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Our authors

Learn from SaaS marketing experts

Our team brings together expertise in SaaS marketing, growth, SEO, analytics, and content strategy.
Explore practical articles written by professionals who help marketers measure performance, optimize campaigns, and drive sustainable business growth.

Imrana Essa

Imrana Essa

Content strategist and SEO writer with 8+ years of experience creating research-backed content for B2B and SaaS brands. She simplifies complex topics and delivers practical insights for marketers.

Read all articles by Imrana →
Ryan Mitchell

Ryan Mitchell

Marketing analytics strategist with 5+ years of experience helping SaaS teams understand campaign measurement, reporting, and marketing performance.

Read all articles by Ryan →
Lauren Brooks

Lauren Brooks

Lifecycle marketing strategist with 4+ years of experience helping SaaS businesses improve customer journeys, increase retention, and build stronger customer relationships.

Read all articles by Lauren →
Junaid Ahmed

Junaid Ahmed

SEO content and copywriter with 3+ years of experience across news, ecommerce, SaaS, and B2B industries. He creates audience-first content that helps brands improve visibility and long-term growth.

Read all articles by Junaid →
Adeel Khan

Adeel Khan

Full-stack SaaS marketer with 10+ years of experience in content marketing, paid advertising, analytics, and conversion rate optimization. He shares practical strategies drawn from hands-on experience.

Read all articles by Adeel →

Latest from the team

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U-shaped attribution model: The 40/20/40 guide
ATTRIBUTION MODELS
U-shaped attribution model: The 40/20/40 guide

By Usermaven

In most customer journeys, the beginning gets attention, the ending gets credit, and everything in between becomes a blur. The U-shaped attribution model turns that pattern into a measurable framework. Also known as position-based attribution, it assigns 40% of the conversion credit to the first touchpoint and 40% to the final touchpoint. The remaining 20% […]

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How to build a custom attribution model in 2026
How to build a custom attribution model in 2026

By Adeel Khan

Published on Aug 10, 2026

10 ad attribution problems and how to fix them
10 ad attribution problems and how to fix them

By Ryan Mitchell

Published on Aug 7, 2026

Ad attribution models: Types, examples & how to choose
Ad attribution models: Types, examples & how to choose

By Junaid Ahmed

Published on Aug 7, 2026

First-click attribution: Reveal what brings in new customers
First-click attribution: Reveal what brings in new customers

By Imrana Essa

Published on Aug 6, 2026

Top leader in the marketing attribution space in 2026
Top leader in the marketing attribution space in 2026

By Ryan Mitchell

Published on Aug 6, 2026

Marketing attribution models: Types, examples & when to use each
Marketing attribution models: Types, examples & when to use each

By Imrana Essa

Published on Aug 5, 2026

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