Trusted by fast-growing brands and agencies

4.8

4.9

4.8

4.9

The problem

Your best marketing channels may be getting zero credit

A customer might first find you through Google Ads, come back through email, compare options through organic search, and then return directly to convert. Many analytics tools give all the credit to the final visit, so the channels that started and influenced the sale can look like they did nothing.

Real customer journey

How the customer actually converted

Google Ads

First visit

Discovered your brand

→

Came back

Clicked campaign

→

Organic search

Another visit

Compared options

→

Direct

Final visit

Came back directly

→

Purchase

Converted

Order completed

What most tools report

All credit goes to one channel

Direct

100%

Google Ads

Organic search

AI Traffic

This can make you invest more in the wrong channel.

Smart features for ROI-focused teams

Everything you need to
get marketing attribution right

See which channels drive revenue, where budget is wasted, and how users engage, convert, and move across the full customer journey with accurate cross-channel attribution.

Customer journey tracking

Understand how users move across the entire journey

Track user interactions across sessions, devices, channels, and AI-driven customer journeys from first visit to conversion. Usermaven uses identity resolution to reconnect fragmented journeys, visualize complete user paths, identify unexpected drop-offs, and uncover which journeys drive the most revenue.

User Journey MapTop converting paths

Organic Search›Blog Post›Pricing›✓ Paid Plan

142 users$149 Avg LTV

Paid Ads›Features Page›Demo›✓ Subscription

89 users$89 Avg LTV

Social Media›Landing Page›✓ Signup

47 users$29 Avg LTV

Avg. 3.4 touchpoints per conversion · 365-day lookback window

Funnel analysis

Identify drop-offs and fix conversion bottlenecks

Build custom funnels to track how users move across key conversion steps. Identify drop-offs, analyze conversion rates, and uncover friction points across campaigns, channels, and attribution windows to improve performance.

Conversion FunnelLast 30 days

Website Visits

8,420

Product Page↓ 38.4%

5,184

Started Trial↓ 44.3%

2,891

Activated↓ 58.4%

1,204

Paid subscription↓ 56.6%

523

Overall conversion rate: 6.2% · Biggest drop-off: Product → Trial

Analytics and reporting

Website and product analytics in one place

Combine website, product, and attribution analytics to understand customer behavior across channels, campaigns, AI traffic sources, and product experiences. Start with a ready-made dashboard, build from scratch, or tell Maven AI what you need. Maven AI assembles the dashboard as you chat, creating reports and adding relevant attribution and retention insights for you.

Traffic OverviewLast 30 days

May 1May 10May 20May 30

342,980Visitors17%

6,801,317Pageviews5%

795,460Sessions21%

Conversion and revenue tracking

Attribute revenue to the right channels

Connect conversions, pipeline, and revenue to the campaigns and channels driving them using CRM attribution sync and conversion syncing. Measure true ROI, identify high-LTV acquisition sources, and understand which touchpoints influence revenue.

Revenue by ChannelTotal: $89.8K

Organic Search

$42.8K48%

Paid Search

$21.6K24%

Direct

$12.9K14%

$8.6K10%

Social

$3.8K4%

Revenue attributed using the First-Touch model · Last 30 days

AI-powered insights

Spot trends and opportunities with AI insights

Automatically analyze attribution, conversion, and customer journey data to uncover trends, performance shifts, and growth opportunities. Use Maven AI inside Usermaven, or connect compatible AI assistants and agents to your analytics through MCP, so you can spend less time analyzing data and more time optimizing revenue.

AI InsightsInsights refreshed daily

Paid Search delivers the highest conversion efficiencyInfluenced 42% of assisted conversions across attribution models.

Trial → Activation drop-off increased by 18%Mobile onboarding shows the highest abandonment rate this week.

Returning visitors drive 2.3x higher LTVMost high-value journeys include multiple sessions before conversion.

No-code event tracking

Capture every important interaction and conversion

Track clicks, page views, form submissions, purchases, and key product interactions with first-party and server-side tracking, or create custom events without code. For activity outside your website or product, Event Sources bring payments, subscriptions, webinar attendance, closed deals, and other offline conversions into Usermaven. Connect Stripe, Paddle, or Zapier, or use webhooks and CSV imports to keep your attribution complete and consistent.

