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Aim higher with your analytics

Matomo falling short? Reach new heights with Usermaven!

Hey, marketers, agencies, and brands! Finding Matomo too confusing and lacking? Usermaven gets you! Easy setup (no code!), deep insights (customer journeys!), smart predictions (AI), all for less. Sleek interface, powerful features.

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Privacy-friendly

Privacy-friendly

Best Matomo alternative

Best Matomo alternative

No coding required

No coding required

AI-powered

AI-powered

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Trusted by leading brands & agencies

The best Matomo alternative for marketers and agencies

Comparison table

Usermaven

VS

Matomo

Usermaven

Matomo

Ease of use

Quick and easy setup with no-code event tracking, perfect for non-technical users

Setup complexity, more suited for developers

Integration

Seamlessly integrates with popular platforms like Shopify and WordPress, expanding functionality and ease of use

Supports a variety of integrations but may require a more technical setup

Support

Dedicated support team and continuous product improvement

Community support with options for premium support packages

Event tracking

Automatic, no-code event tracking for effortless implementation and instant insights

Requires custom event setup and goal-tracking configuration. Auto-capture not available

Engagement metrics

Detailed metrics: visitors, visit duration, including DAU, MAU, power users, and bounce rate

Standard metrics like pageviews, session duration, and bounce rate

Attribution

Advanced multi-touch attribution models, including Content/Channel Attribution, powered by AI

Basic multi-channel attribution modeling

AI funnel insights

AI funnel insights that automate and provide detailed analysis of users

No AI funnel insights

Feature adoption

In-depth feature adoption analytics to identify which features are most used

No dedicated feature

Retention analysis

Comprehensive retention tracking with retention curve

Not available in standard features

User journey

Detailed insights into user behavior and interaction pathways

Simple user flow visualization

Website metrics

Real-time website analytics with conversion goals tracking, providing up-to-the-minute performance data

Comprehensive analytics but not real-time focused

Product analytics

Detailed insights into user behavior and product usage

Limited product analytics capabilities

Privacy

GDPR and CCPA compliance with cookieless tracking

GDPR and CCPA comply with consent-free tracking but rely on cookies

Ad-blocker bypassing

Pixel-white labeling to bypass ad blockers

Data loss due to ad blockers

AI features

Maven AI provides advanced insights offering actionable recommendations

Limited AI capabilities, lacking advanced automated insights

Pricing

Affordable with a generous event allowance for businesses of all sizes

Higher-priced plans with more limited data capacity

CTA

More insights, less cost

Usermaven's 100K events at $14/mo vs. Matomo’s 50K at $24/mo

Give it a try
Matomo's limitations hold your insights back

Usermaven is always on track!

With powerful analytics, your data won’t lack.

Simplify analytics, easy insightsCookie-free tracking, full compliance Usermaven’s touchpoint excellenceUsermaven's feature analyticsUsermaven’s retention insightsAI-powered insightsUsermaven’s transparent pricing

Usermaven > Matomo

Simplify analytics, easy insights

Usermaven offers a fast, no-code setup with automatic event tracking, ideal for non-technical users. In contrast, Matomo requires a complex setup with manual configuration.

Privacy without compromise

Cookie-free tracking, full compliance

Usermaven offers GDPR and CCPA compliance via cookieless tracking, protecting user privacy without compromising data accuracy. Matomo also complies but relies on cookies for data collection, which may impact privacy and accuracy.

Master multi-touch attribution

Usermaven’s touchpoint excellence

Advanced multi-touch attribution models with AI insights and content/channel categories provide precise customer journey insights, boosting marketing ROI. Matomo offers basic multi-channel attribution modeling, lacking the depth and AI-driven insights of Usermaven.

Optimize feature adoption

Usermaven's feature analytics

Usermaven automatically tracks feature adoption, offering insights into how users engage with new features. Matomo, however, does not provide feature adoption analytics, limiting the ability to understand and optimize product usage.

Enhance retention analysis

Usermaven’s retention insights

Usermaven provides comprehensive retention tracking, enabling businesses to understand and improve user retention over time. In contrast, Matomo lacks retention analysis, making it difficult to monitor and enhance user engagement and retention.

AI Funnels, Maven AI & more

AI-powered insights

Usermaven's Maven AI automates complex analyses, providing advanced insights. Additionally, AI insights in Funnels help analyze funnel performance, identifying areas for improvement. Matomo has limited AI capabilities and lacks such advanced automated analytics.

More value for your investment

Usermaven’s transparent pricing

With clear pricing starting at $14/month, Usermaven offers dedicated support and an active community. Matomo’s variable pricing can result in higher costs compared to Usermaven, particularly for self-hosted options.

Usermaven blows away the competition

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usermaven
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4.2/5

4.8/5

4.7/5

4.8/5

4.9/5

4.9/5

Usermaven is your clear Matomo alternative!

Matomo lacks feature adoption and AI insight, retention analysis? It doesn't take flight.
Usermaven excels, offering all that's right. Start your 30-day free trial now!

