Is your tracking broken? Find & fix issues with Measurement Trust Center.Explore now →USERMAVEN VS. SIMPLE ANALYTICS
Simple Analytics shows where website traffic comes from. Usermaven connects paid ads, website activity, CRM outcomes, and revenue in real time, so SaaS marketers can invest more in the channels that improve CAC, ROAS, and pipeline.
$84per month, for 250K events
$30per month, for 250K pageviews
4.9/5average rating across five review platforms
At a glance
Both platforms are simple to install and offer cookieless tracking. The difference is whether you need a privacy-safe traffic dashboard or analytics with attribution that connects marketing spend to customers, pipeline, and revenue.
Best for: Teams that need a privacy-led, aggregate view of website traffic and campaign sources.
Best for: B2B SaaS marketers and agencies that need to prove which acquisition drives pipeline, revenue, CAC, and ROAS.
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Feature faceoff
Both provide website analytics and cookieless tracking. Usermaven adds the attribution, connected revenue data, measurement controls, and AI workflows marketing teams need to make budget decisions.
Why Usermaven
Here’s how Usermaven helps marketing teams go beyond aggregate website traffic to measure the customer journeys and campaigns behind revenue.
Simple Analytics can report where a website visit came from. Usermaven connects channels, campaigns, ads, content, and conversion paths to show how marketing contributes across the journey to pipeline and revenue.
A conversion is not the end of the story. Usermaven connects acquisition with signup, product engagement, feature adoption, retention, and revenue, helping SaaS teams find the channels that bring valuable customers.
Connect Google Ads, Meta Ads, LinkedIn Ads, HubSpot, Salesforce, Shopify, Stripe, and product activity in one place. Measure the campaigns that create qualified demand, not simply the campaigns that generate clicks.
Use Maven AI to investigate attribution, funnel, journey, and revenue performance. With MCP, supported AI tools can analyze your data and create or update approved dashboards, reports, funnels, segments, conversion goals, journeys, and attribution views.
Real teams. Real results.
Find out how SecurityHive connected campaign attribution with website and product behavior to reduce wasted ad spend and make faster growth decisions.
Usermaven gives us visibility into the entire chain, from the first website visit to how users interact inside the application. It helped us improve our advertising campaigns with better clarity on what’s actually working. We’ve been able to reduce ad spend while improving both conversion and engagement.
Usermaven is a strong Simple Analytics alternative for B2B SaaS marketers and agencies that need to connect marketing activity with conversions, pipeline, and revenue. It combines multi-touch attribution with customer journeys, product analytics, retention analysis, CRM data, and paid-ad reporting.
Simple Analytics is a privacy-led website analytics platform for measuring aggregate traffic, referrers, UTMs, events, goals, and funnels without creating visitor profiles. Usermaven is a marketing attribution platform with AI-powered analytics that connects acquisition, website and product behavior, CRM outcomes, and revenue to show which marketing drives growth.
Simple Analytics provides traffic-source, referrer, UTM, campaign, event, and goal reporting. Its privacy-first model does not create visitor profiles or track people across sessions or devices. Usermaven provides multi-touch attribution, conversion paths, and customer journeys for teams that need to understand how multiple channels and touchpoints contribute to conversion and revenue.
Yes. On Usermaven Scale, teams can connect Google Ads, Meta Ads, LinkedIn Ads, HubSpot, Salesforce, Shopify, Stripe, and other data sources to analyze marketing performance alongside conversions, CRM pipeline, and revenue. This helps marketers measure which campaigns create qualified demand rather than only website visits.
Yes. Usermaven supports a cookieless tracking option, alongside first-party and server-side methods designed to improve data collection when visitors use privacy-focused browsers or ad blockers. It also provides deeper customer and marketing measurement for teams that need attribution beyond aggregate traffic reporting.
Simple Analytics starts at $30/month for 250K pageviews and offers a free plan for hobby sites. That free plan is limited to one user, one month of data history, and displays a required badge. Usermaven Growth starts at $84/month for 250K events, including three users, three workspaces, five years of data history, website and product analytics, and no-code event tracking. Teams can upgrade to Usermaven Scale for paid-ad, CRM pipeline, and revenue attribution.
Find your best fit
See how Usermaven stacks up against other platforms your marketing and growth team may be considering.
Use attribution to find the channels and campaigns improving ROAS, CAC, LTV, pipeline, and revenue.
Usermaven