EventsLive

Auto-capturedClicks, pageviews & inputs1,247 today

Pinned eventsYour key conversions8 pinned

Custom eventsDefine without code24 live

Form TrackingEvery submit & field6 forms

Event SourcesStripe, Paddle, webhooksNew

Events activityReal-time event streamLive

First-party tracking · Server-side backup · GDPR-ready

MEASUREMENT TRUST CENTER

Know whether your analytics data can be trusted

Usermaven continuously checks your campaign tracking, customer matching, platform connections, conversion feedback, and data confidence. See a clear Trust Score and the highest-impact fixes first, so you can resolve issues before they affect reporting, budget decisions, or campaign performance.

Measurement Trust CenterLive

Trust ScoreHow much you can trust the numbers behind your decisions

Checks complete71%

Last checked less than a minute ago

What we checkedUsermaven recommended standards

Campaign trackingIs every visit and ad click tagged?3 healthy

Customer matchingDo ad clicks connect to signups?1 healthy

Connected platformsAre ad and CRM data importing?1 healthy

Conversion feedbackAre platforms receiving conversions?Setup available

Data confidenceEnough volume to trust the trends?Still evaluating

↗ +51 points Trust Score trend over the last 7 days

Customer segmentation

Target the right audience with smarter segmentation

Segment users by acquisition source, behavior, company, or custom attributes to compare performance across audiences. Identify high-value customer segments and uncover patterns that improve targeting, attribution, and conversion performance.

Customer Segments19 active segments

SegmentEngagementUsersLast Active

Activated Trial CompaniesHighly Active6321m ago

Demo Booked UsersModerately Active85421m ago

At-Risk UsersLow3072h ago

Premium – MonthlyHighly Active1895m ago

Real-time segments · Filters by company, lifecycle stage, source, or behavior

Retention and cohorts

Measure retention and long-term value by cohort

Measure retention, engagement, and long-term customer value using cohort analysis. Understand which acquisition channels, campaigns, and touchpoints drive retention, repeat conversions, and sustainable revenue growth.

RETENTION TABLEBy acquisition cohort

P 0P 1P 2P 3P 4

Wk 0

100%

72%

58%

42%

31%

Wk 1

100%

74%

61%

45%

34%

Wk 2

100%

76%

63%

47%

Wk 4

100%

79%

65%

Darker cells indicate higher retention rates

How Usermaven works

Go from data to insights in 4 simple steps

Connect your data

Track every touchpoint

Analyze performance

Optimize with clear insights

Step 1 of 4

Connect your data

Install the Usermaven script, connect your marketing channels, and sync conversions from your CRM and ad platforms.

Connected Sources4 / 4

Salesforce● Connected

Google Ads● Connected

Meta Ads● Connected

HubSpot● Connected

Why Usermaven?

Complete tracking. Clear attribution. Better decisions.

CRMs, ad platforms, and analytics tools often report fragmented attribution data, missing touchpoints, and incomplete customer journeys. Usermaven brings attribution, product analytics, and CRM data together in one platform to deliver accurate revenue attribution.

Features

Traditional Tools

Usermaven

Ad-blocker bypass

Data loss from blockers and browsers

Attribution recovery with server-side tracking

Multi-touch attribution

Mostly last-click reporting

Multi-touch attribution across the full journey

Auto-capture (no code)

Manual setup and event mapping

Automatic event and conversion capture

AI traffic attribution

Often grouped as referral or direct

Track and analyze AI-driven traffic sources

Revenue & LTV tracking

Conversion-focused reporting

Revenue, LTV, and channel impact tracking

365-day attribution window

Limited attribution windows

Long-term attribution across the full funnel

Server-side tracking

Mostly client-side tracking

Reliable server-side event collection

Identity resolution

Fragmented sessions and users

Cross-device identity resolution

Data activation

Insights remain inside reports

Sync data to other tools with Reverse ETL

GDPR compliant by default

Extra setup is often required

Privacy-friendly tracking built in

Unified marketing + product data

Disconnected tools and reports

Marketing, product, and CRM data unified

Ready to turn attribution into a growth advantage?

