Pricing

Blog

Contact

Sign inBook a demoSign up free

Products

Resources

Pricing

Blog

Contact

Sign in

Book a demoSign up free
usermaven feature image
Experience Usermaven—Where privacy meets powerful analytics

Congrats! You've found the perfect
Fathom analytics alternative

Tired of limited analytics solutions? Usermaven is your all-in-one platform for real-time, privacy-focused insights that dive deeper than ever before. Our AI-powered tools provide actionable data to boost conversions, refine customer experiences, and fuel your growth—without compromising on user privacy. Make the switch to a superior analytics experience designed for scalability, precision, and unmatched value.

Sign up freeBook a demo
Privacy-friendly

Privacy-friendly

Fathom analytics alternative

Fathom analytics alternative

No coding required

No coding required

AI-powered

AI-powered

video temp

Trusted by leading brands & agencies

An all-in-one analytics solution you need

What makes Usermaven a better alternative to Fathom analytics?

competitor

Fathom analytics is known for being a lightweight, privacy-friendly web analytics tool that focuses on user privacy while delivering essential visitor metrics such as location, device type, and engagement behavior. However, its limitations become evident for teams seeking more in-depth insights and AI-powered capabilities. 

usermaven

Usermaven shares the same privacy-first approach, being lightweight and easy to use. However, it goes beyond surface-level analytics, offering both web and product analytics without adding complexity. Whether you’re a small business or a growing team, Usermaven delivers deeper insights through advanced features and AI capabilities - all without requiring any coding. It combines the essential analytics offered by Fathom with much more, making it a powerful yet user-friendly tool suitable for businesses of all sizes.

Here are some awesome Usermaven
features you won’t find in Fathom analytics

check

Multi-touch attribution powered by AI

check

Detailed funnel analysis with AI insights

check

Advanced audience segmentation

check

Search engine keywords ranking

check

Integration with Google Search Console

check

Annotations for better context

check

User journeys

check

AI-powered assistant (Maven AI)

Start your 30-day free trial

*No credit card required

The best fathom analytics alternative for marketers and agencies

Comparison table

Usermaven

VS

Fathom Analytics

Usermaven

Fathom Analytics

Analytics coverage

Both website & product analytics

Only website analytics

GDPR compliant

YesYes

100% data ownership

YesYes

Cookieless tracking

YesYes

Ease of use

No coding required, user-friendly

Simple interface, easy for beginners

Auto-capture events

YesNo

Visitor metrics

All standard visitor metrics & reports

All standard visitor metrics & reports

Search engines & keywords reporting

YesNo

Google Search Console integration

YesNo

Annotations

YesNo

Data-driven attribution

Multi-touch attribution powered by AI

No

Funnel analysis

AI-powered detailed funnel analysis

No

Advanced audience segmentation

YesNo

AI assistant (Maven AI)

Maven AI offers actionable recommendations

No AI assistant; data interpretation is manual

Scalability

Suitable for small to large businesses

Primarily for small-sized websites

Pricing

Starts at $14/month, scales with business growth

Starts at $15/month, scales with pageviews

Support

Extensive support, live chat, and documentation

Limited support

CTA

Upgrade your analytics

Usermaven offers advanced insights beyond Fathom analytics

Give it a try
Take your analytics to the next level

See how Usermaven’s advanced capabilities surpass Fathom analytics

Discover a feature-rich, privacy-first Fathom analytics alternative with advanced capabilities, AI-driven insights, and seamless scalability—all designed to elevate your business growth.

Gain a 360-degree view of your businessAutomate without developer interventionOptimize conversions with AI insightsTrack the true impact of your channels Target your audience with precisionVisualize the full user experienceBuilt to grow with your business

Web & product analytics

Gain a 360-degree view of your business

Usermaven provides both web and product analytics, giving you a complete understanding of user behavior across platforms. This holistic view helps you analyze performance and user interaction in greater detail, providing deeper insights that Fathom analytics lacks.

Accurate event tracking

Automate without developer intervention

With Usermaven, every user interaction is tracked automatically, eliminating the need for developer support. This saves time and ensures accurate data collection without manual coding, making it a more efficient solution compared to Fathom analytics.

