Imrana Essa
SaaS Marketing Lead
Imrana Essa is a marketing lead and content strategist with 8+ years of experience creating and leading content for B2B and SaaS brands. She specializes in marketing analytics, attribution, content strategy, and organic growth, translating complex marketing concepts into clear, actionable insights. Her work focuses on helping marketers understand performance, make data-informed decisions, and build strategies that contribute to sustainable growth.
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What is a go-to-market strategy and how to build one that works
Launching a product without a plan is like setting sail without a map. You might move, but you won’t know where you’re headed. Many companies pour time and money into creating something valuable, only to watch it fall flat after product launch. Not because the product isn’t good, but because the path to reaching the […]
8+ top AI agents for GTM strategies every team should know
What if your GTM strategy could run 24/7 with assistants who never miss a lead, never forget a follow-up, and never need a coffee break? That’s not the future. That’s happening right now with AI agents for GTM. Unlike AI-powered GTM platforms, these AI GTM agents focus on one thing and do it exceptionally well, […]
Google Search Console dashboard inside your analytics
Search performance data is one of the most valuable signals for growth.It tells you what people are searching for, how they find you, and which pages Google trusts. Google Search Console gives you that data. But using it effectively is another story. Most SEO teams open Search Console, scan a few charts, export a report, […]
10 best ecommerce analytics and tracking tools in 2027
Is your ecommerce store truly keeping up with your customers? Every click, scroll, and purchase tells a story and ecommerce tracking tools help you read it. These tools turn raw data into clear insights through customer behavior analysis, showing you what drives your customers to buy and where they drop off. When you understand what’s […]
Marketing qualified lead explained with examples
Getting more leads is easy to celebrate. Knowing which ones deserve attention is harder. A prospect might download an ebook, join a webinar, and visit your product pages without being ready for a sales call. Yet those actions can indicate genuine interest, especially when the person matches your target customer. A marketing qualified lead (MQL) […]
Sales qualified lead (SQL): Definition, criteria & examples
Not every lead is ready for a sales conversation. Someone downloading an ebook may be interested in your industry, while another prospect asking about pricing, integrations, and implementation could be actively evaluating your product. Both count as leads, but they shouldn’t receive the same follow-up. A sales qualified lead (SQL) helps teams make that distinction. […]
Lead scoring: Models, examples & how to build one
Getting more leads doesn’t always mean getting more customers. A campaign might generate hundreds of signups, but only a handful may be a good fit for your product. Meanwhile, someone who visits your pricing page twice and requests a demo could be much closer to buying. Treating both leads equally wastes time and makes it […]
Engagement rate: Formula, metrics & tips
Getting more traffic is good. But what happens after people arrive? You might have thousands of visitors landing on your website, yet only a small percentage explore your content, interact with your product, or take the next step. That’s where engagement rate becomes useful. It helps you understand whether people are interacting with your website, […]
20+ digital marketing metrics and KPIs to track in 2027
If you cannot measure it, you cannot improve it. Digital marketing has become more competitive, more expensive, and more complex. Without clear digital marketing metrics and KPIs, it is almost impossible to know whether your campaigns are profitable or just consuming budget. Here are the digital marketing metrics and KPIs you need to track in […]