Best for marketing & product teams

★★★★★

capterra ratingg2 ratinggetapp rating

Rated 4.9 / 5 Stars

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Simple & privacy-friendly
Google Analytics alternative

Stop wrestling with complex & inaccurate analytics. Switch to Usermaven - the simple,
privacy-focused Google Analytics (GA4 and GA360) alternative.

Sign up freeView live demo
Privacy-friendly

Privacy-friendly

GA4 alternative

GA4 alternative

No coding required

No coding required

AI-powered

AI-powered

video temp

Trusted by leading brands & agencies

<span style="font-weight:600">4.9</span> on <span style="font-weight:600">Product Hunt</span>
rating

4.9 on Product Hunt

<span style="font-weight:600">4.9</span> on <span style="font-weight:600">Capterra</span>
rating

4.9 on Capterra

<span style="font-weight:600">4.9</span> on <span style="font-weight:600">G2</span>
rating

4.9 on G2

<span style="font-weight:600">4.9</span> on <span style="font-weight:600">GetApp</span>
rating

4.9 on GetApp

<span style="font-weight:600">4.9</span> on <span style="font-weight:600">Software Advice</span>
rating

4.9 on Software Advice

The best GA4 alternative in the town

Website analytics for modern
marketers & product managers

Usermaven is a lightweight, feature-rich, and user-friendly GA4 alternative. Effortlessly understand your website
data and uncover valuable insights to drive growth and success.

Traffic overviewTraffic channelsTop pagesConversion goalsDevices & locationsUTM trafficTop keywords

Key metrics for daily insights

Traffic overview

Gain a comprehensive overview of your website traffic, covering everything from visitor numbers to user behavior.

Identify the top sources

Traffic channels

Examine where your visitors come from. Analyze the effectiveness of your marketing efforts and optimize your acquisition strategies.

Here is your popular content

Top pages

Discover your best-performing pages. See which content resonates most with your audience and optimize for increased engagement.No complexity in analyzing top pages like you used to face in GA4.

Track your website conversions

Conversion goals

Measure what matters most with the easiest Google Analytics alternative. Set and track conversion goals to understand user actions and optimize your website for success.

Interpret your audience insights

Devices & locations

Understand how users reach your website. Gain insights into audience demographics, device usage, and geographical location driving your website visitors.

See where traffic comes from

UTM traffic

Analyze conversion rates effortlessly from sources like email, social, paid, etc., using our GA4 alternative. See what works and optimize your campaigns.

Search & ranking insights

Top keywords

See which keywords drive traffic. Understand the search intent and optimize your content and website pages for better search engine ranking. Uncover valuable SEO insights with your new powerful GA4 alternative.

Usermaven stands out from other GA4 alternatives

Discover Usermaven, a user-friendly, privacy-conscious Google Analytics alternative packed with features for seamless insights and growth.

Sign up now
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30-day free trial

Dashboard you’ll truly enjoy using daily

Usermaven aims to make website analytics simple and easy to use. You can find all of the metrics you need to make informed business decisions, in one convenient dashboard.

Real-time insights at your fingertips

Easily access the real-time metrics, empowering you to make swift, informed decisions for success. No delays – just straightforward, actionable insights at your fingertips.

No coding, no training, just easy goals tracking

Marketers (without any technical knowledge) can easily track website conversions like button clicks, link clicks, form submissions, etc., with Usermaven's auto-capture technology.

Privacy-first: No cookies, no consent banners

Usermaven, a GA4 alternative, prioritizes your privacy. We only collect what is necessary, all anonymously, without using tracking cookies or storing personally identifiable information.

Bypass adblockers for accurate stats

Usermaven, your trusted GA4 alternative, utilizes advanced white-labeling technology to ensure your data remains accurate, bypassing ad blockers & delivering reliable insights.

Easy collaboration with teams & clients

Keep your team and clients on the same page by sharing access to your customizable dashboard and scheduling automated reports via email and other channels.

Get the complete picture with an all-in-one
analytics solution

Power up your website analytics with the additional features offered by Usermaven.