Simple and modern UI

Usermaven, a top Matomo alternative, offers an intuitive, user-friendly interface that simplifies data analysis and visualization. Unlike Matomo's potentially overwhelming open-source design, Usermaven's modern UI ensures a smooth user experience for all skill levels.

Feature adoption

Usermaven, a superior Matomo alternative, tracks the user engagement rate of a feature with feature adoption, enabling data-driven decisions to enhance user experience. This essential capability is absent in Matomo, making Usermaven the more effective choice.

Maven AI

Leverage AI-powered insights to predict user behavior, identify trends, and proactively adjust your strategies. Stay ahead with Usermaven's advanced AI capabilities, a feature that sets this Matomo alternative apart from Matomo's more basic analytics approach.

Contacts hub

Centralize your user data with comprehensive profiles that consolidate interactions, behaviors, and attributes, providing a complete understanding of your audience. This Matomo alternative's unified view surpasses Matomo's more fragmented approach to user data.

Attribution analysis

Usermaven excels in multi-touch attribution, providing deep insights into the customer journey. This precision in understanding the impact of each touchpoint makes Usermaven a top Matomo alternative, especially for businesses looking to optimize their marketing efforts.

AI funnel insights

Usermaven's AI Funnel Insights automatically analyzes funnel performance, providing actionable recommendations. This advanced AI-driven feature, unavailable in Matomo, makes Usermaven a superior alternative for effectively optimizing conversion funnels.

Get the complete picture with our all-in-one
analytics solution

Power up your website & product analytics with the additional features offered by Usermaven.

Website Analytics

Analyze, optimize, grow.

Usermaven offers real-time, user-friendly website analytics, simplifying your daily metrics check.

Learn more

Product Analytics

Analyze, optimize, grow.

Usermaven offers real-time, user-friendly website analytics, simplifying your daily metrics check.

Learn more

Contacts Hub

Analyze, optimize, grow.

Usermaven offers real-time, user-friendly website analytics, simplifying your daily metrics check.

Learn more

Segments

Analyze, optimize, grow.

Usermaven offers real-time, user-friendly website analytics, simplifying your daily metrics check.

Learn more

Funnels

Analyze, optimize, grow.

Usermaven offers real-time, user-friendly website analytics, simplifying your daily metrics check.

Learn more

Attribution

Analyze, optimize, grow.

Usermaven offers real-time, user-friendly website analytics, simplifying your daily metrics check.

Learn more

User Journeys

Analyze, optimize, grow.

Usermaven offers real-time, user-friendly website analytics, simplifying your daily metrics check.

Learn more
Website Analytics
An all-in-one analytics platform for product & marketing teams

4 reasons why Usermaven is the best
Matomo alternative

Reliable data for smarter decisions

Get quick and accurate insights with Usermaven. Our platform delivers fast, up-to-date information, empowering marketers to make informed decisions and plan effectively.

 Reliable data for smarter decisions
Fast learning

Fast learning

Instantly understand your site's activity and how users interact, allowing you to take action swiftly.

Bypass ad-blockers

Bypass ad-blockers

Achieve 99% data accuracy with technology designed to overcome ad blockers, ensuring you don’t miss vital insights.

Quick action

Quick action

Leverage valuable information from your site and product data to identify trends, solve issues, and drive growth.

Team support

Team support

Provide your marketing, product, and sales teams with reliable data to make informed decisions quickly.

Effortless, no-code event tracking

Set up in just 5 minutes. Unlike other tools, Usermaven removes the need for developer assistance in tracking key user actions on your website or app. Every button click, form submission, purchase, or page visit is automatically captured.

Effortless, no-code event tracking
Auto-captured events

Auto-captured events

Automatically track user interactions, from page views to clicks, without needing to write any code.

Pinned events

Pinned events

Create custom pinned events like signups, purchases, button clicks, and downloads tailored to your needs.

Custom events

Custom events

Capture any specific interaction from anywhere in your codebase to ensure comprehensive data tracking.

Event activity

Event activity

Monitor event activity easily with Usermaven, providing a detailed timeline of when events occur.

Optimize marketing channels for ROI

Struggling to identify which channels are driving conversions? Usermaven equips marketers with the tools to analyze and optimize marketing channels effectively, maximizing Return on Investment (ROI)..

Optimize marketing channels for ROI
Top channels

Top channels

Assess where your visitors are coming from—whether it's organic, paid, social, referral, or email—and fine-tune your approach accordingly.

Segmentation

Segmentation

Categorize visitors, users, and companies to tailor and enhance your campaign strategies.

Attribution models

Attribution models

Trace every customer interaction to evaluate how each channel contributes to conversions.

Compare performance

Compare performance

Measure and compare metrics over different periods to identify trends and optimize your strategy for better results.

A product team’s ideal tool

Essential SaaS insights for accelerating your product’s growth

Know exactly where users face friction, which features are most popular, and who your power users are. Usermaven's analytics empower you to eliminate onboarding obstacles, enhance user engagement, and boost product adoption.

