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Imrana Essa
SaaS Marketing Lead
Imrana Essa is a marketing lead and content strategist with 8+ years of experience creating and leading content for B2B and SaaS brands. She specializes in marketing analytics, attribution, content strategy, and organic growth, translating complex marketing concepts into clear, actionable insights. Her work focuses on helping marketers understand performance, make data-informed decisions, and build strategies that contribute to sustainable growth.
Read articles by Imrana
What happens after launch? A post-launch analysis guide
A launch does not end when the product goes live. The real insights appear once users start interacting, exploring features, and forming opinions. Post-launch analysis helps you understand these early signals and measure the true impact of your launch using product launch analytics. By reviewing performance, feedback, and user behavior together, post-launch analysis turns raw […]
10 best Google Analytics alternatives to try in 2026
Since GA4 replaced Universal Analytics, one question keeps coming up: Is GA4 really the only option? For many marketers, product teams, and agencies, the answer is “NO”. Confusing reports, limited customization, delayed data, and growing privacy concerns have made teams actively look for Google Analytics alternatives that feel more usable and reliable. This article compares […]
Rethinking B2B customer segmentation: A complete guide
Imagine walking into a room full of business leaders from different industries, sizes, and goals. Then imagine giving them all the exact same pitch. It would never work. Yet many B2B companies still treat their entire audience as one group. B2B customer segmentation changes that. It helps you understand the differences between your customers so […]
The value of scroll depth and how to track it
Most website visitors don’t read a page from top to bottom. They skim, pause, scroll, and leave often without clicking anything. What matters isn’t just who lands on your page, but how far they actually engage with it along their customer journey. This is where understanding the value of scroll depth becomes critical. Scroll depth […]
Average customer acquisition cost by industry: 2026 benchmarks
Are you paying too much to acquire each customer, or just operating in a high-cost industry? The average customer acquisition cost varies dramatically by business model, channel, and market, and misunderstanding it can quietly kill profitability. Whether you run a SaaS platform or manage an e-commerce brand, knowing how your CAC compares to industry benchmarks […]
Google Search Console dashboard inside your analytics
Search performance data is one of the most valuable signals for growth.It tells you what people are searching for, how they find you, and which pages Google trusts. Google Search Console gives you that data. But using it effectively is another story. Most SEO teams open Search Console, scan a few charts, export a report, […]
15+ best lead generation tools for 2026 that actually work
Generating leads today isn’t the hard part. Generating the right leads is. Most teams collect form fills, demo requests, and sign-ups, yet still struggle to answer basic questions. Which channel brings qualified leads? Where do prospects drop off? And which touchpoints actually influence conversion? That gap between activity and insight is where lead generation often […]
How to measure customer stickiness in SaaS
Two customers sign up for your product on the same day.One logs in once, clicks around, and vanishes. The other starts to rely on it every morning, invites teammates, and complains when anything slows down. Both look like wins in your signup report, yet only one adds long-term revenue. That gap is where customer stickiness […]
20+ Product marketing KPIs that matter most in 2026
Notice how some products seem to connect with users right away, while others never quite take off? It is rarely about features alone. The winning products are backed by teams that understand what their customers actually do, feel, and value. Product marketing KPIs, powered by solid product analytics, show how people use your product, where […]