Alerts help you automatically monitor important changes in your funnels, trends, and conversion goals.

You can receive notifications when performance changes based on conditions you define, helping you stay informed without manually checking reports.

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What this feature does

The Alerts feature allows you to:

• Monitor funnel performance changes

• Track important trend metrics

• Stay updated on conversion goal activity

• Receive notifications through Email or Slack

• Refresh alerts manually to fetch the latest updates immediately

You can create the following alert types:

• Funnel alerts

• Trend alerts

• Conversion goal alerts

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How to use it

Access alerts

1. Log in to your UserMaven dashboard.

2. Navigate to Reports.

3. Open the Alerts tab.

4. Click Create Alert.

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Funnel alerts

Use Funnel Alerts to monitor changes in funnel completion or drop-off rates.

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Create a funnel alert

1. Select the funnel you want to monitor.

2. Choose the specific funnel step.

3. Under Alert Condition, select:

   • Completion Rate

   • Drop-off Rate

4. Enter the baseline percentage.

5. Add notification recipients:

   • Email addresses

   • Slack channel

6. Click Create Alert.

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Trend alerts

Use Trend Alerts to monitor metrics such as Weekly Active Users and other trends.

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Create a trend alert

1. Select the trend you want to monitor.

2. Choose the alert condition:

   • Has a specific value

   • Increases by

   • Decreases by

3. Configure the threshold value.

4. Select how frequently UserMaven checks the alert:

   • Daily

   • Weekly

5. Optionally enable Skip Weekends.

6. Add email recipients or connect a Slack channel.

7. Click Create Alert.

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Conversion goal alerts

Use Conversion Goal Alerts to monitor conversion performance automatically.

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Create a conversion goal alert

1. Select the conversion goal you want to track.

2. Choose whether to monitor:

   • Conversions

   • Conversion Rate

3. Configure the alert condition and threshold.

4. Choose the alert frequency:

   • Daily

   • Weekly

5. Optionally enable Skip Weekends.

6. Add email recipients or connect to Slack.

7. Click Create Alert.

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Important notes

• Alerts support Email and Slack notifications.

• Trend Alerts and Conversion Goal Alerts support daily and weekly checks.

• The Skip Weekends option excludes Saturdays and Sundays from alert checks.

• Alert thresholds determine when notifications are triggered.