–549 EUR/year).
• No AI insights: No smart automation – you’re the one doing all the analysis.

In short, Matomo On-premise is free until you realize the hidden costs in time, effort, and features.

Matomo business plan: A pricey affair

You might think the Matomo Business plan at 22 EUR/month is a steal for 50,000 hits, but here’s the kicker: if you go over that limit, you’ll be paying an extra 2.2 EUR for every additional 5,000 hits. Suddenly, that “affordable” plan is starting to feel like a fast food combo with hidden extras.

What’s included:

• Monthly price: 22 EUR for 50,000 hits. But if you go over, 2.2 EUR for each extra 5,000 hits. Oops.
• Support: Email support. No live chat or instant help – so don’t expect an answer when you’re in a rush.
• Setup: It’s easy-ish to set up, but maybe you’ll need a bit of tech knowledge – or a tech-savvy friend.
• Data retention: Raw data is stored for just 24 months – so after that, don’t expect to keep anything forever.
• Customizations: 30 websites and team members included. Need more? Well, get ready to open your wallet.

The “oops” moments:

• Website and team limits: You get 30 websites and 30 team members, but if you grow faster than expected? Get ready to cough up more cash.
• Features: Advanced features like custom reports and A/B testing? Yep, that’s extra. Surprise!
• Heatmap & session recording: 1,500 heatmap pageviews and 150 session recordings. Need more? You guessed it – extra charges.

Matomo enterprise plan: Custom, but prepare to pay!

The Matomo Enterprise plan offers a custom solution, but don’t expect it to be a budget-friendly option. Pricing is, well, custom, and you’ll need to contact Matomo for a quote. The minute you need more hits, features, or customization, you’ll be paying for it.

What’s included:

• Price: Custom pricing – basically, you have to contact them. No simple, clear-cut price here. It’s a “tell us your needs, and we’ll tell you the cost” situation.
• Support: Email support and a customer success manager. That sounds good, right? But good luck getting timely help when you need it most.
• Setup: Tailored for your business, so get ready for a more complex (and pricier) setup process.
• Data retention: Custom raw data retention (yay, flexibility!), but your report data stays forever.
• Customizations: Unlimited websites and team members, but don’t get too comfortable because the price tag adjusts accordingly.

The “oops” moments:

• Price surprises: This plan is all about customization, which means the costs are all over the place. And guess what? They aren’t exactly shy about charging for every little thing.
• Heatmap & session recording: Expect more than the business plan, but don’t expect to go wild with pageviews or recordings. Overages? Yep, you’ll pay extra.
• Advanced features: You’ll get all the advanced features, but remember, those come with their own price tag – A/B testing, custom reports, and SQL access don’t come cheap!

So, is Matomo pricing really justified?

Well, that depends on how deep your pockets are and how much you’re willing to fork out for the basics. At first glance, the Matomo pricing might seem fair, but as soon as you start digging into the extras – like paying for more hits, advanced features, and extra support – well, the sticker shock might start to feel real.

For a tool that promises “affordable” analytics, Matomo pricing can quickly balloon, especially if you go beyond the basic plan. Add in the need for technical knowledge to set things up, the potential for extra costs, and a support system that’s a bit slow on the response, and you’ll be left wondering if there’s a better deal out there.

Now, if you’re looking for a simpler, more straightforward analytics solution that doesn’t hit you with unexpected costs, maybe it’s time to give Matomo alternatives a look. The alternative, like Usermaven, is budget-friendly, privacy-conscious, and doesn’t require a PhD to get set up. Plus, you won’t have to break the bank for essential features, and the support is quick and friendly. It could be worth considering if you’re ready to make your analytics work for you without the hidden fees and extra hassle!

Usermaven – The budget-friendly alternative to Matomo

Looking for a powerful website or product analytics without the headache of confusing pricing and setup? Enter Usermaven – your new best friend in the world of analytics. It’s like Matomo, but without the stress and with a price tag that won’t make your wallet cry. Here’s why Usermaven could be exactly what you need:

Affordable and transparent pricing – No hidden fees (unlike Matomo pricing)

One of Usermaven’s superpowers is its clear and simple pricing, especially when compared to Matomo pricing. Unlike Matomo, which sometimes feels like a guessing game when it comes to costs, Usermaven gives you predictable, budget-friendly plans. No hidden charges, no “wait, what?” moments. Whether you’re just starting out or scaling up, there’s a plan for you that fits your budget (and won’t make your CFO panic).

Usermaven pro plan pricing vs. Matomo business plan pricing 

Usermaven pricing is straightforward and budget-friendly, with no hidden costs. Matomo pricing? Let’s just say it might leave you double-checking your wallet!

Let’s break down the numbers and find the best deal for you.

Hits/events	Matomo	Usermaven	Saving with Usermavem
100K	$39.87/month	$14/month	$25.87/month
1 million	$180.58/month	$54/month	$126.58/month
5 million	$862.91/month	$119/month	$743.91/month
10 million	$1679.63/month	$194/month	$1485.63/month
25 million	$4146.41/month	$364/month	$3782.41/month
50 million	$8135.16/month	$614/month	$7521.16/month

Let’s break down each plan.

1. Pro plan – analytics made easy

Starting at $14/month

If you’re a small team looking to get things done without splurging, the Pro plan is your sweet spot. It includes all the essentials to keep you on track:

• Track 5 workspaces: Manage up to 5 workspaces, ensuring all your sites are covered.
• Invite 3 users: Collaborate with up to 3 users for seamless teamwork.
• 2 years of data history: Look back at your data to spot those “aha!” moments.
• Website analytics & conversion tracking: Get to know your audience and see what they’re up to.
• AI-powered insights: Let the smart AI guide you through user behavior and trends.

