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Ryan Mitchell
Marketing Analytics Strategist
Ryan Mitchell is a marketing analytics strategist specializing in campaign measurement, customer journeys, and marketing performance. He writes about analytics, reporting, and data-driven marketing strategies, helping SaaS and B2B teams measure what matters across every stage of the customer journey.
Read articles by Ryan
HockeyStack pricing: Is it worth the spend?
When you’re evaluating a new tool, one of the first questions that pops up is: how much is this going to cost me? And with HockeyStack, that’s not the most straightforward question to answer. The pricing details aren’t immediately available on their website, which can leave you wondering about the cost. We get it. You […]
10+ MarTech tools for a high-performing stack in 2026
As we head into 2026, the world of marketing technology (MarTech) is evolving faster than ever. With an expanding range of tools, building a high-performing marketing stack is more important than ever for businesses of all sizes. The challenge? Ensuring that each tool seamlessly integrates to enhance your marketing efforts. The key to success lies […]
Reporting vs. analytics: Key differences you should know
Have you ever opened a report and wondered, “What exactly am I supposed to do with this?” You’ve got the numbers, the charts, but they don’t exactly tell you where to go next. That’s the classic gap between reporting and analytics. Reporting gives you the basics: what happened, the numbers, the charts. Analytics takes it […]
Zero party data: A transparent approach to customer insights
Data privacy. It’s all anyone seems to talk about these days. As a marketer, that can feel like a big hurdle, right? You’re aiming to deliver an exceptional customer experience, but you also don’t want to overstep. Here’s the thing: there is a way to connect with your customers and respect their privacy. And that’s where […]
Leveraging quantitative data analysis for SaaS growth
Ever felt overwhelmed by numbers? You’re not alone. For many, diving into quantitative data can feel like trying to read a foreign language. It’s packed with graphs, percentages, and seemingly endless rows of figures, and let’s be honest, it can get a bit… intimidating. But here’s the thing: it doesn’t have to be. Once you […]
Understanding time to value and its impact on SaaS retention
You’ve just rolled out a shiny new feature, something you know is going to make your users’ lives easier. It’s sleek, it’s polished, and you’ve spent countless hours making sure it’s perfect. You send out the emails, roll out the updates, and eagerly track the results. But instead, you’re met with silence. Engagement is slow, […]
Turning digital footprint into customer insights with clickstream data
Every click is a decision. Some are tiny and unconscious. Others are bold and deliberate. Together, they form a trail that says more about your customers than any survey ever could. Clickstream data is that trail. It’s the difference between guessing what people want and actually seeing how they behave. And tucked inside those digital […]
Make every interaction count with omnichannel analytics
Picture this: A customer finds your product on Instagram, clicks through to your website, browses a few items, and finally, completes their purchase through an email link. Now, what if we told you there’s a way to track and understand exactly how those interactions connect, without any gaps? It’s not magic. It’s omnichannel analytics. Without […]
Integrating physical service data with SaaS analytics for a complete 360° customer view
Commerce continues to thrive in physical spaces such as stores, clinics, bank branches, and hotel lobbies. Each of these environments produces a wealth of signals: check-ins, queue times, purchases, and staff interactions. When captured, connected to the cloud, and enriched with modern analytics, these scattered data points transform into a clear and unified customer view. […]