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Multi-Touch AttributionSee which channels, campaigns, ads, content, and touchpoints drive conversions, pipeline, and revenue.
Analytics & JourneysUnderstand user behaviorWebsite AnalyticsTurn traffic into insight.Product AnalyticsUnderstand engagement and retention.FunnelsFind and fix conversion drop-offs.User JourneysUnderstand paths to purchase.TrendsSpot patterns and changes over time.DashboardsBring key metrics into one view.
Data & IntelligenceAsk, analyze, and actMaven AIAsk questions about your data.MCPNewConnect AI agents to your data.EventsNewCapture the actions that matter.SegmentsGroup users by behavior and attributes.Contact ProfilesUnify visitor, user, and account activity.Reports & AlertsNewStay updated on key metrics.
BY BUSINESSSaaS brandsConnect acquisition, activation, retention, and MRR.Ecommerce brandsSee what drives ROAS, revenue, & repeat sales.AgenciesProve marketing ROI with client-ready reporting.
BY USE CASEReduce CACCut wasted spend & acquire customers for less.Pipeline attributionKnow what marketing creates pipeline.Full-funnel revenue attributionConnect marketing touchpoints to revenue.Paid ads attributionKnow which ads actually drive revenue.Improve ROASPut budget behind campaigns with stronger returns.
BY TEAMMarketing teamsConnect campaigns, pipeline, and revenue in one view.Product teamsTurn product usage into better decisions.Growth teamsFind conversion leaks and scale what works.Founders & CMOsGet marketing numbers you can confidently act on.
Integrations
LEARNBlogAttribution insights, analytics tips, & strategies.Analytics glossaryLearn analytics terms and concepts.Free toolsSimplify everyday marketing tasks.
EXPLORECase studiesReal stories from businesses using Usermaven.ReviewsHear directly from Usermaven customers.Product updatesNew features, improvements, & product updates.Affiliate programEarn 30% recurring commissions for referring customers.
SUPPORTHelp docsSetup instructions and step-by-step product guides.Guided setupGet expert help setting up Usermaven.System statusCheck Usermaven's current status.
Pricing
Sign inBook a demo

Usermaven blog

Analytics insights that move the needle

Everything you need to learn about website and product analytics, user behavior, and SaaS growth.

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Product analytics

5 Feature adoption metrics that matter

A product manager continuously strives to improve a product and deliver a competitive product experience. One way to achieve this goal is by understanding which features are most valuable to users and which ones may need improvement or removal. Feature adoption lets you handle these aspects of product growth and management. It allows product managers […]

Lauren BrooksJan 18, 2023
Growth metrics

SaaS metrics you should care about in 2026

The SaaS industry enjoyed tremendous growth over the past few years, and the SaaS market is becoming competitive, with more solutions emerging yearly. SaaS businesses must ensure their product’s growth to stay ahead of the competition. And SaaS metrics are a great way to keep track of your business’s performance. This article will dive deeper […]

Lauren BrooksJan 9, 2023
Retention analytics

Everything you need to know about churn analysis

Churn can be a headache for SaaS businesses if not handled timely and effectively. It can negatively impact a business’s profitability and sustainable growth. This guide discusses in depth the churn analysis and its importance. It explores what causes customers to churn, various churn types, and how to reduce them. Let’s dive in. What is […]

Lauren BrooksDec 31, 2022
Product analytics

What is product-led growth? 5 examples for you from the industry

Over the past few years, how people engage with technology has changed. Now users are more tech-savvy, want instant gratification, & prefer personalization. The growth strategy for companies has also been evolving from sales to marketing to a product-led approach. What is product-led growth? Product-led growth is a business model and strategy that puts the […]

Lauren BrooksDec 20, 2022
B2B SaaS

How we made $120,260 in 3 weeks of launching our SaaS

This is the story of our SaaS startup, Usermaven, that was able to generate $120,260 in revenue in just 3 weeks of public launch without external investment, paid ads, or AppSumo. I am going to cover everything we did during this journey. So buckle up and get a cup of coffee because it’s going to […]

Lauren BrooksDec 19, 2022
Product analytics

The complete guide to product metrics for product managers

A fully optimized product manager can increase company profits by over 34%. Product managers use product metrics to drive product growth and implement a product roadmap. As a result, these metrics are the most prominent tool for product managers in decision-making. Product metrics are widely used for better results and performance tracking. They resolve challenges […]

Lauren BrooksDec 7, 2022
Product analytics

What is the North Star metric & how to measure it?

For ages, sailors and travelers used the north star for navigation. Surprisingly, it still helps businesses navigate the ever-changing tech space. Companies use the North star metric and other important KPIs to make sense of the various data discrepancies their enterprises produce. As the name suggests, the north star metric allows businesses to adjust and […]

Lauren BrooksNov 30, 2022
Segmentation

How to choose the right customer segmentation KPIs

In the business world, you know that customer segmentation is key to success. But what are the right customer segmentation KPIs to track for your business? This blog post will show you how to choose the right KPIs to develop an effective marketing campaign. Segmenting customers by needs and wants Are you looking to better […]

Lauren BrooksOct 7, 2022
Website analytics

The benefits of behavior data tracking software

If you want to improve your business, understanding customer behaviors is key. The right behavior data tracking software can help you do just that. By understanding how customers interact with your business, you can make changes to improve the customer experience. Behavior data tracking software can also help you identify trends and patterns in customer […]

Lauren BrooksOct 3, 2022

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