Trends

Usermaven's Trends feature helps you visualize how key metrics, events, and user behaviors change over time.

Whether you're tracking signups, feature adoption, engagement, or marketing performance, Trends provides the flexibility to explore your data from multiple perspectives.

Why use Trends?

Trends help you:

Monitor product and marketing performance over time.
Compare multiple events or metrics.
Analyze user behavior across different segments.
Identify patterns, anomalies, and growth opportunities.
Build custom reports using metrics, filters, and breakdowns.

What can Trends do?

Using Trends, you can:

Track events and metrics over time.
Compare multiple metrics in a single report.
Break down data by user, company, session, or event properties.
Apply filters to focus on specific audiences.
Visualize data using charts, tables, counters, gauges, and more.

Creating a Trend

Navigate to Analytics → Trends and click the + button in the top-right corner.

You can create a trend in four ways:

1. Trends Library

Choose from pre-built templates such as:

Website Traffic & Engagement Overview
Website Traffic Trends
Top Channels
Top Traffic Sources
Top UTM Campaigns
Top UTM Sources
Top UTM Mediums

Simply click Add to instantly create the report.

2. Existing Trends

Start with a previously created trend and modify it instead of building one from scratch.

3. Ask AI

Describe the report you want in natural language.

Examples:

Show daily active users over the last 30 days.
Compare signups and purchases this quarter.
Show top traffic sources by unique visitors.

Usermaven will automatically generate the trend based on your request.

4. Build from Scratch

Create a fully customized trend report by configuring metrics, filters, breakdowns, and visualizations.

Building a Trend from Scratch

Select a Data Source

Choose the source you want to analyze.

Available sources may include:

Events
Sessions
Google Search Console
Ad Insights

The available metrics and dimensions will vary depending on the selected source.

Add Metrics

Metrics determine what you want to measure.

Select Event

Choose the event you want to analyze.

Available event types include:

Auto-captured Events
Custom Events
Pinned Events
Conversion Goals

Examples:

Page View
Signup
Purchase
Trial Started

Select Metric

Choose how the event should be measured.

Common metrics include:

Event Count
Unique Audience
Page Views
Count of Sessions
Weekly Active Audience
Monthly Active Audience

You can also calculate metrics using:

Event Properties
Custom Event Properties
User Attributes
Company Attributes
Session Properties
Free-text SQL

Compare Multiple Metrics

Click the + button in the Metrics section to add additional metrics and compare them in a single report.

Apply Filters

Filters help you focus on specific segments of data.

Examples:

Users from the United States
Paid customers only
Sessions from Organic Search
Visitors using a specific browser

You can combine multiple filters to create highly targeted analyses.

Break Down Results

Use Breakdown By to segment your results by dimensions.

You can apply up to three breakdowns per report.

Available breakdown categories include:

User Attributes
Company Attributes
Event Properties
Session Properties
Custom Event Properties

Examples:

Country
Device Type
Plan Name
Company Name
UTM Source

Configure Display Options

Use the Options menu to customize how your data is displayed.

Show Legend

Display a legend for chart series.

Cumulative

Display cumulative totals over time.

Stacked

Stack multiple series within a chart.

Show Uncategorized

Include uncategorized values in breakdown reports.

Visualization Types

Choose the visualization that best fits your analysis.

Total Value

Counter

Displays a single KPI value.

Example:

Total signups this month

Gauge

Displays a KPI against a target or range.

Example:

Monthly signup goal progress

Time Series

Line

Shows trends over time using a line chart.

Example:

Daily active users over six months

Area

Displays trends over time with shaded areas.

Example:

Revenue growth over time

Bar

Compares values across time periods.

Example:

Weekly signups

Table

Displays time-series data in tabular form.

Example:

Daily visitor counts

Aggregated

Bar

Compares categories instead of time periods.

Example:

Top traffic sources

Table

Displays aggregated results in a table.

Example:

Campaign performance by source

Donut

Shows how categories contribute to a whole.

Example:

Users by device type

Save Your Trend

Once you've configured your trend:

Enter a trend name.
Optionally add a description.
Review your visualization and settings.
Click Save Trend.

Your trend will be saved and available from the Trends dashboard for future analysis.