Essential SaaS insights for accelerating your product’s growth
Enhance onboarding

Enhance onboarding

Improve onboarding processes to elevate user experiences and speed up product adoption.

Boost product engagement

Boost product engagement

Look beyond clicks to comprehend user behavior, optimize features, and foster long-term product loyalty.

Improve feature adoption

Improve feature adoption

Utilize user behavior data to track feature adoption, identify underutilized features, and enhance your product.

Enhance customer retention

Enhance customer retention

Usermaven's Retention feature helps you pinpoint at-risk users and identify churn triggers, ensuring you don't lose them.

Website and product analytics,
finally in sync!

Beyond Matomo's basic web analytics

Unified customer data

Unified customer data

Consider Usermaven as a robust alternative to Matomo, designed to simplify customer data management and empower data-driven decision-making for your SaaS business.

Comprehensive user journeys

Comprehensive user journeys

Gain a detailed, step-by-step view of each user's journey, capturing every interaction they've had with your business, providing a more comprehensive alternative to Matomo's basic user flow visualization.

User health insights

User health insights

Get a better understanding of user health to proactively engage those at risk of churn or ready to purchase, a key advantage over Matomo and other web analytics alternatives.

Smart segmentation

Smart segmentation

Unlike complex analytics tools, Usermaven empowers you to segment your audience for deeper insights, a feature often limited in Matomo's standard offering.

Seamless anonymous tracking

Seamless anonymous tracking

Usermaven collects activity from anonymous users and seamlessly matches it to the correct profile once they sign up, offering a better alternative to Matomo for tracking anonymous users.

Automatic event capture

Automatic event capture

Automatically capturing all front-end events in your product or website eliminates manual tracking, a significant improvement over Matomo's manual event setup process.

In-depth company analytics

In-depth company analytics

We provide company-level timelines and analytics for B2B companies to help you make informed decisions, a feature often lacking in Matomo and many other web analytics alternatives.

Collaborative team access

Collaborative team access

Invite your marketing, customer success, and product teams to collaborate and accelerate product-led growth holistically, a capability that surpasses Matomo's more limited user management features.

Detailed data analysis

Detailed data analysis

Explore user behavior deeply with our 'Deep Dive' feature, allowing you to slice and dice data effectively and making us the best Matomo alternative for SaaS businesses seeking advanced analytics capabilities.

Loved by
marketers, agencies & brands

Our website & product analytics tool is loved by so many people for so many reasons.

client

Stefan G.

Director of Operations

Due to privacy concerns, we were looking for the best Google Analytics alternative. Usermaven fulfilled all the boxes with style, accuracy, and convenience.

client

Linda Johnson

Agency owner

Just moved all my clients' sites from Google Analytics to Usermaven because it's simple, fast and gets the job done.

client

Ebusian Benjamin

Founder at Redink

Usermaven is certainly a game-changing tool for my startup.

client

Chris T.

Business Development

What I liked most about Usermaven is its ease of use and quick setup process. The no-code event tracking feature was highly impactful, as it eliminated the need for developer assistance.

client

Mike Hill

Founder - Curator.io & Frill.co

Finally, I have user-level and company-level analytics for my SaaS. After trying a bunch of different products, Usermaven stood out.

client

Usama Khalid

Founder - ContentDrips.com

I like how every important SaaS metric is right in front of me. It was so easy to set up everything.

client

Scott C.

IT Manager & Developer

I like how simple and easy it is to use, with no complicated dashboards to set up. You have all the information you need at first glance, and I also like how it is cookieless. The team behind Usermaven is fantastic, consistently rolling out new features.

client

Vincent D.

IT - Tekniker

I absolutely love using Usermaven as an analytics tool. The ease of use is simply unparalleled - Its features feel intuitive and straightforward.

client

Simon M.

Marketing Consultant

Usermaven presents all the important data about my web site performance very easily.

View all
<span style="font-weight:600">4.9</span> on <span style="font-weight:600">Product Hunt</span>
rating

4.9 on Product Hunt

<span style="font-weight:600">4.9</span> on <span style="font-weight:600">Capterra</span>
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4.9 on Capterra

<span style="font-weight:600">4.9</span> on <span style="font-weight:600">G2</span>
rating

4.9 on G2

<span style="font-weight:600">4.9</span> on <span style="font-weight:600">GetApp</span>
rating

4.9 on GetApp

<span style="font-weight:600">4.9</span> on <span style="font-weight:600">Software Advice</span>
rating

4.9 on Software Advice

FAQs

Have a question? We've got answers.

How does Usermaven's pricing compare to Matomo's?

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Is Usermaven easier to set up than Matomo?

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How do Usermaven and Matomo handle user privacy and data protection?

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Does Usermaven offer AI-powered insights like Matomo?

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How does Usermaven's attribution analysis compare to Matomo's?

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Can Usermaven track feature adoption and retention better than Matomo?

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How does Usermaven handle ad-blocker issues compared to Matomo?

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