Meta thread analytics
website analytics

Cracking Meta Threads Analytics with UTM Traffic Tactics

Jan 5, 2024
3 mins read

Meta doesn't provide dedicated referrer data for Threads. And you might be scratching your head over the traffic analytics.

Well, worry not! 

Usermaven is here to make things easy for you. We've got a simple Usermaven UTM tracking guide to help you smoothly figure out Threads traffic.

Let's jump in and make UTM parameters your new best friend for smooth analytics.

Usermaven CTA

Before that, first, see what meta-threads is.

What is Meta Threads?

Meta threads

Threads is a new app developed by the Instagram team at Meta, designed for sharing text updates and joining public conversations. It is considered a rival to Twitter and has gained significant attention due to its rapid growth and unique features. Some key aspects of Threads include:

  • Text-based conversations
  • Customizable threads
  • Compatibility with Instagram

In short, Meta's Threads is like a social media rockstar, attracting over 100 million sign-ups in just a few weeks! 

However, Meta only spills some of the details about Threads traffic. 

No need to stress – we've got a simple solution: UTM parameters.

How to identify Meta Thread traffic in Usermaven

Understanding Threads traffic is key, and here at Usermaven, we make tracking this traffic easy for you. 

UTM parameters may sound technical, but think of them as labels that work with your analytics. 

Replug CTA

They act as reliable indicators, revealing where your traffic originates. 

The best part? We're here to ensure this aspect of your analytics journey is swift and smooth.

Jump into Usermaven directly!

The UTM traffic section in Usermaven is all about who comes to your website through special links you use in emails, social media, etc. These links have extra information called UTM tags. Usermaven can help you see how well these special links are doing and how much they're helping bring visitors to your website.

It is available on our dashboard under the UTM traffic section, which includes five parts.

  • Source
  • Medium 
  • Campaign 
  • Term 
  • Content

The data under these terms comes from the UTM links, which contain all the details.

Here is an example of UTM;

LINK

Usermaven shows analytics for this UTM as; 

  • Source- website
UTM traffic screenshot
  • Medium- blog
UTM medium screenshot
  • Campaign- december
UTM campaign screenshot
  • Term- alternatives
  • Content- xyz
UTM content screenshot

You can even further shorten this long link.

Here is the shortened URL for the same UTM using Replug.

https://replug.link/fathom-alternatives

Now, you can preview and easily track the UTM link on the Usermaven dashboard.

Quite smooth, do you agree?

Related: How to Use Instagram Threads: Discover Hidden Gems!

Wanna Try it Yourself?

Usermaven invites you on a journey where UTM labels become super easy, making traffic sources easy to understand. 

Don't just track – let's make your Threads adventure smooth with Usermaven!

It's not just about Threads; it's about making analytics super easy. Sign up to Usermaven today to turn your Thread's journey into a stress-free adventure

FAQs

1. What is the difference between Twitter and Meta Threads?

Twitter threads are conversations on the Twitter platform, while Meta threads refer to discussions on Meta, the company formerly known as Facebook.

2. Do Meta Threads have analytics?

Meta does not provide specific referrer data for Threads. To track referral traffic from the Meta platform, use UTMs in Usermaven or any other analytics software.

3. How do Meta Threads work?

Threads allow you to share text, create threads, and add links, photos, and videos in one place. It is actually a text extension of Instagram. 

You might be interested in...

website analytics
product analytics

15 Important Conversion Metrics for Digital Marketers to Track in 2024

Do you know the top 10% of websites have a conversion rate of 11% and above? While converting at 2-3 % is fair for businesses in the early stages, you can always aim for higher conversion rates.  But whether your website falls under the fair-performing websites or is a top player depends on your conversion optimization strategy. In the ever-changing digital marketing landscape, understanding the intricacies of conversion metrics is crucial for effective decision-making.   Whether you're

Feb 16, 2024
website analytics

Top 9 Plausible Analytics Alternatives in 2024

Want better analytics? Explore beyond Plausible Analytics!  From unlocking hidden features and customer reviews to finding the perfect fit for your budget, this blog contains everything you need! Hold on tight — it's time to explore, compare, and uncover some plausible alternatives that could skyrocket your analytics game! 📊 What is Plausible used for? Plausible is an analytics platform focused on delivering clear insights into website traffic.  By offering essential metrics like

Feb 2, 2024
website analytics
product analytics

Engagement Rate: Importance and Key Metrics

How much do people love your website or product?  Want any clue? That's where engagement rates step in – they're like your online applause meter, showing how much your audience is into what you're offering.  Why is this a big deal?  Well, it's the secret sauce to make your website and product a big hit. When visitors click, comment, or share info about your product, it's like a digital high-five; they could become loyal customers.  But how? In this comprehensive blog post, we will delv

Jan 12, 2024

Ready to start with a simple yet powerful analytics platform?

Suitable for all kinds of websites and SaaS businesses. Setting up your first dashboard takes only a few minutes.

No credit card required.