Instantly calculate your CPL and optimize your B2B marketing ROI with this free cost per lead calculator. Whether you're running paid campaigns or generating leads through content marketing, SEO, or referrals, this tool gives you immediate clarity on how efficiently you're spending to acquire each lead.
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CPL calculator
Use our free cost per lead calculator to measure how much you're spending to acquire each lead.
Total marketing spend*
The amount you spent
Total number of leads*
The amount of leads you generated
Your CPL
Cost per lead
Enter your total marketing spend
This includes all costs - ad spend, agency fees, tools, content creation, and other campaign-related expenses.
Enter the number of leads generated
Leads can include signups, demo requests, form submissions, or any other qualified conversion metric.
Get your result
The calculator will instantly show your average cost per lead.
Track the full journey from lead to conversion with advanced funnels, behavior insights, and attribution - all in a privacy-friendly platform.
Try UsermavenCost per lead (CPL) is a marketing metric that measures how much you spend to acquire a single lead. It is calculated by dividing your total marketing or campaign spend by the number of leads generated during that period.
Formula:
Example:
Whether you're running paid ads, SEO campaigns, or outbound outreach, tracking CPL gives you a clear view of how efficiently your budget is being used to attract potential customers.
A cost per lead calculator is a digital tool that automates the CPL formula. By entering just two values, your total marketing spend and total leads, the calculator gives you an accurate CPL instantly. This is especially helpful for busy marketing teams who want to:
Usermaven’s CPL calculator is tailored for B2B marketers who need quick, actionable insights without relying on complex spreadsheets or guesswork.
Understanding your cost per lead is essential for improving overall marketing effectiveness. Here's why:
In B2B marketing, CPL is one of the most critical metrics to track, especially for businesses with long sales cycles and high-value customers.
This calculator is built specifically for B2B companies, though it works for B2C use cases as well. It’s especially useful for:
While our CPL calculator gives you a static snapshot, Usermaven helps you track CPL in real-time, across campaigns, channels, and cohorts, without needing developer support.
With Usermaven, you can:
Usermaven is a privacy-friendly, no-code analytics tool built for marketers who want to move faster and smarter.
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What is a good cost per lead for B2B?
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Can I use this calculator for different campaigns?
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Is this CPL calculator free to use?
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Does this work for both B2B and B2C?
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How does Usermaven help improve my CPL?
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