Maven AI

Your AI data assistant

It’s designed to simplify your data analysis process, allowing you to focus on what matters most: actionable insights.

Learn more

Product Analytics

Your AI data assistant

It’s designed to simplify your data analysis process, allowing you to focus on what matters most: actionable insights.

Learn more

Contacts Hub

Your AI data assistant

It’s designed to simplify your data analysis process, allowing you to focus on what matters most: actionable insights.

Segments

Your AI data assistant

It’s designed to simplify your data analysis process, allowing you to focus on what matters most: actionable insights.

Funnels

Your AI data assistant

It’s designed to simplify your data analysis process, allowing you to focus on what matters most: actionable insights.

Learn more

Attribution

Your AI data assistant

It’s designed to simplify your data analysis process, allowing you to focus on what matters most: actionable insights.

Learn more

User Journeys

Your AI data assistant

It’s designed to simplify your data analysis process, allowing you to focus on what matters most: actionable insights.

Maven AI

More reasons to pick Usermaven as
your Google Analytics alternative

Dive deeper with even more exclusive features, carefully curated for brands & agencies.

Unlimited websites

Unlimited websites

Scale with ease. Install Usermaven on as many websites as you need, paying only for the events you trigger.

Multiple users and roles

Multiple users and roles

Grant access to as many users as you need and assign specific roles for seamless collaboration.

Complete data ownership

Complete data ownership

All the data collected belongs to you only. Feel free to ask for an export or deletion at any time you want.

Quick & easy installation

Quick & easy installation

Usermaven seamlessly integrates with your tech stack by adding a small JS snippet or plugin to your website.

Lightweight script

Lightweight script

Our JS code (powered by CDN) loads faster than alternatives like GA4.

GDPR & CCPA compliant

GDPR & CCPA compliant

Usermaven’s data is hosted in the EU, and we are fully compliant with privacy laws around the world.

First-party Pixel connection

First-party Pixel connection

Set up your custom domain with Usermaven to enable first-party tracking and get almost 100% accurate stats.

Deep dive with easy filters

Deep dive with easy filters

With Usermaven's one-click filters, effortlessly compare any metric on your dashboard.

Marketing and UTM tracking

Marketing and UTM tracking

Analyze conversion rates from sources like email, social, paid, etc. See what works & optimize your campaigns.

Compare analytics

Compare analytics

Gain invaluable insights into your website’s data with Usermaven's feature for comparing stats over time.

Multi-domain data

Multi-domain data

Compare performance across all your domains simultaneously, giving you a holistic view.

Email reports

Email reports

Receive weekly/monthly email reports from Usermaven, keeping you informed on your website's performance.

Loved by
marketers, agencies & brands

Usermaven is rated as the best Google Analytics and GA4 alternative by people.

client

Stefan G.

Director of Operations

Due to privacy concerns, we were looking for the best Google Analytics alternative. Usermaven fulfilled all the boxes with style, accuracy, and convenience.

client

Linda Johnson

Agency owner

Just moved all my clients' sites from Google Analytics to Usermaven because it's simple, fast and gets the job done.

client

Ebusian Benjamin

Founder at Redink

Usermaven is certainly a game-changing tool for my startup.

client

Chris T.

Business Development

What I liked most about Usermaven is its ease of use and quick setup process. The no-code event tracking feature was highly impactful, as it eliminated the need for developer assistance.

client

Mike Hill

Founder - Curator.io & Frill.co

Finally, I have user-level and company-level analytics for my SaaS. After trying a bunch of different products, Usermaven stood out.

client

Usama Khalid

Founder - ContentDrips.com

I like how every important SaaS metric is right in front of me. It was so easy to set up everything.

client

Scott C.

IT Manager & Developer

I like how simple and easy it is to use, with no complicated dashboards to set up. You have all the information you need at first glance, and I also like how it is cookie-less. The team behind Usermaven is fantastic, consistently rolling out new features.

client

Vincent D.

IT - Tekniker

I absolutely love using Usermaven as an analytics tool. The ease of use is simply unparalleled - Its features feel intuitive and straightforward.

client

Simon M.

