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Adeel Khan
Growth Marketing Expert
Adeel Khan is a full-stack SaaS marketer with 10+ years of experience in content marketing, paid advertising, analytics, and conversion rate optimization. He shares practical insights and strategies drawn from hands-on experience, helping B2B SaaS marketers improve performance and make better marketing decisions.
Read articles by Adeel
What is the path to purchase, and how can you track it?
Not every customer is ready to buy the moment they discover your brand. Most go through a series of steps, researching options, comparing alternatives, and evaluating their offer, before making a decision. This journey is known as the path to purchase. Understanding this path helps you identify what influences buying behavior, where potential customers drop […]
SaaS marketing analytics explained: Metrics, tools, and how to start
Many SaaS companies invest heavily in marketing, yet struggle to identify which efforts truly drive growth. Without clear insights, teams often make decisions based on assumptions, wasting budget on underperforming channels and missing key opportunities to scale. This is where SaaS marketing analytics becomes essential. By systematically tracking the right data, such as customer acquisition […]
The customer acquisition metrics you must track to optimize growth
Let’s talk about getting new customers. It’s the lifeblood of any business, right? But figuring out if you’re doing it well can be tricky. That’s where customer acquisition metrics come in handy. In this guide, we will break down these important numbers so you can see what’s working and what’s not when it comes to […]
Top 10 marketing analytics companies in 2026
In 2026, marketing analytics is no longer a luxury; it’s a necessity. SaaS founders, marketers, and product teams need reliable tools that go beyond pageviews and vanity metrics. From tracking user journeys and campaign performance to understanding in-app behavior and attribution, the right analytics platform helps you make smarter, data-driven decisions. However, with dozens of […]
Best data visualization tools for marketers to use in 2026
Data visualization tools transform raw numbers and complex datasets into visual formats like charts, graphs, maps, and interactive dashboards. These powerful software applications help users identify relationships, trends, and patterns that might remain hidden in spreadsheets or text-based reports. The visualization process relies on three fundamental components: the underlying data (the raw information), the narrative […]
The ultimate B2B SaaS analytics guide for marketers and founders
Most B2B SaaS companies collect vast amounts of data, but few know how to turn that data into clear, actionable insights. Teams often operate with fragmented tools, unclear attribution, and incomplete visibility into the customer journey. The result? Slower growth, higher churn, and missed opportunities across product, marketing, and sales. In a subscription-based business model, […]
How to reduce customer acquisition cost: Top 6 strategies in 2026
Customer Acquisition Cost (CAC) represents the total investment needed to convert a prospect into a paying customer. Simply put, it’s how much money you spend to get someone to buy your product or service. Managing this number effectively can mean the difference between thriving and barely surviving for businesses of all sizes. Think about it: […]
12 sales tracking tools and software for 2026 | Boost sales efficiency
The sales landscape continues to evolve at a rapid pace, with data becoming the cornerstone of successful strategies. Sales tracking software has emerged as the backbone of modern sales operations, providing teams with unprecedented visibility into their performance and activities. Have you ever wondered how top-performing sales teams consistently hit their targets while others struggle? […]
Which is the best attribution model for Google Ads?
Choosing the best attribution model for Google Ads is crucial for accurately understanding the impact of your campaigns. Attribution modeling helps you determine how credit for conversions should be distributed across the various touchpoints in a customer’s journey. Without the right model, you might miss out on valuable insights, such as which ads truly drive […]