Is your tracking broken? Find & fix issues with Measurement Trust Center.Explore now →Data analysis
Practical data analysis for marketers and product teams — from clean tracking to reports people act on.
Articles
Data analysis
15 important conversion metrics for digital marketers to track in 2026
Do you know the top 10% of websites have a conversion rate of 11% and above? While converting at 2-3 % is fair for businesses in the early stages, you can always aim for higher conversion rates. But whether your website falls under the fair-performing websites or is a top player depends on your conversion […]
Heap vs. Amplitude vs. Usermaven: Which tool is right for you?
Digital analytics plays a crucial role in helping companies understand their users, improve products, and enhance customer experiences. By analyzing data from various digital channels, businesses can make informed decisions that drive growth and stay competitive. Heap, Amplitude, and Usermaven each offer different capabilities for understanding user behavior, optimizing customer journeys, and improving digital growth. […]
Usermaven vs. GA4 vs. Matomo: Find your perfect analytics fit
The decision to choose the right analytics platform can significantly impact how effectively you understand and respond to user behavior. As privacy concerns grow and the need for comprehensive analytics becomes more pressing, businesses are exploring alternatives to traditional tools. Let’s compare three notable players in the analytics space: Matomo vs. Google Analytics vs. Usermaven. […]
Full-stack marketer: who they are [+ the essential tool they need]
Imagine a marketing professional who handles everything—social media, content strategy, SEO, email campaigns, and even data analytics. They’re not just specialists in one area; they manage the entire marketing process from start to finish. As businesses grow and marketing needs become more complex, the demand for someone who can wear multiple hats increases. This is […]
Which PostHog alternative is best for your team?
PostHog makes it easy to collect data, but getting useful reports? That’s a whole other story. Their cute cartoon mascots are everywhere, but they don’t help much with serious business analytics. Setting up is simple, but that’s where the simplicity ends. Users say it’s great for gathering data but not so great at turning that […]
Actionable analytics: Turn insights into results
Actionable analytics is the process of using data insights to inform and drive business decisions. It involves analyzing data from various sources, such as website analytics, social media metrics, and customer feedback, to identify patterns, trends, and opportunities for improvement. By turning these insights into actionable recommendations, businesses can make informed decisions that drive growth […]
Usermaven alternatives: Our honest take on the competition
You might be wondering, “Why is Usermaven writing about its own alternatives?” It’s a fair question, and the answer is simple: we’ve been in your shoes. Before building Usermaven, our team spent countless hours trying and testing various product analytics tools. We’ve experienced firsthand the strengths and weaknesses of different solutions, and we understand the […]
10 essential features of customer data management software
Customers are the heart of every business. Happy customers mean repeat sales, glowing referrals, and a smoother ride for your entire team. But building those lasting relationships requires more than just good service – it demands a deep understanding of your customers. That’s where customer data comes in. It’s the raw material for crafting personalized […]
Understanding and overcoming GA4’s data delay challenges
Google Analytics (GA4) is a widely used tool by marketers, analysts, and website owners to track and analyze data on their websites. However, with GA4’s rollout came delays in reporting data that could slow down decision-making. The delay in GA4 means it takes longer – between 24-72 hours – for the analytics reports to show […]
Showing 9 of 78 articles
Load more articles