Marketing Consultant

Usermaven presents all the important data about my web site performance very easily.

<span style="font-weight:600">4.9</span> on <span style="font-weight:600">Product Hunt</span>
rating

4.9 on Product Hunt

<span style="font-weight:600">4.9</span> on <span style="font-weight:600">Capterra</span>
rating

4.9 on Capterra

<span style="font-weight:600">4.9</span> on <span style="font-weight:600">G2</span>
rating

4.9 on G2

<span style="font-weight:600">4.9</span> on <span style="font-weight:600">GetApp</span>
rating

4.9 on GetApp

<span style="font-weight:600">4.9</span> on <span style="font-weight:600">Software Advice</span>
rating

4.9 on Software Advice

Simple & transparent pricing

Our pricing plans support businesses and agencies of all sizes, providing
features you need for growth and compliance - at affordable prices.

icons

30-day free trial

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No credit card required

100,000
events per month

100K

1M
2M
5M
10M

10M+

Pro

Simple website analytics for businesses and agencies.

$14 /month
check

Unlimited websites

check

Unlimited workspaces

check

Unlimited users

check

2 years data history

check

Website analytics

check

Conversion goals tracking

check

Funnel analytics

check

User journey analytics

check

Visitor profiles

check

Ad-blocker bypassing

check

Cookie-less tracking

check

Maven AI

popular

Popular

Premium

Advanced analytics for growing businesses and agencies.

$24 /month

Everything in Pro, plus:

check

Unlimited data history

check

SaaS product analytics

check

Multi-touch attribution

check

Google ads and Meta integrations

Soon
check

Contacts hub (CRM)

check

Contacts segmentation

check

Custom channel mapping

check

Customizable dashboards

Soon

Enterprise

Tailored setup for businesses with custom requirements.

enterprise

Contact sales for pricing

Everything in Premium, plus:

check

On-premise hosting

check

Private cloud hosting

check

Custom integrations

check

Concierge onboarding

check

Dedicated account manager

check

Priority support

check

Advanced security & privacy compliance

Favorite tool of marketers & agencies

5 reasons why Usermaven
is the best Google Analytics alternative

Upgrade your analytics experience with advanced features that set Usermaven apart
from GA4 and other tools.

Data you can trust

Accurate, real-time insights

Usermaven delivers precision with instant analytics, providing marketers with real-time data for informed strategies and agile decision-making.

Accurate, real-time insights
No more delays

No more delays

Get real-time insights into website and user behavior, allowing for immediate response and optimization.

Bypass adblockers

Bypass adblockers

We use pixel white-labeling technology to bypass the adblockers, so you get 99% accurate stats.

Ready for action

Ready for action

Gain actionable insights from your website & product data to identify trends, address issues, and drive growth.

Support your teams

Support your teams

Equip your marketing, product, and sales support teams with the correct data they need to make tactical decisions.

Quick, 5-minute setup

Effortless, no-code event tracking

Unlike other tools, Usermaven eliminates dependence on developers for the tracking of key actions performed by users on your website or app. Every button click, form submission, purchase, or page visit is automatically tracked.

Effortless, no-code event tracking
Auto-captured events

Auto-captured events

Track user interactions automatically, from page views to clicks, without writing any code.

Pinned events

Pinned events

Create your fully customized pinned events such as signups, purchases, button clicks, downloads, etc.

Custom events

Custom events

Capture anything you want, from anywhere in the codebase, ensuring comprehensive data capture.

Event activity

Event activity

With Usermaven, you can easily monitor event activity, providing a detailed timeline of event occurrences.

Unmatched tracking and attribution

Optimize marketing channels for ROI

Do you feel like you're in the dark about which channels are driving conversions and which aren't? Usermaven empowers marketers to analyze and fine-tune marketing channels, ensuring strategic optimization for increased Return on Investment (ROI).

Optimize marketing channels for ROI
Top channels

Top channels

Analyze the origin of your visitors (organic, paid, social, referral, email, etc.)

Segmentation

Segmentation

Group visitors, users, and companies to personalize your campaigns.