AI-powered funnel analysis

Optimize conversions with AI insights

Usermaven’s AI-driven funnel analysis provides detailed insights into how users move through your conversion funnel, highlighting where they drop off and where optimizations can be made. This advanced feature helps you improve conversion rates—something Fathom analytics does not offer at this level of sophistication.

Multi-touch attribution

Track the true impact of your channels

Usermaven’s multi-touch attribution feature allows you to track conversion paths, channels, content performance, and more, using up to 7 different attribution models. Powered by AI, this helps you understand the true impact of each touchpoint, making your marketing strategies more data-driven and effective. Fathom analytics, by comparison, lacks this attribution capability.

Advanced audience segmentation

Target your audience with precision

With Usermaven, you can segment your audience into specific user groups, allowing for more tailored marketing strategies. This advanced segmentation leads to better personalization and engagement, a feature not available in Fathom analytics's simpler analytics framework.

User journeys

Visualize the full user experience

Usermaven allows you to track and visualize user journeys, offering detailed insights into how users navigate through your website or product. This helps you optimize their experience, improving engagement and conversions.

Scalability

Built to grow with your business

Usermaven is designed to scale as your business grows, offering robust analytics solutions that cater to businesses of all sizes. Fathom analytics, while simple, is more suited for smaller operations and lacks the same scalability options.

Usermaven beats Fathom analytics even in website metrics

Choose Usermaven as the top alternative to Fathom analytics for advanced website metrics and deeper insights.

Simple dashboard

Usermaven simplifies analytics, providing key metrics to help you make informed decisions—all in one easy-to-use dashboard.

Traffic overview

Get a complete view of your traffic, including visitors, pageviews, sessions, bounce rate, visit duration, and user events.

Traffic channels

Discover where your visitors come from. Evaluate your marketing effectiveness and refine your acquisition strategies.

Top pages

Identify your best-performing pages. Find out what content engages users most and optimize for higher interaction.

Conversion goals

Track key actions and set goals to improve conversions. Measure what matters to enhance your website’s performance.

Devices & locations

Learn how users access your site, explore device usage, and gain insights into demographics and visitor locations.

UTM traffic

Easily analyze conversion rates from email, social, and paid ads. Identify what drives success and optimize campaigns.

Top keywords & ranking insights

Find the keywords driving traffic. Understand search intent and improve your content for better search rankings.

Experience total clarity with our complete
analytics solution

Boost your website and product performance with advanced tools from Usermaven.

Website Analytics

Analyze, optimize, grow.

Usermaven offers real-time, user-friendly website analytics, simplifying your daily metrics check.

Learn more

Product Analytics

Analyze, optimize, grow.

Usermaven offers real-time, user-friendly website analytics, simplifying your daily metrics check.

Learn more

Contacts Hub

Analyze, optimize, grow.

Usermaven offers real-time, user-friendly website analytics, simplifying your daily metrics check.

Learn more

Segments

Analyze, optimize, grow.

Usermaven offers real-time, user-friendly website analytics, simplifying your daily metrics check.

Learn more

Funnels

Analyze, optimize, grow.

Usermaven offers real-time, user-friendly website analytics, simplifying your daily metrics check.

Learn more

Attribution

Analyze, optimize, grow.

Usermaven offers real-time, user-friendly website analytics, simplifying your daily metrics check.

Learn more

User Journeys

Analyze, optimize, grow.

Usermaven offers real-time, user-friendly website analytics, simplifying your daily metrics check.

Learn more
Website Analytics

More reasons to choose Usermaven as the right
alternative to Fathom analytics

Access advanced features designed for brands and agencies, tailored to enhance your analytics experience.

Unlimited website tracking

Unlimited website tracking

Scale effortlessly by installing Usermaven on as many websites as you need, with costs based solely on your triggered events.

Flexible user management

Flexible user management

Invite and manage an unlimited number of users with customizable roles for smooth teamwork.

Full data ownership

Full data ownership

Your data is exclusively yours. Request exports or deletions anytime, ensuring complete control.