Events Properties Reference

Property	Description
Ad ID	Unique identifier for the advertisement.
Base Page URL	The core URL of the page where the event occurred, excluding query parameters and fragment identifiers.
City	City where the event took place.
Bot Traffic	Indicates whether the visitor is identified as an automated program (bot) rather than a human user.
Continent	Continent where the event took place.
Country	Full name of the country where the event took place.
DoubleClick ID	DoubleClick click identifier.
Event	Represents the type of user activity or interaction, ranging from built-in Usermaven events (pageview, autocaptured) to custom-defined events.
Full Page URL	The complete web address of the page where the user action occurred, including the domain, path, and any parameters.
Page Path	The specific section of the website address after the domain name, showing the location of the page where the event occurred.
Page Title	Title of the web page where the event occurred.
Region	Region (state or province) where the event took place.
Root Domain	The main part of the website address where the event occurred, without any subdomains, paths, or parameters.
URL Query Parameters	The part of the web address that comes after a question mark (?), containing additional information passed to the page.
User ID	Unique identifier for the user associated with the event.
Website Domain	The domain name of the website where the event occurred, extracted from the document URL.
Workspace Filters	Workspace filters as defined in the workspace. Select 0 to filter out unwanted traffic.

Sessions Properties Reference

Property	Description
Ad ID	Unique identifier for the advertisement from first event in the session.
Auto-Captured Events	Number of events automatically captured during the session.
Browser	The browser used during the session.
City	City where the session originated.
Continent	Continent where the session originated.
Country	Short-code of the country where the session originated.
Country Name	Full name of the Country where the session originated.
DoubleClick ID	DoubleClick click identifier from first event in the session.
Facebook Click ID	Facebook click identifier from first event in the session.
First Page Domain	The domain name of the first page visited in the session.
First Page Path	The specific section of the website address for the first page visited.
First Page Path And Scroll	The path and scroll depth of the first page visited.
First Page Query Parameters	Any query parameters in the URL of the first page visited.
First Page Root Domain	The root domain of the first page visited in the session, without subdomains.
First Page Scroll Depth (%)	The maximum scroll depth reached on the first page visited, as a percentage.
First Page Title	The title of the first page visited.
First Page URL	The complete web address of the first page visited in the session.
Google Click ID	Google Ads click identifier from first event in the session.
Google Web Browser API ID	Google Web Browser API click identifier from first event in the session.
Kakao Click ID	Kakao click identifier from first event in the session.
Last Page Domain	The domain name of the last page visited in the session.
Last Page Path	The specific section of the website address for the last page visited.
Last Page Path And Scroll	The path and scroll depth of the last page visited.
Last Page Query Parameters	Any query parameters in the URL of the last page visited.
Last Page Scroll Depth (%)	The maximum scroll depth reached on the last page visited, as a percentage.
Last Page Title	The title of the last page visited in the session.
Last Page URL	The complete web address of the last page visited in the session.
LinkedIn Click ID	LinkedIn click identifier from first event in the session.
Microsoft Click ID	Microsoft Advertising click identifier from first event in the session.
Operating System	The operating system used during the session.
Page Views	Total number of pages viewed during the session.
Referrer URL	The website address that led the user to your site for this session.
Region	Region (state or province) where the session originated.
Screen Resolution	The screen resolution of the device used during the session.
Session Channel	The marketing channel of this session, as identified in the initial touchpoint.
Session Duration (Seconds)	The total duration of the session in seconds.
Session End Time	Date and time when the session ended.
Session Source	The source of traffic for this session, as identified in the initial touchpoint.
Session Start Time	Date and time when the session began.
Source IP	IP address from which the session originated.
TikTok Click ID	TikTok click identifier from first event in the session.
Twitter Click ID	Twitter click identifier from first event in the session.
User Agent	The full user agent string of the browser used during the session.
User ID	Unique identifier for registered users.
UTM Campaign	Identifies a specific product promotion or strategic campaign, as specified in UTM parameters.
UTM Content	Identifies what specifically was clicked to bring the user to the site, as specified in UTM parameters.
UTM Medium	Identifies what type of link was used, as specified in UTM parameters.
UTM Source	Identifies which site sent the traffic, as specified in UTM parameters.
UTM Term	Identifies search terms used in paid search campaigns, as specified in UTM parameters.

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