Attribution models

Attribution models

Track every customer touchpoint to analyze channel contributions.

Compare performance

Compare performance

Compare metrics across timeframes. See trends & shifts to optimize your strategy.

A product team’s dream

SaaSential insights for your product’s growth

Imagine if you knew where users are facing friction, which features are being used the most, and who your power users are. That’s where Usermaven’s analytics come in to help you remove the onboarding roadblocks and improve user engagement and product adoption.

SaaSential insights for your product’s growth
Streamline onboarding

Streamline onboarding

Refine onboarding processes for enhanced user experience and accelerated product adoption.

Product engagement

Product engagement

Go beyond clicks and understand user behavior to optimize features and drive long-term product loyalty.

Feature adoption

Feature adoption

Leverage user behavior data to track adoption, identify underutilized features, and optimize product.

Customer retention

Customer retention

Usermaven’s Retention feature helps you identify at-risk users & churn triggers. So you don’t let them slip away.

Your data, your choice

Prioritize privacy & maintain control

Usermaven champions privacy, ensuring GDPR and CCPA compliance, hosting in the EU, and complete data ownership, putting you in control with confidence.

Prioritize privacy & maintain control
Fully compliant

Fully compliant

Usermaven puts privacy first, ensuring complete adherence to GDPR and CCPA regulations.

Hosted in the EU

Hosted in the EU

Hosted exclusively in the EU, ensuring strong protection and compliance with the highest privacy standards.

Data ownership

Data ownership

All collected data is yours. Request export or deletion anytime, giving you full control over your information.

Go cookie-less

Go cookie-less

We enable cookie-less analytics, delivering insights without invasive tracking and prioritizing user privacy.

Accurate, effortless
analytics

With automatic event tracking, it takes the load off
developers and puts the power in the hands of marketers and product pros.

For product teams

Experience your product through your users’ eyes.

Sign up free

For marketers

Explore the hidden stories behind every click and scroll.

Sign up free
Why Usermaven?

The truth

Many companies invest in tools like Google Analytics, GA4, or Google Analytics 360, only to find them complex and costly. Usermaven is like a data scientist in your team – it's affordable, easy to set up, and simple to use for hassle-free website & product analytics.

Super simple
Super simple

Super simple

Designed to be simple and intuitive in every way – without complexity or clutter to distract you.

Privacy compliance
Privacy compliance

Privacy compliance

Usermaven prioritizes privacy, fully complying with GDPR & CCPA, and safeguarding user data.

System security
System security

System security

We apply the latest security standards and take measures to ensure your data is safe with us.

Simple & transparent pricing

Our pricing plans support businesses and agencies of all sizes, providing
features you need for growth and compliance - at affordable prices.

icons

30-day free trial

icons

No credit card required

100,000
events per month

100K

1M
2M
5M
10M

10M+

Pro

Simple website analytics for businesses and agencies.

$14 /month
check

Unlimited websites

check

Unlimited workspaces

check

Unlimited users

check

2 years data history

check

Website analytics

check

Conversion goals tracking

check

Funnel analytics

check

User journey analytics

check

Visitor profiles

check

Ad-blocker bypassing

check

Cookie-less tracking

check

Maven AI

popular

Popular

Premium

Advanced analytics for growing businesses and agencies.

$24 /month

Everything in Pro, plus:

check

Unlimited data history

check

SaaS product analytics

check

Multi-touch attribution

check

Google ads and Meta integrations

Soon
check

Contacts hub (CRM)

check

Contacts segmentation

check

Custom channel mapping

check

Customizable dashboards

Soon

Enterprise

Tailored setup for businesses with custom requirements.

enterprise

Contact sales for pricing

Everything in Premium, plus:

check

On-premise hosting

check

Private cloud hosting

check

Custom integrations

check

Concierge onboarding

check

Dedicated account manager

check

Priority support

check

Advanced security & privacy compliance

Get started in minutes

You are one pixel away from seeing the data magic with Usermaven.

Sign up freeBook a demo
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30-day free trial

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No credit card required

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