Seamless installation

Seamless installation

Integrate Usermaven effortlessly with a simple JS snippet or plugin for quick setup.

Fast-loading script

Fast-loading script

Enjoy quicker load times with our lightweight JS code, optimized via CDN for better performance than Fathom analytics.

Privacy & compliance

Privacy & compliance

Benefit from GDPR and CCPA compliance with data securely hosted in the EU, adhering to global privacy standards.

Accurate first-party tracking

Accurate first-party tracking

Enhance tracking precision by setting up a custom domain for nearly 100% accurate statistics.

Intuitive data filters

Intuitive data filters

Use one-click filters to analyze and compare any metric on your dashboard easily.

Comprehensive UTM tracking

Comprehensive UTM tracking

Track conversions from various sources like email and social media, and refine your campaigns based on insights.

Historical analytics comparison

Historical analytics comparison

Gain valuable insights by comparing your website’s performance data over time with Usermaven’s analytics.

Multi-domain analysis

Multi-domain analysis

View and compare performance across all your domains simultaneously for a complete overview.

Regular email reports

Regular email reports

Stay updated with weekly or monthly email reports from Usermaven, keeping you informed on your website's performance.

Loved by
marketers, agencies & brands

Our website & product analytics tool is loved by so many people for so many reasons.

client

Stefan G.

Director of Operations

Due to privacy concerns, we were looking for the best Google Analytics alternative. Usermaven fulfilled all the boxes with style, accuracy, and convenience.

client

Linda Johnson

Agency owner

Just moved all my clients' sites from Google Analytics to Usermaven because it's simple, fast and gets the job done.

client

Ebusian Benjamin

Founder at Redink

Usermaven is certainly a game-changing tool for my startup.

client

Chris T.

Business Development

What I liked most about Usermaven is its ease of use and quick setup process. The no-code event tracking feature was highly impactful, as it eliminated the need for developer assistance.

client

Mike Hill

Founder - Curator.io & Frill.co

Finally, I have user-level and company-level analytics for my SaaS. After trying a bunch of different products, Usermaven stood out.

client

Usama Khalid

Founder - ContentDrips.com

I like how every important SaaS metric is right in front of me. It was so easy to set up everything.

client

Scott C.

IT Manager & Developer

I like how simple and easy it is to use, with no complicated dashboards to set up. You have all the information you need at first glance, and I also like how it is cookieless. The team behind Usermaven is fantastic, consistently rolling out new features.

client

Vincent D.

IT - Tekniker

I absolutely love using Usermaven as an analytics tool. The ease of use is simply unparalleled - Its features feel intuitive and straightforward.

client

Simon M.

Marketing Consultant

Usermaven presents all the important data about my web site performance very easily.

View all
<span style="font-weight:600">4.9</span> on <span style="font-weight:600">Product Hunt</span>
rating

4.9 on Product Hunt

<span style="font-weight:600">4.9</span> on <span style="font-weight:600">Capterra</span>
rating

4.9 on Capterra

<span style="font-weight:600">4.9</span> on <span style="font-weight:600">G2</span>
rating

4.9 on G2

<span style="font-weight:600">4.9</span> on <span style="font-weight:600">GetApp</span>
rating

4.9 on GetApp

<span style="font-weight:600">4.9</span> on <span style="font-weight:600">Software Advice</span>
rating

4.9 on Software Advice

FAQs

Have a question? We've got answers.

What makes Usermaven the best Fathom analytics alternative?

+

How does Usermaven compare to Fathom analytics in terms of privacy?

+

Can I easily switch from Fathom analytics to Usermaven?

+

Can I try Usermaven for free before committing to a paid plan?

+

Does Usermaven require coding like Fathom analytics?

+

What additional features does Usermaven provide compared to Fathom analytics?

+

Is Usermaven a scalable alternative to Fathom analytics?

+

How does Usermaven's AI-powered analytics compare to Fathom analytics?

+

Get started in minutes

You are one pixel away from seeing the data magic with Usermaven.

Sign up freeBook a demo
icons

30-day free trial

icons

No credit card required

usermaven
react
shopify
bubble
wordpress
gtm
node
python
wordpress