product analytics

How to Define and Measure KPIs for Product Launch

Oct 5, 2022

4 mins read

How to Define and Measure KPIs for Product Launch

If you’re rolling out a new product, it’s important to have KPIs for product launch in place to measure success. Here are some key performance indicators to keep an eye on during the product launch phase.

Defining KPIs for Product Launch

As a business owner, you want to ensure that your product launch is successful. One way to do this is by defining KPIs for your launch.

KPIs can help you track progress and identify areas of improvement during the launch phase. There are a few things to consider when choosing KPIs for a product launch.

First, think about what you want to measure. Second, consider how you will collect data. Finally, choose KPIs that align with your business goals.

Some examples of KPIs for a product launch strategy include:

  • Sales: How many units were sold?
  • Revenue: How much revenue was generated?
  • Engagement: How many people interacted with your product?
  • Social media: How many social media mentions were made?
  • Feedback: What are customers saying about your product?

By tracking these KPIs for product launches, you can get a better sense of how your product event is going. If you see that sales are low, for example, you can take steps to improve your marketing strategy.

KPIs for product launches can also help you identify areas of improvement for future product events. If you’re not sure where to start, there are many resources available to help you choose KPIs for your product launch.

Once you’ve selected your KPIs, be sure to track them regularly and take action based on the data. By doing so, you can ensure that your product launch is a success.

Identifying Which KPIs to Track

Examples of onboarding KPIs tracked using Usermaven’s analytic platform

As a product manager, you are responsible for ensuring that your product is successful. One of the ways you can do this is by tracking KPIs.

But with so many different KPIs out there, how do you know which ones to track?

Here are a few tips.

1. Figure Out What Success Looks Like For Your Product

What are your goals?

What do you want to achieve?

Once you know this, you can identify which KPIs will help you measure success.

2. Choose KPIs That Are Aligned With Your Goals

There’s no point in tracking product launch metrics that don’t tell you anything about whether or not you’re achieving your goals.

3. Be Sure to Review Your KPIs Regularly

Your product adoption metrics should be flexible and adjust as your product and goals change.

How to Measure Progress Against KPIs

There are several different product launch metrics that you can use to measure progress for a product launch, and it is important to choose the right ones for your specific situation.

Here are a few tips to help you select the most relevant KPIs for product launch.

1. Define Your Goals and Objectives

Before you can choose the right product launch metrics, you need to first define your goals and objectives for the product release.

What are you trying to achieve?

What are your targets?

Once you have a clear understanding of your goals, you can then select KPIs that will help you measure progress toward those goals.

2. Consider All Stages of the Product Launch

When selecting product launch metrics, it is important to consider all stages of the product launch process. This includes the planning and development stages, as well as the actual launch itself.

Each stage will have its own unique set of KPIs that you will need to track.

3. Select KPIs That Are Relevant to Your Specific Situation

There is no one-size-fits-all approach to choosing product launch KPIs. The KPIs that you select should be relevant to your specific situation and product launch.

What works for one product launch might not be the best option for another.

4. Make Sure Your Product Adoption Metrics Are Measurable

One of the most important aspects of any KPI is that it is measurable. If it cannot be measured, then it is not going to be useful in tracking progress.

When selecting KPIs, make sure to choose ones that can be easily measured so that you can track progress accurately.

5. Communicate Your KPIs to All Relevant Parties

Once you have selected the product launch KPIs that you will use to measure progress, it is important to communicate them to all relevant parties. This includes your team, your clients, and any other stakeholders.

Everyone needs to be on the same page in terms of what KPIs are being used and how they will be measured. Choosing the right KPIs for your product launch is an important part of ensuring a successful launch.


Adjusting the Product Launch Plan Based on KPI Feedback

As the product launch date approaches, it’s important to make sure that the plan is still on track and that all of the necessary steps are being taken to ensure a successful launch.

If the KPIs are not being met, then adjusting the product launch plan may be necessary. This could involve changing the product marketing strategy, altering the production schedule, or making other changes.

It’s important to keep a close eye on the KPIs for a product launch and be prepared to make changes to the product marketing strategy if necessary.

KPIs for Evaluating Your Product Launch Success

You did it! The product you’ve been working on for months (or maybe even years) is finally launched.

All your hard work has paid off and now it’s time to celebrate your product launch success. But before you pop the champagne, it’s important to take a step back and evaluate how successful the launch was.

Here are some important launch metrics to consider when evaluating the success of a product launch.

1. Sales Figures

This is probably the most important among product success metrics. How many units of the product did you sell? Did you meet your sales goals?

2. Customer Satisfaction

Did customers like the product? Were they satisfied with the purchase?

3. Brand Awareness

Did the laun
ch help increase brand awareness? Did people learn about your product who hadn’t heard of it before?

4. Social Media Engagement

Did the launch generate a lot of buzz on social media? Did people share and retweet your content?

5. Media Coverage

Did the launch generate any media coverage? Did you get any press or mentions in blogs or other publications?

6. Web Traffic

Did the launch generate a lot of traffic to your website? Did people visit the product page and other pages on your site?

These are just a few of the marketing metrics you can look at when evaluating the success of a product launch. By looking at this product launch checklist, you can get a better idea of how successful your product launch campaign was and what areas you can improve on for your marketing efforts for future launches.

Frequently Asked Questions

What are KPIs for product launches?

There is no definitive answer to this question as it depends on the specific product launch and what goals and objectives are associated with it.

However, some possible KPIs that could be used to measure the success of a product launch include:

  • Number of products sold
  • Revenue generated
  • Number of new customers acquired
  • Customer satisfaction ratings
  • Number of positive reviews

How do you measure the success of a launch?

There are a few key ways to measure the success of a product launch. One is to track the number of new customers or users acquired during the launch period.

Another is to track engagement metrics such as time spent using the product, number of sessions, or number of active users.

Finally, you can also track financial metrics such as revenue or profitability.


There are many KPIs for a new product launch but some of the most important ones to keep an eye on include sales figures, customer feedback, website traffic, and engagement on social media.

By tracking these metrics, you’ll be able to gauge how well your product is being received and make necessary adjustments to ensure a successful launch.

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