Gohighlevel Integration Guide

GoHighLevel (GHL) Integration Guide

Track GoHighLevel funnel traffic, conversions, and send lead data to Usermaven for accurate attribution.

Step 1: Get Your Usermaven Tracking Code

1. Log in to Usermaven

2. Go to Workspace Settings → Setup

3. Copy the Website Tracking (JavaScript) code

Step 2: Install Tracking Code in GHL (Required)

1. Log in to GoHighLevel

2. Select the correct Sub-Account

3. Go to Sites → Funnels

4. Open the desired funnel

5. Click Settings

6. Paste the Usermaven tracking code into Head Tracking Code

7. Click Save

Important:The tracking code must be added at the funnel level so it loads on all funnel steps.

Step 3: Send Lead Data to Usermaven

Usermaven automatically captures GHL form submissions.

To properly identify leads, add the following script to your Thank You page:

<script>
  usermaven("identify", {
    email: "{{contact.email}}",
    first_name: "{{contact.first_name}}",
    last_name: "{{contact.last_name}}",
    phone: "{{contact.phone}}"
  });
</script>

Important:

• Email is required for user identification.

• Without an email address, users will remain anonymous.

Step 4: Capture UTM Parameters (Required for Attribution)

To ensure accurate attribution, add the following hidden fields to your GHL forms:

• <utm_source>

• <utm_medium>

• <utm_campaign>

• <utm_content>

• <utm_term>

Important:

• All traffic links (ads, emails, campaigns) must include UTM parameters.

• Missing UTMs will result in attribution being recorded as Direct / Unknown.

Step 5: Create Conversion Goals in Usermaven

1. Go to Conversion Goals

2. Click New Goal

3. Select Page Visit

4. Enter your GHL Thank You page URL

5. Click Save

Important:A dedicated Thank You page is required for reliable conversion tracking.

Step 6: Verify Tracking

1. Open your funnel in an incognito window

2. Submit the form

3. Check Usermaven for:

• Page view

• Form submission

• Identified user

Important: Disable ad blockers during testing to ensure accurate tracking.

Your integration is now complete, and all funnel traffic, leads, and conversions will be accurately tracked inside Usermaven.