All of this for just $14/month? Yes, please! It’s everything you need to kickstart your analytics journey without burning a hole in your pocket (looking at you, Matomo pricing).

2. Premium plan – ready to scale?

Starting at $49/month

If your business is ready to grow and you need deeper insights into user behavior, the Premium Plan has your back:

• Unlimited data history: No limits on your past data – dig as deep as you want.
• SaaS & user journey tracking: Understand how users are engaging with your product across the board.
• AI-powered multi-touch attribution: Get a crystal-clear picture of how users interact with your brand (across all channels).
• Google Ads & Meta integrations: Track the impact of your ads with ease.
• CRM & segmentation: Manage users and target segments like a pro.

For $49/month, you’re getting premium analytics at a fraction of the price of Matomo pricing. No more feeling like you’re overpaying for features you don’t need.

3. Enterprise plan – big business, bigger insights

Custom pricing

For the heavy hitters who need it all – Usermaven’s Enterprise plan delivers:

• Data warehouse ingestion: Sync your data like a boss.
• On-premise & private cloud hosting: Choose what works best for your business.
• Custom integrations & onboarding: Get the setup that fits your unique needs.
• Dedicated support: You’ll have a dedicated account manager to solve all your problems.

Need custom solutions for large teams? The Enterprise plan gives you everything you need to scale, minus the mind-numbing complexity and hefty price tags you’d get with other platforms like Matomo pricing.

Usermaven vs. Matomo: A side-by-side comparison

Feature	Usermaven	Matomo
Ease of use	Quick and easy setup with no-code event tracking, ideal for non-technical users.	Setup complexity, better suited for developers.
Integration	Seamlessly integrates with platforms like Shopify and WordPress for added functionality.	Supports various integrations but may require technical setup.
Support	Setup complexity is better suited for developers.	Community support with premium packages available.
Event tracking	Automatic no-code tracking for easy implementation and instant insights.	Custom event setup required with no auto-capture.
Engagement metrics	Offers DAU, MAU, power users, visit duration, and bounce rate.	Standard metrics like pageviews and session duration.
Attribution	Advanced AI-powered multi-touch attribution models, including content/channel insights.	Basic multi-channel attribution modeling.
AI funnel insights	Provides automated, detailed analysis of user funnels.	Not available.
Feature adoption	In-depth analytics to identify the most-used features.	Not included.
Retention analysis	Comprehensive retention tracking with a clear retention curve.	Not available in standard features.
User journey	Detailed insights into user behavior and interaction pathways.	Simple user flow visualization.
Website metrics	Real-time analytics with conversion goal tracking.	Comprehensive analytics but not real-time.
Product analytics	Deep insights into user behavior and product usage.	Limited product analytics capabilities.
Privacy	GDPR and CCPA compliance with cookieless tracking.	GDPR and CCPA compliance, but tracking relies on cookies.
Ad-blocker bypassing	Pixel-white labeling to bypass ad blockers and minimize data loss.	Data loss occurs due to ad blockers.
AI features	Advanced AI insights with actionable recommendations.	Limited AI capabilities.
Pricing	Affordable with a generous event allowance for businesses of all sizes.	Higher-priced plans with limited data capacity.

Conclusion

Let’s be honest – Matomo pricing can quickly add up, especially when factoring in premium support and extra features. If you’re looking for a solution that’s easy on the budget while still delivering top-notch analytics, Usermaven is a fantastic alternative.

With Usermaven, you get a more affordable option packed with advanced features like no-code tracking, AI-driven insights, and seamless integrations. Why spend more when you can achieve better analytics and functionality at a fraction of the cost? It’s the smarter, budget-friendly choice for growing businesses!

FAQs

1. How does Matomo pricing compare to Usermaven’s?
Matomo pricing can escalate with premium features and hosting, making it less budget-friendly. Usermaven, on the other hand, provides advanced features like AI insights and no-code tracking at a more competitive price.

2. Which platform is better for non-technical users: Matomo or Usermaven?
Usermaven offers no-code event tracking, making it ideal for non-technical users. Matomo, while, requires a custom setup and is more suited for users with technical expertise.

3. Do both Matomo and Usermaven offer AI-driven insights?
No, Matomo doesn’t provide AI-driven insights, whereas Usermaven includes Maven AI for actionable recommendations and in-depth analytics.

4. Are there any hidden costs in Matomo pricing?
Matomo’s self-hosted version is free, but premium features, plugins, and hosting fees can significantly increase costs. Usermaven’s pricing is transparent and includes advanced features without additional fees.

5. Does Matomo offer the same level of real-time analytics as Usermaven?
Matomo provides robust analytics but doesn’t focus on real-time data. Usermaven includes real-time website metrics and conversion tracking.

6. Is Matomo pricing suitable for startups?
The self-hosted version of Matomo is affordable for startups, but the Cloud-hosted plans with premium features may be costly.

7. What support options does Matomo provide compared to Usermaven?
Matomo offers community support for free users and paid premium support options. Usermaven provides a dedicated support team with all plans for personalized assistance.

8. Does Matomo comply with privacy regulations like GDPR?
Yes, Matomo complies with GDPR and CCPA. However, it relies on cookies for tracking, unlike Usermaven, which offers cookieless tracking for enhanced privacy.

9. Are there discounts available for Matomo plans?
Matomo sometimes offers discounts for non-profits and educational institutions. Long-term commitments may also qualify for reduced pricing.

10. Why should I consider Usermaven over Matomo?
Usermaven provides an intuitive, cost-effective solution with advanced features like no-code event tracking, AI-driven insights, and seamless integrations, making it a better choice for businesses looking for simplicity and value.