Start free trial

*No credit card required.

All-in-one platform

Get your entire growth system in one place

Explore a complete set of tools designed to help you track, understand, and improve performance in one place.

Multi-touch attribution

CUSTOMER FEEDBACK

Loved by marketers, agencies & brands

See how marketers, agencies, and product teams use Usermaven to track, understand, and grow.

“

We reduced our CPA by nearly 25% after switching to Usermaven. It became much easier to see which campaigns were actually driving results and which ones were just wasting budget.

Jessica M.Marketing Manager

“

We were mostly going off what Meta and Google were telling us. After looking at the data in Usermaven, it was clear that some campaigns weren't actually driving results. It gave us a more reliable way to handle ad performance tracking beyond platform numbers.

Marcus L.Head of Paid Media

“

The 365-day lookback window was a big deal for us. Our sales cycle is long, and GA4 just wasn't cutting it. With Usermaven, we can actually see how early touchpoints contribute months later.

Ahmed T.Performance Marketing Lead

“

Usermaven's attribution view is one of the few dashboards I actually open weekly. It tells me quickly what is contributing to revenue and what is just noise. I don't enjoy digging through analytics tools, but this one is different.

Jake T.Founder

“

Usermaven helped us connect ad spend directly to revenue instead of relying on surface-level metrics. Being able to see multi-touch attribution across paid and organic channels changed how we measure performance. Onboarding was smooth, and we didn't have to deal with complex server-side tracking setups.

Lauren S.Head of Digital Marketing

“

We had been putting a lot of weight on paid search without questioning it much. Once we looked at the data with proper revenue attribution, it was clear that other channels were doing more than we thought.

Priya N.Co-founder

“

What impressed me most after switching to Usermaven is how simple attribution reporting is. I can create goals, switch models, and export reports without rebuilding dashboards. It saves us hours every week.

Rachel M.VP of Marketing

“

Before Usermaven, we were mostly relying on last-click data, so a lot of the bigger picture was missing. Once we had proper attribution tracking in place, we started seeing how different channels were actually contributing to revenue.

Daniel R.Head of Growth

“

We used to spend a lot of time debating which campaigns were actually working. Now with clearer conversion tracking, it's easier to make data-driven decisions without going in circles.

Kevin L.Growth Manager

Browse all reviews

Get started in minutes

Book a quick demo and learn how to recover lost attribution data and improve campaign ROI.

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AI marketing attribution software
for B2B SaaS and agencies

Trusted by fast-growing brands and agencies

Your best marketing channels may be getting zero credit

See what drives real growth

How the customer actually converted

All credit goes to one channel

Everything you need to
get marketing attribution right

Understand how users move across the entire journey

Identify drop-offs and fix conversion bottlenecks

Website and product analytics in one place

Attribute revenue to the right channels

Spot trends and opportunities with AI insights

Capture every important interaction and conversion

Know whether your analytics data can be trusted

Target the right audience with smarter segmentation

Measure retention and long-term value by cohort

Go from data to insights in 4 simple steps

Connect your data

Complete tracking. Clear attribution. Better decisions.

Get your entire growth system in one place

Loved by marketers, agencies & brands

Get started in minutes

AI marketing attribution software .__m__-_R_9ddardd6lmlutb_{display:none;}@media(min-width: 62em){.__m__-_R_9ddardd6lmlutb_{display:block;}} for B2B SaaS and agencies

Trusted by fast-growing brands and agencies

Your best marketing channels may be getting zero credit

How the customer actually converted

All credit goes to one channel

Everything you need to get marketing attribution right

Understand how users move across the entire journey

Identify drop-offs and fix conversion bottlenecks

Website and product analytics in one place

Attribute revenue to the right channels

Spot trends and opportunities with AI insights

Capture every important interaction and conversion

Know whether your analytics data can be trusted

Target the right audience with smarter segmentation

Measure retention and long-term value by cohort

Go from data to insights in 4 simple steps

Connect your data

Complete tracking. Clear attribution. Better decisions.

Get your entire growth system in one place

Loved by marketers, agencies & brands

Get started in minutes

AI marketing attribution software
for B2B SaaS and agencies

Everything you need to
get marketing attribution right