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What Does the Send Metric Help You Analyze?

Sep 20, 2022
5 mins read

If you're looking for ways to improve your email marketing campaign, you're probably familiar with the "send metric" in terms of marketing metrics. What does the send metric help you analyze?

The send metric measures how many of the email recipients on your subscriber list actually receive and open your emails, which can be helpful in determining whether or not changes need to be made to ensure that more people are seeing and engaging with your content.

In this post, we'll explore further what the send metric helps you analyze so you can troubleshoot issues with your email campaigns.

Analyze Your Email Marketing Campaigns


Any good campaign is going to want to track and analyze its send metric. This helps you determine how successful your campaign is and make necessary changes to your social marketing.

Additionally, the send metric can help you improve your email strategy for future campaigns.

How Many People Are Receiving Your Emails?

The send metric can help you understand how many email recipients are receiving your emails. If you're noticing that your open rates are decreasing, it could be because fewer people are receiving your emails. This metric can help you determine whether you need to change your strategy or improve your email deliverability.

How Many People Are Opening Your Emails?


The send metric can help you analyze how many of your email subscribers are actually opening your emails. This can be helpful in determining whether or not your social marketing emails are effective. If you see that fewer people are opening your emails, you may want to consider changing your strategy.

The send metric can also help you determine how many people are unsubscribing from your emails. If you see a high number of unsubscribes, it may be time to reevaluate your email list.

What Actions People Take After Reading Your Emails

If you're like most people, you probably check your email a few times a day. And, if you're like most email users, you probably get a lot of emails that you don't really want.

Measure the Overall Success of Your Email Marketing Efforts

If you're like most email marketers, you're always looking for ways to improve your campaigns and increase your ROI. And one of the best ways to do that is to track your marketing metrics.

A very common piece of data is the "send" metric.

Also known as the deliverability rate, the send metric is a key content marketing metric that can help you measure the success of your efforts.

So, What Does the Send Metric Help You Analyze?

The send metric is a great way to gauge what actions people take after reading your emails. This information can be really helpful in determining whether or not your strategy is effective.

For example, let's say that you send out an email blast to your list of email subscribers. And then you track the send metric.

If you see that a lot of people unsubscribe from your list after receiving your email, then that's a good indication that your email wasn't very effective.

On the other hand, if you see that a lot of people click on the links in your email and visit your website, then that's a good indication that your email was effective.

Delivery to Email Recipients

First, whether or not your emails are actually being delivered to your subscribers. Did your list receive your message? That's the question delivery answers.

This is important because it can help you identify any potential delivery issues that need to be addressed. Things that go wrong include emails that bounced or were suppressed, in some way. Ensuring you have permission to send messages to email recipients (those who've opted in to receive emails) is a great way to improve delivery on your end.

Have Recipients Accepted your message (Engagement)

Second, whether or not your subscribers are opening and engaging with your emails. This means your messages were sent to and accepted by those you intended to receive them.

This is important because it can help determine what type of content is resonating with your audience and what isn't.

Setting and Attributing Engagement

Lastly, whether or not your emails are generating the desired response from your subscribers.

This is important because it can help you gauge the effectiveness of your marketing emails. Not all engagement is positive. For instance, one reaction is for someone to leave your list.

Either because they unsubscribed/bounced, they reply asking you to stop your communication, or maybe those recipients who have opted out of certain messages from your organization.

Overall, the send metric is one of the most valuable metrics that can help you measure the success of your campaigns. By tracking this metric, you can identify areas that need improvement and make necessary changes to improve your campaigns.


Important Email Marketing Metrics You Need to Track

Email metrics are the only way to evaluate performance. They help you figure out whether the message was a good fit for your email recipients. Because the numbers are based on data, they allow you to get a realistic picture of your customers' behavior.

Take Netflix for example. You would send subscribers a series of onboarding emails that teach them how to search for films that would suit their tastes. However, only a small percentage of your email recipients would actually open the emails and read them.

You experiment with different email subjects and notice that using the names of famous movie stars increases your open rates.

Now you know that mentioning celebrities in your subject lines can increase your open rates. You can tweak your content and messaging to send more effective emails.

In addition to open rates, here are the most important email analytics you need to track when rolling out a campaign.

  • Open rate
  • Clickthrough rate
  • Click-to-open rate
  • Unsubscribe rate
  • Bounce rate
  • Earnings per email
  • Email deliverability
  • Spam rate or abuse rate
  • Disengagement rate
  • List growth
  • List churn

These email metrics help you measure the effectiveness of your email campaigns. Although some of these numbers are not particularly exciting, they are important in helping you improve your strategy.

Data is the backbone of your digital marketing strategy. It keeps you ahead of your competition and helps you make informed decisions. But with so many data points out there, it can be overwhelming.

To really know how your campaigns perform, you need to know what all these email metrics mean. By understanding what these email analytics are, you can make better decisions about where your campaigns should go.

The Importance of Furthering Your Education

An article only scratches the surface of any topic. For a full-fledged education, you'll want to delve deep into a program, like the Hubspot email marketing certification program.

Quality training includes best practices, deep dives into metrics, and (like Hubspot's program) there is a comprehensive email marketing certification exam, to test how well you've retained the knowledge by the number of correct answers.

Frequently Asked Questions

When was the first email sent to Hubspot?

In 1978, the first electronic message campaign resulted in $13 million worth of sales and has been one of the most highly used marketing channels to this day.

How many contacts do you need on your list to run an A/B test?

To conduct A/B testing, you’ll need to have 1,000 or more subscribers on your contact list. If you don’t have that many, your sample size will be too small and you won’t get accurate results from your test.

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