Adeel Khan
Growth Marketing Expert
Adeel Khan is a full-stack SaaS marketer with 10+ years of experience in content marketing, paid advertising, analytics, and conversion rate optimization. He shares practical insights and strategies drawn from hands-on experience, helping B2B SaaS marketers improve performance and make better marketing decisions.
Read articles by Adeel
Multi-touch revenue attribution: How revenue gets credit
A buyer can discover a company through LinkedIn, return through organic search, attend a webinar, click a paid ad, and close weeks later. Giving the full deal value to one interaction hides how the journey actually developed. Multi-touch revenue attribution solves a narrower problem than ordinary channel reporting. It distributes revenue credit across the eligible […]
Wasted Ad Spend: 10 causes and how to fix them
An ad campaign can look wasteful for very different reasons. The audience may be wrong, the creative may be tired, the landing page may leak conversions, or the campaign may simply need more time before revenue appears. The dangerous mistake is treating every weak-looking campaign as the same problem. Cutting spend before identifying the leak […]
Cracking Meta Threads analytics with UTM traffic tactics
Threads now gives creators and marketing teams useful native analytics, so UTM parameters are no longer a workaround for having no Threads data. Threads Insights can show how content performs inside the app, but native metrics stop at the platform boundary. UTM tracking solves the next problem: identifying which Threads post or campaign sent someone […]
Product advertising: Types, examples, and how it works
A billboard for a new smartphone, an Amazon Sponsored Product, a Google Shopping result, and an Instagram product demo can all be product advertising, even though they look completely different. They share one purpose: promoting a specific product or product line rather than the company as a whole. The message may educate the market, build […]
8 Facebook Ads Manager alternatives for different use cases
Facebook Ads Manager is now Meta Ads Manager, but marketers still search for Facebook Ads Manager alternatives when the native interface becomes too slow, repetitive, complex, or difficult to trust. The catch is that most alternatives do not replace the underlying Meta advertising account. They replace or extend one part of the workflow: campaign creation, […]
Performance marketing attribution: Track spend to revenue
Meta says a campaign generated 120 conversions. Google Ads claims another 90. The CRM shows only 150 new customers. The numbers can all be internally consistent and still leave one question unanswered: which evidence should determine the next budget decision? Performance marketing attribution becomes difficult because spend lives in ad platforms, behavior lives in analytics, […]
Marketing campaign attribution: Measure campaign impact
Google says Campaign A drove 40 conversions. Meta says Campaign B drove 35. LinkedIn claims another 20, yet the backend records only 80 customers. Different platforms can be internally consistent while still claiming overlapping credit. Marketing campaign attribution solves a narrower problem than broad marketing attribution. It connects named campaigns with customer journeys and business […]
Understanding Goal Tracking in SaaS: Metrics & Examples
Signups can increase while fewer users reach their first meaningful product outcome. Without a clear activation goal, a SaaS team may celebrate acquisition growth while missing weaker onboarding, engagement, or retention. Understanding goal tracking in SaaS means defining the outcomes that matter, mapping them to measurable user or account actions, and monitoring the metrics that […]
Multi-channel attribution: How to measure channel impact
A prospect sees a paid social ad, finds an organic article a week later, returns through email, searches the brand on Google, and finally converts from a direct visit. A last-touch dashboard can make Direct look like the winner even though several channels helped create and develop the demand. Multi-channel attribution measures how different marketing […]