Get the attribution insights top marketers trust. Our marketing attribution platform shows you exactly what's working, what's not, and where to invest next - with the precision you can count on at a price that makes sense, unlike overpriced alternatives or imprecise free options.
Privacy-friendly
User-friendly
Reliable data
AI insights
Your marketing attribution tool for confident marketing decisions!
Usermaven's attribution tool offers seven types of accurate attribution models: First Touch, Last Touch, Linear, U Shaped, Time Decay, First Touch Non-Direct, and Last Touch Non-Direct. As one of the best attribution tools on the market, we help you easily analyze your marketing performance from all angles.
Select from existing conversion goals or create custom ones in Usermaven's attribution software to track sign-ups, purchases, and downloads that matter most. Our multi-touch attribution tools reveal which channels truly drive these interactions. Use our platform to optimize spend, identify winning touchpoints, improve ROI, and scale successful marketing campaigns.
Instantly discover your most valuable channels with Usermaven's comprehensive attribution software. Compare organic search, paid ads, social media, and referrals across seven different attribution models, including first-touch and last-touch. Our marketing attribution platform reveals true conversion drivers across your entire marketing mix.
See exactly how Google Ads, Meta Ads, LinkedIn Ads, and Bing Ads perform side by side with detailed metrics on spend, impressions, clicks, and CTR. Compare channels to measure true ROI and improve your paid advertising strategy with our comprehensive marketing attribution software.
Discover how your blog posts, resources, and downloads guide the customer journey and inspire conversions across different touchpoints. Get clear insights into which content pieces drive engagement, and which ones lead to conversions. Our attribution platform makes content performance measurable.
See the exact routes users take from their first visit to conversion, spotting key moments that shape their purchasing decisions. Map out every touchpoint in the customer journey to identify winning sequences and drop-off points. Our multi-touch attribution tools make journey mapping intuitive.
Learn how much time passes between the first interaction and conversion across channels to improve your nurturing and retargeting. Understand which channels drive fast conversions versus those that influence longer consideration cycles. This makes our attribution software essential for campaign planning.
Use smart AI tools to spot surprising connections and predict trends in your attribution data for better marketing decisions. The system automatically analyzes thousands of customer journeys to identify patterns that human analysis might miss. Use our marketing attribution platform to leverage the power of AI for deeper insights.
Organize your traffic into custom marketing channels based on source, medium, campaign, or any criteria you choose. This flexible attribution feature lets you categorize and analyze conversions exactly according to your business needs. Our attribution software makes channel mapping simple yet powerful for marketing teams.
Customize your attribution lookback window from 30 to 180 days to match your unique sales cycle. Whether you run quick conversion campaigns or nurture leads over months, our marketing attribution tool captures the full customer journey. Perfect for businesses with varying conversion timelines.
Compare conversions across seven attribution models including first-touch, last-touch, linear, and time decay - all in one view. See how different models affect channel performance and discover hidden conversion influences. Our marketing attribution tools make complex analytics accessible, helping you understand the true impact of each marketing touchpoint.
Go beyond basic click-through rates. See how each marketing channel contributes to conversions and optimize your campaigns for maximum ROI with our multi-touch attribution platform.
14-day free trial
Multi-touch attribution models
Analyze customer journeys across channels with Usermaven's powerful attribution tools.
Strategic marketing decisions
Transform marketing attribution insights into effective revenue-generating actions.
Paid ads attribution
Compare performance across Google, Meta, and LinkedIn ads to optimize campaign spend.
Content attribution analysis
Track which content drives engagement across attribution touchpoints for better ROI.
Conversion path mapping
Visualize complete customer journeys from the first interaction to the final conversion point.
AI-powered attribution insights
Discover hidden patterns in attribution data to predict and enhance future performance.
Discover deeper insights into your customer's journey with Usermaven's powerful marketing attribution platform.
Website Analytics
Analyze, optimize, grow.
Usermaven offers real-time, user-friendly website analytics, simplifying your daily metrics check.
Learn moreProduct Analytics
Contacts Hub
Segments
Funnels
User Journeys
Explore more with exclusive attribution features designed for brands and agencies.
Attribution across websites
Track attribution models across unlimited websites, neatly organized in dedicated workspaces.
Team attribution access
Give your entire marketing team access to attribution insights with customizable user roles.
Attribution data ownership
Your attribution data stays yours. Export or delete your information whenever needed.
Attribution time-to-convert
See exactly how many days it takes from first touch to conversion across different channels and campaigns to optimize timing strategies.
Fast attribution loading
Get attribution insights without slowing your site, running faster than alternatives like GA4.
Privacy-safe attribution
Track marketing attribution while staying fully compliant with GDPR and CCPA regulations.
Accurate attribution tracking
Use first-party tracking for precise attribution data that captures nearly 100% of interactions.
Attribution data filters
Quickly segment attribution data with one-click filters for deeper marketing channel insights.
Complete UTM attribution
See exact attribution paths from email, social, and paid campaigns to optimize performance.
Attribution comparison
Compare attribution models side-by-side to find the best approach for your marketing strategy.
Cross-domain attribution
Track customer journeys across all your domains for complete multi-touch attribution insights.
Attribution reporting
Get regular attribution reports showing which channels and campaigns drive real conversions.
Our website & product analytics tool is loved by so many people for so many reasons.
Stefan G.
Director of Operations
Due to privacy concerns, we were looking for the best Google Analytics alternative. Usermaven fulfilled all the boxes with style, accuracy, and convenience.
Linda Johnson
Agency owner
Just moved all my clients' sites from Google Analytics to Usermaven because it's simple, fast and gets the job done.
Ebusian Benjamin
Founder at Redink
Usermaven is certainly a game-changing tool for my startup.
Chris T.
Business Development
What I liked most about Usermaven is its ease of use and quick setup process. The no-code event tracking feature was highly impactful, as it eliminated the need for developer assistance.
Mike Hill
Founder - Curator.io & Frill.co
Finally, I have user-level and company-level analytics for my SaaS. After trying a bunch of different products, Usermaven stood out.
Usama Khalid
Founder - ContentDrips.com
I like how every important SaaS metric is right in front of me. It was so easy to set up everything.
Scott C.
IT Manager & Developer
I like how simple and easy it is to use, with no complicated dashboards to set up. You have all the information you need at first glance, and I also like how it is cookieless. The team behind Usermaven is fantastic, consistently rolling out new features.
Vincent D.
IT - Tekniker
I absolutely love using Usermaven as an analytics tool. The ease of use is simply unparalleled - Its features feel intuitive and straightforward.
Simon M.
Marketing Consultant
Usermaven presents all the important data about my web site performance very easily.
4.9 on Product Hunt
4.9 on Capterra
4.9 on G2
4.9 on GetApp
4.9 on Software Advice
What is marketing attribution?
+
How does multi-touch attribution work?
+
Which attribution model should I use?
+
How does Usermaven's attribution platform differ from Google Analytics?
+
How long does it take to implement Usermaven's attribution tool?
+
Is Usermaven suitable for both B2B and B2C companies?
+
